Bachelor of Arts (Hons) in Advertising and Marketing Communications

at De Montfort University United Kingdom

This course will help you to develop a wide knowledge of the range of business and marketing disciplines, the relationships between them and their application to practice.

Through specific modules you’ll be taught how to determine the impact of organisational, political, social, technological, cultural and ethical factors on the business and marketing environment.

You’ll examine and prioritise issues associated with management of business and marketing activities in a range of global business, industry and social contexts which allows you to understand a wide spectrum of opportunities both within the marketing and business world.

Thus, allowing you to enhance your knowledge on the methods and techniques that are used to develop evidence-based solutions to contemporary business and marketing challenges.

With that knowledge you’ll be able to critically interpret business intelligence and apply knowledge of enterprise management, brands and markets to propose, justify and implement effective business and marketing solutions.

Modules such as the Business Ethics and Social Responsibility will help you develop and apply values, skills, knowledge and behaviours that will enable you to contribute to the development of a just, peaceful and sustainable world.

Mechatronics integrates the theory and practice of mechanical, electrical and computer based disciplines, to enable the design, modelling and development of intelligent machines, products and systems.

Mechatronic engineers are in great demand as more industries seek to apply the advances in computers, electronics, sensors, and actuators to improve their products, processes and services. Our course aims to produce dynamic graduates who can operate in industry at the highest level.

Course modules include Mechatronics Systems Engineering and Artificial Intelligence which introduces you to model-based system engineering and the mechatronic philosophies of design, Programming and Software Engineering to develop knowledge of efficient programming approaches to software engineering with an emphasis on practical programming skills and Engineering Business Environment which enable students to understand and reflect upon the role of business in a rapidly changing, globalised world. 

The Finance and Investment BSc course at DMU provides a rigorous academic approach to finance with a focus on practical skills and employability. Students will be equipped with the advanced technical skillset, knowledge, and professional attitude necessary to excel in a career in the financial sector.

On this course, you will develop a comprehensive understanding of finance through exploration of the connected disciplines of accounting and economics. This programme is ideal for those interested in a mathematical approach, where strong emphasis is placed on quantitative data. The use of important industry-standard commercial databases and software, such as Bloomberg, Thomson Reuters Eikon, Matlab, and Python, are integrated into teaching to bridge the theoretical and practical aspects of finance.

Innovative modules will introduce you to new methodologies – such as Artificial Intelligence and Financial Applications, where you will gain hands-on experience of using, evaluating, and even developing your own AI applications, to solve real-life problems.

We live in a world that is becoming increasingly complex and intertwined. The interconnectedness of the global economies accelerates every year, amplifying and modifying the challenges and opportunities that countries, businesses and individuals face. As a result, we see a growing number of firms wishing to take advantage of global opportunities and engage in various cross-border business activities, namely international business. We see an increasing demand for individuals equipped with knowledge and understanding of how international business works and how to function within it effectively.

International Business BA (Hons) has been structured to provide you with up-to-date knowledge and insight of the critical issues in International Business. This degree cultivates knowledge and skills needed to succeed in an increasingly globalised marketplace when conducting cross-border activities such as business expansion abroad or trading internationally. The programme explores how businesses operate in different contexts locally and across borders. It also looks at the supporting regulatory, legislative, and political environments that facilitate trade and direct investment between companies across international boundaries. You will study the international dimensions of various subject areas, enabling you to understand the complexities of conducting business across borders.

Designed to address skills gaps in this innovative industry, our MSc will help maximise your employability. Industry-relevant course content, placement opportunities and teaching from research-active staff mean our graduates are well-equipped for a range of roles.

You will grow your skills across core electronic engineering disciplines, by taking modules such as Digital Signal Processing, Power Electronics and Embedded Systems. You will further enhance your employability by studying Engineering Business Environment, a module that considers the opportunities and threats to business arising from environmental policy, legislation and societal change. In your final semester, you will be supported by our academics and technicians with your individual project, a substantial piece of work focused on your specific research interests.

