Master of Science in Business Intelligence and Digital Marketing

at Brunel University London United Kingdom

If you can get lost in a book for hours on end, and enjoy writing or even drama, English is a natural choice. Storytelling is part of every culture and reveals much about a person’s lived experience, values and aspirations within a given time.

Taking the English BA at Brunel is an opportunity to uncover the richness of English literature history – its periods, genres and diverse storytellers – through a set of underlying themes.

Your journey will commence with a module on ‘Reading Resilience’ to help equip you with the required skills and competencies relevant to literary studies, so you can approach any topic with confidence.

After a first year of modules that pass through modern literature and formative texts to help develop your critical reading, your exploration in English is very much down to your own interests and choices.

In years two and three a wealth of optional modules await you, covering every period and genre from Shakespeare to Jane Austen, postcolonial writing to the women’s movement, with plenty of choice in contemporary and genre fiction like comedy, science fiction and horror.

Throughout your literature degree you will be encouraged to express your own thoughts and creativity in your coursework and seminars, which will help you to grow as a critic and writer.

An English degree will equip you with personal skills employers’ prize in graduates – not just exceptional written and verbal communication, but also the ability to communicate collaboratively in a team towards an agreed goal.

As part of your English BA you will learn to participate and present confidently in seminars, communicate your ideas effectively in writing, and to critically evaluate relevant themes within texts that frequently cross into other disciplines such as history and politics.

Opt for a placement year and you will gain hands-on work experience while you study which will further increase your attractiveness to employers when you graduate.

Outside your classroom, you can look forward to events and activities organised by the Brunel Centre for Contemporary Writing, including the annual Hillingdon Literary Festival: a free weekend of literary performances from internationally renowned authors, writing workshops and lively debates right here on campus.

The way we do business is changing, particularly how and why we carry out transactions. Decision times are increasingly based upon user-friendliness via mobile and social media, and improving these channels is reliant upon data and analytics. The Business Intelligence and Social Media MScis a new multi-disciplinary course which explores developments in technology for businesses such as social media, business intelligence, and mobile and cloud services.

There is a worldwide shortage of qualified managers with the skills needed for new jobs being created in this area, particularly in the emerging economies. Companies that are actively seeking candidates include tech sector businesses, but also banking, insurance, retail and education. In fact, it’s expected that virtually all business sectors will need to address big data and will need skilled people to manage development. 

Developing sound knowledge and understanding of digital business practices, you will learn the importance of data, information, and mass communication technologies to business.

You will be encouraged to reflect on the relevance of these new concepts to business and apply your newly developed skills in advanced research or via professional practice in collaboration with an industry partner.

The Brunel Accountancy BSc provides students interested in entering the profession with the knowledge, skills and insights that inform current accountancy practice and financial management.

You’ll get a comprehensive grounding in the conceptual, professional and practical aspects of accountancy at national and global levels, and develop your ability to identify and solve complex accounting problems across a range of business scenarios.

You also gain a firm understanding of the financial drivers underpinning business leadership, strategy, planning, governance and ethics.

You will be trained in Sage Accounting software as well as in analytical packages widely used by business and financial institutions such as SAS, EViews, Bloomberg, Reuters and STATA.

We offer two study options. You can choose three years full-time or four years full-time with a one-year professional placement between years two and three that will give you hands-on experience in a real-life working environment. You can tailor the final year of your course to specialise in an area of particular interest.

ACCA and CIMA accreditation is available on selected modules within this degree, which means you’ll gain exemptions from certain professional qualifying exams.

The theoretical and practical expertise you’ll gain from your Brunel Accountancy BSc will make you a ‘business ready’ graduate preferred by employers in the public and private sectors.

As the amount of digital information increases, major institutions in sectors such as finance and medicine rely on robust structures that can grow and adapt. By specialising in software engineering, you’ll focus on how to build high quality systems which will be easier to maintain and develop as the requirements of the system change and available technologies evolve. The techniques involved include testing, service-oriented architectures, and refactoring.

On the Computer Science (Software Engineering) BSc degree course, you’ll also learn how to build different types of software, from web-based systems to mobile solutions. In the final year you’ll take compulsory modules in advanced computer science and choose optional modules that interest you in a variety of compelling areas.

In addition, you’ll acquire in-depth knowledge of algorithms, design, programming and testing techniques. By the end of the course, you’ll have confidence in your knowledge of common system and network architectures and system development approaches, requirements capture, design methods, models, tools, and techniques.

You’ll become well-versed in implementing and testing systems and software maintenance. Key to this course is cultivating a reflective approach to project management issues arising from team-based software development.

This specialist degree course allows you to display an in-depth knowledge of the management, organisation and execution of large-scale software design and development activities including reuse and integration. All our degrees emphasise acquiring knowledge and skills to develop your new understanding creatively and professionally. Although this is an academic degree, the course balances theory with real-world practice in information and computer management.

