Bachelor of Arts (Hons) in Marketing with Advertising and Public Relations with Professional Placement

at Birmingham City University - City Centre Campus United Kingdom

Want to study a Master’s in marketing management in Birmingham? Our MSc Management and Marketing degree is accredited by the Chartered Management Institute (CMI).

Our MSc Management and Marketing course teaches you the fundamental skills and attributes you need to become a successful manager and marketer. You will learn how to negotiate the challenges and issues that international businesses face, as well as having the option to learn how to become adept at marketing.

You will experience working in internationally diverse, team-based projects, collaborating to deliver professional reports and presentations as part of module assessments. These assessments will reflect the professional practice of international management. Throughout the course, the course team will give you the support you need to realise your potential and we look forward to working with you to develop your knowledge, understanding and skills for the career of your choice.

Professional Placement option

For our MSc Management and Marketing degree, you will have the opportunity to take the Professional Placement version of the course, which is offered as an alternative to the standard version of the course.

This will allow you to complete a credit-bearing, 20-week Professional Placement as an integral part of your Master’s Degree. The purpose of the Professional Placement is to improve your employability and transferable skills. The placement experience will allow you to evidence your professional skills, attitudes and behaviours at the point of entry to the postgraduate job market.

The BSc (Honours) Accounting and Finance degree at Birmingham City Business School provides a valuable insight into the worlds of accountancy practice, commerce, industry and finance.

We create graduates who possess a global outlook, with the conceptual and applied knowledge in the fields of accounting and finance that will enable them to make a positive impact on society.

Delivery of the course is flexible and includes a blend of lectures, workshops, field trips and online learning. The modules, which feed into the course are broad and cover key current topics, such as Sustainable Development Goals (SDGs), and help you to appreciate accounting and finance from a range of perspectives. Ultimately, decision making in this field, calls for one to exercise judgement and intuition and this course helps you to strengthen that judgement.

This course has been designed to be accredited by the major professional accounting bodies, including the Association of Chartered Certified Accountants (ACCA), the Institute of Chartered Accountants in England and Wales (ICAEW) and the Chartered Institute of Management Accountants (CIMA), offering significant exemptions from their professional qualifications.

This course will create graduates with a sound understanding of the theory and practice of AI in industry. As a conversion course we will assume all students are starting fresh with no experience of computer programming and little experience of using mathematics or statistics in their undergraduate programs or in work.

What's covered in this course?

We will begin by creating a foundation in programming and mathematics upon which we will build the expertise in several key areas of artificial intelligence, going from your first Python code and basic algebra right through to Deep Learning. The core applied areas of data science that will be taught will include:

• Data Visualisation and Interpretation - Analysis that can’t be properly interpreted, explained and understood is a waste of time from a commercial point of view. We will teach you how to generate attractive and interpretable visualizations and tell the story of whatever data you’re working with to a range of audiences.
• Image Analysis - Machine learning has shown incredible results recently in understanding the themes of images and video which are being applied in a range of commercial settings; from security and driverless cars, to online clothes shopping.
• Natural Language Processing - Being able to understand speech and text is one of the cornerstones of artificial intelligence systems. Chatbots built on AI are appearing all over the internet, but more than this technology giants are searching for ways that machines can have detailed conversations with one-another and to be able to read and understand text documents.
• Time Series - Dealing with dynamic data is vital to AI systems in finance, AI and defence; whether predicting the future of stock prices to predicting patient outcomes in ICU and how a virus outbreak will permeate through a population.

Professional Placement option

The Professional Placement option will allow you to complete a credit-bearing, 20-week Professional Placement as an integral part of your Master’s Degree. The purpose of the Professional Placement is to improve your employability skills which will, through the placement experience, allow you to evidence your professional skills, attitudes and behaviours at the point of entry to the postgraduate job market. Furthermore, by completing the Professional Placement, you will be able to develop and enhance your understanding of the professional work environment, relevant to your chosen field of study, and reflect critically on your own professional skills development within the workplace.

