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Master of Science in Marketing Strategy and Innovation

Master of Science in Marketing Strategy and Innovation

at City, University of London United Kingdom

Overview

Fast-moving, skilful and critical to the success of any organisation, marketers understand consumers and create offers that entice them. This Marketing Strategy and Innovation course gives you a head-start.

Whether you want to break into marketing, start your own business, take over your family’s company, or just learn more about how to innovate new products and services, and create buzz and excitement around them, this postgraduate strategic marketing course is right for you.

This strategic marketing master's course is specifically tailored for students with little or no prior marketing experience and study background.

It will qualify you to get your first professional marketing position, even if you have studied fine arts, medicine, business, or physics before. If you are looking for a degree that deepens your advanced marketing knowledge, please take a look at our other MSc courses or our MBA programmes.

Some people equate marketing with advertising. Not you. You know that marketing is a multi-faceted business process involving creativity and innovation alongside analytical and strategic skills.

The MSc in Marketing Strategy and Innovation postgraduate programme gives you a sound understanding of the principles and state-of-the art practices of marketing.

You will acquire the latest knowledge on market research, customer analysis, innovation and design, brand management, advertising, digital and social media marketing, fashion brand management, storytelling, sponsoring, and many other current marketing topics.

Your lecturers bring these topics to life through interactive classes, case discussions, lectures with leading marketers, and hands-on innovation and communication tasks. You will, for example:

  • Work with a London start-up company on a marketing plan for the introduction of a new product to the UK market
  • Develop your own business idea, business model, and communication strategy and pitch it to a jury of London marketers and investors
  • Compete against classmates in a strategy simulation game where you experience how your marketing decisions would play out in the real world
  • Personally meet some of London’s finest senior marketers, from companies such as Unilever, Visa, Interbrand, and Unruly.
Read More

30

Application Processing Days

Under Graduate

Program Level

Fact & Figures

Full Time On Campus

Study Mode

12

Duration

City, University of London

Location

Master of Science in Marketing Strategy and Innovation Assistant Fee

$28000

Tuition Fee

$0

Average Cost of Living

$0

Application Fee

Master of Science in Marketing Strategy and Innovation Admissions Requirements

  • Minimum Level of Education Required: To be accepted for this program, students must have a Bachelor's Degree.

     

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Where would you like to study*

Work Permit United Kingdom

There are various options through which a student can get a post study work visa in the UK. 
Tier 1 Graduate Entrepreneur Visa for the graduates with a genuine and credible business idea. 
Tier 2 (General) is the leading immigration visa to work in the UK.
Tier 4 Doctorate Extension Scheme is for students who have completed their Ph.D. and is valid for 12 months for them to work, look for work or set up a business. 
Tier 5 Youth Mobility is for individuals of certain countries like Australia, Canada, Japan, Monaco, Hong Kong, South Korea, Taiwan, and New Zealand aged between 18 -30 who wish to move to the UK. 
Tier 5 GAE is for individuals who want to come to the UK for work experience, training, research or a fellowship. 
UK Ancestry is for individuals who are a citizen of a commonwealth and plan to work in the UK and have a grandparent who was born in the UK.
 

Detailed Program and Facts

30

Application Processing Days

Full Time On Campus

Program Intensity

Under Graduate

Program Level

12

Duration

Study Visa

English Test Requirement

7.0

Minimum Overall Score

100.0

Minimum Overall Score

69.0

Minimum Overall Score

Other Courses by City, University of London,United Kingdom

Natural Sciences & Mathematics

Master of Science in Actuarial Management

The Actuarial Management master's course is fully accredited by the UK Institute and Faculty of Actuaries and allows you to study the key areas of actuarial practice.

You are a part-qualified actuary or a graduate from a recognised BSc or MSc in Actuarial Science or any other recognised programme with an actuarial flavour. You will have completed the equivalent of at least four subjects from the Core Principles stage of the professional examinations of the Institute of Actuaries (IFoA), including Core Mathematics (CM1).

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This programme enables you to develop a career managing information across a range of organisations. You will gain a deep understanding of information resources, systems and services, and their relevance in society, enabling you to make the next step in your career.

