Bachelor of Arts (Hons) in Marketing with Commercial Management

at Birmingham City University - City Centre Campus United Kingdom

Serious about working in games? Then enrol at the industry-endorsed finishing school for games developers and artists.

Gamer Camp: Pro (MA and MSc Video Games Development) has been created in partnership with the likes of Sony Computer Entertainment Europe, Codemasters, Rare and Exient.

We aim to help you become the perfect recruit for development studios within the game industry, uniquely combining professional, multidisciplinary game development practice with the latest industry insights and tools.

It's a winning formula. With mentoring from industry veterans and support from leading game development teams, our graduates are prepared for success. Recent graduates are employed by companies including Creative Assembly, Ubisoft and Codemasters.

What's covered in this course?

The course was founded by Oliver Williams (Deputy Head of the Birmingham Institute of Creative Arts) and Guy Wilday, former Studio Director at SEGA Racing Studio (SEGA Rally) and Head of Studio at Codemasters (Colin McRae Rally), currently Development Director at Sony's London Studio. It was developed in partnership with the industry to provide a ‘finishing school’ that produces work-ready graduates with the practical skills they need to be successful. Many companies recruit directly from the course, giving you access to jobs that you would not come across elsewhere.

You will get specialist skills training, mentoring and support from leading game developers, the chance to develop a working game that can be published, and experience every stage of the game development cycle. You will receive real game briefs, training and mentoring from industry partners such as Sony Computer Entertainment Europe, Exient, Mediatonic, Rare and Codemasters.

Working in teams in your own game development studio, you will be provided with all the software you need for the duration of the course. You will create a fully working game for a series of platforms, culminating in the development of a working PlayStation4 game prototype for Sony Computer Entertainment Europe.

Professional Placement option

The Professional Placement version of the course is optional and is offered as an alternative to the standard version of the course.

This will allow you to complete a credit-bearing, 20-week Professional Placement as an integral part of your Master’s Degree. The purpose of the Professional Placement is to improve your employability skills which will, through the placement experience, allow you to evidence your professional skills, attitudes and behaviours at the point of entry to the postgraduate job market. Furthermore, by completing the Professional Placement, you will be able to develop and enhance your understanding of the professional work environment, relevant to your chosen field of study, and reflect critically on your own professional skills development within the workplace.

MA Creativity, Making and Innovation Practice is a creative, future-thinking Master's course. It is designed as a multi-disciplinary practice-based program that combines creativity, innovation, technology and enterprise.

Addressing challenges on a range of societal issues, you will research and develop concepts and prototypes. Working collaboratively, in an open lab environment, you will be supported by technical and innovation experts.

Students on the course will apply their previous experience in creative, artistic, design, making, engineering or computing backgrounds.

Accredited by the Chartered Institute of Marketing, our BA (Hons) Marketing with Commercial Management degree gives you the practice-based skills needed to succeed in the ever-changing discipline of marketing.

This approach not only gives you the marketing knowledge needed but also the personal skills employers demand, allowing you to make an immediate impact upon graduation. This experience is further enhanced by the opportunity to undertake a yearlong placement.

Businesses value marketing more than ever due to its ability to identify opportunities, shape experiences and drive profits. It is an ever-evolving discipline, constantly responding to changes in technology and consumer behaviour.

To be successful in this exciting area not only requires a depth understanding of the core principles, but also relies on having the acumen and practical abilities to apply and adapt this knowledge in a wide variety of scenarios. This in-demand course has been designed to give you the practical and professional skills that employers seek through our practice-based learning approach

Want to study a Master’s in finance management? Our MSc Management and Finance degree is accredited by the Chartered Management Institute (CMI).

Our Management and Finance course teaches you the fundamental skills and attributes you need to become a successful international manager in the finance sector. You’ll become adept at strategic and tactical business decisions, developing core skills in managerial finance and managing and motivating staff in businesses on an international scale.

What's covered in this course?

Initially in the first stage, you will examine the key challenges faced by global businesses to fully appreciate the complexity and dynamics of leadership and management practice. This will see you broaden your skills in organisation, communication and working with others, particularly within an increasingly diverse cultural context.

