Bachelor of Arts (Hons) in English Literature with French, Mandarin or Spanish

at De Montfort University United Kingdom

This accredited course is designed to give you an in-depth understanding of marketing communications tools and activities, the strategic side of marketing, and the creative side of advertising.

This accredited course is designed to give you a solid understanding of the strategic side of marketing and the creative side of advertising. Modules such as Advertising and Promotion will teach you how to develop an integrated marketing campaign similar to those required by the industry. You will also learn how to develop communication messages and undertake digital and traditional media planning.

You will also benefit from a strong academic and theoretical background through modules such as Brand Management, which aims to equip you with an understanding of the models and frameworks necessary to develop and grow brands in a variety of organizational contexts.

Grounded in the latest theory, this is a practical programme that will enable you to develop advanced strategic and digital marketing skills. You will learn how to be analytical, create creative campaigns, and develop research skills that will help you assess markets in-depth. You’ll be taught by a diverse team of experts who can offer you first-hand knowledge and insight into the industry with years of commercial experience to draw from.

This course will help you expand your knowledge of the strategic and critical analytical approaches to marketing, and how digital marketing and social media is planned and executed. You’ll learn about contemporary marketing issues and social and digital media scenarios, which are embedded throughout the course.

Other key themes include insight management, innovation and entrepreneurship, customer management, campaign planning, paid, owned and earned media planning, marketing metrics, working with agencies and international marketing perspectives. Completion of the Direct and Digital Marketing module will give you significant exemptions from the Institute of Direct Marketing’s Certificate in Direct and Digital Marketing.

This is a specialist master's degree for students who already have qualifications in marketing or substantial marketing experience. If you don’t have any previous marketing qualifications or experience in the field, then our Marketing Management MSc is an ideal choice if you’d like to start a career in the industry.

If you’d like to gain an advanced knowledge of international business and management principles, through both practical application and critical thinking, this course is ideal for you.

You will enhance your understanding of core business knowledge and develop the ability to identify and manage important issues relevant to international businesses.

By embracing two different business approaches, you will learn how to make the most of opportunities to launch a business or grow an existing organisation.

You will also have the chance to personalise your learning and specialise in an area of international management of your choosing. This includes areas relating to international trade, supply chain management, contemporary business models, creativity, leadership, innovation, and managing on a global scale.

Contour Fashion is a huge, established and specialised field within fashion design. It is defined by garments worn close to, or shaping the contours of the human form, including corsetry, lingerie, swimwear, performance sportswear, nightwear and athleisure. The Contour Fashion Innovation MA is ideal for contour graduates with advanced pattern-cutting skills wishing to further their practice, or fashion or textile graduates who want to specialise in contour design.

The course explores creativity, technologies and entrepreneurship, alongside the technical considerations of this complex specialism. Contextual studies into historical, political, social and cultural considerations are at the core of this programme and fuel intellectual curiosity, speculative enquiry, imagination, and divergent thinking to successfully understand design concepts.

During this course, we prepare our graduates to succeed in this competitive and fast-developing industry. Our unparalleled understanding of the sector informs the curriculum and includes loungewear, sportswear and athleisurewear – these specialisms are in high demand following the global shift to remote working which has led to a growth in comfort-inspired, fashion-driven work attire. Marketing and visual communication is examined from the viewpoint of a creative individual, giving you the skills to develop a leading-edge portfolio and the insight into how a contour fashion label might be launched into the market place.

Study an exciting range of English literature from writers across the globe and from different eras or movements, such as Victorian literature and Romanticism, as well as classic and renowned authors including William Shakespeare and Christopher Marlowe. Learn how texts work, and debate literature’s role in society both now and throughout the course of history. You’ll be taught by internationally renowned academics and experts who will encourage and support you to articulate your ideas with confidence while writing with fluency and flair.  We produce world-leading research in areas ranging from medieval to contemporary literature, language, creative writing and digital humanities.

