Master of Arts Newspaper Journalism

at City, University of London United Kingdom

Fast-moving, skilful and critical to the success of any organisation, marketers understand consumers and create offers that entice them. This Marketing Strategy and Innovation course gives you a head-start.

Whether you want to break into marketing, start your own business, take over your family’s company, or just learn more about how to innovate new products and services, and create buzz and excitement around them, this postgraduate strategic marketing course is right for you.

This strategic marketing master's course is specifically tailored for students with little or no prior marketing experience and study background.

It will qualify you to get your first professional marketing position, even if you have studied fine arts, medicine, business, or physics before. If you are looking for a degree that deepens your advanced marketing knowledge, please take a look at our other MSc courses or our MBA programmes.

Some people equate marketing with advertising. Not you. You know that marketing is a multi-faceted business process involving creativity and innovation alongside analytical and strategic skills.

The MSc in Marketing Strategy and Innovation postgraduate programme gives you a sound understanding of the principles and state-of-the art practices of marketing.

You will acquire the latest knowledge on market research, customer analysis, innovation and design, brand management, advertising, digital and social media marketing, fashion brand management, storytelling, sponsoring, and many other current marketing topics.

Your lecturers bring these topics to life through interactive classes, case discussions, lectures with leading marketers, and hands-on innovation and communication tasks. You will, for example:

• Work with a London start-up company on a marketing plan for the introduction of a new product to the UK market
• Develop your own business idea, business model, and communication strategy and pitch it to a jury of London marketers and investors
• Compete against classmates in a strategy simulation game where you experience how your marketing decisions would play out in the real world
• Personally meet some of London’s finest senior marketers, from companies such as Unilever, Visa, Interbrand, and Unruly.

Train for international publishing roles with the International Publishing MA from City. From research-led assignments to digital content development, we will give you the extensive range of modern skills and knowledge required to succeed in this fascinating and forever-changing industry.

You will learn how international publishing is continuing to evolve alongside the digital revolution.

Our program gives you an applied understanding of how physical and digital texts are conceived, developed and marketed.

Your learning will be directly influenced by your own publishing interests. This could mean publishing for entertainment, education, research or information.

Together with research-led analytical assignments, you will develop a portfolio that reflects the range of professional roles in contemporary global publishing.

This joint degree focuses on media and communication, which are central to the way our society functions. It examines key media, communication and cultural institutions.

A broad range of elective modules – linked to the research expertise of our academic staff – let you tailor the degree to your interests. Modules currently include topics spanning publishing, new media, law, celebrity, global media and sport.

You will develop strong critical thinking skills and analytical ability, allowing you to engage in social policy debates. You will also develop data literacy and quantitative skills, which appeal to a broad range of employers.

• Develop highly sought-after data literacy and quantitative skills, thanks to our strong links with City’s Q-Step Centre
• Opt onto a Q-Step quantitative methods pathway: benefit from a heightened focus on data skills, a workplace Data Placement in Year 2, and an optional international work placement
• Boost your employability with an optional placement year
• Take advantage of excellent media internship opportunities thanks to our central London location.

Mathematics is the universal language of today’s global economy. Data Science is increasingly the tool for analysing real world complexity and decision-making.

Whether you are managing an investment portfolio, encrypting financial transactions or constructing a machine-learning algorithm to identify hidden patterns in your customer database you will likely be doing it through a combination of Mathematics and Data Science methods.

The Mathematics with Data Science BSc opens doors to the widest range of careers, because virtually all industries need graduates with skills in these disciplines. The confidence and knowledge you gain at City will open doors to a rewarding and satisfying career.

• Understand the universal nature of mathematics as a discipline that knows no borders or language barriers
• Master a wide range of mathematical and data science topics and techniques, such as calculus, probability and machine learning
• Learn to implement sophisticated algorithms, data mining techniques artificial intelligence with real world applications
• Boost your employability with an optional paid one-year work placement – past students have secured placements at organisations such as Axa, Barclays, Bloomberg, Disney, Microsoft, Toyota and Warner Music
• Take special career development modules to understand mathematics’ essential role across all industries and the opportunities available to you.