Our course is designed for flexibility, so if you’re not sure which route you want to go, you can select modules and specialise gradually during your time with us. You can transfer between Computer Science and Business Computing up to the start of Level 2, then, should you wish, to choose a specialism up to the start of Level 3.

We know that when you graduate, you’ll be working on large projects. That’s why one third of each year of our programmes is project-based. On Levels 1 and 2, you’ll build a software solution in a team, and in your final year you’ll carry out an individual project. You’ll also have the opportunity to showcase your projects at the annual  Made in Brunel (Software Innovation) event, with awards presented by the likes of Cisco, Sky and Xerox.

As part of your degree course, you’ll have the chance to take a year-long work placement between your second year and third year. We’ll support you in finding that all-important paid professional experience, in the UK or abroad. The feedback we’ve received is that those who have taken a placement are much more likely to find a job for which their degree was a formal requirement as it gives you a competitive advantage. Recent graduates have gone on to work for well-known names such as Accenture, Toshiba, Microsoft, British Airways, O2, and Barclays.

Our programmes are accredited by the British Computer Society, the Chartered Institute for IT, for the purposes of fully meeting the academic requirement for registration as a Chartered IT Professional (CITP), and on behalf of the Engineering Council, for the purposes of fully meeting the academic requirement for Incorporated Engineer (IEng) and partially meeting the academic requirement for a Chartered Engineer (CEng). 

The accreditation also allows you to apply for professional membership of the BCS after you have successfully completed your degree.

The department has been awarded an Athena SWAN Bronze, recognising our dedication to the advancement of gender equality in STEM subjects. We now have an ongoing three-year action plan to further implement strategies and improve our practices. As part of this endeavour, Brunel’s  Women in Engineering and Computing mentoring scheme provides our female students with invaluable help and support from the industry.

The International Business BSc is a highly relevant course in today’s commercial climate. It covers the fundamentals of national and international market economies and looks at the many forces that shape the operating environments of organisations worldwide.

The emphasis of this degree is on the challenges created by globalisation, challenges which are particularly relevant to multinational enterprises (MNEs) as they account for over fifty percent of global output. A deeper understanding of the commercial power of MNEs is key to understanding how and why companies expand in an increasingly competitive market.

The International Business BSc is designed for those seeking to operate within an international business setting or within companies and jobs where an understanding of international business is an asset. We’ll explore the impact of internationalisation on factors such as human resource management (HRM), entrepreneurship, and emerging markets. There will also be the opportunity to study modules on marketing, environmental sustainability, and global investment.

As well as the focus on international business, this degree will equip you with the broad business and management background and the analytical and interpersonal skills required to understand, analyse and address issues faced by today's companies. You’ll broaden your knowledge of business concepts as you work on real business issues and live case studies to develop your managerial skills.

Valuable technical skills will be developed in numerical methods, quantitative methods, and by using statistical software such as SPSS and EXCEL. This part of the course does not require A level maths or the overseas equivalent.

The course includes a module on Management Enquiry to help you adapt to university study through active learning sessions on topics such as working in groups, report writing and time management.

Our International Business BSc is accredited by the Chartered Institute of Management Accountants (CIMA), which means you will gain exemptions from some of their professional papers if you wish to undertake further study towards being a chartered management accountant after you graduate.

You’ll also have the opportunity to take a year's paid professional work experience and be part of the team at an international company or organisation. Previous employers have included Adidas, Microsoft, British Airways, PricewaterhouseCoopers and Nissan. Occasionally students are invited back to a full-time graduate position by their placement employers so as well as offering experience, a placement can open doors. Find out more on our work placement year page.

Over the last ten years, global aspirations to reduce the suffering of the ‘bottom billion’ have led to unprecedented attention on international development. International agencies, governments and NGOs are working more intensely than ever before to deliver appropriate policies and interventions.

Anthropology has played a key role in the emergence of new perspectives on humanitarian assistance and the livelihoods of populations caught up in extreme circumstances such as famines, natural disasters and wars.

On the one hand, this has led to a radical re-thinking of what has been happening, but on the other hand, it has led to anthropologists sometimes playing controversial roles in agendas associated with the ‘war on terror’.

This course will provide you with insight into contemporary issues and debates and explores their implications. It also sets them in the context of anthropology as a discipline.

The course will appeal to graduates from a variety of backgrounds, including anthropology, sociology, economics, politics, geography, law and development studies. It is suited for those interested in critically assessing the policies and practices of international development and humanitarian assistance to war-affected regions from an anthropological perspective.

Anthropology at Brunel is well-known for its focus on ethnographic fieldwork. As well as undertaking rigorous intellectual training, you will be expected to get out of the library and undertake your own, original research – whether in the UK or overseas – and to present your findings in a dissertation.

