Master of Science in Public Relations

at Birmingham City University - City Centre Campus United Kingdom

Our Human Resource Management (HRM) degree equips you with the tools you need to develop the high-performing workforce and innovative teams demanded by business.

This course teaches you about the importance of motivating and managing people within a business, showing you the link between successful performance and the people you employ.

Drawing upon all aspects of people management enables you not only to gain the building blocks of knowledge and understanding but also a high degree of professional competence in the field of people management and development.

Reflecting on the current evolution of the HR profession and looking ahead into the near future, you will be provided with progressive opportunities to experience the use of digital technology and advanced technologies in some of the main functions of HRM: immersive realities for Recruiting and Selection, Training and Development, Onboarding, Performance Management to name a few.

The course is accredited by the relevant professional body, the Chartered Institute of Personnel and Development (CIPD), demonstrating the high-quality provision of our course. It has been designed to meet the core knowledge and core behaviours of the CIPD Profession Map and incorporates the core curriculum requirements of that organisation such that when you successfully graduate from the course will have full exemption from the academic component of associate membership of the CIPD.

You will keep up-to-date with the latest issues and innovations in human resources, supported by your lecturers who have experience of working with some of the biggest names in business, in manufacturing, retail, services, hospitality or management consultancy. Guest speakers, from industry and academia, will be invited to provide expert input at both module and course level.

If you are interested in working in the global cosmetics industry and have an interest in the branding and promotion of beauty and cosmetics products and services then this course is for you. You will develop a range of practical business, creative and entrepreneurial skills and have the opportunity to research key and current trends in the beauty and cosmetics industry.

Your personal program of study is supported by visits to appropriate cosmetics and beauty industry events or organizations and/or interviews of professionals involved in cosmetics or beauty services promotion.

What's covered in this course?

On the course you will get involved in blogging, social media, website development, entrepreneurship and brand development.

You’ll be actively encouraged to take part in debates about the professional, educational, political and cultural implications of beauty and cosmetics in modern societies around the world.

You will also explore and use different research methods to investigate the branding and promotion of beauty services and cosmetics through marketing, advertising, events management, publicity or public relations.

By the end of the course you will have gained the ability to apply the knowledge, skills and methodologies of cosmetics branding and promotion to the analysis of complex cosmetics branding and promotion issues, and to the expression of sophisticated marketing, advertising concepts.

You will also have developed the ability to identify personal, career and practical goals related to cosmetics branding and promotion including work experience and entrepreneurship.

Professional Placement option

The Professional Placement version of the course is optional and is offered as an alternative to the standard version of the course.

This will allow you to complete a credit-bearing, 20-week Professional Placement as an integral part of your Master’s Degree. The purpose of the Professional Placement is to improve your employability skills which will, through the placement experience, allow you to evidence your professional skills, attitudes and behaviours at the point of entry to the postgraduate job market. Furthermore, by completing the Professional Placement, you will be able to develop and enhance your understanding of the professional work environment, relevant to your chosen field of study, and reflect critically on your own professional skills development within the workplace.

Our BA (Hons) Textile Design degree courses nurture fresh thinking and industry-ready creatives through a dynamic and carefully structured three-year program.

Many students enjoy the challenge of creating fabrics from scratch. Our Knit and Weave option lends itself to methodical thinkers who have a good understanding of materials and enjoy their transformation. The focus is on construction – in all its forms – knitting, knotting, linking, crossing, weaving and tufting. Whilst drawing is still key, students learn to use it creatively to plan and problem-solve, to support ideas that often develop directly through sampling.

From hand-construction approaches to using industry-standard digital weave equipment and three-dimensional printing, there is the scope to experiment and innovate.

Studying with us will provide you with the skills, insights and experiences required to succeed in a broad scope of professional textile-related roles. Knit and Weave students secure placements with design studios, mills, manufacturers and retailers – companies who need expertise in knowing about the properties of materials, how they function and react.

Want to learn how to design the outside world? This Landscape Architecture degree course will help you to gain real industry exposure and work on a wide range of exciting briefs. The course focuses on offering experience through practice, which will enhance your chances of securing a role after you graduate.

Landscape Architecture is the design of the world outside, as a combination of art, utility and natural systems. The aim is to create rich, positive experiences and to provide designed environments, which engage users with character and a sense of place.

Through guided exploration of personal design and research process, you will explore and unwrap many layers to reveal the unlimited storyboard of design options that our landscape presents.

What's covered in this course?

Covering all aspects of landscape architecture, our course is fully recognised and accredited by the Landscape Institute (LI) and supported by a leading design team in its field.

You’ll work in a design studio culture, which mimics real-world creative practice for landscape architects and prepares you for your future career.

Experience on live local sites and project briefs in landscape studios will develop your design creativity and hone your professional practice skills. Placements and competitions will give you fantastic opportunities. There are also chances to compete for industry connected awards.

You’ll have the chance to be part of collaborative architecture and design initiatives within the School of Architecture that give you the chance to work on a diverse variety of live projects. Past examples include: explorations in timber construction in the Wyre Forest, communicating with the public about what they really want from design for Stirchley High Street in Birmingham and implementation of a viewing structure to observe wetland ecology at Henbury Ponds.

Prepare yourself for a successful career in Stage Management by studying at Royal Birmingham Conservatoire.

Our BA (Hons) Stage Management degree provides in-depth, practical training; we aim to produce confident graduates who are ready for a successful career in the industry as soon as they leave us. You’ll gain authentic industry experience while developing the vital skills needed in each role of a stage management team.

What's covered in this course?