During the second stage of your course, you will explore international financial management, including international investment strategies, Capital Asset Pricing and the financial aspects of national and international merger and acquisitions. You’ll learn how to navigate the risks of foreign exchange rates and the intricacies of dividend policy theory and practice for international firms.

You’ll be taught international business strategy while also developing your research skills in preparation for your major project. In addition to the Major project, you will also study both personal and institutional portfolio management, covering key areas such as shares, bonds, property chattels and commodities, and fund management principles and issues.

Professional Placement option

For our Management Master's degrees, you will have the opportunity to take the Professional Placement version of the course, which is offered as an alternative to the standard version of the course.

This will allow you to complete a credit-bearing, 20-week Professional Placement as an integral part of your Master’s Degree. The purpose of the Professional Placement is to improve your employability and transferable skills. The placement experience will allow you to evidence your professional skills, attitudes and behaviours at the point of entry to the postgraduate job market.

Our cutting edge BA (Hons) Filmmaking degree course will develop your skills across key filmmaking debates and practice conventions. You will be taught by noted film scholars and established practitioners, who will provide their knowledge of international film criticism and filmmaking perspectives.

The course is part of Birmingham City University’s Film Futures suite, designed to develop graduates with the theory, practice and industry trends that will enable them to succeed in a rapidly changing film environment.

What's covered in this course?

The course considers of a wide range of filmmaking conventions, from theory, practice and industry perspectives. Not only will you gain an understanding of Hollywood cinema conventions (from silent cinema to modern blockbuster spectaculars), but you will apply these storytelling techniques to a variety of production scenarios. As well as looking at American filmmaking conventions, you will also be introduced to other international traditions of cinema that range from European perspectives of documentary to Bollywood film and beyond.

A key focus of the course will be on the aesthetic and creative aspects of filmmaking, with consideration being given to both mainstream and experimental modes of film creation, as well as how these traditions are mediated by differing production and postproduction techniques. Whilst theoretical and practice-based considerations of filmmaking techniques remain a central focus to the award, the course also provides modules on film festival programming and film entrepreneurship, which help provide core skills relevant to the film industry.

Our MA Art and Design: Interdisciplinary Practices develops your professional practice while engaging with the hybrid nature of art and design in contemporary culture. You will apply art and design methodologies to challenge conventional viewpoints. A multidisciplinary team of expert staff encourages you to work across mediums, processes and working methods (such as photography, installation, print, digital media, sculpture, illustration, curatorial practice, textiles, drawing, sound, graphic design, site-specific art, participatory arts or 3D design).

What's covered in this course?

This stimulating course offers you an education in contemporary art and design from an interdisciplinary perspective. You will be supported as creative individuals from a range of tutors and practitioners, with the aim of pushing your existing practice in new directions. The course helps you develop a wider contextual understanding of your practice, while gaining strong research skills in order to develop interdisciplinary projects underpinned by contextual and theoretical debates.

You will be encouraged to develop independent study in relation to different cultural perspectives and a range of contemporary art and design practices, such as fine art, curation, visual communication, fashion, product and interior design.

Professional Placement option

The Professional Placement version of the course is optional and is offered as an alternative to the standard version of the course.

This will allow you to complete a credit-bearing, 20-week Professional Placement as an integral part of your Master’s Degree. The purpose of the Professional Placement is to improve your employability skills which will, through the placement experience, allow you to evidence your professional skills, attitudes and behaviors at the point of entry to the postgraduate job market. Furthermore, by completing the Professional Placement, you will be able to develop and enhance your understanding of the professional work environment, relevant to your chosen field of study, and reflect critically on your own professional skills development within the workplace.

You will be responsible for finding and securing your own placement. The University, however, will draw on its extensive network of local, regional and national employers to support you in finding a suitable placement to complement your chosen area of study. You will also benefit from support sessions delivered by Careers+ as well as advice and guidance from your School.

On our MSc Quantity Surveying degree, you will learn how to add value to projects through demonstrating excellent knowledge and skills in managing cost and information, advancing practices and procedures, and managing risk effectively.

What's covered in this course?

The Quantity Surveying course will develop your skills of critical thinking, problem-solving, business development, team collaboration, cost management and awareness of sustainability in the built environment. You will learn how to ensure construction projects are delivered to the satisfaction of the client and other construction professionals and influence a better future in the built environment.

