Bachelor of Arts (Hons) in Public Relations and Media

at Birmingham City University - City Centre Campus United Kingdom

Future Media is a postgraduate MSc program that does what it says:

• Future is finding your future and exploiting future developments in the digital marketing and advertising industry.
• Media is acquiring your digital media skill-set amongst evolving trends and emerging technologies.

The MSc Future Media program combines agency practice with industry insights and academic methods. It's been a proven pathway to success for our graduates since 2012 and is now a winning formula for the 2020s.

What's covered in this course?

Our courses ensure you gain real-world experience and knowledge so you can hit the ground running when you graduate. In your year on the program, you’ll be planning digital marketing and advertising campaigns with digital agencies, developing brand and product promotions with clients, making mobile, social and virtual content with leading industry professionals and building new user journeys with emerging technologies and state-of-the-art resources.

You’ll tackle challenging briefs in diverse teams with industry partners to build your proficiency: MSc students often prefer tactical, planning and analytics roles. Either way, we’ll give you the tools you need to realise your ambitions.

If you are interested in working in the global cosmetics industry and have an interest in the branding and promotion of beauty and cosmetics products and services then this course is for you. You will develop a range of practical business, creative and entrepreneurial skills and have the opportunity to research key and current trends in the beauty and cosmetics industry.

Your personal program of study is supported by visits to appropriate cosmetics and beauty industry events or organizations and/or interviews of professionals involved in cosmetics or beauty services promotion.

What's covered in this course?

On the course you will get involved in blogging, social media, website development, entrepreneurship and brand development.

You’ll be actively encouraged to take part in debates about the professional, educational, political and cultural implications of beauty and cosmetics in modern societies around the world.

You will also explore and use different research methods to investigate the branding and promotion of beauty services and cosmetics through marketing, advertising, events management, publicity or public relations.

By the end of the course you will have gained the ability to apply the knowledge, skills and methodologies of cosmetics branding and promotion to the analysis of complex cosmetics branding and promotion issues, and to the expression of sophisticated marketing, advertising concepts.

You will also have developed the ability to identify personal, career and practical goals related to cosmetics branding and promotion including work experience and entrepreneurship.

Esports has become one of the world’s most exciting entertainment trends with a recent industry report stating that the industry is expected to be worth $1.7 billion by 2021, growing at a rate of 18.4% per year.  With this growth there is the increasing number of job opportunities for graduates with the knowledge and expertise to excel in this environment.

What's covered in this course?

The BA (Hons) Esports Management course will provide you with the academic expertise and contacts to help you develop an exciting professional future in this growing industry.

Combining theory and practical application this course will draw heavily from practicing esports leaders to cover multiple aspects such as technology and digital innovation, marketing, events, operations and analytics. Internships, placements, project fieldwork and workshops will enable you to create a CV that will allow you to apply what you have learnt and make the contacts required to kick start a successful career.

Digital business is all about the adoption of new technologies to transform businesses and gain competitive advantages in a continuously changing global environment. It is transforming business by integrating digital technologies and business processes in a digital economy.

Businesses are now adopting new technologies, for example the Internet of Things (IOT), Artificial Intelligence and Blockchain to gain competitive advantages in the fourth industrial revolution (industry 4.0), which builds on the preceding three but uses new digital technologies.

In essence, businesses will require people who have the capability to work in the roles, but not limited to Digital Business Transformation, Technology & Innovation Management, Business Data Analytics & Intelligence, Business and Technical Sales, Business Risk and Change Management or Project Management. By the time you complete BSc (Hons) Digital Business you’ll be well prepared for these varied roles, with the relevant knowledge and skills.

This course is designed to develop your digital capabilities, theoretical background and business skills which are required to pursue a career in the digital transformation of business. Hence, the course will equip you with the professional skills that are specifically aligned to the increasing job opportunities in business as it is digitally transformed and changed.

Want to study a Film Production degree? Explore the fundamentals of technology in film, from narrative, composition and film theory to camera testing, designing digital production workflows and post-production.

Like the film industry itself, BSc Digital Film Production enables students to exercise a broad range of technical and creative skills with the support of the university’s cutting edge facilities and software, including our Parkside Media Centre.

What's covered in this course?

The Digital Film Production degree course combines a study of audiovisual technologies and production processes, with contextual investigations and production experience. You’ll develop knowledge, understanding and skills relevant to the production of digital film content and to the wider film, television and video industries.

You’ll focus on fundamental technical concepts, including the physics of sound and light being recorded during production (and the tools and techniques required to do this), as well as the technology used to digitally store and manipulate both images and audio in post-production.

When you graduate, you will be versatile, technically literate, and creative: well-equipped to perform a variety of craft roles within film, television and video production and will bridge the gap between technology specialists and creative artists.

Birmingham City University is a great place to study - the city has an active and accessible film-making community, and you will be studying in the same campus as undergraduates studying a range of arts, including acting, music, photography, fashion and theatre.