Our three-year course provides you with a thorough understanding of all aspects of stage management. You’ll also develop an understanding of the core skills in technical theatre and the design elements, widening your knowledge and ability to work in the fast-paced, demanding environment of stage management and further afield.

During your degree you’ll explore all areas of theatrical performance production. Concentrating on the technical and logistical aspects, your studies will investigate lighting and sound, wardrobe, set design, props sourcing, maintenance, and the management and organisation of touring theatre. You’ll also widen your skills base, developing an awareness of the administration and funding of events and small theatre companies as well as the context of theatre today.

At Birmingham Conservatoire we have a vibrant, energetic and stimulating environment. You’ll be taught by our team of highly skilled and experienced staff, who also continue to work with industry.

Looking to become a Building Surveyor? This course is founded on the core competencies of the Building Surveying profession, preparing you to pursue your journey to full professional chartership. Much of your learning will be hands-on, you’ll carry out survey work using a range of equipment and you will also be provided with the latest CAD software.

What's covered in this course?

Our Building Surveying course matches the needs of industry, based on real-life building practice, building pathology, construction technology, and the legal framework for industry, risk management and building surveying practice.

The course not only encompasses the conservation, re-purposing and adaptation of the existing built environment, but also embraces innovation, preparing you to contribute to the success of the profession and supporting the development of a sustainable society for the twenty-first century and beyond.

During this course, you will develop a range of academic and technical skills relevant to the building surveying profession. As in industry itself, this course demands a broad range of technical and creative skills.

Want to start a career in criminal investigation? Our Criminology, Policing and Investigation University course has close ties to the West Midlands Police Force.

Our degree offers an in-depth study of policing and criminal investigation, helping you develop your understanding of criminological thought, as well as historical, political and practical applications. This course offers a varied yet focused choice of subjects through which you will be able to develop your interests within the specialised field of criminology.

What's covered in this course?

Within this course, students will explore the who, what, where, why and when of criminology. That is the understanding of who and why people commit crime, where crime takes place, and the motivations for different crime types.

This is done through a range of exciting and engaging modules which are taught by expert lecturers who are well published in the field. In this course we explore the concept of policing and how different countries have chosen to manage crime. We use a variety of trips, guest speakers and specialist workshops to give students a wide range of understanding of policing.

Specialist facilities include the interviewing suite, which allows students to simulate police interviewing environments for both suspects and witnesses, with access to tape recording and video playback analysis.

You will benefit from well-established links with a variety of external bodies, including police forces, charities, pressure groups, criminal justice agencies, criminal rehabilitation probation service and prisons.

Are you interested in understanding business concepts and how to use IT to serve business needs?

Our Business Information Technology degree gives you the skills to make IT work for businesses.

Business Information Technology bridges the gap between IT and Business to drive innovation and growth in the modern global organisation. It embeds a systems philosophy of connectivity, to offer an in-depth understanding of business concepts and how to use IT to serve business needs. It will also provide essential skills that will facilitate communicating and discussing technical and business ideas effectively with technical and non-technical audiences.

What's covered in this course?

You will work collaboratively with tutors, researchers and businesses, applying practice-based skills to real-life case studies and live project briefs which will develop your problem-solving and analytical skills. Learn how to think like a coder, to influence the design, development and use of information systems and technology in organizations.

You will also gain an in-depth understanding on how organizations can harness the data to improve decision-making. In a summary, this course will give you the skills and knowledge to make IT work for businesses.

Develop your technical, research, design and organizational ability, and leave with the skills employers want.

Work in our advanced software development and computer programming labs, using dedicated facilities for systems analysis, networking, e-commerce and business intelligence – all of which reflect advanced professional practice.

The Business Management with Enterprise course will offer you a practical based degree applicable to a wide range of sectors.

You will be able to contribute to critical debates on industry related contemporary issues and understand the dynamic needs of business managers in the 21st century to reflect current knowledge and best practices.

You will gain specialist knowledge on a number of core functions of management, building your self-confidence to prepare you for a progressive and successful career in management. Exciting opportunities including integrated work projects and business placements in the UK or abroad are all featured in your course, therefore your career can start whilst achieving your qualification. You will have the benefit of renowned industry speakers and live projects to inspire and help you to develop.

The course provides a route for those interested in development and sustainability of new enterprises, offering a route for launching their own enterprise or being entrepreneurial within an organisation. Whether you have an idea in mind or like the idea of launching something new and different, taking the enterprise route maybe for you.

You will be exposed to key enterprise modules which will help you get from idea to launch underpinned by academic theory. This route which will be embedded throughout your programme will look to develop your entrepreneurial skills, abilities and behaviours, provide you with the tools you need to become a future entrepreneur. Similarly, the Business Management course embeds the UN Sustainable Development Goals as an integral part of the course.

Our BA (Hons) Textile Design degree courses nurture fresh thinking and industry-ready creatives through a dynamic and carefully structured three-year program.

Our Print and Surface Design option appeals to students who love drawing, but also those who are intrigued by how pattern can transform a surface. The focus is on exploring the possibilities of image generation by working across hand and digital processes, to become confident with working with a range of dye and print technologies. Students explore the potential of hybrid approaches incorporating heat-treatment and laser-cutting technologies, testing out how pattern can work on a variety of material bases – textiles and beyond. They learn to become confident with creating different design compositions and working with colour.

Studying with us will provide you with the skills, insights and experiences required to succeed in a broad scope of professional textile-related roles. Our Print and Surface Design students secure placements at design studios, trend prediction companies and manufacturers and designer-makers – companies (large and small) where pattern, and its relation to surface are key.