Bachelor of Science (Hons) in Business with Marketing

at City, University of London United Kingdom

Our flexible three-year degree provides unrivalled opportunities to shape your studies to match your personal interests, whilst learning about society at the vibrant heart of a global city.

You’ll develop critical thinking studying topics including: social class, social mobility, ‘race' and ethnicity, gender, culture, identity, inequality, migration, media, and criminology.

You’ll also develop transferable skills in the analysis, interpretation and production of social data.

• Develop highly sought-after data literacy and quantitative skills, thanks to our strong links with City’s Q-Step Centre
• Become a critical thinker with an in-depth understanding of the complex interplay of local and global forces
• Opt onto a Q-Step quantitative methods pathway: benefit from a heightened focus on data skills, a workplace Data Placement in Year 2, and an optional international work placement
• Boost your employability with an optional placement year
• Take advantage of excellent internship opportunities thanks to our central London location, including access to organisations in media, crime and justice, human rights, and mental health.

The Business with Marketing pathway should appeal particularly to you if you see marketing as being central to an organisation’s strategy, and if you are interested in the broad range of activities that fit within the general category of marketing.

On the Business with Marketing course you’ll gain a broad understanding of business from a marketing perspective. You’ll learn about a wide range of marketing issues including the marketing mix, consumer behaviour, branding and advertising. The changing nature of marketing will be an important component of your studies.

You’ll see the breadth of the marketing function within an organisation and the extent to which it is central to strategy for many businesses. You will study the techniques and approaches used by businesses to build an understanding of their customers and to target their offerings appropriately.

Economic theory is highly relevant and applicable in today’s rapidly changing world. From the impact of immigration, to the organization of healthcare systems, economics touches on all areas of modern life.

This degree provides a thorough understanding of economic theory, with a focus on the practical link between theory and real-world application. You’ll learn the mathematics and statistics that underpin economics, and develop quantitative and analytical skills to evaluate wider social and political issues.

At the end of your first year you will be able to choose pathway between Economics and Economics and Econometrics, which focuses on quantitative aspects of economics.

• Develop desirable transferable skills for a broad range of careers in economics, business, finance and beyond
• Acquire analytical, problem solving and critical thinking skills, alongside a deep understanding of economic theory and ideas
• Choose a pathway between Economics and Economics and Econometrics
• Stand out from the crowd with a professional placement year – past students have undertaken placements with organisations like the Department for Work and Pensions, GlaxoSmithKline, RBS and HM Treasury
• Study abroad with an optional exchange in Europe, America or further afield
• Enjoy professional and social opportunities through the student-led Economics Society
• Follow in the footsteps of recent graduates who now work for major global corporations.

Build practical journalism competencies alongside a considered approach to journalism in a global context. Our International Journalism MA is a one-year professional practice course that enables you to develop the vital knowledge and skills needed for a career in international journalism.

You will develop skills in print, broadcast and online journalism and learn how they function in a global context.

Our programme enables you to study news in all its forms and grow your understanding of international journalism from a UK perspective.

While you will practise in different media of journalism (print, broadcast and online), you will additionally explore theory and reflect on your work. You also explore the contemporary global domain of journalism.

You will learn from working with people from all over the world and benefit from our location in London, a global media city.

Study in the world’s largest finance faculty on Bayes's Banking and International Finance master’s as you develop and deepen your knowledge and understanding of global and innovative banking and international financial markets.

You are ambitious to succeed in global banking, attracted by the innovation led by Fintech and committed to become skilled in international markets. Your strong quantitative skills give you an ideal starting point as you begin to investigate the deeper levels of strategy and operations in fast-evolving banking markets. Your interest in banking is matched by your desire to establish yourself in this highly competitive marketplace where pressure and risk management accompany job satisfaction and financial rewards.

The Banking and International Finance course will give you the knowledge and skills to navigate the rapidly changing financial landscape.

Take a step closer to your successful career in global banking and finance with this highly practical MSc in Banking and International Finance.

This postgraduate programme is tailormade to develop professional standards and competence for those wishing to pursue careers in the banking industry. Bayes offers an innovative blend of theoretical and vocational learning equipping you with the outlook, the skills and the temperament to make things happen.

