Bachelor of Arts (Hons) in Marketing with Commercial Management with Professional Placement

at Birmingham City University - City Centre Campus United Kingdom

Public Relations is all around us. Brands, businesses, celebrities, charities, politicians and everyone in between use PR as a means to spread messages, inform understanding and influence the way we behave. Creative PR practitioners run multi-channel campaigns, liaise with journalists and producers, collaborate with influencers and run social media channels - whatever it takes to raise awareness, encourage engagement and inspire action on behalf of the organisation they work with.

If you want to change the world, this PR course is the one for you. Likewise, if you want to work with household names or launch new products, services or initiatives, BCU is the place to learn the skills needed for a fast-paced, exciting and rewarding media and communications career.

Did you know that for every journalist in the UK, there are at least three PR or communications professionals? This is because PR is the thread by which media, social media and communications is held together in a time of instant news, information and entertainment.

Join a course recognised by the Chartered Institute of Public Relations and be proud of its close links with industry. They work with us, providing many and varied guest speakers who contribute insights and live projects, as well as a supportive mentor scheme offered by practitioners in the region and beyond.

What's covered in this course?

Combining practical skills and industry insights, Public Relations and Media offers a truly unique blend of communication perspectives that will put you in the very best position to pursue a PR career.

Turn your ideas into a reality and be brave with your approach to your work; in PR, there is no such thing as a bad idea, there is always potential and this course will help you realise yours.

Informed by the working approaches of top PR, communication and digital teams across the UK and beyond, this course will develop your understanding, awareness and appreciation of PR as a concept and a discipline. You’ll become a critical media consumer and you’ll draw upon your own areas of interest to assess influence and impact in action. You’ll turn this knowledge into your own creative campaigns, so from the moment you begin, you will be able to build an impressive production portfolio that will make you stand out from the recruitment crowd.

The BA (Hons) Black Studies course at Birmingham City University will help you to engage with the contributions of Black scholars, activism and communities in this expanding interdisciplinary field.

This unique course is the first of its kind in Europe. If you are interested in the history, politics, popular cultures, artistic and social movements of people across the African diaspora, Black Studies will provide you with the big picture perspective through this growing discipline.

Your course will be taught by leading, research-active lecturers and tutors, where you will encounter a range of viewpoints, as well as gaining valuable experience within the wider community.

What's covered in this course?

The purpose of Black Studies is to foster innovative teaching, learning and research that addresses historical and contemporary Black social life, culture and political activism both in Britain and across the African Diaspora. There has been a long tradition of Black studies in the United States. The discipline originally emerged on US campuses during the 1960s in an effort to open up universities to a more diverse student body, as well as recognising the contributions of Black scholars and activists.

However, in the UK, Black Studies has been taught more sporadically in higher education without having an independently named degree course or disciplinary home. It is therefore important to recognise that Black Studies in Britain has also thrived within various local community settings in Britain and through forms of independent self-learning and activism.

Black Studies at Birmingham City University is an interdisciplinary subject that is committed to working with the wider community. The course aims to make a transformative impact upon society. Throughout the degree, we will engage you in the thinking and practice of contextualizing your work within communities, and where possible, connecting you to projects and organisations outside of the University.

The course seeks to enable students with the capacities and skills needed to apply decolonising intellectual knowledge to a range of strategies for advancing community self-representation, social justice and global human rights. These commitments are based on the understanding that the perspectives and lives of people throughout the Black diaspora are entangled in complex intersecting power relations, structures and processes.

Black Studies prepares students on this course for a range of graduate outcomes in a variety of occupations and occupational sectors (e.g. Public, Voluntary and Private). Black Studies graduates can go on to work in areas such as community development, charitable and voluntary organisations, NGOs, further and higher education, industry, retail and commerce, local and central government, human resources, social research, social work and youth work, amongst many others.

This course will address the specific challenges and opportunities of the luxury sector and is the perfect choice for students that see their future careers with premium, high-end and luxury brands.

We enable you to become a confident leader and an innovative thinker, learning how to approach brands and decide their place within the market. You’ll learn how luxury brands are managed in the international marketplace, as well as looking at branding from producer and consumer perspectives.

What's covered in this course?

The course encourages you to develop the skills and competencies of future managers in the Luxury Industry. To do this, you will be capable of making management decisions at both a strategic and at a tactical level, emphasising the complexity and dynamics of business and management and an awareness of the nature of the various factors which influence management decisions.

The School provides a unique setting for students to observe their peers, taking advantage of the proximity of fashion and textile design students at the Parkside Campus and the School of Jewellery in Birmingham’s Jewellery Quarter.