Explore your interests through a research project chosen from a wide variety of mathematical topics – past projects have included everything from life-saving mathematics in medical imaging, to wallpaper patterns.

Gain vital quantitative and analytical competencies demanded for major decision-making roles in the healthcare sectors of developed and developing countries. Covering topics from economic evaluation and quantitative methods to welfare economics and epidemiology, this course enables you to pursue a rewarding career in health economics.

We help you develop new and existing skills, significantly enhance your knowledge of healthcare economics and prepare you for working life in the healthcare field.

Our department hosts the City Health Economics Centre (CHEC) and the London Health Economics Group (LHEG). Your studies will benefit from the expertise in both.

By graduation you will have a sharpened understanding of health economics and its theoretical foundations, as well as improved abilities in analysis and modelling.

You will be also be confident in applying economic evaluations and advanced quantitative methods to healthcare decision-making.

With the demand for graduates with a good knowledge of software engineering always high, this MSc will kick-start your career. You’ll learn about trends in system development, cloud computing and big data, and benefit from solid technical coverage of advanced software development.

You will develop skills in analysing, designing and creating complex software systems to solve real-world problems, evaluating and using advanced software engineering environments, design methods and programming languages.

The course focuses on advanced engineering concepts and methods, as well as design issues for the systematic development of high-quality complex software systems.

Your course is structured to give you a strong balance between the development of skills and a solid education in the enduring principles and concepts that underlie complex software system development.

You will learn how people and institutions make decisions under conditions of constraint, such as time and knowledge, and under various influences such as social pressure. There are many practical implications of insights from behavioural economics and the field is widely accepted to deliver a powerful, cost-effective approach to improving human welfare.

Commercial organisations have long known the limitations of individual decision making and routinely use this knowledge in their commercial practices.

A strong postgraduate education in behavioural economics will allow you to work in a variety of roles in the private or public sector that require a solid understanding of human behaviour.

A developed understanding of behavioural economics gives you a broad, real-world perspective to inform your professional interests and future ambitions.

Our programme is also an ideal pathway to a PhD in Economics or Psychology.

Who is this course for?

If you have recently graduated in economics, psychology, a related social science or quantitative discipline, this programme could be the next step. We will help you develop the relevant modern skills and knowledge needed for a career in the world of behavioural economics.

The International Business pathway should appeal particularly to you if you expect to work in multinational businesses. Or in other areas where contemporary issues affect the way business takes place globally. You should be prepared to consider the different impact of management concepts in different parts of the world and to apply these to practical examples.

This course gives you a broad understanding of business within an international context. As part of this degree you must spend some time at one of our overseas partners and use this experience to contribute to your understanding of management concepts.

You’ll be able to reflect on this international experience within your final-year project. You’ll discuss issues related to the global economy, and will be encouraged to consider the particular impact of management concepts in different parts of the world.

Gain a strong knowledge of the creative industries and its evolution as a force to globally empower economic and social development. Our MA lets you explore tensions, organisations and issues that emerge from cultural industries. You will learn how processes interact at a local, regional and world levels.

During this programme you will develop an understanding of how cultural goods are produced and consumed.

You will learn how global cultural trade flows are uneven and why there are consequences for local and national development.

Our programme gives you a unique chance to critically approach economic and social aspects of global culture and it transformation on a global and local scale.

This programme combines academic rigour with the development of practical, transferable skills that can be applied in a wide range of health policy, planning and management settings. Focused on real-world challenges, this master’s degree is the ideal platform for you to explore in detail the many social, political and economic factors that influence health policy development across the world.

Core modules cover:

• The health policy process, politics and power
• International health systems
• Health economics
• Research methods and policy evaluation.

You will have plenty of scope to pursue your own areas of interest through our wide range of elective modules.

Over the course of your studies, you will address key issues relating to health policy in a range of contexts, including:

• How can we best meet people’s changing health needs?
• What are the most effective ways to finance and organise health care?
• How do we tackle health inequalities?
• How do we balance cost-effectiveness with high quality, comprehensive and person-centred health services?