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Master of Science in Corporate Brand Management

Master of Science in Corporate Brand Management

at Brunel University London United Kingdom

Overview

In today’s business landscape, brand is everything. But what exactly is brand and how do we manage it for the best possible outcome? Brunel’s Corporate Brand Management MSc examines the importance of branding, corporate identity, image and reputation.

You will study a wide-range of brands (e.g. product, service, personal, company) from a variety of cultures and sectors (private, public and not-for-profit) including start-ups, SMEs, and multinationals. You will also study how corporate branding is key to an organisation’s overall marketing strategy.

Brunel Business School was the first school to introduce a specialised MSc in corporate brand management back in 2007. The Corporate Brand Management MSc is taught by an enthusiastic team including Professor John M.T. Balmer, who is highly regarded in the corporate brand domain, as well as renowned brand specialists Dr Sharifah Alwi and Dr Yousra Asaad, amongst others.

You have the option of taking either a year-long or six to twelve week work placement, depending on your needs, to help you enhance your skills and boost your career prospects while you study. We were one of the first business schools to offer postgraduate degrees with placement and the feedback has been that this is incredibly useful as you can put your learning into practice immediately. It’s also a great way to make business contacts with the possibility of a job offer from your placement employer once you’ve graduated. Find out more on our work placements page.

Accredited by the Chartered Institute of Marketing (CIM), this course offers the option to study the CIM Certificate in Professional Marketing alongside your degree. Find out more on our accreditations and exemptions page.

Topics covered on the degree include corporate and product brand identity, corporate and product brand image and reputation, corporate marketing, and corporate communications. You will also study marketing communications and strategy from a corporate branding perspective.

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45

Application Processing Days

Under Graduate

Program Level

Fact & Figures

Full Time On Campus

Study Mode

12

Duration

Brunel University London

Location

Master of Science in Corporate Brand Management Assistant Fee

$18410

Tuition Fee

$0

Average Cost of Living

$0

Application Fee

Master of Science in Corporate Brand Management Admissions Requirements

  • Minimum Level of Education Required: To be accepted for this program, students must have a Bachelor's Degree.
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Where would you like to study*

Work Permit United Kingdom

There are various options through which a student can get a post study work visa in the UK. 
Tier 1 Graduate Entrepreneur Visa for the graduates with a genuine and credible business idea. 
Tier 2 (General) is the leading immigration visa to work in the UK.
Tier 4 Doctorate Extension Scheme is for students who have completed their Ph.D. and is valid for 12 months for them to work, look for work or set up a business. 
Tier 5 Youth Mobility is for individuals of certain countries like Australia, Canada, Japan, Monaco, Hong Kong, South Korea, Taiwan, and New Zealand aged between 18 -30 who wish to move to the UK. 
Tier 5 GAE is for individuals who want to come to the UK for work experience, training, research or a fellowship. 
UK Ancestry is for individuals who are a citizen of a commonwealth and plan to work in the UK and have a grandparent who was born in the UK.
 

Detailed Program and Facts

45

Application Processing Days

Full Time On Campus

Program Intensity

Under Graduate

Program Level

12

Duration

Study Visa

English Test Requirement

6.5

Minimum Overall Score

90.0

Minimum Overall Score

59.0

Minimum Overall Score

Other Courses by Brunel University London,United Kingdom

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You will engage in, and experiment with, practical games design and develop a comprehensive and critical understanding of the advanced academic study of games and their theoretical, artistic and technological perspectives. You will also engage in the practice of making games and explore the factors that shape the games industry.  

No previous experience with programming or an art background is required for this course, just a passion for games. You will learn how to create your own practical designs, how to communicate your ideas to an audience, how to create games design documents, and you’ll also explore games studies. 

You will have opportunities to make connections with other games design cohorts and industry experts. And we will encourage you to participate in extracurricular activities such as game jams and game-related networking events. These are all activities that introduce you to the broader social culture of the digital and creative world and are vital to being successful in the games industry. 

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Artificial intelligence (AI) is the scientific study that enables machines to mimic cognitive functions of human mind, such as learning and problem solving. It has enjoyed a resurgence following the advances of computational power, the availability of large amount of data and the development of theoretical understanding.

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In addition, you will have the opportunity to develop a broader set of skills including study skills, research skills, employment skills and capability skills through group projects, guest lectures or workshops from industry, and dissertation projects with industrial collaborations.

If you don’t want to commit to full or part-time study of the entire MSc, you can develop your educational portfolio over a longer period of time by undertaking staged study that leads to the award of Postgraduate Certi?cate (PGCert in Data Science), Postgraduate Diploma (PGDip in Artificial Intelligence) and Artificial Intelligence MSc in separate stages.

