Bachelor of Arts (Hons) in Advertising and Marketing Communications (with Placement Year)

at De Montfort University United Kingdom

English Language with Teaching English to Speakers of Other Languages (TESOL) is a stimulating, thought-provoking course designed to make you think about how language functions in the world today.

English Language with TESOL at DMU allows you to combine the study of English Language with the key theoretical and practical issues involved in the field of Teaching English to Speakers of Other Languages.

The course is designed to enable you to develop your own ability to teach English to non-native speakers whilst enabling you to think about how language in general and English in particular functions in the world today. You will study linguistics, grammar, the evolution of the English language and a variety of writing styles, while also exploring the theory of how to teach English as a second language. You will acquire skills in the analysis of digital communication and the study of language through the application of digital tools and methodologies.

You will develop a set of linguistic and analytical skills, which will help you become a highly-skilled communicator and prepare you for a range of careers.

With the digital era continuing to develop rapidly, the role of computing and its impact on our lives is more important than ever. New and innovative computer technologies are constantly being unveiled, with software engineers, systems developers, programmers and analysts playing a vital role in their creation and development.

Benefiting from more than 50 years of successful teaching, our Computer Science course focuses on modern approaches to software systems development, allowing you to explore both the theoretical and practical skills needed to understand programming language concepts, software design methods, secure web systems, computer architecture and computer networks.

The course prepares you for a wide variety of career opportunities, from programming and developer roles to software engineering, with computer technology closely linked with an extensive range of industries such as medicine, education, entertainment, security and architecture.

Computational Intelligence (CI) encompasses the techniques and methods used to tackle problems that traditional approaches to computing struggle to solve. The four areas of fuzzy logic, neural networks, CI optimisation and knowledge-based systems encompass much of what is considered to be computational (or artificial) intelligence. There are also opportunities to apply what you learn in areas such as robot control and games development, depending on your interests.

You can choose from a number of specialist modules including natural language processing, artificial neural networks and data mining techniques, while developing your skills in our dedicated robotics laboratory, equipped with a variety of mobile robots. The applied computational intelligence module considers knowledge-based systems, as well as the historical, philosophical and future implications of AI, and focuses on current research and applications in the area.  

This title change follows a review of the programme and has been made to better reflect the content of the programme and terminology used within the industry, as well as to ensure that our students are well placed to secure graduate employment. 

The artificial intelligence industry is fast-growing and touches so many aspects of society, from business operations to our everyday lives. In this course, you will gain a detailed understanding of artificial intelligence concepts and techniques, and learn to use this knowledge to address contemporary problems and challenges such as the use of microprocessor-based systems to control home appliances and the detection and resolution of collisions in applied mechanics.

You will also be able to enjoy projects and extracurriculars related to your course. Get involved with our dedicated Robot Club, where you will solidify your skills by instructing secondary school children on robotic construction or take the opportunity to develop your own robot project, with the potential to compete in the annual international Robot Challenge in Vienna.

This course is ideal for graduates with a fashion, textiles or business degree who aspire to a fulfilling career as a leader where you can set the pace and direction within this broad and competitive sector. Our programme aims to equip you with the specialist skills and real-world expertise you need to confidently offer creative solutions to industry challenges.  

Learn key strategies for fashion marketing and gain a thorough understanding of integrated brand management by exploring sensory, emotional and spiritual branding. You will advance your understanding of how products are developed to commercial quality standards from concept to production by focusing on sourcing approaches, critical path management and customer analysis.  

Examine the impact of ethical and environmental considerations on designed products, garment production and business ideology and develop your own critical position on the major sustainability issues facing the sector.

Our teaching experts are at the forefront of commercial and research activities, ensuring latest practice informs the curriculum and that your work is responding to contemporary industry issues. Your learning will culminate in a major project that allows you to contextualise your studies and support your career aspirations.

Aeronautical and Aerospace engineering is one of the fastest-growing industries in the UK, with extensive career opportunities in research and development, testing, and maintenance.

