Master of Science in Marketing Strategy and Innovation

at City, University of London United Kingdom

Our International Political Economy BSc is designed to meet increasing demand for an interdisciplinary course that prepares students for both the public and private job markets.

This bespoke programme – the first degree in IPE in the UK – provides training in a range of conceptual and analytical skills. These will help you analyse the challenges facing decision-makers in business and politics in the global age.

You will be able to analyse complex dynamics of the global markets, financial systems and national political structures. You’ll have the skills and knowledge to draw connections between economic, political and social processes driving major changes on the global scene.

• Study politics, the economy and society as a whole, developing a fully integrated understanding of the world’s changing economic and political topography
• Receive interdisciplinary training from the largest concentration of world-renowned experts in IPE and related fields
• Benefit from our close links to business, the financial sector, policy-makers and think tanks

Develop data literacy, analytical skills and in-depth understanding of micro- and macro-economic theory that are sought-after a wide range of careers.

The MSc in Business Analytics will help you generate and capture greater competitiveness in data-driven business.

The MSc in Business Analytics programme will help you generate and capture greater competitiveness in data-driven business.

Our Business Analytics programme is designed to provide a foundation to those who will determine the scope and direction of data analytics research within their organisation, and communicate the research outcomes to the ultimate decision-makers.

Our graduates are trained to participate in the strategic management process, improve the organisation’s financial performance and help design the effective measures of performance of an organisation for which evidence-based data become a strategic asset in the decision-making process.

Therefore, the primary goal is to provide an insight into business data analytics and prepare the students to develop the set of skills and attitudes that will evolve into effective leadership skills.

Typical backgrounds of students are Accounting, Biology, Business Administration/Studies, Computer Science, Economics, Engineering, Environmental Studies, Finance, Hospitality Management, Human Resources, Information Systems/Technology, Management, Marketing, Mathematics and Psychology.

The main purpose of the master's in Business Analytics programme is to develop a comprehensive set of skills and to encourage the positive attributes that are essential to becoming a successful business analyst.

The master's degree is committed not only to imparting specialist skills, but also to developing the so-called "soft skills” which are important in influencing people and organisations.

As well as obtaining effective and persuasive communication skills, you will also learn about ethics-related issues, which are another key ingredient to responsible leadership.

This accredited integrated master’s covers mechanical, computational and sustainable life-cycle engineering in this high-tech field. Over four years, students learn to develop professional engineering skills, with a focus on innovative and sustainable solutions to current and future Aeronautics and Aerospace trends.

Individual and group engineering design projects demonstrate students expertise to future employers. Whilst a fourth year, at master’s level, it helps to transition from study to professional practice.

• Benefit from strong links to industry and exceptional industry involvement in the degree programme. Profit from City’s vision of sustainable engineering, a fundamental aspect in future Aerospace engineering.
• Study in world leading test facilities, including our low-turbulence wind-tunnel and high-speed tunnel belonging to the UK National Wind Tunnel Facility initiative.
• Work with modern state-of-the art experimental equipment and high-performance computational fluid solvers, both being developed at City and supported by world-experts in those fields.
• Enjoy easy access to our central London location and benefit from the links to our international aviation program, with City being the hub for the aviation industry with satellites in Dubai and Germany.
• Boost your employability within an optional placement year or placement over two summer periods, which offers first-hand experience in professional industry. Recent placements have included BAE SYSTEMS, Rolls Royce, Raytheon.

Our flexible three-year degree provides unrivalled opportunities to shape your studies to match your personal interests, whilst learning about society at the vibrant heart of a global city.

You’ll develop critical thinking studying topics including: social class, social mobility, ‘race' and ethnicity, gender, culture, identity, inequality, migration, media, and criminology.

You’ll also develop transferable skills in the analysis, interpretation and production of social data.

• Develop highly sought-after data literacy and quantitative skills, thanks to our strong links with City’s Q-Step Centre
• Become a critical thinker with an in-depth understanding of the complex interplay of local and global forces
• Opt onto a Q-Step quantitative methods pathway: benefit from a heightened focus on data skills, a workplace Data Placement in Year 2, and an optional international work placement
• Boost your employability with an optional placement year
• Take advantage of excellent internship opportunities thanks to our central London location, including access to organisations in media, crime and justice, human rights, and mental health.

This programme enables you to learn new data science techniques and be part of exciting current industry developments. You’ll learn specialist skills to help you progress in your career.

