Bachelor of Art (Hons) in Animation

at Falmouth University - Penryn Campus United Kingdom

Through this highly practical two-year course, you’ll be equipped with the technical know-how to succeed in many diverse areas of the industry. Led by practicing experts, you’ll be empowered to take a creative, collaborative and proactive approach to your work. 

You will:

• Work in AMATA’s purpose-built professional studios and performance spaces. 
• Benefit from a year-round performance programme, which features respected artists from all over the world. 
• Learn from practicing technical and academic staff and work with skilled technicians. 
• Gain nationally recognised qualifications in equipment use, processes and health and safety. 
• Have the opportunity to interact with professional theatre and production companies, such as Kneehigh and WildWorks, as well as music festivals and producers, theatre venues and tourism events throughout Devon, Cornwall and beyond.

After establishing a firm foundation in developing software and hardware, you'll apply your skills to both individual projects and major collaborations. We'll provide you with exciting opportunities to bring your ideas to life by designing engaging human-robot interactions and working prototypes.

You will:

• Apply your skills to inspiring projects spanning creative and technical domains, on briefs set by industry partners
• Build robots that interact with people and environments in novel and interesting ways
• Develop an understanding of the environmental, societal and cultural context for robotics and the implications for the design, engineering, deployment and adoption of robotic technologies
• Implement robotic systems that leverage state-of-the-art artificial intelligence
• Obtain a mastery of programming and physical fabrication by working on practical problems in a bespoke social robotics lab

After establishing a firm foundation in developing software and hardware, you'll apply your skills to both individual projects and major collaborations. We'll provide you with exciting opportunities to bring your ideas to life by designing engaging human-robot interactions and working prototypes.

You will:

• Apply your skills to inspiring projects spanning creative and technical domains, on briefs set by industry partners
• Build robots that interact with people and environments in novel and interesting ways
• Develop an understanding of the environmental, societal and cultural context for robotics and the implications for the design, engineering, deployment and adoption of robotic technologies
• Implement robotic systems that leverage state-of-the-art artificial intelligence
• Obtain a mastery of programming and physical fabrication by working on practical problems in a bespoke social robotics lab

You will:

• Raise your awareness through learning that’s driven by the environmental, ethical and moral challenges of our time.
• Take your place at the forefront of the industry, with access to resources from industrial, specialist sewing and knit machines, screen printing and a natural dye garden, to ultrasonic welding machines.
• Learn to use the latest digital design technologies, including CLO 3D.
• Thrive by working together on collaborative, challenge-based projects.
• Work on live briefs with leading brands like Fred Perry, Lou Dalton, O'Neill and New York-based Ryan Roche.

Studying in Cornwall, home to several of the UK’s most exciting festivals, you’ll get hands-on industry experience, both here and further afield. Alongside tuition from experienced professionals, you’ll benefit from the expertise within our School of Entrepreneurship – including finance, marketing and project management. 

You will:

• Develop a sustainable approach to management in the globally expanding festival industry. 
• Study on one of the first courses in the world accredited by A Greener Festival.
• Organise live events and engage with industry experts. 
• Be industry-ready with a full degree in just two years. 
• Benefit from the expertise and knowledge of specialist staff with music, events, hospitality, technical and entrepreneurial backgrounds. 
• Undertake multiple micro-placements, at the Eden Sessions and other locations.
• Be part of a course in the hospitality, event management and tourism sector where
  Falmouth holds a top ten ranking in the Guardian University Guide 2021.

While nurturing your talent for spotting opportunities and solving problems, you’ll be taught some of the most progressive methods in business by experienced professionals from diverse backgrounds.

With an outstanding curriculum, a high-profile Guest Speaker Programme and links to big industry names, you’ll not only leave ready to develop your ideas and lead a team, but you’ll have built a strong entrepreneurial network to help back your business. That’s why we’re the top UK university for graduate business leaders.

You will:

• Develop an understanding of the practice and theory of Entrepreneurship, contextualised via various theoretical lenses and practical experience 
• Galvanise your team working skills, and understand what it takes to build a world-class founding team 
• Learn about the various areas of business, such as finance, marketing, innovation, lean product development, strategy, project management, and see how they connect 
• Understand the process of developing a start-up business from inception through to investment 

Gaining a solid understanding of advertising, marketing, branding, narrative and audience, you'll produce innovative photographic, video and multimedia content. You'll learn how to tell compelling, omni-channel stories and shoot real commissions with our in-house agency, building your professional network through work experience in the industry.

You will:

• Work on real industry challenges, building the skills to respond to client briefs, from concept through to pitch and delivery
• Collaborate with other Falmouth students on live campaigns and brand strategies
• Explore still life, food, product, portrait, beauty, fashion, location, lifestyle, documentary, interiors and architecture in both still and moving image
• Gain a thorough understanding of planning, project management and workflow, including pre and post-production, design, layout and retouching
• Use the latest camera technology and professional lighting systems in our state-of-the-art studios and digital post-production suites
• Evolve valuable skills in creative problem solving, critical thinking, negotiation and collaboration, alongside budget management and legal and ethical considerations

• Gain skills in fashion styling and creative direction from commercial to high-end conceptual fashion applications.
• Develop a knowledge and understanding of the entire fashion styling process, including a history of fashion and exploring the way that different cultural themes and issues are materialised in clothing and trends.
• Learn how to become a confident leader – managing teams and the expectations of senior crew and talent. 
• Learn self-management skills, such as budget control, scheduling and personal financial management as a freelance practitioner.
• Have access to facilities, such as industrial sewing machines and specialist construction equipment, our dye lab and our dress and textile archive, containing costume pieces from contemporary history.  

If you're stylistically eclectic and keen to experiment, this is the course for you. Whether you aspire to be a performer, composer, session musician, music educator, sound artist or to work in a mixture of these disciplines, we'll offer an insight into the modern music industries.

You will:

• Learn to play in a range of musical styles and genres, in a variety of professional contexts.
• Play regularly in ensembles, including session bands, vocal groups, contemporary music groups and laptop orchestras
• Benefit from guest speaker artists and ensembles. Recent visitors include Adrian Utley (Portishead), Graham Fitkin (composer), Kenny Werner (pianist), Ed O'Brien (Radiohead) and Kevos (ensemble).
• Have the chance to gain industry experience through a three-month placement or internship, from shadowing a professional composer or interning with a record label, to working with a professional orchestra.
•     Have the opportunity to take advantage of our prestigious international exchange partners, including CalArts (USA), Griffith University (Australia), LASALLE (Singapore) and Nagoya University (Japan).