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Duration

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Tuition

Are you an experienced manager who wants to take your career to the next level with professional development? Then the Brunel MBA is for you.

Whether you want to advance your existing career, move to a new field, or start your own business, the Brunel MBA can give you the tools you need. Every aspect of the course is practical, fulfilling, integrated and, thanks to our world class teaching and research facilities, always relevant to today’s ever-changing business environment.

The Brunel MBA is a one year full-time or two year part-time course with three pathway options: The Brunel MBA, The Brunel MBA (Aviation Management), and The Brunel MBA (Healthcare Management).

The General Management MBA specialisation can help you become a more accomplished manager all-round. From finance to international strategy, harnessing technologies and marketing, this course will help you with senior management decision-making and solving business issues. We support you in identifying your strengths and weaknesses and working with them to help you progress.

The Aviation Management MBA is designed for professionals working for airlines, airport authorities, and supply and support services within the aviation sector such as engineering, logistics, catering, cargo, energy, safety, security, IT, and travel and tourism. It’s supported by our proximity to the world’s busiest passenger hub at Heathrow, Brunel’s growing reputation in aerospace and environmental research, and our close links with the aviation industry.

The Healthcare Management MBA focuses on application of knowledge in the healthcare industry and enables students to develop managerial skills to handle real-life business situations in the sector. The MBA (Healthcare Management) course is designed for professionals in strategic health authorities, primary care trusts and hospital administration, and for those working within private healthcare, outside suppliers and consultancies.

The Brunel MBA part-time course is designed to maximise your career impact in the global market over a two-year study period, without having to take a break from work. Study time for the part-time MBA is 12 hours per week over a maximum of three days, with some classes on Saturdays, making the programme an ideal option for full-time working professionals in and around London.

The Career Development Programme is an integral part of your professional development while you are studying your MBA. Landing a top job after completing your MBA is, of course, a key objective, and the Career Development Programme is designed to provide the tools to help you achieve your ambitions. The programme will help you define your career goals and create a personalised career action plan.

You’ll have access to one-to-one careers coaching to help you understand what makes you stand, out whether it’s your particular management experience and skills or specialist knowledge. We’ll also help you with your CV, LinkedIn profile, and a professional portfolio as well as providing support in building a career plan, job-hunting, writing applications that get noticed, and brushing up on interview techniques.

As part of your MBA course, Brunel provides an innovative series of Leadership Masterclasses. Sessions will help you with effective ways to present your ideas, the best methods for managing change, negotiating better and resolving conflict, as well as giving you deeper insight into cross cultural issues and corporate responsibility.

The Brunel Business School has links to many leading organisations such as Barclays, British Airways, Goldman Sachs, HSBC, IBM, Iraq Energy Institute, Jaguar, Johnson and Johnson, Microsoft, and Xerox. MBA students undertake regular visits to company head offices and representatives from these companies often visit campus as part of the MBA Guest Speaker Series, Let’s Talk Business.

The Graduate Entrepreneur programme allows selected graduates to stay on in the UK and work towards setting up their own business, under a special branch of the Tier 1 Route. Find out more about becoming a Graduate Entrepreneur.

The Brunel MBA is one of a distinguished group of MBA programmes worldwide to have achieved accreditation by both the Association of Masters of Business Administration (AMBA) and the Association to Advance Collegiate Schools of Business (AACSB).

12 month

Duration

$ 24995

Tuition

If you can get lost in a book for hours on end, and enjoy writing or even drama, English is a natural choice. Storytelling is part of every culture and reveals much about a person’s lived experience, values and aspirations within a given time.

Taking the English BA at Brunel is an opportunity to uncover the richness of English literature history – its periods, genres and diverse storytellers – through a set of underlying themes.

Your journey will commence with a module on ‘Reading Resilience’ to help equip you with the required skills and competencies relevant to literary studies, so you can approach any topic with confidence.

After a first year of modules that pass through modern literature and formative texts to help develop your critical reading, your exploration in English is very much down to your own interests and choices.

In years two and three a wealth of optional modules await you, covering every period and genre from Shakespeare to Jane Austen, postcolonial writing to the women’s movement, with plenty of choice in contemporary and genre fiction like comedy, science fiction and horror.

Throughout your literature degree you will be encouraged to express your own thoughts and creativity in your coursework and seminars, which will help you to grow as a critic and writer.

An English degree will equip you with personal skills employers’ prize in graduates – not just exceptional written and verbal communication, but also the ability to communicate collaboratively in a team towards an agreed goal.

