Bachelor of Science (Hons) in Digital Business

at Birmingham City University - City Centre Campus United Kingdom

Accredited by the Chartered Institute of Marketing, our BA (Hons) Marketing with Consumer Psychology degree gives you the practice-based skills needed to succeed in the ever-changing discipline of marketing.

This approach not only gives you the marketing knowledge needed but also the personal skills employers demand, allowing you to make an immediate impact upon graduation. This experience is further enhanced by the opportunity to undertake a yearlong placement.

Businesses value marketing more than ever due to its ability to identify opportunities, shape experiences and drive profits. It is an ever-evolving discipline, constantly responding to changes in technology and consumer behaviour.

To be successful in this exciting area not only requires a depth understanding of the core principles, but also relies on having the acumen and practical abilities to apply and adapt this knowledge in a wide variety of scenarios. This in-demand course has been designed to give you the practical and professional skills that employers seek through our practice-based learning approach.

Want to study event management in Birmingham? Our BA (Hons) Event, Venue and Experience Management degree allows you to take a year-long placement in industry.

Over the past decade there has been a surge of careers in the global leisure sector that require best-in-class event, venue and guest experience managers.

This innovative and on-trend course will give you the skills, experience and insights to develop a career in the growing area of event management alongside a qualification from the CMI.

What's covered in this course?

Combining theory and practical application the course will draw heavily from practicing event, venue and experience leaders to cover multiple aspects such as marketing, project management, design, operations, analytics, digitization, experiential and client management. Where appropriate to the individual topics covered during the course, implications for sustainability will be identified that relate to the UN Sustainable Development Goals.

Building upon the insights and close business connections that Birmingham City Business School has made through its Academy of Multi-Unit Leadership (with over 600 graduate managers from industry-leading event and leisure organisations) this undergraduate course will provide the academic expertise and contacts to help you develop an exciting professional future. President of Genting UK, Paul Willcock, describes the course as ‘an exciting and innovative degree that provides exceptionally strong pathways into our industry'.

The Business Management course will offer you a practical-based degree applicable to a wide range of sectors. You will be able to contribute to critical debates on industry-related contemporary issues and understand the dynamic needs of business managers in the 21st century to reflect current knowledge and best practices.

You will gain specialist knowledge on a number of core functions of management, building your self-confidence to prepare you for a progressive and successful career in management. Exciting opportunities including integrated work projects and business placements in the UK or abroad are all featured in your course, therefore your career can start whilst achieving your qualification. You will have the benefit of renowned industry speakers and live projects to inspire and help you to develop.

The international focus of the course is derived through a variety of means including the student body, the teaching team and the use of international teaching materials. Moreover, you can choose to spend a year or a full semester studying your modules overseas at a partner institution. Similarly, the Business Management course embeds the UN Sustainable Development Goals as an integral part of the course.

Digital business is all about the adoption of new technologies to transform businesses and gain competitive advantages in a continuously changing global environment. It is transforming business by integrating digital technologies and business processes in a digital economy.

Businesses are now adopting new technologies, for example the Internet of Things (IOT), Artificial Intelligence and Blockchain to gain competitive advantages in the fourth industrial revolution (industry 4.0), which builds on the preceding three but uses new digital technologies.

In essence, businesses will require people who have the capability to work in the roles, but not limited to Digital Business Transformation, Technology & Innovation Management, Business Data Analytics & Intelligence, Business and Technical Sales, Business Risk and Change Management or Project Management. By the time you complete BSc (Hons) Digital Business you’ll be well prepared for these varied roles, with the relevant knowledge and skills.

This course is designed to develop your digital capabilities, theoretical background and business skills which are required to pursue a career in the digital transformation of business. Hence, the course will equip you with the professional skills that are specifically aligned to the increasing job opportunities in business as it is digitally transformed and changed.

The Youth Work and Communities degree at BCU is a contemporary and exciting course, which has accreditation from the Joint Negotiating Committee, which is the Professional body that accredits Youth Workers in England and Wales.

The course has been designed with key stakeholders, including the National Youth Agency, UK Youth, youth work managers, practitioners and young people themselves, to integrate the core knowledge and skills required to jump-start a successful career, working with young people and communities, whether that be in the public sector, non-governmental organisations/voluntary field or private sector.

Practice skills, cultural competencies, communication, placement and community engagement opportunities, have been built-in throughout the program, to ensure students incrementally develop the essential and specialist skills and expertise to build thriving careers, working with diverse young people and communities.

