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Master of Science in Marketing Strategy and Innovation

Master of Science in Marketing Strategy and Innovation

at City, University of London United Kingdom

Overview

Fast-moving, skilful and critical to the success of any organisation, marketers understand consumers and create offers that entice them. This Marketing Strategy and Innovation course gives you a head-start.

Whether you want to break into marketing, start your own business, take over your family’s company, or just learn more about how to innovate new products and services, and create buzz and excitement around them, this postgraduate strategic marketing course is right for you.

This strategic marketing master's course is specifically tailored for students with little or no prior marketing experience and study background.

It will qualify you to get your first professional marketing position, even if you have studied fine arts, medicine, business, or physics before. If you are looking for a degree that deepens your advanced marketing knowledge, please take a look at our other MSc courses or our MBA programmes.

Some people equate marketing with advertising. Not you. You know that marketing is a multi-faceted business process involving creativity and innovation alongside analytical and strategic skills.

The MSc in Marketing Strategy and Innovation postgraduate programme gives you a sound understanding of the principles and state-of-the art practices of marketing.

You will acquire the latest knowledge on market research, customer analysis, innovation and design, brand management, advertising, digital and social media marketing, fashion brand management, storytelling, sponsoring, and many other current marketing topics.

Your lecturers bring these topics to life through interactive classes, case discussions, lectures with leading marketers, and hands-on innovation and communication tasks. You will, for example:

  • Work with a London start-up company on a marketing plan for the introduction of a new product to the UK market
  • Develop your own business idea, business model, and communication strategy and pitch it to a jury of London marketers and investors
  • Compete against classmates in a strategy simulation game where you experience how your marketing decisions would play out in the real world
  • Personally meet some of London’s finest senior marketers, from companies such as Unilever, Visa, Interbrand, and Unruly.
Read More

30

Application Processing Days

Under Graduate

Program Level

Fact & Figures

Full Time On Campus

Study Mode

12

Duration

City, University of London

Location

Master of Science in Marketing Strategy and Innovation Assistant Fee

$28000

Tuition Fee

$0

Average Cost of Living

$0

Application Fee

Master of Science in Marketing Strategy and Innovation Admissions Requirements

  • Minimum Level of Education Required: To be accepted for this program, students must have a Bachelor's Degree.

     

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Where would you like to study*

Work Permit United Kingdom

There are various options through which a student can get a post study work visa in the UK. 
Tier 1 Graduate Entrepreneur Visa for the graduates with a genuine and credible business idea. 
Tier 2 (General) is the leading immigration visa to work in the UK.
Tier 4 Doctorate Extension Scheme is for students who have completed their Ph.D. and is valid for 12 months for them to work, look for work or set up a business. 
Tier 5 Youth Mobility is for individuals of certain countries like Australia, Canada, Japan, Monaco, Hong Kong, South Korea, Taiwan, and New Zealand aged between 18 -30 who wish to move to the UK. 
Tier 5 GAE is for individuals who want to come to the UK for work experience, training, research or a fellowship. 
UK Ancestry is for individuals who are a citizen of a commonwealth and plan to work in the UK and have a grandparent who was born in the UK.
 

Detailed Program and Facts

30

Application Processing Days

Full Time On Campus

Program Intensity

Under Graduate

Program Level

12

Duration

Study Visa

English Test Requirement

7.0

Minimum Overall Score

100.0

Minimum Overall Score

69.0

Minimum Overall Score

Other Courses by City, University of London,United Kingdom

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Duration

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Tuition

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Public Safety and Legal Studies

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