Bachelor of Arts (Hons) in Marketing with Advertising and Public Relations with Professional Placement

at Birmingham City University - City Centre Campus United Kingdom

The BA (Hons) English degree course combines the creative and the critical, the personal and the social, the historical and the contemporary.

In the School of English, you will be taught by respected academics and practitioners offering a diverse range of modules in literary studies, linguistics, creative writing and drama. Your degree will allow you to tailor your studies to your individual interests and career aspirations with both a local and global outlook.

What's covered in this course?

English as a discipline continues to be relevant to the lives we lead and is central to a wide range of contemporary and social contexts. It is this fact on which the School has built its philosophy and approach to English as a subject, which has interdisciplinary reach beyond its own boundaries.

Identifying how language works in practice, engaging with multiple forms of communication, examining how language and literature engage with societies and cultures past and present, and the place of English in a global context, are all vital aspects in understanding how the discipline connects with the wider world, enabling you to focus on the production, interpretation and negotiation of meaning and to understand the world from a variety of perspectives.

You will benefit from student-focused and research-informed teaching in a friendly and supportive learning environment where you will be taught by respected academics and expert practitioners who foster a community of experimentation, innovation and inclusivity.

Our graduates are characterized by their extensive subject knowledge, critical thinking and intellectual curiosity, reflected in the skills and abilities that enables them to adapt to a wide range of career paths and employment opportunities.

The School is committed to contributing to the cultural life of Birmingham and the wider West Midlands. We do this through working closely with partner colleges and schools, by maintaining close links with cultural institutions such as the Birmingham and Midland Institute (BMI) and Birmingham Museum and Art Gallery (BMAG), and by working with agencies such as Writing West Midlands. In all of this we seek to widen participation and provide opportunities for the community to engage with the discipline and the University.

The world of finance is rapidly changing, with new innovative financial products being developed on a constant basis. The present times have also witnessed an unprecedented number of companies failing because of poor financial management. All these challenges call for dynamic and brilliant people who can design financial solutions and make the world a better place.

The degree is designed to equip you with wider business and Finance environment knowledge. Offering you the opportunity to acquire key business and financial skills, explore innovative practices and entrepreneurial skills. The course is accredited by Chartered Institute for Securities and Investments (CISI). The course also aligns with various other professional bodies courses such as Association of Corporate Treasures (ACT), Association of Chartered Certified Accountants (ACCA) Chartered Institute of Management Accountants (CIMA), and many others.

Delivery of the course is flexible and includes a blend of lectures, workshops, field trips and online learning. The modules, which feed into the course, are widespread, broad, covers key current topics such as Sustainable Development Goals (SDGs) and help you to appreciate finance from a range of perspectives. Ultimately, decision making in finance, calls for one to exercise their judgement and intuition and this course helps you to strengthen that judgement.

The course team has, between it, years of industrial experience in the finance field as well in academia. Therefore, students with little or no background in finance are assured of getting all the help they need in order to excel in the course. You will learn a lot from course team’s knowledge and experience, as you will be regularly engaging in inquiry based and experiential learning, which has been designed to assimilate work-based scenarios.

In order to enhance your employability, extra-curricular activities such as trading trainings, conferences and field trips will be arranged throughout the academic years. Outside speakers from industry will also be invited to give presentations on how best to improve your employability. Moreover, you’ll also have the opportunity to gain industry experience by going on a professional placement, or to travel overseas to study abroad at one of our partner universities. In a nutshell, the knowledge attained from the course will help you to seek a variety of employment in the sector nationally and internationally.

Future Media is a postgraduate MA program that does what it says:

• Future is finding your future and exploiting future developments in the digital marketing and advertising industry.
• Media is acquiring your digital media skill-set amongst evolving trends and emerging technologies.

The MA Future Media program combines agency practice with industry insights and academic methods. It's been a proven pathway to success for our graduates since 2012 and is now a winning formula for the 2020s.

What's covered in this course?

Our courses ensure you gain real-world experience and knowledge so you can hit the ground running when you graduate. In your year on the program, you’ll be planning digital marketing and advertising campaigns with digital agencies, developing brand and product promotions with clients, making mobile, social and virtual content with leading industry professionals and building new user journeys with emerging technologies and state-of-the-art resources.