In recent years, Brunel students have undertaken fieldwork in locations across the world, including India, Mexico, Bolivia, Papua New Guinea, China, Nepal, Peru, Morocco, and New Zealand as well as within the UK and the rest of Europe.

Our global temperature has increased to 1.5 degrees Celsius above pre-industrial levels. What is the impact of this and what will happen if it continues to rise? Studying Environmental Sciences at Brunel will give you the foundation you need to pursue a career that makes a difference to our planet.

At Brunel you’ll develop your scientific skills in the classroom, laboratory and through field work. You’ll attend residential field trips in the UK and abroad. Our current trips take students to Dorset and Tenerife.

Your first year will bring together many different disciplines. You’ll use physical, chemical and biological knowledge to develop an understanding of the Earth’s environment.

Your course is based on the 15 “most wanted skills” identified from a national employer’s survey by the Natural Environment Research Council. This means that in addition to studying scientific topics, you’ll learn to use computer programs such as GIS, you’ll perform data analysis and be trained in areas such as public engagement, communication, leadership and teamwork.

You'll also have the option to carry out a placement as part of your degree, giving you the experience to create a stand-out CV. The Environmental Sciences BSc offers a unique compressed degree where you can carry out two placements within your three year degree during summer vacations, where you’ll earn a graduate level salary. You can also carry out a one year placement between years two and three, as part of a four year degree.

Brunel's Business and Management degree course will equip you with a broad knowledge and appreciation of issues faced in the world of business. You’ll gain the analytical, technical and interpersonal skills required to understand, analyse and address the challenges faced by today’s companies.

The components of this degree offer you the widest range of core skills in business and management out of all the pathways. This includes market economies; theoretical and practical characteristics of organisations; various business models and frameworks; coping with future uncertainty, and managing change.

Emphasis on this pathway is on globalisation issues generated by multinational enterprises (MNEs). As they account for over fifty percent of global output, a deeper understanding of the commercial power of MNEs will help you position yourself strategically in a competitive job market.

This pathway will broaden your knowledge of business concepts as you work on real life business issues and live case studies, to develop managerial skills and enhance your career prospects.

You will also learn valuable technical skills along the way including numerical methods and how to use statistical software packages such as SPSS and EXCEL, without the need for A level maths or the overseas equivalent.

The course includes a module on Management Enquiry to help you adapt to university study through active learning sessions on topics such as working in groups, report writing and time management.

Our Business and Management BSc is accredited by the Chartered Institute of Management Accountants (CIMA), which means you will gain exemptions from some of their professional papers if you wish to undertake further study towards being a chartered management accountant after you graduate.

There is the option to take a year’s work placement between your second and third year. Previous employers have included Adidas, Microsoft, British Airways, PwC and Nissan. This is an excellent opportunity to gain experience and make valuable contacts for your future career. Find out more on our work placement year page.

This course has a placement option. Find out more about work placements available.

All our business degrees include the option of a work placement year between your second and third year.

• In addition to providing the opportunity to put what you’ve learnt in your degree into practice, and to earn some much appreciated money, our students find their work placement experience significantly enhances their career prospects when they come to graduate. In fact many students are offered employment with their work placement company upon graduation. You'll be working in the same capacity as you would when you graduate so it will give you a taste of what's to come, hopefully, including all the challenges and rewards.
• Placements are available at different sized organisations across the public and private sector, so you can choose the type of experience most suited to you. You’ll need to apply for these positions in much the same way as you would a job, so it’ll be useful experience in that respect too.
• The good news is that through our Business Life programme and the University’s Professional Development Centre, you should be well prepared to make the best applications you can.
• Placements tend to last 44 weeks. During your placement, an academic member of staff from Brunel Business School will keep in touch, and your employer will be invited to attend a tutorial day at Brunel with you.

The Entrepreneurship and Innovation BSc has been specifically created to help you put learning into action while you study by creating your own start-up business. 

Through a series of specialist modules in your second and third year (including your final year project), you will develop entrepreneurial skills and a nimble approach to business and innovation. You’ll gain confidence in your acumen and become quick to recognise and evaluate new business opportunities while calculating risk. The hands-on, practice-based learning of the course is key to this. You’ll create, run and grow a real-life enterprise as part of a group consisting of up to five students. By learning through doing, you’ll be able to apply theory very early on in the degree course to solve social and economic problems.

Along the way, you’ll learn from academics and receive support from professional business mentors who will help you to get the most out of your degree while developing your start-up. There are lots of resources available to you that can help you shape your degree into what you want it to be:

• The Brunel Innovation Hub offers expert advice and funding on student start-ups
• Through the Co-Innovate programme, you can opt to collaborate with an SME and help them solve a real business problem as part of your final year project
• You can choose to take a work placement in your third year (find out more on our work placement year page) or focus on developing your start-up
• We make sure that you have access to a variety of activities and events to challenge your self-starter mentality including the Mayor's Entrepreneur Competition

Before you get there though, your first year will be an introduction to general business and management through six compulsory modules that will provide you with a good understanding of theory and practice. The emphasis will be on developing your commercial awareness and preparation for new business creation, as well as for a work placement if you have opted to take one (you can opt to use your placement year to develop your enterprise too).