As part of your English BA you will learn to participate and present confidently in seminars, communicate your ideas effectively in writing, and to critically evaluate relevant themes within texts that frequently cross into other disciplines such as history and politics.

Opt for a placement year and you will gain hands-on work experience while you study which will further increase your attractiveness to employers when you graduate.

Outside your classroom, you can look forward to events and activities organised by the Brunel Centre for Contemporary Writing, including the annual Hillingdon Literary Festival: a free weekend of literary performances from internationally renowned authors, writing workshops and lively debates right here on campus.

48 month

Duration

$ 18210

Tuition

The Brunel Economics BSc combines a thorough grounding in economic theory with the practical skills needed to apply that knowledge to business, industrial, financial or government environments.

You’ll learn how markets operate from microeconomic and macroeconomic perspectives and how trade and business priorities shape the ways societies function.  Special attention will be given to financial marketins and the banking sector, as well as an introduction to accounting.

Further, you’ll develop the analytical, quantitative, statistical and computing skills used to predict how societies, governments, businesses and households will respond to events, trends and market behaviour.

You will study statistics and econometrics and develop skills in data presentation, analysis and modelling.  This training will use analytical packages widely used by business and financial institutions such as SAS, EViews, Bloomberg, Reuters and STATA.

We offer two study options. You can choose three years full-time or four years full-time with a one-year professional placement between years two and three that will give you hands-on experience in a real-life working environment.

You can tailor the final year of your course to specialise in an area of particular interest.

Our economics undergraduate degree is accredited by ACCA and CIMA, and graduates will receive exemptions from professional papers should they wish to continue their study to become a chartered accountant.

The analytical, quantitative and transferable skills you’ll gain from your Brunel degree are highly valued by employers and will prepare you for a wide range of career and postgraduate study options in the areas of economics, business and finance.

48 month

Duration

$ 18210

Tuition

What is the social and cultural impact of media communications in today’s world? How do communication and information media actually work and what are their importance to our society?

This course enjoys a very close relationship with sociology at Brunel and combines the theoretical elements of sociology with the practical elements of media studies. You’ll focus on all aspects of society: its personal, social and cultural dimensions.

Studying communications and media at Brunel is not just limited to the classroom. You’ll have the opportunity to broaden your mind by going on field trips and joining film sessions, where you’ll learn about cameras lighting and editing. You’ll be able to attend optional company visits, for example IMG studios, where you’ll receive a tour of the studios.

On this course you’ll have the chance to make your own films in groups. You’ll develop your skills in our media services suite which has industry-standard facilities. You’ll be taught about the software Final Cut Pro and how to use different types of Canon cameras. You’ll experiment with different lighting styles and practise sound editing techniques. This practical work will equip you with the skills you’ll need for a media related career or for working in the field of production.

You’ll also be able to take your learning outside the classroom – on field trips and company visits. Previous students have toured the IMG studious right here in Uxbridge.

If you choose to go on a placement, you’ll benefit form Brunel’s contacts and location. Examples of recent student placements have been in advertising, digital marketing and public relations in organisations such as Cartoon Network, IMG Media, Sweet Images and the Walt Disney Company.

This course has a work placement option. Find out more about work placements available.

48 month

Duration

$ 19795

Tuition

The Brunel Banking and Finance MSc is designed to give graduates the knowledge and advanced skills needed for careers in the complex and rapidly changing banking and financial services industry.

Your studies will cover key subjects including financial economics, the economics of banking, international financial markets and quantitative methodology, as well as financial regulation at national and international levels and matters arising in private banking.

Crucially, you’ll develop your problem-solving skills and ability to critically evaluate and deliver midterm and long-term strategic solutions. 

Throughout the course you’ll have access to a variety of professional databases used in business and finance including Datastream, Bloomberg, Bank Scope, Osiris, Reuters 3000 Xtra and Thomson One Banker.

You can choose to study one year full-time, two years full-time with a year's work placement or 16 months full-time with a 6-12 week work placement.

While you study for your Banking and Finance MSc you can take advantage of the opportunity to follow the CFA Program (Chartered Financial Analyst) specialist pathway and gain the skills required to complete the Level I CFA Program exam.  The CFA Program has become the most respected and recognised professional qualification in finance in the world. Find out more on our  Level I CFA® Program Pathway page. 

As the worldwide financial services industry grows, so does the demand for professionals with specialist skills and competencies in banking and finance. Your Brunel Master's will give you that and make you a preferred job candidate to employers across the sector.

24 month

Duration

$ 19795

Tuition

Our Music BA degree has been designed to develop your particular interests in music-making. It aims to equip you with a solid grounding in the craft of creativity which reflects the diversity of musical styles and genre in today’s world.