You’ll also be encouraged to engage with industry, with a number of flexible paths to help you gain work experience, including: basing selected modules around work experience, taking a placement year and working on commercial productions within the University.

Interested in security sector jobs in Birmingham? Our BA Criminology and Security Studies course covers a range of topics, from war and conflict to counter-terrorism.

Our degree will equip you with a wide range of knowledge about both national and international politics and intelligence. It will also show how politics can impact both security and insecurity in Birmingham and the United Kingdom.

What's covered in this course?

In your second and third years, this wide knowledge base will be built upon as you specialise in your learning. Your knowledge of the core ideas in Criminology will be re-enforced throughout these two years, and you will learn more about topics such as the role of MI5 and MI6, extremism, terrorism and counter-terrorism, the Middle East and conflict in the modern world, and International Relations.

Together these two years will provide you with a well-rounded knowledge of the political and historical issues which are leading to continued conflict and instability in the world today. This is an exciting and dynamic course whose modules directly reflect what is happening around the world and which is at the cutting edge of current scholarship.

Want to study a Master’s in marketing management in Birmingham? Our MSc Management and Marketing degree is accredited by the Chartered Management Institute (CMI).

Our MSc Management and Marketing course teaches you the fundamental skills and attributes you need to become a successful manager and marketer. You will learn how to negotiate the challenges and issues that international businesses face, as well as having the option to learn how to become adept at marketing.

You will experience working in internationally diverse, team-based projects, collaborating to deliver professional reports and presentations as part of module assessments. These assessments will reflect the professional practice of international management. Throughout the course, the course team will give you the support you need to realise your potential and we look forward to working with you to develop your knowledge, understanding and skills for the career of your choice.

Professional Placement option

For our MSc Management and Marketing degree, you will have the opportunity to take the Professional Placement version of the course, which is offered as an alternative to the standard version of the course.

This will allow you to complete a credit-bearing, 20-week Professional Placement as an integral part of your Master’s Degree. The purpose of the Professional Placement is to improve your employability and transferable skills. The placement experience will allow you to evidence your professional skills, attitudes and behaviours at the point of entry to the postgraduate job market.

The MSc Big Data Analytics course will provide you with an insight into areas of data mining, big data management, and advanced statistics. You will develop in-depth practical skills through using tools and techniques from the forefront of the emerging field of data analytics. You will use these to effectively model complex organisational requirements and propose suitable solutions.

What's covered in the course?

The demand for big data analysis and management is continually increasing in business and computer science. For companies it can provide valuable insights, and results such as increased market share, profitability, possible cost savings and procedural efficiency. This course will equip you with the necessary skills to exploit big data tools and methods in order to drive innovation and growth in modern global organizations and society.

The learning activities on this Masters in Data Analytics degree are designed to encourage and facilitate your ability to gain employment and sustain a professional career in data analytics - by building your confidence and skills through hands-on experience and structured feedback. The course combines formal lectures and tutor-led workshops with independent study. You will develop key analytical and problem-solving skills, and will gain an aptitude for research, academic writing, and time management.

Technology-enhanced learning will be used through the provision of online resources and discussion forums. Teaching will be conducted in a work-related context: you will work collaboratively with tutors, researchers, and businesses to prepare you for employment. Potential careers for Big Data Analytics graduates include roles in data science, data warehousing, consultancy, data security and data administration.

Professional Placement option

The Professional Placement option will allow you to complete a credit-bearing, 20 week Professional Placement as an integral part of your Master’s Degree. The purpose of the Professional Placement is to improve your employability skills which will, through the placement experience, allow you to evidence your professional skills, attitudes and behaviours at the point of entry to the postgraduate job market.  Furthermore, by completing the Professional Placement, you will be able to develop and enhance your understanding of the professional work environment, relevant to your chosen field of study, and reflect critically on your own professional skills development within the workplace.

Design and visualisation plays a key role in many of today’s businesses and organisations. From designing complex animations, brand identity, 3D products, virtual interiors, landscape, architectural visualisation and new conceptual designs, employers look for graduates with creativity and knowledge-based software skills.

You can choose to study from a variety of cross disciplinary MA modules in which to learn how to apply design visualisation techniques and strategies. Choose from areas such as product design, interior design, graphic design and various other specialisations.

The BSc (Honours) Accounting with Business degree at Birmingham City Business School will provide you with the skills, knowledge and expertise that you need to make an impact across all sectors of the global business environment.

We equip graduates with the skills and attributes that will allow them to become future organisational decision makers in the world of business.

Completion of this course can give you the opportunity to gain accreditation from the Chartered Management Institute (CMI), providing you follow the CMI pathway in your final year. You will also have the possibility of gaining exemptions from the professional qualifications offered by the major accounting bodies, including the Association of Chartered Certified Accountants (ACCA), the Institute of Chartered Accountants in England and Wales (ICAEW) and the Chartered Institute of Management Accountants (CIMA).