You’ll be based within a stone’s throw of the City of London and Fintech hubs, giving your studies a uniquely practical and strategic orientation with regular teaching from senior bankers and finance professionals.

Affordable and clean energy is key to meeting the challenges of climate change and sustainable development. On this MSc you’ll gain an understanding of technologies for energy production, and the knowledge and vision required to deliver a sustainable future. This programme will open-up real-world career opportunities across the sector.

This course will teach you a wide range of industrial, commercial and research aspects of the energy sector.

Students on this programme come from a range of backgrounds including engineering, environmental studies, finance, economics and law, as well as professionals already working in the sector.

Mathematics is the universal language of today’s global economy. Data Science is increasingly the tool for analysing real world complexity and decision-making.

Whether you are managing an investment portfolio, encrypting financial transactions or constructing a machine-learning algorithm to identify hidden patterns in your customer database you will likely be doing it through a combination of Mathematics and Data Science methods.

The Mathematics with Data Science BSc opens doors to the widest range of careers, because virtually all industries need graduates with skills in these disciplines. The confidence and knowledge you gain at City will open doors to a rewarding and satisfying career.

• Understand the universal nature of mathematics as a discipline that knows no borders or language barriers
• Master a wide range of mathematical and data science topics and techniques, such as calculus, probability and machine learning
• Learn to implement sophisticated algorithms, data mining techniques artificial intelligence with real world applications
• Boost your employability with an optional paid one-year work placement – past students have secured placements at organisations such as Axa, Barclays, Bloomberg, Disney, Microsoft, Toyota and Warner Music
• Take special career development modules to understand mathematics’ essential role across all industries and the opportunities available to you.

Explore your interests through a research project chosen from a wide variety of mathematical topics – past projects have included everything from life-saving mathematics in medical imaging, to wallpaper patterns.

This three-year degree has been designed by world-leading researchers in the field. You’ll learn about the latest thinking in crime and society, and develop the skills to conduct your own original research.

You’ll study topics such as criminal justice, penology, policing, news, violence, and social change. This develops your analytical capability to engage with crime and social policy debates. Modules in qualitative and quantitative research methods develop your data analysis skills.

• Become a critical thinker with an in-depth understanding of the complex interplay of local and global forces in relation to crime and criminality
• Boost your employability with an optional work placement year
• Develop highly sought-after data literacy and quantitative skills, thanks to our strong links with City’s Q-Step Centre
• Opt onto a Q-Step quantitative methods pathway: benefit from a heightened focus on data skills, a workplace Data Placement in Year 2, and an optional international work placement

Take advantage of excellent internship opportunities thanks to our central London location, including access to organisations in crime and justice, human rights, migration and refugee support, and mental health.

On this BCS-accredited degree you will develop advanced knowledge of game engine architecture, computer graphics and game design.

You will develop a firm foundation in programming and development, before specialising with topics such as games technology and digital signal processing.

You will gain the skills needed for a career in the thriving computer games sector, applying your technical computing expertise in a creative and in-demand industry.

• Learn a broad range of programming languages and cutting-edge games programming techniques
• Get coding quickly in your first year with our two-week coding marathon
• Boost your employability with an optional one-year work placement: past students have worked for Sony, PlayStation, Disney, Microsoft and Goldhawk Interactive
• Develop commercially valuable knowledge for your future career, including industry-standard game engines that power game development
• Study in City’s computing labs, which include the latest hardware and software, such as state-of-art NVidia GPUs
• Gain three years of professional experience with our innovative Professional Pathway Scheme, combining paid employment and study
• Get industry recognition for the quality of your degree with BSC and TIGA accreditation.

This programme enables you to learn new data science techniques and be part of exciting current industry developments. You’ll learn specialist skills to help you progress in your career.

The benefits of this course are many and varied. You will build knowledge of the data science field, learn new techniques, and be part of exciting current industry developments.

By the end of the course you will have specialist skills in data acquisition, information extraction, aggregation and representation, data analysis, knowledge extraction and explanation, which are all in high demand and will help progress your career.

Discover how you can benefit from training resources provided to students on this course as well as opportunities to take part in workshops and seminars with our partners in industry.