You will develop knowledge and skills to meet the challenges presented by change and innovation in the sector.

The course provides opportunities for graduates from diverse backgrounds including students from the UK and international students, students with limited exposure to the built environment, as well as students looking for mid-career development in a quantity surveying specialist area.

The course is designed to challenge you to question your current thinking and practices in the face of a rapidly changing global construction industry, and develop your ability to be innovative and creative in solving unique problems.

It will encourage you to engage in life-long learning and become an independent professional learner through a range of modern interactive teaching.

Our MA in Creative Writing helps you to develop your potential as a novelist, poet, scriptwriter or non-fiction author. It is taught by distinguished writers, with the support of a superb range of guest seminars and masterclasses by visiting authors, editors and agents, through our Institute of Creative and Critical Writing.

What's covered in this course?

ur MA is aimed at emerging writers, providing you with the skills and disciplines you need to advance. It’s founded upon the philosophy that writers can benefit from the same kind of training enjoyed by actors, musicians, and visual artists.

Admission to the course is based on talent, commitment and potential. Applicants submit a portfolio of writing, published or unpublished, and are then interviewed by members of the MA teaching team. Applications are considered throughout the year for entry in September of any academic year.

You’ll have the opportunity to develop your writing in the forms of your choice – be it fiction, creative non-fiction, screenwriting, writing for theatre, or poetry – and extend your range in genres that may be new to you.

You’ll attend our program of guest speakers and public events devoted to cultivating the creative imagination, the life of ideas and the literary arts, all organised by the Institute of Creative and Critical Writing based within the School of English.

Want to study both psychology and sociology at University? Our BSc (Hons) Psychology with Sociology degree combines both subjects and allows you to take a year-long industry placement.

Our innovative course will give you a deep understanding of how the core and specialized areas in psychology and sociology contribute to our understanding of contemporary issues. You will apply scientific reasoning and evaluate patterns of behaviour, gaining key transferable skills in communication, teamwork and problem-solving.

Sociology helps us make sense of the societies in which we live and our place within them. Our Psychology with Sociology course brings together two closely interrelated areas, allowing you to gain significant knowledge and insight.

What's covered in this course?

Over your three years of study, your Psychology modules will help you gain an understanding of a person’s mind, behavior and actions, while the Sociology side will equip you with the knowledge of group interactions and society as a whole. Practical in nature, our course will enable you to apply both Psychology and Sociology to human behaviour and society.

Our focus on contemporary and innovative learning practices will help you gain key employability skills, such as communication, teamwork and problem-solving, as well as key skills in two innovative, intriguing disciplines.

Public Relations is all around us. Brands, businesses, celebrities, charities, politicians and everyone in between use PR as a means to spread messages, inform understanding and influence the way we behave. Creative PR practitioners run multi-channel campaigns, liaise with journalists and producers, collaborate with influencers and run social media channels - whatever it takes to raise awareness, encourage engagement and inspire action on behalf of the organisation they work with.

If you want to change the world, this PR course is the one for you. Likewise, if you want to work with household names or launch new products, services or initiatives, BCU is the place to learn the skills needed for a fast-paced, exciting and rewarding media and communications career.

Did you know that for every journalist in the UK, there are at least three PR or communications professionals? This is because PR is the thread by which media, social media and communications is held together in a time of instant news, information and entertainment.

Join a course recognised by the Chartered Institute of Public Relations and be proud of its close links with industry. They work with us, providing many and varied guest speakers who contribute insights and live projects, as well as a supportive mentor scheme offered by practitioners in the region and beyond.

What's covered in this course?

Combining practical skills and industry insights, Public Relations and Media offers a truly unique blend of communication perspectives that will put you in the very best position to pursue a PR career.

Turn your ideas into a reality and be brave with your approach to your work; in PR, there is no such thing as a bad idea, there is always potential and this course will help you realise yours.

Informed by the working approaches of top PR, communication and digital teams across the UK and beyond, this course will develop your understanding, awareness and appreciation of PR as a concept and a discipline. You’ll become a critical media consumer and you’ll draw upon your own areas of interest to assess influence and impact in action. You’ll turn this knowledge into your own creative campaigns, so from the moment you begin, you will be able to build an impressive production portfolio that will make you stand out from the recruitment crowd.