The Youth Work and Communities BA degree at BCU offers:

• A JNC recognized qualification to work in Youth Work, which is also valued and recognised in many other ‘people work’ contexts and sectors, in the UK and across the globe
• A core focus on diversity, equality and social difference. We offer opportunities to learn and work on placement in Britain’s second-biggest city, with highly diverse young people and communities, in a vibrant urban context of rapid social change. This experience is supported with diversity-oriented learning on core modules
• A core leadership and enterprise strand, which runs throughout the programme, to develop skills to fast-track your career through strategic, project management and youth work organizational skills
• A global focus and commitment throughout modules, and in two dedicated modules, situated in level 5 and level 6, which prepare students for careers that could lead to employment anywhere in the world. We integrate global issues in youth and community across your studies, such as refugee and migrant support, cross-cultural working, working in situations of conflict and anti-modern slavery/anti-trafficking practice
• Opportunities at level 5 and 6 to select optional modules including: mental health and counselling approaches, black political activism, youth, crime and justice
• Excellent placements throughout the three years to provide experiential learning and opportunities to build professional networks and your own field of interest in youth and community
• Research skills training specifically focused upon working with diverse communities and young people
• Coverage of innovative and creative digital skills and practice for youth and community work

Are you interested in understanding business concepts and how to use IT to serve business needs?

Our Business Information Technology degree gives you the skills to make IT work for businesses.

Business Information Technology bridges the gap between IT and Business to drive innovation and growth in the modern global organisation. It embeds a systems philosophy of connectivity, to offer an in-depth understanding of business concepts and how to use IT to serve business needs. It will also provide essential skills that will facilitate communicating and discussing technical and business ideas effectively with technical and non-technical audiences.

What's covered in this course?

You will work collaboratively with tutors, researchers and businesses, applying practice-based skills to real-life case studies and live project briefs which will develop your problem-solving and analytical skills. Learn how to think like a coder, to influence the design, development and use of information systems and technology in organizations.

You will also gain an in-depth understanding on how organizations can harness the data to improve decision-making. In a summary, this course will give you the skills and knowledge to make IT work for businesses.

Develop your technical, research, design and organizational ability, and leave with the skills employers want.

Work in our advanced software development and computer programming labs, using dedicated facilities for systems analysis, networking, e-commerce and business intelligence – all of which reflect advanced professional practice.

Our MSc Automotive Engineering course will teach you the skills you need to become a highly-skilled engineer, capable of undertaking related tasks within and across different organisations.

Overall the course aims to produce skilled engineers capable of undertaking automotive engineering tasks within and across organisations utilising the latest tools and technologies. The course will encourage the application and development of modern engineering solutions to the problems of fuel efficiency and emissions abatement, as well as the improvement of vehicle performance and stability.

The course explores the wider context of sustainability and climate change, as well as the specific application of advanced control techniques to solve problems through research led powertrain and vehicle system-specific modules.

Professional Placement option

The Professional Placement option will allow you to complete a credit bearing, 20 week Professional Placement as an integral part of your Master’s Degree. The purpose of the Professional Placement is to improve your employability skills which will, through the placement experience, allow you to evidence your professional skills, attitudes and behaviours at the point of entry to the postgraduate job market.  Furthermore, by completing the Professional Placement, you will be able to develop and enhance your understanding of the professional work environment, relevant to your chosen field of study, and reflect critically on your own professional skills development within the workplace.

The MSc Civil Engineering prepares students for the highest level of achievement in Civil Engineering and beyond. It provides a broad coverage of the State-of-the-Art in contemporary Civil Engineering research and practice, equipping graduates with the skills needed to succeed in the contemporary marketplace.

Want a career as an Architectural Technologist? Accredited by the Chartered Institute of Architectural Technologists (CIAT), our BSc (Hons) Architectural Technology degree course is where the science of construction meets the art of design. The course focuses not only on the creation of the built environment, but also the structuring of space in and around it.

Much of your learning activity will be hands-on, with access to our strong industry links. You’ll also be provided with the latest CAD software, meaning you’ll be well equipped to make an impact in an important industry.

The course will develop your ability to appreciate and analyse existing design as well as create new ones, while keeping buildability, technology, procurement, contractual relations and the people involved in the process in mind. You will also explore the social, regulatory, technical, sustainable and aesthetic context of the UK and global development industry.

This MSc Cyber Security course provides a broad foundation for Cyber Security concepts while delivering advanced knowledge and skills in key technical areas. Designed to meet the growing demand from global business and industry for robust cyber security systems, this course underpins the principles and practical professional skills you’ll need to meet the future challenges faced by organisations, particularly when it comes to strategic security planning.

This course provides future Cyber Security professionals with the knowledge and skills needed by the employers. Our strong links with industry enable us to teach the most demanding
topics. You will develop state of the art technical knowledge, intellectual know-how, management capabilities and hands-on practical skills to succeed in meeting the Cyber Security challenges faced by modern organisations.

Our academic staff members are actively engaged with government and industry to help solve their complex problems. These strong links provide you with plenty of professional opportunities that will help you to acquire valuable exposure to the real life challenges of Cyber Security.