Bachelor of Arts (Hons) in Marketing with Consumer Psychology with Professional Placement

at Birmingham City University - City Centre Campus United Kingdom

Accredited by the Chartered Institute of Marketing, our BA (Hons) Marketing degree gives you the practice-based skills needed to succeed in the ever-changing discipline of marketing.

This approach not only gives you the marketing knowledge needed but also the personal skills employers demand, allowing you to make an immediate impact upon graduation. This experience is further enhanced by the opportunity to undertake a year-long placement.

Businesses value marketing more than ever due to its ability to identify opportunities, shape experiences and drive profits. It is an ever-evolving discipline, constantly responding to changes in technology and consumer behaviour.

To be successful in this exciting area not only requires a depth understanding of the core principles, but also relies on having the acumen and practical abilities to apply and adapt this knowledge in a wide variety of scenarios. This in-demand course has been designed to give you the practical and professional skills that employers seek through our practice-based learning approach.

Placements

By choosing this course, you’ll have the opportunity to undertake a one-year, paid work placement. We have links with many businesses across industries, locally and worldwide. This means you’ll get really valuable, direct experience on your paid placement.

Previous students have undertaken placements with companies such as Sky, Johnson & Johnson, and Disney.

Whether you take the four-year or three sandwich route, the important thing about work placements is that they provide an opportunity for you to get to grips with working, meeting deadlines and working in a team. A placement enhances your knowledge in many ways, helping you with your course, as well as helping you to find out more about a job or industry, leading to more informed decisions upon graduation.

If you are interested in working in the global cosmetics industry and have an interest in the branding and promotion of beauty and cosmetics products and services then this course is for you. You will develop a range of practical business, creative and entrepreneurial skills and have the opportunity to research key and current trends in the beauty and cosmetics industry.

Your personal program of study is supported by visits to appropriate cosmetics and beauty industry events or organizations and/or interviews of professionals involved in cosmetics or beauty services promotion.

What's covered in this course?

On the course you will get involved in blogging, social media, website development, entrepreneurship and brand development.

You’ll be actively encouraged to take part in debates about the professional, educational, political and cultural implications of beauty and cosmetics in modern societies around the world.

You will also explore and use different research methods to investigate the branding and promotion of beauty services and cosmetics through marketing, advertising, events management, publicity or public relations.

By the end of the course you will have gained the ability to apply the knowledge, skills and methodologies of cosmetics branding and promotion to the analysis of complex cosmetics branding and promotion issues, and to the expression of sophisticated marketing, advertising concepts.

You will also have developed the ability to identify personal, career and practical goals related to cosmetics branding and promotion including work experience and entrepreneurship.

Professional Placement option

The Professional Placement version of the course is optional and is offered as an alternative to the standard version of the course.

This will allow you to complete a credit-bearing, 20-week Professional Placement as an integral part of your Master’s Degree. The purpose of the Professional Placement is to improve your employability skills which will, through the placement experience, allow you to evidence your professional skills, attitudes and behaviours at the point of entry to the postgraduate job market. Furthermore, by completing the Professional Placement, you will be able to develop and enhance your understanding of the professional work environment, relevant to your chosen field of study, and reflect critically on your own professional skills development within the workplace.

Study our Automotive Engineering MEng degree course and join one of the select UK Universities to take part in Formula Student events at Silverstone.

Now is a fascinating time to study automotive engineering as you’ll have the chance to be at the forefront of developments within the industry. You’ll get to work in advanced automotive workshops and laboratories equipped with industry-standard equipment, as well as take advantage of more traditional office-based facilities.

You’ll gain practical experience so that you are equipped to apply engineering science to real life situations. Plus, you’ll also have the opportunity to join our BCU Formula Student racing team.

What's covered in this course?

You’ll develop as an engineer able to make a significant contribution to this industry as it goes through an important period of transition in the UK and globally.

Our engineering courses focus on project-based activities, giving you lots of opportunity to work in teams on projects from design to implementation. This will give you practical experience of applying engineering science to real-world problems, working in multidisciplinary teams to develop your interpersonal skills, and prepare you for a key aspect of modern engineering practice.

You will develop key technical skills, enhance your creative thinking and learn from industry experts. As well as gaining knowledge and application skills in stress analysis, powertrain systems, suspension, body engineering, design and management.

You’ll be learning in a stimulating environment with lots of opportunity to collaborate with your colleagues, enhance your creativity and develop the attributes you need to stand out from the crowd.