The benefits of this course are many and varied. You will build knowledge of the data science field, learn new techniques, and be part of exciting current industry developments.

By the end of the course you will have specialist skills in data acquisition, information extraction, aggregation and representation, data analysis, knowledge extraction and explanation, which are all in high demand and will help progress your career.

Discover how you can benefit from training resources provided to students on this course as well as opportunities to take part in workshops and seminars with our partners in industry.

Discover how human rights can be protected by international law and accelerate your career in a related field with this unique LLM degree. You will examine profound issues concerning human rights from angles including minority protection, war and international crime.

You will develop an appreciation of how international law intervenes to protect human rights and where gaps exist in international law.

We enable you intellectually to examine international human rights from various perspectives including the prosecution of international criminals, war and minority protection.

Our programme also covers how the law of war protects the civilian and how far the rights of indigenous peoples are safeguarded by international law.

Your learning will be enhanced by our expert academics and your own independent studies.

You will be introduced to the fast-paced world of commercial publishing and learn the how the different sectors of the publishing industry fit together.

Our digital publishing element shows you how social media and web publishing is vital to finding and sustaining your community of readers.

We aim to improve your skills as a creative writer, particularly as a writer of short stories and novels. You will build the skills and experience needed to better engage with the publishing industry and work within it.

Who is this course for?

If you are a writer seeking to develop publishing industry knowledge alongside writing skills, this programme is ideal. You can get hands-on publishing experience and enhance your creative practice.

Whether you are an experienced writer or relatively new to the field, you will be equipped with new professional competencies from creative digital content to traditional print.

Engage in a unique course that covers the diverse fields of music and sound. Within a vibrant musical community located in the heart of global London, you will develop skills in a topic of your choice including music performance and scholarship, contemporary composition and sound practices.

You will learn directly from world-leading artists and scholars who are active creators and researchers. You will collaborate with international visitors in workshops and masterclasses.

You will receive training in fundamental research skills, culminating in a major project in creative practice or scholarly research.

You will refine and develop a topic of your choice in close consultation with an individual supervisor.

Topics include notated and digital music, sound arts, interdisciplinary practices; classical, jazz, and popular performance and improvisation; historical musicology, ethnomusicology, music analysis, and sound studies.

You may get involved in our research centre SPARC and our ground-breaking record label multi.modal distributed by NMC Recordings.

This programme builds on our international reputation in creative writing, journalism and publishing.

You will study the written word across time and space, from Shakespeare to social media, Chimamanda Ngozi Adichie to comic books.

By the end of the degree you will have produced your own creative and professional writing.

You will also have developed critical and analytical skills needed to understand how the written word shapes, and is shaped by, the world we live in.

• Immerse yourself in world literature and engage with current debates in literary scholarship
• Write creatively, professionally and analytically in a range of different forms, via a range of different media
• Learn from a team of expert lecturers who are passionate about engaging with the written word in all its forms
• Develop employability skills with a placement module in a relevant business, like publishing, teaching, journalism and the arts
• Or spend a full year on work placement – there are amazing opportunities on your doorstep in London’s exciting Knowledge Quarter
• Access awe inspiring library collections – including the Senate House Library, with millions of books and beautiful study spaces, and nearby British Library.

On the Quantitative Finance master’s you will learn technical and practical skills useful in pursuing a career in front or middle office positions.

To successfully complete the Quantitative Finance course, you must have a good understanding of mathematics.

You may well have studied finance, economics, engineering or maths or physics as an undergraduate. Or you might have a bachelor’s degree in a science subject, in particular computer science.

You should have a general interest in mathematics and statistics, including the more quantitative and mathematical techniques used in financial markets; but you don’t need to have a background in finance.

You’ll study core modules focusing on asset pricing, risk management and introductions to key financial securities such as equities, fixed income securities and derivatives.

From there you’ll progress to specialist learning in econometrics, and cover a large amount of stochastics and numerical methods.

You’ll cover basic and advanced topics in econometrics including ARCH and GARCH models, co-integration and dealing with high frequency data.

You will also have the opportunity to work with a number of different estimation techniques, including OLS, Maximum Likelihood and GMM.

You’ll work extensively with programming language in the core modules.  In term 1 the focus of programming teaching is on Python alongside other languages such as VBA or Matlab which are also available as optional modules.

You’ll choose five from around 40 optional modules in your final term. You can also choose to complete a traditional dissertation, which counts for four optional modules, or a shorter ‘applied research project’, which is the equivalent of two optional modules.