Bachelor of Art (Hons) in Music

at Falmouth University - Penryn Campus United Kingdom

Throughout your studies we'll help you understand key business and marketing theories. From developing complex problem-solving skills to navigating consumer psychology, digging deep into big data to understand the ethics of your practice, you'll learn to harness creativity, cultural awareness and business acumen to deliver impactful marketing strategies across a range of digital platforms.

You will:

• Be an active part of Gallos, our thriving student-led agency
• Work on live briefs, building your industry network
• Collaborate with digital innovators across the region, including company founders in our award- winning Launchpad programme
• Work with industry connected and research active staff

Business & Digital Marketing BSc(Hons) is accredited by the leading professional marketing body, The Chartered Institute of Marketing (CIM). This means students who successfully complete the full undergraduate degree are part-accredited for qualifications CIM offers professional marketing practitioners.

From understanding global economies, big data and business strategy to learning to navigate uncertainty and developing responsive and ethical leadership skills, this course will give you the knowledge and confidence to lead the future of business.

You will:

• Practice your business and collaborative skills in a development consultancy team
• Develop a business plan based on an original idea
• Work on real-life challenges and take part in a range of work placements
• Learn key skills in identifying business opportunities, sales, networking and negotiation
• Be based on our Penryn Campus surrounded by students from a range of creative disciplines

Our course has an uncompromising emphasis on learning by doing. And it works. Our alumni network is one of the most successful in the world. You'll find Falmouth folk working in renowned ad agencies including Ogilvy, Wieden+Kennedy, Iris Worldwide, DDB, McCann, Havas and many more.

You will:

While you learn, you’ll be able to put these skills to the test on live projects with industry partners, creating technology with a purpose. By the time you graduate, you’ll be equipped with the skills and knowledge to bring new and exciting technologies to a range of different industries.

You will:

• Develop immersive experiences that have the power to fundamentally change the way we interact with technology.
• Collaborate in multi-disciplinary teams designed to simulate working in a way that connects to live research and industry partnerships.
• Graduate with a varied portfolio of VR and XR experiences.
• Work alongside a community of game artists, animators, designers and writers.
• Have the chance to be the first to market with new, interesting and disruptive technology.

This course is underpinned by intensive practical and collaborative work. You’ll explore every aspect of the creative process, from devising individual performances to directing and producing work with others. As a reflective practitioner, you’ll test the theories you learn in lectures through your own work, research and performances. 

You will:

• Benefit from AMATA’s year-round performance programme, which attracts top artists and performers.
• Build industry links through workshops, guest lectures and visits led by world-class companies such as Gecko Theatre, Kneehigh, Prodigal Theatre and The Young Vic .
• Learn to use our extensive range of technical sound, lighting and recording equipment. 
• Work with highly skilled and experienced practitioners, artists, academic staff and creative technicians. 
• Create and take part in a range of projects, including a major production at the AMATA Festival. 

Throughout your studies we'll help you understand key business and marketing theories. From developing complex problem-solving skills to navigating consumer psychology, digging deep into big data to understand the ethics of your practice, you'll learn to harness creativity, cultural awareness and business acumen to deliver impactful marketing strategies across a range of digital platforms.

You will:

• Be an active part of Gallos, our thriving student-led agency
• Work on live briefs, building your industry network
• Collaborate with digital innovators across the region, including company founders in our award- winning Launchpad programme
• Work with industry connected and research active staff

Business & Digital Marketing BSc(Hons) is accredited by the leading professional marketing body, The Chartered Institute of Marketing (CIM). This means students who successfully complete the full undergraduate degree are part-accredited for qualifications CIM offers professional marketing practitioners.

Gaining a solid understanding of advertising, marketing, branding, narrative and audience, you'll produce innovative photographic, video and multimedia content. You'll learn how to tell compelling, omni-channel stories and shoot real commissions with our in-house agency, building your professional network through work experience in the industry.

You will:

• Work on real industry challenges, building the skills to respond to client briefs, from concept through to pitch and delivery
• Collaborate with other Falmouth students on live campaigns and brand strategies
• Explore still life, food, product, portrait, beauty, fashion, location, lifestyle, documentary, interiors and architecture in both still and moving image
• Gain a thorough understanding of planning, project management and workflow, including pre and post-production, design, layout and retouching
• Use the latest camera technology and professional lighting systems in our state-of-the-art studios and digital post-production suites
• Evolve valuable skills in creative problem solving, critical thinking, negotiation and collaboration, alongside budget management and legal and ethical considerations

You'll benefit from the collaborative environment at AMATA, where you'll have the opportunity to work with students from multiple disciplines and gain access to world-class dance studios, as well as practice and performance spaces.

You will:

• Develop your physical and technical skills, as well as performance and choreographic capabilities, while engaging with dance histories, theories and contexts
• Build industry links through workshops, guest lectures and visits from celebrated international practitioners such as Company Chameleon, Ballet Lorent and Siobhan Davies
• Benefit from AMATA's year-round performance programme, which attracts top artists and performers from all over the world
• Learn to utilise our extensive range of technical sound, lighting and recording equipment, to enable and realise your production ideas and visions