This course covers the basic principles of aeronautical engineering, including experimental and theoretical aerodynamics, aircraft design, flight dynamics and control, aircraft propulsion, flight simulation technologies, aircraft structures and computational aerodynamics.

Employment opportunities include careers in aeronautics and aerospace, namely aircraft aerodynamics, wind turbine design and maintenance, aviation management, defense sector, aircraft maintenance, repair and operation services (MRO).

Key features

• Study a range of topics including aircraft structures and materials, flight dynamics and control, and aircraft propulsion systems.
• Benefit from the academic expertise of researchers who have experience of collaborating with international institutions such as the National Aerospace Laboratories India, Central Aerohydrodynamic Institute Russia and AMST-Systemtechnik GmbH Austria.
• Develop your practical and professional skills in our AIRFOX DISO flight simulator.
• Use our instrumented low speed wind tunnel facility to understand the fundamentals of aerodynamics, test prototype aircraft models and acquire experimental skills relevant to aeronautics and wind tunnel testing.
• Access industry-standard software packages used in aeronautical engineering applications and research, such as MATLAB, ANSYS and OpenFOAM, which will give you the ability to work confidently in industry.
• Meet like-minded people and gain hands-on practical skills by joining our student societies, such as DMU Flyers.

Interior Design challenges us to reimagine existing interiors as well as challenge the idea of ‘space’ to create innovative and experiential spaces. It focuses on the way people interact within these environments, considering comfort, usability, effectiveness, aesthetics and emotional connection.

On this course you’ll explore the regeneration and adaptation of real buildings and sites and learn how to turn old commercial premises into exciting new spaces for exhibition, retail, leisure, eating and socialising purposes. You’ll develop visual communication skills in drawing, 3D modelling, computing, video-modelscope, computer-aided design (CAD) and virtual reality. Your work will respond to future global challenges and reflect the importance of sustainability and inclusivity in contemporary interior design.

You’ll also learn about the importance of design cultures and heritage, and culture and context. This solid foundation will enable you to develop your own personal style and design identity and, as you grow in confidence, you’ll become increasingly autonomous as you pursue individual design projects.

Our History programme is diverse, international in focus and innovative. Exploring primarily modern and contemporary history, this course will teach you the skills for effective research and analysis, helping to hone your ability to absorb, communicate and critically analyse complex information.

Reflecting the globalised world we live in, the curriculum covers a British, South Asian, European and African and North and South American history and explores topics such as colonialism, decolonisation, immigration, ethnic minorities, gender, photographic history and the history of sport and leisure.

This course will hone your ability to absorb, communicate and critically analyse complex information. As you progress through the course, we’ll challenge you with more in-depth explorations and you can deepen your own historical interests. You’ll be supported by a passionate teaching team who are leading experts in their fields and provide a dynamic learning environment with a variety teaching and assessment methods.

Alongside your History curriculum, you can choose to study French, Mandarin or Spanish from either beginner level or post-beginner level. You will develop your linguistic skills and also gain an understanding of the social, cultural, political, historical and artistic topics from the Francophone, Chinese or Hispanophone world.

As part of the global fashion industry, the fashion stylist and communicator creates visual stories, employs technologies and exploits promotional platforms. You’ll learn how to engage with audiences and tell ‘style stories’ to transform fashion products from just objects into modern must-have trends.

You’ll become proficient in visual research, illustration and storyboarding, and project management. You’ll work collaboratively with peers and industry experts and foster a network of future career contacts and opportunities.

In an increasingly media-focused world, this course will develop your existing passion for film and TV into a prospective career, helping you acquire a skillset required for many technical and creative roles.

You will gain a strong theoretical understanding of film history and theory, and explore areas such as Disney, Warner Bros and the business of the Film Studio, Cinemas of the World and Fan and Material Cultures. You will also develop practical skills in diverse areas including film making, film reviewing, screen archives and film festival planning.  

You will be able to choose modules that combine practice and study, giving you a strong theoretical understanding, as well as transferable skills such as communication and critical analysis. Our graduates go on to work in a variety of fields, including film and TV, but also finance, public relations and tourism.