Bachelor of Arts (Hons) in Marketing with Consumer Psychology

at Birmingham City University - City Centre Campus United Kingdom

The BA (Hons) English and Journalism course is ideal for anyone wishing to follow a career in the dynamic and competitive world of journalism.

The course is housed in the School of English where you will be taught by world-leading academics and practitioners offering a diverse range of modules in literary studies, linguistics, creative writing and drama. Your degree will allow you to tailor your studies to your individual interests and career aspirations with both a local and global outlook.

The program focuses on the development of core knowledge and skills for English study and work experience placements on live stories in media environments will teach you how to craft a story in a way that engages the audience.

What's covered in this course?

The course brings together a study of English with knowledge of journalism practice and professional development. Combining the study of literature, language, drama and creative writing from the School of English with the development of skills to become a thinking media worker with the School of Media, you will benefit from subject knowledge and transferable skills from both disciplines.

Through study of English you will develop an ability to work as an independent researcher, to communicate effectively in spoken and written discourse, to critically evaluate the work of others and respond imaginatively to original briefs.

Understanding how language works in practice and how language and literature engage with societies are both vital aspects in understanding how the discipline connects with the wider world, enabling you to focus on the production, interpretation and negotiation of meaning.

Want to study a forensic psychology Master’s in Birmingham? This MSc Forensic Psychology course offers you the chance to learn about some of the most dangerous offenders in society and, their victims.

It will explore, approaches to assisting police with their enquires (investigative psychology), the criminal justice system from a psychological perspective and how to enhance your skills in communication, group work, professionalism and application of IT.

We also aim to improve your research skills and knowledge, through teaching you how to design high-level research projects, conduct statistical analysis, and to evaluate and scientifically report research findings.

The core aim of the course is to prepare students to work with clients and professionals in a range of forensic and forensics-related settings. Equipped with a sound knowledge of key theoretical and applied issues in forensic psychology, you will gain not only a critical appreciation of theoretical and factual concepts, but an awareness of the strengths and limitations of research evidence. The course integrates psychological theory with the development of practical skills and an understanding of professional practice.

Our MA in Creative Writing helps you to develop your potential as a novelist, poet, scriptwriter or non-fiction author. It is taught by distinguished writers, with the support of a superb range of guest seminars and masterclasses by visiting authors, editors and agents, through our Institute of Creative and Critical Writing.

What's covered in this course?

ur MA is aimed at emerging writers, providing you with the skills and disciplines you need to advance. It’s founded upon the philosophy that writers can benefit from the same kind of training enjoyed by actors, musicians, and visual artists.

Admission to the course is based on talent, commitment and potential. Applicants submit a portfolio of writing, published or unpublished, and are then interviewed by members of the MA teaching team. Applications are considered throughout the year for entry in September of any academic year.

You’ll have the opportunity to develop your writing in the forms of your choice – be it fiction, creative non-fiction, screenwriting, writing for theatre, or poetry – and extend your range in genres that may be new to you.

You’ll attend our program of guest speakers and public events devoted to cultivating the creative imagination, the life of ideas and the literary arts, all organised by the Institute of Creative and Critical Writing based within the School of English.

Professional Placement option

The Professional Placement version of the course is optional and is offered as an alternative to the standard version of the course.

This will allow you to complete a credit-bearing, 20-week Professional Placement as an integral part of your Master’s Degree. The purpose of the Professional Placement is to improve your employability skills which will, through the placement experience, allow you to evidence your professional skills, attitudes and behaviours at the point of entry to the postgraduate job market. Furthermore, by completing the Professional Placement, you will be able to develop and enhance your understanding of the professional work environment, relevant to your chosen field of study, and reflect critically on your own professional skills development within the workplace.

Esports has become one of the world’s most exciting entertainment trends with a recent industry report stating that the industry is expected to be worth $1.7 billion by 2021, growing at a rate of 18.4% per year.  With this growth there is the increasing number of job opportunities for graduates with the knowledge and expertise to excel in this environment.

What's covered in this course?

The BA (Hons) Esports Management course will provide you with the academic expertise and contacts to help you develop an exciting professional future in this growing industry.

Combining theory and practical application this course will draw heavily from practicing esports leaders to cover multiple aspects such as technology and digital innovation, marketing, events, operations and analytics. Internships, placements, project fieldwork and workshops will enable you to create a CV that will allow you to apply what you have learnt and make the contacts required to kick start a successful career.