Information Science is a broad, interdisciplinary field, which is relevant and applicable to all sectors. You’ll find many career opportunities across a variety of organisations that collect and process information of any kind.

Throughout your course you will benefit from meeting professionals already working in the field of information science, as well as those who come in to speak on our modules.

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$ 20810

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This degree encompasses the disciplines of material sciences, thermodynamics, solid and fluid mechanics and robotics. Accredited by the Institution of Mechanical Engineers, it is your quickest way to achieve Chartered Engineer status.

You’ll develop the skills and expertise to design and build advanced machines, such as:

  • Driverless cars
  • High-speed trains
  • Robotic manufacturing systems
  • Tidal power stations
  • Solar-powered generators.

A fourth year at master’s level prepares you for professional practice through an in-depth individual design project and a focus on business and management.

  • Apply your interest in science and mathematics to solve engineering challenges and develop innovative solutions
  • Learn from academic staff from our active Research Centres, supported by specialist professionals from industry
  • Study in specialist facilities including our flight deck, motion simulators, wind tunnels, optical compressors, formula car simulator and more
  • Boost your employability with a work placement – past hosts have included TfL, Nissan, Interserve, AECOM and Network Rail
  • Benefit from our industry connections and outstanding reputation from 120 years of engineering teaching.

48 month

Duration

$ 19770

Tuition

Health Sciences, Nursing and Emergency Services

Master of Science Maritime Safety and Security Management

This program focuses on giving you the necessary knowledge and skills to achieve well-regarded positions within the maritime and offshore safety and security industries. You will also gain confidence in the interpersonal and international cultural skills essential for a senior role in the maritime safety and security sector.

The benefits of this course are many and varied. You will gain an understanding of the underlying principles upon which the industry is based and the ways it is developing to address the future as well as the threats that confront its day-to-day operations.

You will also gain confidence in dealing with people from across the globe which is essential for a senior management position within the maritime sector.

12 month

Duration

$ 19770

Tuition

This three-year degree focuses on sociology and complements the subject with modules in psychology. You’ll learn about how the social relations between people emerge and change, and explore structural inequalities that define our lives. You’ll also study cognition, development and behaviour.

You’ll develop critical thinking studying topics including:

  • Gender
  • Class
  • Race
  • Migration
  • Family life
  • Work and popular culture.

You’ll also develop the methodological expertise to analyse social and psychological data.

  • Develop highly sought-after data literacy and quantitative skills, thanks to our strong links with City’s Q-Step Centre
  • Become a critical thinker with an in-depth understanding of the complex interplay of local and global forces
  • Opt onto a Q-Step quantitative methods pathway: benefit from a heightened focus on data skills, a workplace Data Placement in Year 2, and an optional international work placement
  • Boost your employability with an optional placement year
  • Take advantage of excellent internship opportunities thanks to our central London location, including access to organisations in media and, crime and justice, human rights, and mental health.

36 month

Duration

$ 18410

Tuition

The International Business pathway should appeal particularly to you if you expect to work in multinational businesses. Or in other areas where contemporary issues affect the way business takes place globally. You should be prepared to consider the different impact of management concepts in different parts of the world and to apply these to practical examples.

This course gives you a broad understanding of business within an international context. As part of this degree you must spend some time at one of our overseas partners and use this experience to contribute to your understanding of management concepts.

You’ll be able to reflect on this international experience within your final-year project. You’ll discuss issues related to the global economy, and will be encouraged to consider the particular impact of management concepts in different parts of the world.

48 month

Duration

$ 20500

Tuition

Journalism at City has a real-world emphasis. You’ll spend time in small workshops learning the multimedia skills required for a career in 21st century journalism: from writing, reporting and interviewing, to social media analytics and preparing page layouts on screen.

This is complemented by academic modules exploring the role and impact of journalism in society through elective modules in English, Sociology, Politics and Creative Writing. These classes are delivered through lectures and seminars and assessed through examination and essays.

We’ll help you get ahead in this competitive sector by helping you organise professional work experience as part of your degree.

Recent work experience includes: Sky News and Sky Sports, The Times, Prospect Magazine and New York Times summer internships.