This course has a placement option. Find out more about work placements available.

All our business degrees include the option of a work placement year between your second and third year.

• In addition to providing the opportunity to put what you’ve learnt in your degree into practice, and to earn some much appreciated money, our students find their work placement experience significantly enhances their career prospects when they come to graduate. In fact many students are offered employment with their work placement company upon graduation. You'll be working in the same capacity as you would when you graduate so it will give you a taste of what's to come, hopefully, including all the challenges and rewards.
• Placements are available at different sized organisations across the public and private sector, so you can choose the type of experience most suited to you. You’ll need to apply for these positions in much the same way as you would a job, so it’ll be useful experience in that respect too.
• The good news is that through our Business Life programme and the University’s Professional Development Centre, you should be well prepared to make the best applications you can.
• Placements tend to last 44 weeks. During your placement, an academic member of staff from Brunel Business School will keep in touch, and your employer will be invited to attend a tutorial day at Brunel with you.

Handling large amounts of data efficiently and quickly is becoming an increasingly important aspect of computing; businesses need to understand trends in data which will allow them to make informed and timely decisions. Artificial intelligence (AI) and the techniques it embraces provide opportunities for this to happen and to make sense of big data.

Qualified graduates with the skills and ability in AI to take advantage of these opportunities are in great demand. Brunel’s Computer Science (Artificial Intelligence) BSc, will expose you to the foundations, theory and practical aspects of computer science and AI.

You’ll gain a good understanding of computer science and a grasp of the important elements of a computer system. You’ll also learn how to build different types of software, from web-based systems to mobile solutions.

By specialising in AI you’ll develop a range of techniques which can be applied in software to solve complex problems. AI is inherent in modern games, financial trading systems and medical systems and enhances the software solutions in each of these areas.

You’ll be confident in your knowledge of the nature, diversity and limitations of software artefacts (or programs) that display apparently intelligent behaviour, understand a range of machine learning paradigms, and be able to apply them to the production of innovative and useful artefacts.

Our course is designed for flexibility, so if you’re not sure which route you want to go, you can select modules and specialise gradually during your time with us. You can transfer between Computer Science and Business Computing up to the start of Level 2, then, should you wish, to choose a specialism up to the start of Level 3.

We know that when you graduate, you’ll be working on large projects. That’s why one third of each year of our programmes is project-based. On Levels 1 and 2, you’ll build a software solution in a team, and in your final year you’ll carry out an individual project. You’ll also have the opportunity to showcase your projects at the annual Made in Brunel (Software Innovation) event, with awards presented by the likes of Cisco, Sky and Xerox.

As part of your degree course, you’ll have the chance to take a year-long work placement between your second year and third year. We’ll support you in finding that all-important paid professional experience, in the UK or abroad. The feedback we’ve received is that those who have taken a placement are much more likely to find a job for which their degree was a formal requirement as it gives you a competitive advantage. Recent graduates have gone on to work for well-known names such as Accenture, Toshiba, Microsoft, British Airways, O2, and Barclays.

Our programmes are accredited by the British Computer Society, the Chartered Institute for IT, for the purposes of fully meeting the academic requirement for registration as a Chartered IT Professional (CITP), and on behalf of the Engineering Council, for the purposes of fully meeting the academic requirement for Incorporated Engineer (IEng) and partially meeting the academic requirement for a Chartered Engineer (CEng). 

The accreditation also allows you to apply for professional membership of the BCS after you have successfully completed your degree.

The department has been awarded an Athena SWAN Bronze, recognising our dedication to the advancement of gender equality in STEM subjects. We now have an ongoing three-year action plan to further implement strategies and improve our practices. As part of this endeavour, Brunel’s Women in Engineering and Computing mentoring scheme provides our female students with invaluable help and support from the industry.

This course has a placement option. Find out more about work placements available.

Opt for a one-year work placement while you study to gain real-world technical and soft skills which will set you apart from the competition after you graduate from your Computer Science degree.

• All of our undergraduate computing courses come with the option of undertaking a year’s placement out in the industry. This means that you have the opportunity to experience a real working environment and develop your softer skills like presenting, negotiating and working to a specific brief and tight deadlines.
• A dedicated placement tutor from the Professional Development Centre will work with you to help secure your work placement, which could be in market, product or research development areas. Previous students have taken their placement year in companies such as Microsoft, BMW, GlaxoSmithKline, IBM, and Xerox.