Master of Science in Advertising and Public Relations Management

at De Montfort University United Kingdom

Overview
John Song, Senior Lecturer in Psychology, talks about the benefits of studying Psychology at DMU.

Please note that this course has been suspended for September 2022 entry. You can find out more about our single honours Psychology BSc (Hons) course. If you are interested in studying this course from September 2023, you can submit your application from September 2022.

Accredited by the British Psychological Society (BPS), this programme explores human behaviour using sound scientific methodology – observation, measurement, and testing – to understand how and why people function in the way they do. Focuses on both psychology and education studies, you will also be introduced to the history of formal education in the UK and explore key contemporary issues and debates concerning social class, race and ethnicity, and social justice in education.

Gaining a professionally accredited psychology degree is an essential first step to a career as a psychologist or to progress to postgraduate study. Choosing this programme will help to equip you with key transferable skills including critical thinking and communication, as well as competencies closely linked with the sector, such as scientific research methods, data analysis and data presentation skills.

Our graduates have gone on to pursue a diverse range of careers where an understanding of societal issues is key – such as in criminal justice, education, social work, research, advertising, human resources and healthcare.

On the course you’ll study core areas of psychology including biological, cognitive, developmental and social psychology, as well as covering personality and intelligence, research methods, and historical perspectives. You’ll also have the opportunity to explore a range of perspectives and debates concerning contemporary cultural change and how these impact education and learning. Our final year options allow you to tailor your study to specific career pathways.

This course explores the application and development of techniques used by enterprises for the analysis of business information. Throughout the course we will expand your knowledge of contemporary software tools and help you to gain invaluable insights into real-world solutions through our research groups, guest lectures and seminars.

On our Business Intelligence Systems and Data Mining MSc, your learning will be supported by experienced SAS-accredited staff, who will equip you with a comprehensive understanding of SAS business intelligence software.

You will learn about the Business Intelligence system concept, its application in organisations, and its relationships with other computer-based information systems – such as decision and management support, data warehouses and artificial intelligence.

We will teach you to review data mining methods and techniques available for effectively uncovering important information from large data sets. In doing so, you will develop an in-depth knowledge of data mining methods and gain practical experience of using the data mining software, SAS Enterprise Miner.

We live in a world that is becoming increasingly complex and intertwined. The interconnectedness of the global economies accelerates every year, amplifying and modifying the challenges and opportunities that countries, businesses and individuals face. As a result, we see a growing number of firms wishing to take advantage of global opportunities and engage in various cross-border business activities, namely international business. We see an increasing demand for individuals equipped with knowledge and understanding of how international business works and how to function within it effectively.

International Business BA (Hons) has been structured to provide you with up-to-date knowledge and insight of the critical issues in International Business. This degree cultivates knowledge and skills needed to succeed in an increasingly globalised marketplace when conducting cross-border activities such as business expansion abroad or trading internationally. The programme explores how businesses operate in different contexts locally and across borders. It also looks at the supporting regulatory, legislative, and political environments that facilitate trade and direct investment between companies across international boundaries. You will study the international dimensions of various subject areas, enabling you to understand the complexities of conducting business across borders.

Analyse the most significant issues of the 21st century, such as factors that influence states going to war, why some states are weaker than others are, and how global order is maintained. Our course will enable you to obtain an advanced understanding of the modern world, including the way in which states, regions and international organisations interact, and practice a range of methods and methodologies to support research and policy analysis.

Our wide range of core and optional modules – including Britain and European Integration, Global Health and International Trade Theory and Practice – will help you to develop the subject-specific knowledge and professional skills necessary for a career in any field related to international relations.

Mechatronics integrates the theory and practice of mechanical, electrical and computer based disciplines, to enable the design, modelling and development of intelligent machines, products and systems.

Mechatronic engineers are in great demand as more industries seek to apply the advances in computers, electronics, sensors, and actuators to improve their products, processes and services. Our course aims to produce dynamic graduates who can operate in industry at the highest level.

Course modules include Mechatronics Systems Engineering and Artificial Intelligence which introduces you to model-based system engineering and the mechatronic philosophies of design, Programming and Software Engineering to develop knowledge of efficient programming approaches to software engineering with an emphasis on practical programming skills and Engineering Business Environment which enable students to understand and reflect upon the role of business in a rapidly changing, globalised world. 

As part of the global fashion industry, the fashion stylist and communicator creates visual stories, employs technologies and exploits promotional platforms. You’ll learn how to engage with audiences and tell ‘style stories’ to transform fashion products from just objects into modern must-have trends.

You’ll become proficient in visual research, illustration and storyboarding, and project management. You’ll work collaboratively with peers and industry experts and foster a network of future career contacts and opportunities.

We live in a world that is becoming increasingly complex and intertwined. The interconnectedness of the global economies accelerates every year, amplifying and modifying the challenges and opportunities that countries, businesses and individuals face. As a result, we see a growing number of firms wishing to take advantage of global opportunities and engage in various cross-border business activities, namely international business. We see an increasing demand for individuals equipped with knowledge and understanding of how international business works and how to function within it effectively.

International Business BA (Hons) has been structured to provide you with up-to-date knowledge and insight of the critical issues in International Business. This degree cultivates knowledge and skills needed to succeed in an increasingly globalised marketplace when conducting cross-border activities such as business expansion abroad or trading internationally. The programme explores how businesses operate in different contexts locally and across borders. It also looks at the supporting regulatory, legislative, and political environments that facilitate trade and direct investment between companies across international boundaries. You will study the international dimensions of various subject areas, enabling you to understand the complexities of conducting business across borders.

Energy Engineering MSc will give you an in-depth understanding of contemporary issues in energy and sustainability, and will develop your knowledge of experimental and computer modelling techniques for the design of energy systems, such as electricity grids, thermal energy networks and transportation systems.

You can choose from a range of modules to focus on either sustainable development in practice, sustainability in the built environment, or techniques of energy analysis. The course is informed by research from the Institute of Energy and Sustainable Development (IESD) so that you develop industry-relevant and up-to-date knowledge and expertise.

Photography is the dominant visual medium of our day. It therefore opens doors to a wide range of exciting career paths, from practicing as a fine artist and freelancing across the commercial sector, to collaborating with the design, marketing and fashion industries.

On this course you’ll discover the full breath of the field of photography. Explore the history of photographic images, moving image, contextual studies and digital media, with professional practice at the heart of your learning. You’ll learn in industry-standard facilities, developing technical skills in various technologies with support from expert tutors. Work on live external client briefs and learn how to curate and exhibit your work to a professional standard.

You’ll create meaningful content that responds to contemporary global concerns and you are encouraged to be incredibly creative and experimental in your approach. Working at the forefront of emerging trends, you’ll develop your skills as a creative problem-solver. And, along with visits to exhibitions and the chance to attend study trips in the UK and overseas, you’ll further enhance your knowledge and passion for your subject.

As a graduate, you’ll have the skills to adapt to this ever-changing field and to create innovative work for careers across the global industries of media, communication and the arts.

Graphic design opens the door to an extensive variety of creative roles, from positions in agencies, freelance consultancy, in-house or even opportunities to set up your own studio. Advertising, animation, visual effects or stylist, there are many directions a graphic design degree can take you.

Gain the essential experience required to become a successful graphic designer and graduate with an impressive portfolio that demonstrates your skills and talents, showcasing your capabilities to prospective employers.

Not only do you learn how to apply your creativity, you’ll also be able to develop other areas such as research, analytical and entrepreneurial skills. Teaching staff are practising designers with a range of experience and close industry links, allowing you to spend time working with professional clients.