You’ll tackle challenging briefs in diverse teams with industry partners to build your proficiency: MA students tend to choose broad, strategic and creative roles. Either way, we’ll give you the tools you need to realise your ambitions.

Professional Placement option

The Professional Placement version of the course is optional and is offered as an alternative to the standard version of the course.

This will allow you to complete a credit-bearing, 20-week Professional Placement as an integral part of your Master’s Degree. The purpose of the Professional Placement is to improve your employability skills which will, through the placement experience, allow you to evidence your professional skills, attitudes and behaviours at the point of entry to the postgraduate job market. Furthermore, by completing the Professional Placement, you will be able to develop and enhance your understanding of the professional work environment, relevant to your chosen field of study, and reflect critically on your own professional skills development within the workplace.

Want to be an established music technician? Study our BSc (Hons) Music Technology degree at Birmingham City University. This course is aimed at the technical music producer, and will train you to use technology to create, record and distribute music. We will provide you with industry connections, live projects and a wide, in-depth knowledge of the field.

You’ll leave with a valuable blend of creative ability and practical skills in music production, alongside solid business awareness and a strong understanding of technology.

What's covered in this course?

Our BSc (Hons) Music Technology course was set up to meet the growing demand for people within the music and audio industries who are able to use technology to assist in the creation, performance and distribution of music.

We will train you to become the next generation of musically informed engineers, with a strong understanding of underlying technical principles in order to make informed decisions about appropriate technologies.

You will analyse and critically evaluate live musical events and sound recordings, as well as music technology products, systems, processes and designs. You’ll also have the opportunity to study in our world-class facilities in our Royal Birmingham Conservatoire.

Exploring a wealth of creative ideas and techniques, we will encourage you to think innovatively and respond to the needs of industry. Employability is a key factor incorporated within the course, and we are dedicated to providing you with the skills and knowledge to jump right into a creative role.

Accredited by the Chartered Institute of Marketing, our BA (Hons) Marketing with Advertising and Public Relations degree gives you the practice-based skills needed to succeed in the ever-changing discipline of marketing.

This approach not only gives you the marketing knowledge needed but also the personal skills employers demand, allowing you to make an immediate impact upon graduation. This experience is further enhanced by the opportunity to undertake a yearlong placement.

Businesses value marketing more than ever due to its ability to identify opportunities, shape experiences and drive profits. It is an ever-evolving discipline, constantly responding to changes in technology and consumer behaviour.

To be successful in this exciting area not only requires a depth understanding of the core principles, but also relies on having the acumen and practical abilities to apply and adapt this knowledge in a wide variety of scenarios. This in-demand course has been designed to give you the practical and professional skills that employers seek through our practice-based learning approach.

Placements

By choosing this course, you’ll have the opportunity to undertake a one-year, paid work placement. We have links with many businesses across industries, locally and worldwide. This means you’ll get really valuable, direct experience on your paid placement.

Previous students have undertaken placements with companies such as Sky and Disney.

Serious about working in games? Then enrol at the industry-endorsed finishing school for games developers and artists.

MSc Video Game Enterprise, Production and Design (Gamer Camp: Biz) has been created in partnership with the likes of Sony Computer Entertainment Europe, Codemasters, Rare and Exient. It provides the experience of working to deadlines as part of the multi-disciplined, project team to produce playable games to a professional standard.

You will work in a simulated studio environment over full-time office hours, on real game briefs set with one or more of our partner developers.

It's a winning formula, with mentoring from industry veterans and support from leading game development teams. Recent graduates from Gamer Camp are employed by companies including TT Games, Creative Assembly, Ubisoft, Codemasters and Rockstar Games.

What's covered in this course?

If your ambition is to work as a video games designer, games producer and/or entrepreneur, you will need serious design knowledge, and managerial and business know-how to help lead a game to its completion. Although you will not be coding or creating art assets on a daily basis, it is vital that you have a comprehensive and realistic understanding of the game development process, and how all the disparate elements operate and come together. This is what makes you an effective ‘T’-Skills candidate.

