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Master of Science in Strategic and Digital Marketing

Master of Science in Strategic and Digital Marketing

at De Montfort University United Kingdom

Overview

Grounded in the latest theory, this is a practical programme that will enable you to develop advanced strategic and digital marketing skills. You will learn how to be analytical, create creative campaigns, and develop research skills that will help you assess markets in-depth. You’ll be taught by a diverse team of experts who can offer you first-hand knowledge and insight into the industry with years of commercial experience to draw from.

This course will help you expand your knowledge of the strategic and critical analytical approaches to marketing, and how digital marketing and social media is planned and executed. You’ll learn about contemporary marketing issues and social and digital media scenarios, which are embedded throughout the course.

Other key themes include insight management, innovation and entrepreneurship, customer management, campaign planning, paid, owned and earned media planning, marketing metrics, working with agencies and international marketing perspectives. Completion of the Direct and Digital Marketing module will give you significant exemptions from the Institute of Direct Marketing’s Certificate in Direct and Digital Marketing.

This is a specialist master's degree for students who already have qualifications in marketing or substantial marketing experience. If you don’t have any previous marketing qualifications or experience in the field, then our Marketing Management MSc is an ideal choice if you’d like to start a career in the industry.

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30

Application Processing Days

Under Graduate

Program Level

Fact & Figures

Full Time On Campus

Study Mode

15

Duration

De Montfort University

Location

Master of Science in Strategic and Digital Marketing Assistant Fee

$15100

Tuition Fee

$0

Average Cost of Living

$0

Application Fee

Master of Science in Strategic and Digital Marketing Admissions Requirements

  • Minimum Level of Education Required: To be accepted for this program, students must have a Bachelor's degree.

     

     

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Where would you like to study*

Work Permit United Kingdom

There are various options through which a student can get a post study work visa in the UK. 
Tier 1 Graduate Entrepreneur Visa for the graduates with a genuine and credible business idea. 
Tier 2 (General) is the leading immigration visa to work in the UK.
Tier 4 Doctorate Extension Scheme is for students who have completed their Ph.D. and is valid for 12 months for them to work, look for work or set up a business. 
Tier 5 Youth Mobility is for individuals of certain countries like Australia, Canada, Japan, Monaco, Hong Kong, South Korea, Taiwan, and New Zealand aged between 18 -30 who wish to move to the UK. 
Tier 5 GAE is for individuals who want to come to the UK for work experience, training, research or a fellowship. 
UK Ancestry is for individuals who are a citizen of a commonwealth and plan to work in the UK and have a grandparent who was born in the UK.
 

Detailed Program and Facts

30

Application Processing Days

Full Time On Campus

Program Intensity

Under Graduate

Program Level

15

Duration

Study Visa

English Test Requirement

6.0

Minimum Overall Score

Other Courses by De Montfort University,United Kingdom

We’re living in a digital age, and while this technology and connectivity gives us so many benefits, it also means hackers and cyberterrorists have more opportunities than ever before to sabotage institutions, businesses, and even individuals.

This programme is developed in partnership with a range of national and international organisations, including Deloitte UK, Airbus, BT, and Rolls-Royce, ensuring you learn about the issues at the forefront of the sector.

Teaching is delivered by our expert staff at the Cyber Technology Institute, which has been named as an NCSC Academic Centre of Excellence in Cyber Security Research thanks to its pioneering research in incident response and cyber threat intelligence, industrial control systems and sociotechnical security.

Our Cyber Technology MSc course consists of four main themes –Artificial Intelligence, Cyber Security, Digital Forensics and Software Engineering. It can be studied by combining modules from all five categories, allowing you to specialise in your chosen area of interest. Alternatively, you have the opportunity to choose mixed pathways, for example the choices of modules could lead to a degree in Cyber Technology with Artificial Intelligence.

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Duration

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Tuition

Accredited by the Institution of Engineering and Technology (IET), this course puts you at the forefront of specialist areas of electrical and electronic engineering and will help you master a skillset that meets industry needs. You will study a range of core topics, including Electronic Circuits and Systems and Embedded Systems, and choose from optional modules, such as Mobile Communication and Advanced Power Electronics and Applications, to tailor the course to your interests.

Whether you opt for the three-year BEng (Hons) programme or the four-year integrated master's MEng, our experienced staff will further your understanding of electrical and electronic engineering principles, and will also develop your design, research and project management skills.  

In your final year you will focus on a substantial piece of individual research or product development work targeted to your interests, giving you the opportunity to showcase your understanding and skills.

Our dedicated facilities are divided into several specialised areas each featuring experimental equipment, such as: general electronics and assembly, digital electronics and microprocessor engineering supported by state-of-the-art measurement devices and workstations, power electronics, control systems and communications engineering, and Smart Grid.

48 month

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Exploring primarily modern and contemporary history, our course is diverse, international in focus and innovative. Reflecting the globalised world we live in, the curriculum covers a wide range of European and non-European histories and explores topics such as colonialism, decolonisation, immigration, ethnic minorities and gender.

This course will hone your ability to absorb, communicate and critically analyse complex information. As you progress through the course, we’ll challenge you with more in-depth explorations and you can deepen your own historical interests. You’ll be supported by a passionate teaching team who are leading experts in their fields and provide a dynamic learning environment with a variety teaching and assessment methods.

You will learn about British, South Asian, European, African and North and South American history and also discover unique specialist topics such as history of photography and history of sport and leisure. You can also select a route through this degree in English Literature or Education.

