Bachelor of Arts (Hons) in Marketing

at De Montfort University United Kingdom

This versatile degree programme boasts an interprofessional and dynamic approach to learning that provides students with a framework for exploring key issues in contemporary public health in the UK. In addition to consideration of different theoretical perspectives, alongside the application of theory to current public health challenges, students have the opportunity to tailor their learning to fit specific career interests, build their confidence and acquire specialist skills sought by employers.

As a student, you will explore and critically evaluate a range of issues that define the current health scene, with a specific focus on factors related to wellbeing. You will cover varied and extremely relevant topics, including: health psychology, health sociology, public health, health promotion, health and social care management and health inequalities. You will have the opportunity to choose from elective modules in year three including Substance Use, Addictive Behaviour and Health; Mental Health and Wellbeing, and Social Exclusion and Health.

This course is designed to provide a detailed understanding of the evolution of diplomacy and the way in which diplomacy is practised in the contemporary world. It tackles a number of broader issues that impact on diplomatic processes, such as the way in which states operate in regional organisations such as the European Union, the threat of organised crime and terrorism and the role of multinational corporations and companies.

Grounded in the latest theory, this is a practical programme that will enable you to develop advanced strategic and digital marketing skills. You will learn how to be analytical, create creative campaigns, and develop research skills that will help you assess markets in-depth. You’ll be taught by a diverse team of experts who can offer you first-hand knowledge and insight into the industry with years of commercial experience to draw from.

This course will help you expand your knowledge of the strategic and critical analytical approaches to marketing, and how digital marketing and social media is planned and executed. You’ll learn about contemporary marketing issues and social and digital media scenarios, which are embedded throughout the course.

Other key themes include insight management, innovation and entrepreneurship, customer management, campaign planning, paid, owned and earned media planning, marketing metrics, working with agencies and international marketing perspectives. Completion of the Direct and Digital Marketing module will give you significant exemptions from the Institute of Direct Marketing’s Certificate in Direct and Digital Marketing.

This is a specialist master's degree for students who already have qualifications in marketing or substantial marketing experience. If you don’t have any previous marketing qualifications or experience in the field, then our Marketing Management MSc is an ideal choice if you’d like to start a career in the industry.

Video games have eclipsed the film, music and video industries as the dominant entertainment sector in the UK.  

Our course is designed to equip you for roles that require a vocational aptitude in gaming technologies and tools.

You will gain industry-relevant experience in using different game engines, such as Unity3D, Unreal, CryEngine and Godot. You will develop your skills in sound engineering and cross-platform development, such as Console, Mobile, Virtual and Augmented Reality.

Study a diverse range of practical, technologies-focused topics such as Audio for Games, Progressive Game Engines and Scripting and AI for Simulation, and develop a comprehensive set of transferable skills that you can apply to the areas of games development that interest you the most. You will also have the opportunity to make a short game using an engine of your choice.

This accredited course is designed to give you an in-depth understanding of marketing communications tools and activities, the strategic side of marketing, and the creative side of advertising.

This accredited course is designed to give you a solid understanding of the strategic side of marketing and the creative side of advertising. Modules such as Advertising and Promotion will teach you how to develop an integrated marketing campaign similar to those required by the industry. You will also learn how to develop communication messages and undertake digital and traditional media planning.

You will also benefit from a strong academic and theoretical background through modules such as Brand Management, which aims to equip you with an understanding of the models and frameworks necessary to develop and grow brands in a variety of organizational contexts.

Economics explains the problem of scarcity and human behaviour that shapes the world we live in, and that businesses operate in. From standards of living to the causes of market crashes, the impact of economics plays a critical role in all our lives.

In this course you will develop proficiency in a variety of quantitative techniques as well as learn how to apply economic reasoning and tools to analyse real world problems and policy. You will also gain the analytical and critical evaluation skills to recognise how national and global issues affect the performance of a business.

You will have an opportunity to build real skills for future employability. This includes state of the art knowledge in digital software and applications, as well as core skills in writing, presenting and teamwork.

You will study a range of modules, including Macroeconomics for Business, Data Modelling and Analytics and International Economics, Sustainability and Emerging Markets which are all taught by leading experts in their fields.

Learn about the diverse roles and responsibilities of a fashion buyer and merchandiser, and explore the associated roles that are key within the modern fashion industry.

You’ll develop in-depth knowledge of the buying cycle and the critical path, and key activities around trading the range, reacting to sales and managing sales promotions. The merchandising pathway focuses on the numbers behind buying a fashion range, its selection process and strategic stock management.

We will nurture your professional practice through personal development planning, as well as guided research and critical reasoning. We place strong emphasis on sustainability and social responsibility, ensuring that you will graduate with the tools to drive innovation at all stages of the buying process.

The fashion industry is evolving with the shift in fashion retailing from high street to commerce. We work alongside industry professionals to put your learning into context and will equip you with the skills and adaptability to take on the challenges of our rapidly changing industry.

Informed by a mix of contemporary methods of performance making, current scholarly thinking and historical theatrical traditions, this course is ideal for those seeking a career in a range of arts-related areas. You will engage both creatively and critically with a range of topics including acting, performing, directing and theatre for social change, while being supported to develop your own artistic vision, personal interests and aspirations.

The course offers you the opportunity to learn about Drama in a rich variety of ways by working with professional researchers, research-active academics and visiting practitioners.

You will benefit from great facilities that have contributed to DMU being recognised as a Centre for Excellence in Performance Arts – an accolade that also reflects our commitment to innovative and excellent teaching and learning.

Real-life experience is offered through undertaking placements and internships, getting involved in professional performances, going on theatre trips at home and abroad, and showcasing your work to a variety of audiences.

You can select a route through this degree in Creative Writing, Education, English Language, English Literature, Film, History, Journalism or Media.

Computational Intelligence (CI) encompasses the techniques and methods used to tackle problems that traditional approaches to computing struggle to solve. The four areas of fuzzy logic, neural networks, CI optimisation and knowledge-based systems encompass much of what is considered to be computational (or artificial) intelligence. There are also opportunities to apply what you learn in areas such as robot control and games development, depending on your interests.

You can choose from a number of specialist modules including natural language processing, artificial neural networks and data mining techniques, while developing your skills in our dedicated robotics laboratory, equipped with a variety of mobile robots. The applied computational intelligence module considers knowledge-based systems, as well as the historical, philosophical and future implications of AI, and focuses on current research and applications in the area.   

Building enterprise is seen as one of the most effective ways to realize individual promise and spur the economy. Entrepreneurial minds are constantly refining ways to produce and deliver goods and services, develop new products and services, or indeed create new industries. Preliminary research shows how vital entrepreneurial thinking is to this process, driving our national prosperity.

Whether you want to launch your own business or change an existing organisation, this programme immerses you in the world of creative business thinking, helping you to prepare for employment after university. You will develop your entrepreneurial and creative skills and apply them to real-world situations.

Taught by lecturers with industry experience, this course will hone your key competences as you study core topics that cut across business and entrepreneurial practice. Innovative modules will teach you relevant knowledge and equip you with practical skills. You’ll be able to take part in a collaborative consultancy project with businesses in the Leicester area and simulate a new venture creation using SimVenture software. You will also have the opportunity to pick the optional final year module, Venture Creation Project, where you will get to create a feasible and compelling solution to a new business venture within a specific market and pitch your idea to a panel consisting of staff, experienced entrepreneurs and potential investors.