Bachelor of Arts (Hons) in Advertising and Marketing Communications

at De Montfort University United Kingdom

Grounded in the latest theory, this is a practical programme that will enable you to develop advanced strategic and digital marketing skills. You will learn how to be analytical, create creative campaigns, and develop research skills that will help you assess markets in-depth. You’ll be taught by a diverse team of experts who can offer you first-hand knowledge and insight into the industry with years of commercial experience to draw from.

This course will help you expand your knowledge of the strategic and critical analytical approaches to marketing, and how digital marketing and social media is planned and executed. You’ll learn about contemporary marketing issues and social and digital media scenarios, which are embedded throughout the course.

Other key themes include insight management, innovation and entrepreneurship, customer management, campaign planning, paid, owned and earned media planning, marketing metrics, working with agencies and international marketing perspectives. Completion of the Direct and Digital Marketing module will give you significant exemptions from the Institute of Direct Marketing’s Certificate in Direct and Digital Marketing.

This is a specialist master's degree for students who already have qualifications in marketing or substantial marketing experience. If you don’t have any previous marketing qualifications or experience in the field, then our Marketing Management MSc is an ideal choice if you’d like to start a career in the industry.

Our programme is diverse, international in focus and innovative. We will teach you the skills for effective research and analysis, helping to hone your ability to absorb, communicate and critically analyse complex information.

Reflecting the globalised world we live in, the History curriculum covers a wide range of modern and contemporary European and non-European histories, exploring topics such as colonialism, decolonisation, immigration, ethnic minorities, racism and gender.

You will also gain an understanding of the role politics plays at local, national and global levels and explore the crucial issues in contemporary international politics that are impacting our world. Our research-informed curriculum provides both the practical tools and the theoretical knowledge to understand a wide range of political issues and respond to the current social, political and economic challenges.

As you progress through the course, we’ll challenge you with more in-depth explorations, and the subject matter will become increasingly complex. You can choose to specialise in either History, Politics or International Relations. You’ll be supported by a passionate teaching team who provide a dynamic learning environment and whose national and international expertise is embedded within the curriculum.

Kick-start your professional accounting career on a course that is designed to develop industry-ready graduates, with a number of exemptions from professional body exams to speed up the process to become a qualified accountant.

Gain core knowledge and skills, with a huge range of modules covering topics such as Financial Accounting, where you will explore relevant procedures and techniques. As you progress, Management and Strategy will come into play, introducing the theory and practical aspects of managing organisations and the people who work for them. Other modules include Forensic Accounting, Advanced Corporate Finance and Advanced Decision Management.

Whether your interests are in electroacoustic or digital composition, sound installations or audio-visual work, our course focuses on using technology to create original and innovative music.  

You will be able to tailor your study to focus on your individual creative practice area and choose from a diverse range of modules to develop your skills in fields such as hardware hacking, live coding and electronic instrument building.

Designed to meet the needs of contemporary musicians who want to maximise their skills in the sonic arts, the course blends theory and practice to deepen your contextual knowledge, creativity and research skills. The hands-on nature of the programme means that it is also well suited to teachers or arts professionals who want to upskill or broaden their musical horizons.

Our creative, research-active staff will support and encourage your work in a lively environment of constructive conversation and debate. You will also have the opportunity to engage with visiting artists and scholars in workshops and guest lectures.

Digital music and sound design skills are in high demand for film, TV and radio productions, live theatre and festivals. This MA will prepare you for a range of employment paths in the creative industries, as well as offering further training for those already in work seeking career development opportunities.

Over the past 20 years, there has been an explosion of cultural and commercial events across the world, from local creative events to international, multidisciplinary festivals that transform major cities such as Edinburgh. This course will equip you with the vibrant learning environment, practical experience, and supported self-directed study needed to understand the synergies, theory and practice of developing and managing cultural and arts-based events.

The curriculum covers the expansive variety of cultural events. During the course you will learn what it takes to organise community-based celebrations, local events, established festival networks, high art festivals, live music events, and large-scale international events. You could work with organisations such as the British Arts Festivals Association, Festival Republic (the company behind Latitude and Reading festivals), U-Live or The Spark Festival, a children’s art festival. Through guest lectures and workshops, you will also have opportunities to meet and network with professionals from the cultural events industry.  