36 month

Duration

$ 14750

Tuition

Study an exciting range of literature in English, from writers across the globe and on subjects including the novel, Victorian and Romantic literature and Shakespeare and Marlowe. Learn how texts work, and debate literature’s role in society both now and throughout history.

You’ll receive excellent teaching from internationally-renowned academics and will be taught to articulate your ideas with confidence while writing with fluency and flair.

You can select a route through this degree in Creative Writing, Drama, Education, English Language, Film, History, Journalism or Media.

By studying English Literature at DMU you’ll join a lively and welcoming academic community – a group of people who are friendly, supportive and passionate about literature. We’ll encourage you to get involved in our student-led English society, go on UK theatre trips or travel abroad with DMU Global, our international experience programme.

We’re proud that our English Literature graduates enter a wide range of professions including media, marketing, publishing, teaching, public relations and the civil service.

36 month

Duration

$ 14750

Tuition

Study an exciting range of English literature from writers across the globe and from different eras or movements, such as Victorian literature and Romanticism, as well as classic and renowned authors including William Shakespeare and Christopher Marlowe. Learn how texts work, and debate literature’s role in society both now and throughout the course of history. You’ll be taught by internationally renowned academics and experts who will encourage and support you to articulate your ideas with confidence while writing with fluency and flair.  We produce world-leading research in areas ranging from medieval to contemporary literature, language, creative writing and digital humanities.

Alongside your English Literature curriculum, you can choose to study French, Mandarin or Spanish from either beginner level or post-beginner level. You will develop your linguistic skills and also gain an understanding of the social, cultural, political, historical and artistic topics from the Francophone, Chinese or Hispanophone world.

By choosing to study English literature with a modern language at DMU, you’ll join a lively and welcoming academic community. Enjoy getting involved in the student-led English society and going on theatre trips across the UK as part of your course. Our graduates from this course progress into a wide range of professions including media, marketing, publishing, teaching, public relations and the civil service.

36 month

Duration

$ 14750

Tuition

Public Safety and Legal Studies

Bachelor of Law (Hons)

In the first year, everyone will undertake a standard first-year syllabus, studying core modules in Constitutional and Administrative law, Contract Law, Criminal Law, and English and European Legal Contexts. A range of delivery and assessment styles will fully prepare students for subsequent years of study.

The focus on foundational legal knowledge and skills will continue in the second and third year with modules on Land Law, Law of Tort, and Equity and Trusts. You will also develop functional awareness through Inter-professional Legal Skills.

You will have the opportunity after your first year to focus your studies by selecting a preferred specialism pathway in one of the following areas: Business Law, Criminal Justice, Human Rights & Social Justice, Sociolegal Studies and International Law. Alternatively, you can continue on the Law LLB pathway.

The emphasis is on doing rather than simply reading and listening; participation is a central feature of this course. The teaching of the law modules is augmented by a range of employability and placement activities. The aim is to produce confident, independent learners.

36 month

Duration

$ 14750

Tuition

This program focuses on detailed decisions about the design and construction of buildings and their immediate surroundings. Architectural Technology is concerned with new and existing buildings and examines how detail relates to the design concept. This field is also central to the communication of design decisions to members of the construction team and vital to ensuring that work is carried out in the correct manner.  

Our course will help you evolve the knowledge and skills required in understanding, application, analysis, synthesis, and evaluation relative to design, technology, management, and practice. It will also help advance your architectural management proficiency by bringing together all aspects of the design process, from concept through to completion. 

In addition, this degree examines design strategies to promote and encourage sustainability. You will explore methods of sustainability to inform architectural design, and develop an awareness of ecological footprints, materials, and embodied energy along with processes of achieving sustainable design.

36 month

Duration

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Tuition

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Throughout the course your shoe design and technical making skills will be developed, emphasising the crucial relationship between design and manufacture and the needs of the footwear industry. You can specialise in performance footwear, which is unique for a UK university, or men’s, women’s, or children’s footwear.

You will develop drawing and illustration, bespoke biomechanics and model prototyping skills, along with the ability to present and communicate ideas and concepts to a high professional standard. You will learn technical modern shoemaking skills and make a range of prototype shoes using our excellent specialist studio facilities, including 3D design equipment.

48 month

Duration

$ 14750

Tuition

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You’ll become proficient in visual research, illustration and storyboarding, and project management. You’ll work collaboratively with peers and industry experts and foster a network of future career contacts and opportunities.

48 month

Duration

$ 14750

Tuition

This title change follows a review of the programme and has been made to better reflect the content of the programme and terminology used within the industry, as well as to ensure that our students are well placed to secure graduate employment. 

The artificial intelligence industry is fast-growing and touches so many aspects of society, from business operations to our everyday lives. In this course, you will gain a detailed understanding of artificial intelligence concepts and techniques, and learn to use this knowledge to address contemporary problems and challenges such as the use of microprocessor-based systems to control home appliances and the detection and resolution of collisions in applied mechanics.

You will also be able to enjoy projects and extracurriculars related to your course. Get involved with our dedicated Robot Club, where you will solidify your skills by instructing secondary school children on robotic construction or take the opportunity to develop your own robot project, with the potential to compete in the annual international Robot Challenge in Vienna.

48 month

Duration

$ 15250

Tuition

View All Courses by De Montfort University, United Kingdom

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