Our BA Hons Costume Design and Practice degree course will prepare you as a designer practitioner within a breadth of performance genres.

Develop a range of career-specific skills within costume design and practice in a city culturally rich with dance, theatre and the creative arts. You will develop a range of skills applicable to a career within costume design and practice. Birmingham is a city culturally rich with dance, theatre and the creative arts, and collaboration with many of these creative partners is encouraged and embedded within course content. Staff delivering the course are both practitioners and researchers who continue to contribute to their discipline.

The global luxury sector continues to grow, with increasing profits for both well-established and new brands.

The MA Luxury Jewellery Management course addresses the specific challenges and opportunities of the luxury jewellery industry and is the perfect choice for you if you see your future career with premium, high-end and luxury jewellery brands.

What's covered in this course?

You will learn global business strategy and leadership supported by ethical, responsible and sustainable practices. In developing skills to adopt appropriate codes of conduct to improve global operations, you will learn how to promote intercultural communication to enhance business culture and preserve cultural heritage in the luxury jewellery industry. These emerging and significantly important skills are key for managers of luxury jewellery business all over the world.

You will investigate the DNA of brands; designing and creating marketing plans and effective campaigns, with regard to the multicultural aspects of the audience. You will integrate innovations of new technologies, such as additive manufacturing, to embrace the change, meanwhile preserving and enhancing the artisanship’s heritage of the luxury jewellery industry.

The course is global in its outlook and reflects business systems, standards and practices from around the world, drawing upon international case studies and fostering intercultural fluency amongst students. These aims will develop your confidence and ambitions to explore a breadth of careers within a global luxury jewellery industry. Where possible, your learning will be supported by an international field trip, factory visits, exhibitions visits, guest speakers, live projects and simulated practice requiring actual problem-solving.

MA Luxury Jewellery Management is based on the philosophy that management education should provide a thorough grounding in the disciplines related to the functional aspects of management, and the interaction with contextual forces that impact on organisations. This knowledge and understanding is then further contextualised to provide integrative strategic themes. The impact of globalization on business in all disciplines is a coherent theme throughout the course.

Professional Placement option

The Professional Placement version of the course is optional and is offered as an alternative to the standard version of the course.

This will allow you to complete a credit-bearing, 20-week Professional Placement as an integral part of your Master’s Degree. The purpose of the Professional Placement is to improve your employability skills which will, through the placement experience, allow you to evidence your professional skills, attitudes and behaviours at the point of entry to the postgraduate job market. Furthermore, by completing the Professional Placement, you will be able to develop and enhance your understanding of the professional work environment, relevant to your chosen field of study, and reflect critically on your own professional skills development within the workplace.

The BA (Hons) Black Studies course at Birmingham City University will help you to engage with the contributions of Black scholars, activism and communities in this expanding interdisciplinary field.

This unique course is the first of its kind in Europe. If you are interested in the history, politics, popular cultures, artistic and social movements of people across the African diaspora, Black Studies will provide you with the big picture perspective through this growing discipline.

Your course will be taught by leading, research-active lecturers and tutors, where you will encounter a range of viewpoints, as well as gaining valuable experience within the wider community.

What's covered in this course?

The purpose of Black Studies is to foster innovative teaching, learning and research that addresses historical and contemporary Black social life, culture and political activism both in Britain and across the African Diaspora. There has been a long tradition of Black studies in the United States. The discipline originally emerged on US campuses during the 1960s in an effort to open up universities to a more diverse student body, as well as recognising the contributions of Black scholars and activists.

However, in the UK, Black Studies has been taught more sporadically in higher education without having an independently named degree course or disciplinary home. It is therefore important to recognise that Black Studies in Britain has also thrived within various local community settings in Britain and through forms of independent self-learning and activism.

Black Studies at Birmingham City University is an interdisciplinary subject that is committed to working with the wider community. The course aims to make a transformative impact upon society. Throughout the degree, we will engage you in the thinking and practice of contextualizing your work within communities, and where possible, connecting you to projects and organisations outside of the University.

The course seeks to enable students with the capacities and skills needed to apply decolonising intellectual knowledge to a range of strategies for advancing community self-representation, social justice and global human rights. These commitments are based on the understanding that the perspectives and lives of people throughout the Black diaspora are entangled in complex intersecting power relations, structures and processes.