The course encompasses numerous field trip opportunities so that you can reflect on your developing knowledge in relation to professional practice and the luxury industry.

There is commonality with other courses such Fashion Management, Luxury Jewellery Management and Global Media Management and you will benefit from shared lectures and practice where possible. Access to interactive digital technology will increase students’ ability to debate and share experiences in a global context and therefore integrate knowledge from different cultures.

Public Relations shapes our world. Organisations use PR to get noticed, to change opinions, and pass on vital information that helps us to make decisions about health, education and welfare. PR is a fast-growing discipline, employing 83,000 people in a £13bn industry offering a wide range of job opportunities.

Our MA teaches you how to construct an effective PR campaign, combining theory with the practical skills needed to communicate persuasively on behalf of businesses, charities, public bodies, community groups and activists.

What's covered in this course?

The MA in Public Relations combines theory and practice, providing real intellectual challenge with a sharp focus on real-world events and firmly grounded in extensive industry links. We recognise that most applicants are looking to build a career in PR and our emphasis is on employability.

We look at techniques for raising awareness, listening to stakeholders and influencing ethical policies. We will develop your strategic planning and help you to engage with a wide range of tactical devices, including building expertise in using a range of social media platforms and tools. You will also learn techniques that will build your confidence as a presenter and a communicator.

The MA explores the ever-changing media landscape while critically examining PR’s impact on society.

Professional Placement option

The Professional Placement version of the course is optional and is offered as an alternative to the standard version of the course.

This will allow you to complete a credit-bearing, 20-week Professional Placement as an integral part of your Master’s Degree. The purpose of the Professional Placement is to improve your employability skills which will, through the placement experience, allow you to evidence your professional skills, attitudes and behaviours at the point of entry to the postgraduate job market. Furthermore, by completing the Professional Placement, you will be able to develop and enhance your understanding of the professional work environment, relevant to your chosen field of study, and reflect critically on your own professional skills development within the workplace.

Our MSc Counselling (Children and Young People) course includes a minimum of 100 hours of supervised client practice hours.

The placements will be managed through an agreement with St Martin’s Counselling and Psychotherapy service, who will support you in placements across the city. Placements in areas other than Birmingham may be possible by negotiation.

The course aims to meet the professional accreditation requirements in counselling children and young people that will enable successful graduates (who have also met all required professional practice components) to achieve accreditation through UK Council for Psychotherapy (UKCP) or British Association for Counselling and Psychotherapy (BACP). St Martin’s will be actively involved in supporting your accreditation and will support you with this after graduation from the course.

Following the successful completion of this course you will have demonstrated sound practical counselling competence and will be able to continue to work alongside other professionals offering counselling support to children and young people within supported contexts such as schools and voluntary agencies.

Our postgraduate degree in Jewellery and Related Products is a highly respected, innovative course, which develops your creative potential and in-depth knowledge of theories, processes and techniques.

Students on our course demonstrate understanding, and a critical awareness of current issues and/or new insights.

What's covered in this course?

The focus of this course is very much on developing your entrepreneurial spirit and helping you become the designer you want to be.

You will use a variety of materials, manufacturing techniques and processes.

The scope for design is very broad and builds on knowledge in the area of personal ornaments, body signification and decorative metal objects.

There are affinities with industrial design, fashion design, fine art and sculpture and content is often informed by philosophy, conceptualisation and critical theory.

Project-based activities will develop creative, design and making skills and enhance your professional skills. You will develop concepts and products, analyse problems and reflect on the relationships between personal objectives, cultural values, market identities, prototyping techniques and new technologies.

You will demonstrate a comprehensive understanding of techniques applicable to your own research and advanced creative activity, alongside exhibiting originality in the application of knowledge.

You will demonstrate your practical understanding of how established techniques of research and enquiry are used to create and interpret knowledge in our discipline and create innovative new designs in jewellery and related products.

The course is based at our internationally renowned School of Jewellery, in the heart of Birmingham’s famous Jewellery Quarter. The historical facade of our Vittoria Street building conceals a contemporary environment including workshops, a specialist library, an atrium gallery and exhibition space.

We’ve developed this multidisciplinary course to combine computing and digital media. This enables you to leave university as a versatile graduate with a mix of computing, technical and content creation skills.

You’ll study with support of the latest in digital media technology equipment. This includes digital TV studios, edit and dubbing suites.

Study with us so you’ll be prepared for a world seeking those able to develop the next generation of digital media products.

What's covered in this course?

Our Digital Media Computing course is an intellectually challenging and highly rewarding program that covers everything from coding to animation. It will prepare you to meet the professional and technical demands of industry.