  • Learn how to write news and features, use the professional standard TV studio, and make video and audio packages and websites
  • Develop your skills in professional facilities, including a television studio, four radio studios, two radio broadcast newsrooms, two digital newsrooms, and two TV editing and production newsrooms
  • Benefit from our extensive links with media organisations in London, nationally and internationally
  • Join a global network of over 5,000 media professionals who began their journalism career at City.

48 month

Duration

$ 19130

Tuition

Our finance courses are for students who want to progress with the knowledge and skills required for a successful career in the increasingly competitive world of global finance and banking.

The BSc Finance is for someone who knows they are interested in finance, and at this point would like to keep their eventual finance career options open. The skills you gain during your studies will equip you both for a career in finance or further, postgraduate study.

Our three degrees in finance (Finance, Banking and International Finance, and Investment and Financial Risk Management) provide detailed knowledge of how financial markets work, how companies make investment, financing and acquisition decisions and how modern banks operate. If you are looking for a career in finance and weighing up which aspects of the field excite you the most, this course if for you.

This course will sharpen your understanding of the broad disciplines involved, from corporate finance to asset pricing, international finance to corporate governance. Throughout your studies, you’ll focus on quantitative methods, enabling you to understand the cutting-edge techniques in use today. In the second half of the finance degree, core modules allow you to create a bespoke degree that matches your own interests. As a result, you will gain a good understanding of financial markets, its activities, and its products.

The jobs in this field are both exciting and well paid. They demand intellectual rigour and commercial acumen, and by selecting this course, you too can prepare yourself with the skills and competencies these jobs require.

48 month

Duration

$ 22000

Tuition

If you’re ambitious, determined to succeed in the field of accounting and finance, and have lots of drive, a can-do attitude and a strong work ethic, you’re ready for this course. During the Accounting and Finance undergraduate degree course, you’ll master your subject knowledge and acquire the professional acumen and key skills to stand out as a professional in your field.

In each year of your degree, you choose a number of modules that allow you to either focus more deeply on finance and accounting, or to broaden your studies into areas including business forecasting and corporate social responsibility.
Objectives

Your career in finance and accountancy launches here. Over three years – or four if you choose to take a work placement or study abroad year – you gain a thorough grounding in a wide range of core and optional modules. You will become proficient in all areas of accounting and finance, from financial accounting and corporate finance to financial management, taxation and economics.

You also have the highly valuable option of a study abroad sandwich year at one of our highly-respected partner institutions across the world. In an increasingly globalised business environment, this is excellent preparation.

The Accounting and Finance degree is both highly selective and highly demanding. You will be working hard for the rewards it delivers. The degree is delivered in strategic partnership with the Institute of Chartered Accountants in England and Wales (ICAEW). By meeting the relevant criteria, BSc Accounting and Finance students can achieve up to eight exemptions from the ICAEW's Chartered Accountant qualification (ACA) and receive similar exemptions from other professional accountancy bodies.

48 month

Duration

$ 20500

Tuition

This accredited integrated master’s covers mechanical, computational and sustainable life-cycle engineering in this high-tech field. Over four years, students learn to develop professional engineering skills, with a focus on innovative and sustainable solutions to current and future Aeronautics and Aerospace trends.

Individual and group engineering design projects demonstrate students expertise to future employers. Whilst a fourth year, at master’s level, it helps to transition from study to professional practice.

  • Benefit from strong links to industry and exceptional industry involvement in the degree programme. Profit from City’s vision of sustainable engineering, a fundamental aspect in future Aerospace engineering.
  • Study in world leading test facilities, including our low-turbulence wind-tunnel and high-speed tunnel belonging to the UK National Wind Tunnel Facility initiative.
  • Work with modern state-of-the art experimental equipment and high-performance computational fluid solvers, both being developed at City and supported by world-experts in those fields.
  • Enjoy easy access to our central London location and benefit from the links to our international aviation program, with City being the hub for the aviation industry with satellites in Dubai and Germany.
  • Boost your employability within an optional placement year or placement over two summer periods, which offers first-hand experience in professional industry. Recent placements have included BAE SYSTEMS, Rolls Royce, Raytheon.

36 month

Duration

$ 19770

Tuition

View All Courses by City, University of London, United Kingdom

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