You will be responsible for finding and securing your own placement. The University, however, will draw on its extensive network of local, regional and national employers to support you in finding a suitable placement to complement your chosen area of study. You will also benefit from support sessions delivered by Careers+ as well as advice and guidance from your School.

In this course you will learn how to analyse risk and make credit decisions, how to deal with small and large business firms, and how to manage a bank treasury operations.

In addition to traditional banking skills, the course will provide skills in areas, which have become very popular in recent years such as digital banking, cryptocurrencies, initial coin offerings, etc. The main part of all modules including the assessment will be based on real-life case studies and exercises. Staff involved in designing this course have significant practical experience of working in these areas.

The proposed content of the course will be related to those offered by Chartered Banker Institute (CBI) helping students to gain Advanced Diploma in Banking and Leadership in Digital Age or Professional Banker Certificate. This course prepares you for such positions as credit and loan officer, financial advisor, risk manager, treasury specialist, underwriter etc.

You will be taught by highly qualified academics with industrial and professional experience and actively involved in research. MSc Banking and Finance is the second most popular Master’s program in finance in the UK according to ABS data. The banking sector is one of the most successful and one of the most stable sectors in the UK and England.  The banking sector has also been strongly growing in Birmingham in recent years with some banks moving their headquarters from London including HSBC.

Professional Placement option

For our MSc Banking and Finance degree, you will have the opportunity to take the Professional Placement version of the course, which is offered as an alternative to the standard version of the course.

This will allow you to complete a credit-bearing, 20 week Professional Placement as an integral part of your Master’s Degree. The purpose of the Professional Placement is to improve your employability and transferable skills. The placement experience will allow you to evidence your professional skills, attitudes and behaviors at the point of entry to the postgraduate job market.

Fascinated by cyber security in today’s society? It’s a key concern for modern organizations in our digital world. Secure communication technologies form the bedrock of our modern connected mobile society and our BSc (Hons) / MSci Computer Networks and Security degree course focuses on the practical needs of businesses that require high quality computer and network security, ensuring you’re equipped for a career in this increasingly important industry.

What's covered in this course?

The course takes a practice-led approach, making use of equipment and tools found in the industry to give you the best preparation for a successful career.  Our approach prioritises the practical skills sought by industry, backing this up with a thorough understanding of theory. The course delivers the latest in computing, network and security technologies, with the opportunity to gain additional accreditation from Cisco, Juniper, Huawei, Palo Alto and the Linux Professional Institute. Birmingham City University is also home to Cisco Systems, Juniper, Palo Alto and the Microsoft Academy Centres. You’ll learn from a well-rounded curriculum in computer network engineering, programming, server systems, security theory and practice, as well as management-level skills such as project and change management, maximizing your career potential.

Studying computing with us puts you at the heart of an exciting, innovative community. Part of your first-year assessment will involve taking part in our annual Innovation Fest, where students get together to solve society’s problems with creative technology. Previous projects have included medical assistance drones, accessible gaming controllers, and smart housing solutions. The event brings together students, academics and industry guests, so it’s a great way to have fun, build experience and network, and win prizes!

The BSc (Honours) Accounting with Business degree at Birmingham City Business School will provide you with the skills, knowledge and expertise that you need to make an impact across all sectors of the global business environment.

We equip graduates with the skills and attributes that will allow them to become future organisational decision makers in the world of business.

Completion of this course can give you the opportunity to gain accreditation from the Chartered Management Institute (CMI), providing you follow the CMI pathway in your final year. You will also have the possibility of gaining exemptions from the professional qualifications offered by the major accounting bodies, including the Association of Chartered Certified Accountants (ACCA), the Institute of Chartered Accountants in England and Wales (ICAEW) and the Chartered Institute of Management Accountants (CIMA).