Our automotive engineering degree is structured so that its themes have a direct relevance to the industry’s current and expected future needs, and upon graduating you will have the intellectual, technical and personal qualities necessary to successfully implement new technologies.

Throughout your course you will benefit from our strong industry links with companies such as the Morgan Motor Company, Westfield Sportscars, Siemens, and GKN.

You will also have the opportunity to join our BCU Formula Student racing team, which designs and builds a single-seater racing car each year to race in July at the IMechE-sponsored event at Silverstone.

Want to study a Film Production degree? Explore the fundamentals of technology in film, from narrative, composition and film theory to camera testing, designing digital production workflows and post-production.

Like the film industry itself, BSc Digital Film Production enables students to exercise a broad range of technical and creative skills with the support of the university’s cutting edge facilities and software, including our Parkside Media Centre.

What's covered in this course?

The Digital Film Production degree course combines a study of audiovisual technologies and production processes, with contextual investigations and production experience. You’ll develop knowledge, understanding and skills relevant to the production of digital film content and to the wider film, television and video industries.

You’ll focus on fundamental technical concepts, including the physics of sound and light being recorded during production (and the tools and techniques required to do this), as well as the technology used to digitally store and manipulate both images and audio in post-production.

When you graduate, you will be versatile, technically literate, and creative: well-equipped to perform a variety of craft roles within film, television and video production and will bridge the gap between technology specialists and creative artists.

Birmingham City University is a great place to study - the city has an active and accessible film-making community, and you will be studying in the same campus as undergraduates studying a range of arts, including acting, music, photography, fashion and theatre.

You’ll also be encouraged to engage with industry, with a number of flexible paths to help you gain work experience, including: basing selected modules around work experience, taking a placement year and working on commercial productions within the University.

Want to start a career in criminal investigation? Our Criminology, Policing and Investigation University course has close ties to the West Midlands Police Force.

Our degree offers an in-depth study of policing and criminal investigation, helping you develop your understanding of criminological thought, as well as historical, political and practical applications. This course offers a varied yet focused choice of subjects through which you will be able to develop your interests within the specialised field of criminology.

What's covered in this course?

Within this course, students will explore the who, what, where, why and when of criminology. That is the understanding of who and why people commit crime, where crime takes place, and the motivations for different crime types.

This is done through a range of exciting and engaging modules which are taught by expert lecturers who are well published in the field. In this course we explore the concept of policing and how different countries have chosen to manage crime. We use a variety of trips, guest speakers and specialist workshops to give students a wide range of understanding of policing.

Specialist facilities include the interviewing suite, which allows students to simulate police interviewing environments for both suspects and witnesses, with access to tape recording and video playback analysis.

You will benefit from well-established links with a variety of external bodies, including police forces, charities, pressure groups, criminal justice agencies, criminal rehabilitation probation service and prisons.

Want to study event management in Birmingham? Our BA (Hons) Event, Venue and Experience Management degree allows you to take a year-long placement in industry.

Over the past decade there has been a surge of careers in the global leisure sector that require best-in-class event, venue and guest experience managers.

This innovative and on-trend course will give you the skills, experience and insights to develop a career in the growing area of event management alongside a qualification from the CMI.

What's covered in this course?

Combining theory and practical application the course will draw heavily from practicing event, venue and experience leaders to cover multiple aspects such as marketing, project management, design, operations, analytics, digitization, experiential and client management. Where appropriate to the individual topics covered during the course, implications for sustainability will be identified that relate to the UN Sustainable Development Goals.

Building upon the insights and close business connections that Birmingham City Business School has made through its Academy of Multi-Unit Leadership (with over 600 graduate managers from industry-leading event and leisure organisations) this undergraduate course will provide the academic expertise and contacts to help you develop an exciting professional future. President of Genting UK, Paul Willcock, describes the course as ‘an exciting and innovative degree that provides exceptionally strong pathways into our industry'.

The MSc User Experience Design course will provide you with in-depth theoretical knowledge and hands-on practical experience in designing, developing, and evaluating digital products across a range of platforms and state-of-the-art technologies. The course places a strong emphasis on the development of professional technical skills that are in high industry demand and will position you well for careers around the field of user experience (UX).

What's covered in this course?