In the first year you will learn underlying principles of computer science, as well as visual design and human-computer interaction, bringing these together through a collaborative innovation project and taking part in our annual Innovation Fest. This is where students get together to solve society’s problems with creative technology. Previous projects have included medical assistance drones, accessible gaming controllers, and smart housing solutions. The event brings together students, academics and industry guests, so it’s a great way to have fun, build experience and network, and win prizes!

During the second and third year of study you will explore more in-depth the areas of web application development, digital media processing, media production and 3D modelling and animation. You will have opportunities to work on real world projects through a major group project in year two, as well as undertaking an individual project in the final year.

Do you want to develop the skills needed to be a leading IT professional? Our BSc (Hons) /MSci Computer Science course will develop your skills in producing computer systems solutions. You will gain a sound mathematical and scientific understanding alongside developing the professional attitude needed in industry.

While studying your Computer Science degree with us, you’ll also have access to dedicated industry-standard facilities in a fully equipped lab running the latest software. Plus, we’re home to a Cisco Systems, a Microsoft Academy Centre and Amazon Web Services Academy (AWS), so you can rest assured, knowing your university course will prepare you for a successful career in the industry.

What's covered in this course?

Studying computing with us puts you at the heart of an exciting, innovative community. You will study the fundamental concepts of computer science in your first year, including computer programming, data structures and algorithms, information systems, computer networks and computer architecture.

Part of your first-year assessment will involve taking part in our annual Innovation Fest, where students get together to solve society’s problems with creative technology. Previous projects have included medical assistance drones, accessible gaming controllers, and smart housing solutions. The event brings together students, academics and industry guests, so it’s a great way to have fun, build experience and network, and win prizes!

In your second year, you will consolidate your learning by studying advanced subjects that emphasise software engineering skills. You will also be introduced to topics such as operating systems, cyber security, discrete mathematics, and web application development.

In your final year, you will broaden your understanding of computer science by studying specialised subjects like artificial intelligence, cloud computing and wearable computing. In addition, you will complete an individual project in order to demonstrate your technical skills and general employability in preparation for career progression. The individual project simulates typical graduate workplace tasks that require in-depth knowledge and skills in a specific area of computer science. This will include consideration of wider issues and the ability to manage activities and resources, and to generate, implement and report on solutions to meet task objectives.

By studying MSc Mechanical Engineering course you will engineer a better future.  A highly-respected course, our course will enhance your strategic management and leadership capabilities. The course builds on sustainable futures and the Government's STEM agenda, helping you to gain the knowledge and attributes needed to thrive in this ever-changing industry, and you'll work on industry-standard complex analytical tools such as Matlab/Simulink, CATIA, Ansys and ADAMS Mechanisms.

You will work collaboratively with tutors, practitioners, theorists and designers, equipping you with everything you need launch your career. In the UK, companies such as Jaguar Land Rover, BMW and Honda all require a constant supply of highly-skilled engineers, and our course will ensure you have a fully rounded experience in mechanical engineering.

Professional Placement option

The Professional Placement option will allow you to complete a credit-bearing, 20-week Professional Placement as an integral part of your Master’s Degree. The purpose of the Professional Placement is to improve your employability skills which will, through the placement experience, allow you to evidence your professional skills, attitudes and behaviours at the point of entry to the postgraduate job market.  Furthermore, by completing the Professional Placement, you will be able to develop and enhance your understanding of the professional work environment, relevant to your chosen field of study, and reflect critically on your own professional skills development within the workplace.

Our cutting edge BA (Hons) Filmmaking degree course will develop your skills across key filmmaking debates and practice conventions. You will be taught by noted film scholars and established practitioners, who will provide their knowledge of international film criticism and filmmaking perspectives.

The course is part of Birmingham City University’s Film Futures suite, designed to develop graduates with the theory, practice and industry trends that will enable them to succeed in a rapidly changing film environment.

What's covered in this course?

The course considers of a wide range of filmmaking conventions, from theory, practice and industry perspectives. Not only will you gain an understanding of Hollywood cinema conventions (from silent cinema to modern blockbuster spectaculars), but you will apply these storytelling techniques to a variety of production scenarios. As well as looking at American filmmaking conventions, you will also be introduced to other international traditions of cinema that range from European perspectives of documentary to Bollywood film and beyond.

A key focus of the course will be on the aesthetic and creative aspects of filmmaking, with consideration being given to both mainstream and experimental modes of film creation, as well as how these traditions are mediated by differing production and postproduction techniques. Whilst theoretical and practice-based considerations of filmmaking techniques remain a central focus to the award, the course also provides modules on film festival programming and film entrepreneurship, which help provide core skills relevant to the film industry.