Alongside your English Literature curriculum, you can choose to study French, Mandarin or Spanish from either beginner level or post-beginner level. You will develop your linguistic skills and also gain an understanding of the social, cultural, political, historical and artistic topics from the Francophone, Chinese or Hispanophone world.

By choosing to study English literature with a modern language at DMU, you’ll join a lively and welcoming academic community. Enjoy getting involved in the student-led English society and going on theatre trips across the UK as part of your course. Our graduates from this course progress into a wide range of professions including media, marketing, publishing, teaching, public relations and the civil service.

This course will help you to develop a wide knowledge of the range of business and marketing disciplines, the relationships between them and their application to practice.

Through specific modules you’ll be taught how to determine the impact of organisational, political, social, technological, cultural and ethical factors on the business and marketing environment.

You’ll examine and prioritise issues associated with management of business and marketing activities in a range of global business, industry and social contexts which allows you to understand a wide spectrum of opportunities both within the marketing and business world.

Thus, allowing you to enhance your knowledge on the methods and techniques that are used to develop evidence-based solutions to contemporary business and marketing challenges.

With that knowledge you’ll be able to critically interpret business intelligence and apply knowledge of enterprise management, brands and markets to propose, justify and implement effective business and marketing solutions.

Modules such as the Business Ethics and Social Responsibility will help you develop and apply values, skills, knowledge and behaviours that will enable you to contribute to the development of a just, peaceful and sustainable world.

Mechanical engineering touches virtually every aspect of modern life. It’s at the forefront of developing new technologies for a multitude of industries including transport, healthcare, construction, and robotics.

You will learn fundamental skills and knowledge by studying core modules such as Engineering Mathematics, Mechanical Principles and Machines and Mechanisms. You will be able to take optional modules such as Design for 3D Printing, Bioengineering and Emerging Materials and Processes to tailor the course to your interests. Modules such as Product Design, Project Management and Engineering Business Environment equip you with the professional skills you need to work in industry.

Analyse the most significant issues of the 21st century, such as factors that influence states going to war, why some states are weaker than others are, and how global order is maintained. Our course will enable you to obtain an advanced understanding of the modern world, including the way in which states, regions and international organisations interact, and practice a range of methods and methodologies to support research and policy analysis.

Our wide range of core and optional modules – including Britain and European Integration, Global Health and International Trade Theory and Practice – will help you to develop the subject-specific knowledge and professional skills necessary for a career in any field related to international relations.

Technology and computer systems are becoming ever more integrated with our day-to-day lives, meaning the protection of all the data and information they contain is paramount.

With many organisations and businesses now considering the protection of online information a critical business issue, there’s an increased focus and demand on the role of cyber security.

The specialist techniques taught as part of this course will help prepare you for a career in a rapidly growing industry which is currently faced with a shortage of skills.

Our graduates have progressed into careers in industry, government and law enforcement, as security analysts, penetration testers, forensic investigators and cyber security engineers, at organisations such as Deloitte, Government Communications Headquarters (GCHQ), Airbus, and Rolls-Royce.

Interior Design challenges us to reimagine existing interiors as well as challenge the idea of ‘space’ to create innovative and experiential spaces. It focuses on the way people interact within these environments, considering comfort, usability, effectiveness, aesthetics and emotional connection.

On this course you’ll explore the regeneration and adaptation of real buildings and sites and learn how to turn old commercial premises into exciting new spaces for exhibition, retail, leisure, eating and socialising purposes. You’ll develop visual communication skills in drawing, 3D modelling, computing, video-modelscope, computer-aided design (CAD) and virtual reality. Your work will respond to future global challenges and reflect the importance of sustainability and inclusivity in contemporary interior design.

You’ll also learn about the importance of design cultures and heritage, and culture and context. This solid foundation will enable you to develop your own personal style and design identity and, as you grow in confidence, you’ll become increasingly autonomous as you pursue individual design projects.