Bachelor of Arts (Hons) in Marketing with Commercial Management

at Birmingham City University - City Centre Campus United Kingdom

BSc (Hons) / MSci Computer Games Technology is a course that focusses on the technical expertise required to develop computer games. The core modules deep-dive into 2D and 3D graphics rendering, physics, artificial intelligence and human-computer interaction required for the development of high-end computer games platforms. The course will also involve working in small and large multi-disciplinary (creative and technical) teams for the development of computer games.

While studying your computer games degree, you will use our state-of-the-art computer games technology lab, which is kitted with high-performance PCs with dual monitors and cutting edge GPUs, Sony PlayStation, Nintendo Switch and XBox development kits, as well as a variety of industry-standard software.

Our collaborations with Microsoft, Unity and Sony, coupled with our state-of-the-art technology will help you develop the skills you need to be successful in the games industry and beyond.

This course aims to develop critical, current, analytical and agile graduates, who:

• Produce computer games in a legal and ethical manner;
• Have a diverse understanding of the key issues that exist in games development;
• Combine the critical faculties that derive from a traditional academic degree with the professional skills and flexibility needed to get the best jobs in the games development industry;
• Can manage their own personal development and lifelong learning;
• Are equipped to be familiar with a variety of contemporary industry tools and agile enough to respond to new technologies and consumer trends.

Fascinated by cyber security in today’s society? It’s a key concern for modern organizations in our digital world. Secure communication technologies form the bedrock of our modern connected mobile society and our BSc (Hons) / MSci Computer Networks and Security degree course focuses on the practical needs of businesses that require high quality computer and network security, ensuring you’re equipped for a career in this increasingly important industry.

What's covered in this course?

The course takes a practice-led approach, making use of equipment and tools found in the industry to give you the best preparation for a successful career.  Our approach prioritises the practical skills sought by industry, backing this up with a thorough understanding of theory. The course delivers the latest in computing, network and security technologies, with the opportunity to gain additional accreditation from Cisco, Juniper, Huawei, Palo Alto and the Linux Professional Institute. Birmingham City University is also home to Cisco Systems, Juniper, Palo Alto and the Microsoft Academy Centres. You’ll learn from a well-rounded curriculum in computer network engineering, programming, server systems, security theory and practice, as well as management-level skills such as project and change management, maximizing your career potential.

Studying computing with us puts you at the heart of an exciting, innovative community. Part of your first-year assessment will involve taking part in our annual Innovation Fest, where students get together to solve society’s problems with creative technology. Previous projects have included medical assistance drones, accessible gaming controllers, and smart housing solutions. The event brings together students, academics and industry guests, so it’s a great way to have fun, build experience and network, and win prizes!

Digital Transformation is an innovative MSc degree course designed for those who want to pursue careers as managers and leaders in implementing technology-based information systems solutions and managing technological transformation within organisations.

What's covered in this course?

Digital Transformation Specialists must understand the complex relationships between people, information, processes and technology in order to support business with digital development. The course will equip you with the requisite multi-dimensional skillset necessary to help organisations unleash their potential to thrive in an inclusive digital society aligned with the innovative application of digital technology to transform organisations, industries and societies.

You will learn:

• Strategic IS Planning: How to develop a strategic IS/IT plan that is aligned to the strategic information needs of the business.
• Enterprise Systems: How to manage the business processes to support the organisation to gain competitive advantage, improve performance, reduce operational cost, implement efficient business processes, and improve real-time decision-making capabilities via Enterprise Systems (ES), which incorporates ERP, CRM, SCM, and so forth.
• Technology Optimisation and Integration: How to analyse the current business IT status, plan technology solutions and develop a roadmap for legacy systems migration.
• Digital Change Management: How to address the socio-technology challenges of leveraging value from the IS/IT in the digital society using agile methods. This involves making sense of the business requirements in order to ensure the end products will solve the business problem.
• Business Intelligence and Technology Entrepreneurship: How to manage and apply a range of visualisation tools to analyse and make business sense of data lakes, and to exploit data to construct informed business decisions.
• Principles of Project Management: How to deliver strategic value within an organisation and ensure the project (or business solution) is completed on time, within budget, within scope and at the desired performance level.
• Individual Master’s Project: A practice-based module working in collaboration with an organization or research-based project within the Socio-Technical Systems Research group to apply multi-disciplinary skills to design innovative solutions to the challenges of digital transformation.

Professional Placement option

The Professional Placement option will allow you to complete a credit-bearing, 20-week Professional Placement as an integral part of your Master’s Degree. The purpose of the Professional Placement is to improve your employability skills which will, through the placement experience, allow you to evidence your professional skills, attitudes and behaviours at the point of entry to the postgraduate job market.  Furthermore, by completing the Professional Placement, you will be able to develop and enhance your understanding of the professional work environment, relevant to your chosen field of study, and reflect critically on your own professional skills development within the workplace.

Want to study both criminology and sociology at University? Our BA (Hons) Sociology and Criminology degree combines both subjects and allows you to take a year-long industry placement.

This course will enable you to develop an understanding of society and social factors and how this affects crime and criminals, giving you a solid human understanding that will put you in a good position for range of careers or further study.

What's covered in this course?

Combining sociology with the study of criminology gives you a chance to benefit from the cutting-edge thinking of the University’s Centre for Applied Criminology, a research Centre of Excellence. The recently launched Centre for Critical Social Research also brings sociological concerns to the fore.

This course is taught with an equal number of Sociology and Criminology modules.

You’ll share a common first year with the Sociology BA, giving you a wide range of understanding and letting you see what your options are before advancing. The course introduces you to sociological theories and contexts allowing you to situate and to inform your studies in criminology with a focus on crime, criminals and the operation of criminal justice agencies.