The events landscape is ever-changing and professionals in the sector must be adept problem-solvers, with the ability to embrace new challenges and offer dynamic solutions. This course will help equip you with the skills to adapt to the diversification of the sector, with practical projects enabling you to experience online event delivery and digital arts and cultural content, as well as giving you the opportunity to tackle the real-life challenges of engaging audiences in increasingly innovative ways.

Throughout the course you will combine the academic study of case studies and primary research with the real-world practical experience of organising events. This hands-on approach will grow your key skills in leadership, marketing, business planning and website design – all essential tools to succeed and forge your path as a leader in this dynamic and vibrant industry.

Interior Design challenges us to reimagine existing interiors as well as challenge the idea of ‘space’ to create innovative and experiential spaces. It focuses on the way people interact within these environments, considering comfort, usability, effectiveness, aesthetics and emotional connection.

On this course you’ll explore the regeneration and adaptation of real buildings and sites and learn how to turn old commercial premises into exciting new spaces for exhibition, retail, leisure, eating and socialising purposes. You’ll develop visual communication skills in drawing, 3D modelling, computing, video-modelscope, computer-aided design (CAD) and virtual reality. Your work will respond to future global challenges and reflect the importance of sustainability and inclusivity in contemporary interior design.

You’ll also learn about the importance of design cultures and heritage, and culture and context. This solid foundation will enable you to develop your own personal style and design identity and, as you grow in confidence, you’ll become increasingly autonomous as you pursue individual design projects.

Mechanical engineering touches virtually every aspect of modern life. It’s at the forefront of developing new technologies for a multitude of industries including transport, healthcare, construction, and robotics.

You will learn fundamental skills and knowledge by studying core modules such as Engineering Mathematics, Mechanical Principles and Machines and Mechanisms. You will be able to take optional modules such as Design for 3D Printing, Bioengineering and Emerging Materials and Processes to tailor the course to your interests. Modules such as Product Design, Project Management and Engineering Business Environment equip you with the professional skills you need to work in industry.

Accredited by the Institution of Engineering and Technology (IET), this course puts you at the forefront of specialist areas of electrical and electronic engineering and will help you master a skillset that meets industry needs. You will study a range of core topics, including Electronic Circuits and Systems and Embedded Systems, and choose from optional modules, such as Mobile Communication and Advanced Power Electronics and Applications, to tailor the course to your interests.

Whether you opt for the three-year BEng (Hons) programme or the four-year integrated master's MEng, our experienced staff will further your understanding of electrical and electronic engineering principles, and will also develop your design, research and project management skills.  

In your final year you will focus on a substantial piece of individual research or product development work targeted to your interests, giving you the opportunity to showcase your understanding and skills.

Our dedicated facilities are divided into several specialised areas each featuring experimental equipment, such as: general electronics and assembly, digital electronics and microprocessor engineering supported by state-of-the-art measurement devices and workstations, power electronics, control systems and communications engineering, and Smart Grid.

The English Language Teaching MA programme bridges theoretical knowledge of language teaching and learning, with practical classroom experience. You will graduate with both the practical skills and advanced theoretical understanding to succeed as an English Language teacher at all levels, from primary and secondary schools to universities and English Language schools, both in the UK and overseas.

Throughout the course you will hone your theoretical and analytical abilities, examining research into language teaching and learning and its implications for educators. At the same time, you will have the opportunity to practise in the classroom and be encouraged to critically reflect upon your own technique and approach.

Our assessment methods are designed to enable you to develop a range of real-life skills, including writing lesson plans and rationales, carrying out microteaching to peers, and leading seminar discussions. You will also develop as an independent learner and acquire advanced research skills, with the chance to complete a dissertation exploring an area of personal or professional interest. Optional modules will allow you to deepen your knowledge and explore specialised areas, including psycholinguistics, assessment and syllabus and curriculum design.

Whether it’s TV, video, radio, or social media content, technology has led the media industry to develop a focus on digital and technical mediums and formats.

Media Production is an industry-focused course, which provides you with the technical foundations and practical skills required for a career in a rapidly changing media landscape, enabling you to pursue roles in industries such as advertising, TV and radio production, journalism and PR.

Teaching modules include image capture and processing, audio recording and production, television documentary production, radio location production, creative media entrepreneurship and social media innovation.

The course provides extensive hands-on practice, together with an understanding of the technical principles that guide its graduates over the course of their careers in a rapidly changing technical environment.