This cutting-edge new BA (Hons) Film and Screenwriting degree course will develop your skills across key film studies and screenwriting debates and conventions. You will be taught by noted film scholars and established practitioners, who will provide their knowledge of international film and screenwriting perspectives.

The course is part of Birmingham City University’s Film Futures suite, designed to develop graduates with the theory, practice and industry trends that will enable them to succeed in a rapidly changing film environment.

What's covered in this course?

The course considers a wide range of script to screen traditions from theory, practice and industry perspectives.

Not only will you gain an understanding of Hollywood cinema conventions (from silent cinema to modern blockbuster spectaculars), but you will apply these storytelling techniques to a variety of production scenarios. As well as looking at American film and screenwriting genres (such as rom-com, thriller, science fiction and horror case-studies), you will also be introduced to other international traditions of cinema that range from European cinema, documentary to smartphone filmmaking and beyond.

A key focus of the course will be on the aesthetic and creative aspects of film and screenwriting, with consideration being given to techniques of storytelling, narratology and screen adaptation. You will have ample opportunity to collaborate with Filmmaking and Film Studies students on the production of short film projects, while modules on film festival programming and film entrepreneurship provide core skills relevant to the film industry.

This MSc Cyber Security course provides a broad foundation for Cyber Security concepts while delivering advanced knowledge and skills in key technical areas. Designed to meet the growing demand from global business and industry for robust cyber security systems, this course underpins the principles and practical professional skills you’ll need to meet the future challenges faced by organisations, particularly when it comes to strategic security planning.

This course provides future Cyber Security professionals with the knowledge and skills needed by the employers. Our strong links with industry enable us to teach the most demanding
topics. You will develop state of the art technical knowledge, intellectual know-how, management capabilities and hands-on practical skills to succeed in meeting the Cyber Security challenges faced by modern organisations.

Our academic staff members are actively engaged with government and industry to help solve their complex problems. These strong links provide you with plenty of professional opportunities that will help you to acquire valuable exposure to the real life challenges of Cyber Security.

Interested in security sector jobs in Birmingham? Our BA Criminology and Security Studies course covers a range of topics, from war and conflict to counter-terrorism.

Our degree will equip you with a wide range of knowledge about both national and international politics and intelligence. It will also show how politics can impact both security and insecurity in Birmingham and the United Kingdom.

What's covered in this course?

In your second and third years, this wide knowledge base will be built upon as you specialise in your learning. Your knowledge of the core ideas in Criminology will be re-enforced throughout these two years, and you will learn more about topics such as the role of MI5 and MI6, extremism, terrorism and counter-terrorism, the Middle East and conflict in the modern world, and International Relations.

Together these two years will provide you with a well-rounded knowledge of the political and historical issues which are leading to continued conflict and instability in the world today. This is an exciting and dynamic course whose modules directly reflect what is happening around the world and which is at the cutting edge of current scholarship.

Looking to study a postgraduate accounting course in Birmingham, the UK’s second largest City? Are you also looking to study ACCA to become part of a huge global network of highly skilled professionally qualified accountants?

Our MSc International Professional Accounting (ACCA) degree is directly aligned with the Strategic Level professional examinations of the Association of Chartered Certified Accountants (ACCA) professional body. The course is a professional and practice based level 7 Masters and aims to provide you with enhanced employment prospects.

This is an ideal opportunity to combine your studies towards achieving a high quality Masters level degree award whilst also studying towards the Association of Chartered Certified Accountants (ACCA) Strategic Professional examinations.

The ACCA do not grant exemptions from their essential strategic professional papers but this course is designed to fully prepare to undertake these professional body exams. The successful completion of this Masters course does not provide you with the ACCA qualification; however, the course is designed to prepare you for the rigour of the external professional examinations.

Our status as a Platinum Approved Learning Partner of the ACCA reflects the quality of our course provision and excellence in the standard of our tuition.