The course has been designed to support graduates from a wide range of disciplines (including those with technical and non-technical backgrounds) who wish to specialise in the area of user experience (UX) and Human-Computer Interaction (HCI). The key topics taught on the course include interaction design (techniques for user-centered design), front-end development (using industry-standard development environments), visual design (creating interfaces with strong aesthetics), accessibility (methods for supporting inclusive design), and usability testing (collecting and analyzing data via user evaluations). You will also have the opportunity to consider and create user experiences for technologies such as virtual and augmented reality, eye gaze tracking, speech interfaces, mid-air gesturing, haptic systems, and brain-computer interfaces.

The course philosophy is focused around industry and research-led activities, supported with assignments that are closely aligned to the development of essential knowledge and technical skills used in practice. You will therefore have the opportunity to work closely with academics, researchers, and industry partners on real-world project briefs thus supporting you in developing a strong portfolio of work (which is essential for gaining employment in this field). The course will also provide opportunities to collaborate with academics based in the School of Computing and Digital Technology’s Mixed Reality and Human-Computer Interaction research group to work on cutting-edge research projects.

Graduates from the User Experience Design course will be well placed for industry roles that are in high demand including front-end developers, user experience designers/developers, information architects, usability consultants and UX researchers, web designers/developers, and interaction designers.

The Construction Project Management MSc prepares you for complex construction projects in a constantly changing globalised industry. Such an industry calls for skilled professionals who can deal with the challenges ahead.

What's covered in this course?

Accredited by RICS and CIOB, this course gives you a broad yet rigorous grounding in the fundamentals of organising and managing construction projects, and provides you with the knowledge and skills needed as a project manager. Our Construction Project Management postgraduates are highly sought-after and have secured positions with companies such as Turner & Townsend, Miller Construction and Acivico.

The MSc Construction Project Management course will enable graduates with degrees in surveying, construction, architecture, civil engineering and real estate to enter the construction management profession. Practitioners with extensive construction work experience but without a first degree will also be considered, subject to entrance exam and interview.

The course gives you a broad knowledge of the challenges of a changing construction industry. You’ll cover law and contract, sustainability, business management, project management and innovation. Building Information Modelling (BIM) is embedded in the course for integrated project delivery.

Professional Placement option

The Professional Placement option will allow you to complete a credit-bearing, 20-week Professional Placement as an integral part of your Master’s Degree. The purpose of the Professional Placement is to improve your employability skills which will, through the placement experience, allow you to evidence your professional skills, attitudes and behaviours at the point of entry to the postgraduate job market.

Furthermore, by completing the Professional Placement, you will be able to develop and enhance your understanding of the professional work environment, relevant to your chosen field of study, and reflect critically on your own professional skills development within the workplace. You will be responsible for finding and securing your own placement. The University, however, will draw on its extensive network of local, regional and national employers to support you in finding a suitable placement to complement your chosen area of study.

Our MA Art and Design: Interdisciplinary Practices develops your professional practice while engaging with the hybrid nature of art and design in contemporary culture. You will apply art and design methodologies to challenge conventional viewpoints. A multidisciplinary team of expert staff encourages you to work across mediums, processes and working methods (such as photography, installation, print, digital media, sculpture, illustration, curatorial practice, textiles, drawing, sound, graphic design, site-specific art, participatory arts or 3D design).

What's covered in this course?

This stimulating course offers you an education in contemporary art and design from an interdisciplinary perspective. You will be supported as creative individuals from a range of tutors and practitioners, with the aim of pushing your existing practice in new directions. The course helps you develop a wider contextual understanding of your practice, while gaining strong research skills in order to develop interdisciplinary projects underpinned by contextual and theoretical debates.

You will be encouraged to develop independent study in relation to different cultural perspectives and a range of contemporary art and design practices, such as fine art, curation, visual communication, fashion, product and interior design.

Looking to study a criminology degree at University? Our BA (Hons) Criminology course is supported by our close links with local criminal justice organisations, including West Midlands Police Force.

Make sense of the world of criminal justice by getting the big picture perspective on crime, punishment and victimisation.

This course aims to develop knowledge and understanding of the core schools of criminological thought, their historical and political foundations and practical application.

What's covered in this course?

Our curriculum offers you a variety of subjects, through which you will be able to develop your interests before focusing on specialized fields within Criminology. The course also utilises guest speakers, external visitors as well as unique assessments to enhance students understanding of the discipline.

The course's real-world applications are supported by its close links with local and national criminal justice agencies, including police forces, charities, pressure groups, criminal justice agencies, criminal rehabilitation, probation service and prisons.

The course is delivered by expert staff in the fields of policing, security studies and criminology, and you will also enjoy regular guest lectures from highly influential voices in the discipline.