On Gamer Camp: Biz you'll get specialist training, mentoring and support from our staff who all have vast industry experience as game developers, having worked in design, production, art, programming and even running their own business. Staff come from such big-name developers as Eurocom, Electronic Arts and Freestyle Games, while Programme Director Zuby Ahmed founded his own company, SmashMouth Games. The course is delivered in a series of ‘boot camps’ followed by one-to-one support, studio-based game development and project delivery.

Starting with the fundamentals of video games code, art and design, you will build upon these creative skills to teach you how game development teams are managed and how complex processes, ideas and personalities can combine to create a successful games product.

Teaching takes place in a modern production studio based in Birmingham City Centre where you’ll be provided with studio space to complete projects, with access to the facilities and software you’ll need for the duration of the course. As and where possible students are also given work experience opportunities, previously these have included studios such as SmashMouth Games, Codemasters and Exient.

Professional Placement option

The Professional Placement version of the course is optional and is offered as an alternative to the standard version of the course.

This will allow you to complete a credit-bearing, 20-week Professional Placement as an integral part of your Master’s Degree. The purpose of the Professional Placement is to improve your employability skills which will, through the placement experience, allow you to evidence your professional skills, attitudes and behaviours at the point of entry to the postgraduate job market. Furthermore, by completing the Professional Placement, you will be able to develop and enhance your understanding of the professional work environment, relevant to your chosen field of study, and reflect critically on your own professional skills development within the workplace.

Looking for a versatile IT course in the UK? Study with us in the exciting city of Birmingham. Our multidisciplinary BSc (Hons) / MSci Computing and Information Technology degree will equip you with the technical and managerial skills you'll need to embark on a successful IT career.

You'll use first-class, industry-standard equipment and labs, and have the chance to put your academic learning into practice on a placement year – all of which will prepare you for an information technology career with a range of companies. We’re also an academy for Microsoft and Cisco systems with strong industry links.

What's covered in this course?

This course is for you if you want to combine a highly rigorous academic qualification with real-life practical work experiences, enabling you to put your learning into innovative practice.

You'll be based at our  City Centre Campus, where you'll use dedicated, industry-standard facilities to research and work on enterprise software and virtual environments to develop business solutions and real-time systems.

You will develop the strategic mindset to address global challenges; the kind that that businesses and communities face on a day-to-day basis to maintain their digital infrastructure. You'll have access to virtual learning environments, as well as networking, electronic, enterprise systems and business intelligence laboratories.

We are preparing you for the workplace. You'll learn computing and information technology skills that are needed to design, develop, operate and maintain effective systems.  Your knowledge of the application of computing to provide IT solutions will evolve on a daily basis, and we will ensure you are able to innovate in order to deliver business value and sustainable solutions.

Studying computing with us puts you at the heart of an exciting, innovative community. Part of your first-year assessment will involve taking part in our annual Innovation Fest, where students get together to solve society’s problems with creative technology. Previous projects have included medical assistance drones, accessible gaming controllers, and smart housing solutions. The event brings together students, academics and industry guests, so it’s a great way to have fun, build experience and network, and win prizes!

A law degree is an important first step into a career in law, as well as an important foundation on the route to many other careers, and Birmingham City University is a long-established provider of legal education to the Birmingham legal community and beyond.

This course has been developed to enable anyone wishing to qualify as a solicitor or barrister to undertake this first, important academic stage of their career. To achieve this, the course has been designed to align with the subjects that you will need to study further in order to successfully undertake the Solicitors Qualifying Examination (SQE), while also meeting the requirements of the Bar Standards Board for an undergraduate law degree.

What's covered in this course?

The study of law is both academic and practical, and therefore both of these are important elements in the LLB (Hons) degree at BCU. Theory and academic study are important on an LLB, but so too is the application of that knowledge, and so our LLB (Hons) degree offers plenty of opportunity for you to develop the practical lawyering skills, as well as the transferable skills enhancing your employability, that graduates will need when entering the workplace.