You’ll develop communication and research skills through our wide range of assessments, as well as a clear understanding of social policy and criminology.

Public Relations shapes our world. Organisations use PR to get noticed, to change opinions, and pass on vital information that helps us to make decisions about health, education and welfare. PR is a fast-growing discipline, employing 83,000 people in a £13bn industry offering a wide range of job opportunities.

Our MA teaches you how to construct an effective PR campaign, combining theory with the practical skills needed to communicate persuasively on behalf of businesses, charities, public bodies, community groups and activists.

What's covered in this course?

The MA in Public Relations combines theory and practice, providing real intellectual challenge with a sharp focus on real-world events and firmly grounded in extensive industry links. We recognise that most applicants are looking to build a career in PR and our emphasis is on employability.

We look at techniques for raising awareness, listening to stakeholders and influencing ethical policies. We will develop your strategic planning and help you to engage with a wide range of tactical devices, including building expertise in using a range of social media platforms and tools. You will also learn techniques that will build your confidence as a presenter and a communicator.

The MA explores the ever-changing media landscape while critically examining PR’s impact on society.

Accredited by the Chartered Institute of Marketing, our BA (Hons) Marketing with Advertising and Public Relations degree gives you the practice-based skills needed to succeed in the ever-changing discipline of marketing.

This approach not only gives you the marketing knowledge needed but also the personal skills employers demand, allowing you to make an immediate impact upon graduation. This experience is further enhanced by the opportunity to undertake a yearlong placement.

Businesses value marketing more than ever due to its ability to identify opportunities, shape experiences and drive profits. It is an ever-evolving discipline, constantly responding to changes in technology and consumer behaviour.

To be successful in this exciting area not only requires a depth understanding of the core principles, but also relies on having the acumen and practical abilities to apply and adapt this knowledge in a wide variety of scenarios. This in-demand course has been designed to give you the practical and professional skills that employers seek through our practice-based learning approach.

Placements

By choosing this course, you’ll have the opportunity to undertake a one-year, paid work placement. We have links with many businesses across industries, locally and worldwide. This means you’ll get really valuable, direct experience on your paid placement.

Previous students have undertaken placements with companies such as Sky and Disney.

Our MA in Multiplatform and Mobile Journalism is a cutting-edge course designed to give you the video, online, audio and social media skills needed to work within a growing number of jobs in the media and beyond.

Accredited by the Broadcast Journalism Training Council, you’ll study under internationally renowned course leaders in a city with a vibrant cultural sector. You’ll learn exciting new skills in online and broadcast journalism, interactivity and data journalism, social media storytelling, and multimedia production.

Our MSc Counselling (Children and Young People) course includes a minimum of 100 hours of supervised client practice hours.

The placements will be managed through an agreement with St Martin’s Counselling and Psychotherapy service, who will support you in placements across the city. Placements in areas other than Birmingham may be possible by negotiation.

The course aims to meet the professional accreditation requirements in counselling children and young people that will enable successful graduates (who have also met all required professional practice components) to achieve accreditation through UK Council for Psychotherapy (UKCP) or British Association for Counselling and Psychotherapy (BACP). St Martin’s will be actively involved in supporting your accreditation and will support you with this after graduation from the course.

Following the successful completion of this course you will have demonstrated sound practical counselling competence and will be able to continue to work alongside other professionals offering counselling support to children and young people within supported contexts such as schools and voluntary agencies.

The BSc Cyber Security course is designed to equip you with state-of-the-art technical knowledge, intellectual know-how, management capabilities and practical skills that will enable you to succeed in meeting the cyber security challenges facing modern organisations. In the 21st century, data has become a necessary commodity, which has value in isolation and more so when viewed as a larger data set for trends and habits.

Data is key to the functioning of modern business and the protection of this data is key to the ongoing success of the digital economy. As systems, such as IoT, both generate and consume data grow in capability and complexity, the need to protect the data created, stored and transited across public and private networks intensifies. Due to this, the need for suitably qualified cyber security practitioners has never been greater.

This course will provide you with the knowledge and skills needed by the employers. Our strong links with industry enable us to teach the most demanding and up-to-date topics. You will learn state-of-the-art technical knowledge, intellectual know-how, management capabilities and hands-on practical skills to succeed in meeting the cyber security challenges faced by modern organizations.

This course is supported by a vibrant research environment within the centres for Cyber Security and Cloud Computing at BCU and by traditionally strong industrial links with CISCO, Oracle, IBM, Microsoft, UK Fast, Linux Professional Institute and BT.

The BSc Cyber Security course is designed to equip you with state-of-the-art technical knowledge, intellectual know-how, management capabilities and practical skills that will enable you to succeed in meeting the cyber security challenges facing modern organisations. In the 21st century, data has become a necessary commodity, which has value in isolation and more so when viewed as a larger data set for trends and habits.

Data is key to the functioning of modern business and the protection of this data is key to the ongoing success of the digital economy. As systems, such as IoT, both generate and consume data grow in capability and complexity, the need to protect the data created, stored and transited across public and private networks intensifies. Due to this, the need for suitably qualified cyber security practitioners has never been greater.

This course will provide you with the knowledge and skills needed by the employers. Our strong links with industry enable us to teach the most demanding and up-to-date topics. You will learn state-of-the-art technical knowledge, intellectual know-how, management capabilities and hands-on practical skills to succeed in meeting the cyber security challenges faced by modern organizations.

This course is supported by a vibrant research environment within the centres for Cyber Security and Cloud Computing at BCU and by traditionally strong industrial links with CISCO, Oracle, IBM, Microsoft, UK Fast, Linux Professional Institute and BT.

Placements

• You have the option undertake an assessed sandwich year between your second and third year, which will provide you with valuable work experience and give you the real-life skills you need.