You will be taught by staff who are carrying out research in areas including emerging memory devices, growth nano-structures and communications cabling. This means you will develop a thorough and up-to-date understanding of the context of electronic engineering in the 21st century.

On this course, you will develop an advanced understanding of your design practice, and discover how emerging digital technologies can enhance your skill set, in order to take an individual and innovative approach to tackling complex industry challenges.

The MSc programme is tailored for students with BSc degrees or engineering design degrees, so that they can build on their prior technical knowledge. There are no engineering modules on the MSc, instead the broad curriculum has been designed for you to respond to the assessments by applying industrial product design and engineering design principles within concepts, final specification and design. As an MSc graduate, you will have the technical engineering design expertise that will make you ideally placed for industry roles in manufacturing, product and industrial design - or to continue onto further research and development within the industry or by studying a PhD. If you are interested in a Master’s in Product Design, but do not have a BSc degree, you may want to check out our Product Design MA.

The flexibility of the curriculum allows you to create a distinct programme of learning that is focused on your individual interests and ambitions. The taught modules culminate in a comprehensive project within your own specialism, and cover key real-world processes in product design such as external validation, prototyping, testing, technical definition and specification.

With support from our experienced tutors and technical staff, you will develop the commercial skills needed to forge a career as a creative entrepreneur or design industry professional. You will be empowered to experiment boldly and encouraged to take risks, with access to sophisticated industry-standard facilities that will allow you to push the boundaries of design.

The media and communication industry has a widespread influence on the world around us, and this degree course helps enable you to be a part of that revolution.

By studying both the theory and practice of media and communications, this course can equip you with the skills and insights required to be successful in the media environment.

This can enable you to progress into diverse careers in sectors such as PR, journalism, marketing, entertainment, international relations, politics and education.

A modern focus in the teaching of this course enables students to adapt to changes and developments in industry and proficiently use the most up-to-date technology.

Biomedical science is the term for the investigations carried out on samples of tissue and body fluids to diagnose disease and monitor the treatment of patients.

A biomedical science degree is highly sought after in NHS pathology centers, forensic science laboratories, research institutions and the biotechnology and pharmaceutical industries. Successful graduates can benefit from entering a dynamic profession with long-term career prospects in research, specialised laboratory work, education and management.

Our course is professionally accredited by the Institute of Biomedical Science, which enables our graduates to gain the necessary skills and qualifications sought by employers.

You’ll study a range of topics including anatomy and physiology, biochemistry, cell biology, microbiology, immunology and more. Throughout the course, you’ll be exploring the analytical skills needed in modern biomedical science, along with research and diagnostic techniques.

Established in 1947, our course has unparalleled links with the UK and global intimate apparel industry, providing opportunities to work with big brands on live projects, work placements and competitions.

With a focus on sustainability and innovation, this course covers a range of specialist areas and will prepare you for the changing demands within this dynamic sector. Specialise in lingerie, athleisure, swimwear, loungewear, nightwear, corsetry, menswear, sportswear or medical applications. You will develop specialist skills in conceptual design and application, pattern cutting, grading, fit methodologies, technical excellence and manufacturing. In your final year, you will choose to specialise in either an aesthetic or a technical route.

Your base will be the award-winning Vijay Patel Building, home to all of our art and design students, which provides both the space and facilities to foster creative thinking.

The language you speak shapes the world you see. This degree helps you understand both better, and to make connections between what you study and what goes on in the world beyond the classroom.

You will develop skills in linguistic analysis and your own abilities to use language adeptly and appropriately in any potential context. You will also acquire a range of key transferrable skills including, among others, textual analysis, synthesis, writing and general presentation skills, which will equip you for a wide range of careers.

We live in a world governed and connected by technology. At DMU we believe that you should study the nature of the 'wired' environment and how it influences who you are. As part of our approach to digital humanities, you will have the opportunity to see how communication and language operate on web-based platforms, and how the application of digital tools and methods can deepen the knowledge of your chosen subject area.