Black Studies prepares students on this course for a range of graduate outcomes in a variety of occupations and occupational sectors (e.g. Public, Voluntary and Private). Black Studies graduates can go on to work in areas such as community development, charitable and voluntary organisations, NGOs, further and higher education, industry, retail and commerce, local and central government, human resources, social research, social work and youth work, amongst many others.

Accredited by the Chartered Institute of Marketing, our BA (Hons) Marketing with Advertising and Public Relations degree gives you the practice-based skills needed to succeed in the ever-changing discipline of marketing.

This approach not only gives you the marketing knowledge needed but also the personal skills employers demand, allowing you to make an immediate impact upon graduation. This experience is further enhanced by the opportunity to undertake a yearlong placement.

Businesses value marketing more than ever due to its ability to identify opportunities, shape experiences and drive profits. It is an ever-evolving discipline, constantly responding to changes in technology and consumer behaviour.

To be successful in this exciting area not only requires a depth understanding of the core principles, but also relies on having the acumen and practical abilities to apply and adapt this knowledge in a wide variety of scenarios. This in-demand course has been designed to give you the practical and professional skills that employers seek through our practice-based learning approach.

Placements

By choosing this course, you’ll have the opportunity to undertake a one-year, paid work placement. We have links with many businesses across industries, locally and worldwide. This means you’ll get really valuable, direct experience on your paid placement.

Previous students have undertaken placements with companies such as Sky and Disney.

Our pioneering MA Arts and Education Practices course focuses on the exploration of educational models at the intersection of practice, teaching and pedagogic theory.

The only Arts Education MA in the UK based in a School of Art, we provide a unique platform for the art educator. This setting helps to facilitate an innovative community of experienced and aspiring art educators, welcoming those willing to critique current practices to ask not only how we should teach art, but also how art can teach us.

What's covered in this course?

Our students come from diverse phases and sectors in the field of art and design education and the expanded fields of gallery, community and self-organised educational practices. Through the course individual perspectives and experiences meet with those of your peers providing you with the stimulation and challenges that different perceptions can bring. We seek to evolve a dialogue through direct experience and engagement with the arts and their value as taught subjects, both within the institution and outside of it.

Our taught modules strengthen your subject knowledge and connect you with contemporary creative and educational practice.

MA Arts and Education students follow a core modular structure that explores the past, current and future practice of arts education. You can personalize your learning through your choice of an optional module and pursue your interests within the expanded field of arts education through research and practice.

The structure of the course enables you to focus your research within the context of your own creative field and workplace. Through this study you build independent research leading to your major project that can be focused through educational models, workshops, creative practice and encounters that inform and are responsive to art educational contexts.

The course offers opportunities to connect with and expand your knowledge of your creative field through collaboration, live projects and visits that explore educational situations and projects.

The world of finance is rapidly changing, with new innovative financial products being developed on a constant basis. The present times have also witnessed an unprecedented number of companies failing because of poor financial management. All these challenges call for dynamic and brilliant people who can design financial solutions and make the world a better place.

The degree is designed to equip you with wider business and Finance environment knowledge. Offering you the opportunity to acquire key business and financial skills, explore innovative practices and entrepreneurial skills. The course is accredited by Chartered Institute for Securities and Investments (CISI). The course also aligns with various other professional bodies courses such as Association of Corporate Treasures (ACT), Association of Chartered Certified Accountants (ACCA) Chartered Institute of Management Accountants (CIMA), and many others.

Delivery of the course is flexible and includes a blend of lectures, workshops, field trips and online learning. The modules, which feed into the course, are widespread, broad, covers key current topics such as Sustainable Development Goals (SDGs) and help you to appreciate finance from a range of perspectives. Ultimately, decision making in finance, calls for one to exercise their judgement and intuition and this course helps you to strengthen that judgement.

The course team has, between it, years of industrial experience in the finance field as well in academia. Therefore, students with little or no background in finance are assured of getting all the help they need in order to excel in the course. You will learn a lot from course team’s knowledge and experience, as you will be regularly engaging in inquiry based and experiential learning, which has been designed to assimilate work-based scenarios.

In order to enhance your employability, extra-curricular activities such as trading trainings, conferences and field trips will be arranged throughout the academic years. Outside speakers from industry will also be invited to give presentations on how best to improve your employability. Moreover, you’ll also have the opportunity to gain industry experience by going on a professional placement, or to travel overseas to study abroad at one of our partner universities. In a nutshell, the knowledge attained from the course will help you to seek a variety of employment in the sector nationally and internationally.