In your first year you will gain a strong understanding of composition, performance and musicology. You will also be introduced to sonic arts and sound recording. Your peer group of musicians will discuss, review and give you constructive feedback on your musical activities.

You can choose from a range of optional modules in your second year and final year. This means you develop your own bespoke pathway during your music course, and this prepares you for your chosen career in the music world. Examples of specialist options you could choose include orchestration and arrangement, and taking sonic art to the stage, and interdisciplinary collaboration.

You will be taught by some of the leading figures in today’s contemporary music comprising composers, performers and musicologists. They are performing, composing and writing books, and have strong connections with the music community in London, the UK and in Europe. This opens up opportunities for you to collaborate with them and work together on installation projects and a huge variety of creative projects.

Our music facilities include a fully sound-proofed recording studio for rehearsals, and performance spaces and practice rooms equipped with grand pianos, drum kits and amps. Access is available to an editing suite with Mac computer workstations where you’ll work on your music using industry standard music making software.

During your time at Brunel, you’ll benefit from guest lectures delivered by leading figures in the music industry who give advice on music promotion and how to get a gig. In addition, you have the advantage of Brunel’s close location to London’s exciting music scene for planned trips to music concerts, festivals, galleries, and museums.

Our music undergraduate degree can be studied full-time over three years, four years with a placement year, or part-time over six years.

We encourage the placement year option. This time in the music industry helps you to further prepare for the world of work and you’ll have a year’s worth of invaluable professional experience when you graduate. If you decide to go on a music work placement year, you could find yourself working at record companies, TV companies, or teaching music in a school.

You’ll have the opportunity to showcase your musical talent before you graduate alongside external musicians. There are a variety of performances hosted by Brunel  Find out more about work placements available.

48 month

Duration

$ 18210

Tuition

Psychology in Sport, Health and Exercise is an area of growing interest, particularly in the world of professional sport. Through studying the link between the mind and the body, we can understand things like motivation and determination, and the effect that physical activity has on the brain.

This course is jointly delivered by the Divisions of Psychology and Sport, Health and Exercise Sciences. It is accredited by the British Psychological Society.

The Division of Psychology offers a firm foundation of learning including cognitive psychology, developmental psychology, and biological psychology. Quantitive and qualitative research methods are taught to support experiments you may carry out as research for your dissertation.

The Division of Sport, Health and Exercise Sciences will cover the fundamentals of sports psychology, and how to apply research knowledge to real-world situations. You will learn about experiences you may encounter as an applied psychology practitioner in both sport and exercise contexts.

As an accredited course, should you graduate with a 2:2 grade or higher, you will be eligible to apply for graduate membership of the British Psychological Society. Membership will be key if you choose to pursue postgraduate training. It’s also a pre-requisite of entry to all accredited Stage 2 and Doctoral programmes needed to become a chartered psychologist – be it in Sport and Exercise or otherwise.

48 month

Duration

$ 19795

Tuition

If you follow the news and keep up-to-date on what’s happening in the world, you will know that the challenge of keeping people and nations secure is a focus and a priority across the globe. What does the future hold for keeping us safe, and how are solutions concluded?

Everyone wants to feel secure. Whether it is the security of our borders, our food and water supplies, our data or our homes, securing the safety of our resources and ourselves has never posed as big a challenge as it does today.

Alongside the core spine of your Global Challenges degree, you will take an in-depth look at issues such as climate change, sustainable development, migration, terrorism, inequality and poverty and how they affect the world we live in, this pathway will give you a greater understanding of security issues, whether they’re on the ground, in space or in cyberspace.

Your studies are structured into three levels which reflect the depth and breadth of the subject: integrated, applied and advanced security. The integrated security modules in your first year will introduce you to four themes including security, intelligence, reasoning and influence. In your second year you move on to look at applied security issues to help integrate your knowledge into new topics of war and crime, space and risk. Then, in your final year, you go on to look at more advanced security themes like threats and government.

As part of your course, you will also investigate some of the measures adopted in crisis management including the security implications of militarisation. This interesting course will take you on a journey through variety of subjects including military studies, criminology, sociology, politics and war.

Throughout your course you will build your ability to work in a team as you build skills in project management, presenting and team pitches. A third year Enterprise Project will help to bring all these skills together as you work on a group project with a real organisation.

You have the option to apply for an internship at the end of your first year and can take a one-year placement between years two and three, giving you valuable work experience and a step ahead for your career when you graduate.

36 month

Duration

$ 16825

Tuition

View All Courses by Brunel University London, United Kingdom

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