The different pathways on the LLB course will allow you to make decisions regarding the direction in which you want to take your studies, with named degrees in Law with American Legal Studies, Law with Business Law, and Law with Criminal Justice, as well as a broad range of optional modules ranging from more theoretical topics through to those aimed at the practical application of the law in real-world situations.

You will also have the opportunity to put those skills to practical use, both in the local community and beyond. Whether that is through our programme of placement opportunities with local providers such as Citizen’s Advice and various legal advice charities, through opportunities in the local legal community, or via BCU’s own Law Clinic, established to serve the local community from our City Centre campus, there are plenty of options available to you.

You can also apply your legal knowledge further afield, through our US internship programme which has been placing students with attorneys throughout the US for over 20 years. A professional placement year is also available, between years 2 and 3 of the degree, offering further opportunity for you to put your knowledge and skills to practical use, and thereby enhancing your CV further.

By focussing on the development of a range of transferable skills, the course employs numerous innovative assessment methods, going beyond the typical forms of written academic assessment.

You are also encouraged to engage in extra-curricular activities to support your learning, with student societies such as the highly successful Mooting Society. Furthermore, you will have the ability to engage with the wider Birmingham legal community through our connections with the Birmingham Law Society, the largest regional law society in the UK.

This course will create graduates with a sound understanding of the theory and practice of AI in industry. As a conversion course we will assume all students are starting fresh with no experience of computer programming and little experience of using mathematics or statistics in their undergraduate programmes or in work.

What's covered in this course?

We will begin by creating a foundation in programming and mathematics upon which we will build the expertise in several key areas of artificial intelligence, going from your first Python code and basic algebra right through to Deep Learning. The core applied areas of data science that will be taught will include:

• Data Visualisation and Interpretation - Analysis that can’t be properly interpreted, explained and understood is a waste of time from a commercial point of view. We will teach you how to generate attractive and interpretable visualizations and tell the story of whatever data you’re working with to a range of audiences.
• Image Analysis - Machine learning has shown incredible results recently in understanding the themes of images and video which are being applied in a range of commercial settings; from security and driverless cars, to online clothes shopping.
• Natural Language Processing - Being able to understand speech and text is one of the cornerstones of artificial intelligence systems. Chatbots built on AI are appearing all over the internet, but more than this technology giants are searching for ways that machines can have detailed conversations with one-another and to be able to read and understand text documents.
• Time Series - Dealing with dynamic data is vital to AI systems in finance, AI and defence; whether predicting the future of stock prices to predicting patient outcomes in ICU and how a virus outbreak will permeate through a population.

Our BSc (Hons) Financial Economics degree prepares you for a career in the financial sector as a financial economist, analyst, planner, investment analyst, or in a similar role.

Our degree provides both sound theoretical knowledge and technical skills which are highly sought-after by employers. This degree is built on core principles of economics, which are then applied to financial markets and institutions.

The course uses a unique pluralist approach that will empower you to understand competing economic ideas, think critically and apply your knowledge in your daily life and in your future workplace. Our degree is highly flexible, and apart from studying core economics subjects, you will be able to select optional modules which are most suitable for your own learning needs and career goals.

You will be able to benefit from unique set of modules, for example: Date Intelligence, Financial Modelling, Investment and Portfolio Management, Real Estate Economics and Financial Bubbles, as well as a capstone Business Advice or Economics Research Project. Moreover, you will learn advanced methods of quantitative analysis, econometrics, and IT skills using relevant industry-specific software to assist you to become a job-ready graduate.

You will be taught by industry-experienced academics who bring real world practical knowledge to the classroom. You will be able to work on life client projects with our Business Advice Centre that will give your exposure to challenges and issues faced by businesses and a chance to develop successful solutions. You will be right in the hub of the vibrant city and be surrounded by other likeminded students on a variety of economics, business, finance and accounting degrees.

During your studies you will benefit from international exposure on different levels. All modules delivered within this course contains teaching material based on international data; thus, your knowledge and expertise will not be limited by the UK alone. Our course is delivered by a multinational team of experts.

Our BSc (Hons) Financial Economics degree is highly applied and we pay special attention to developing your transferable skills that will prepare you for a wide range of careers both in public and private sector, providing you with a range of options depending on your career aspirations.