Bachelor of Art (Hons) in Popular Music

at Falmouth University - Penryn Campus United Kingdom

Throughout your studies we'll help you understand key business and marketing theories. From developing complex problem-solving skills to navigating consumer psychology, digging deep into big data to understand the ethics of your practice, you'll learn to harness creativity, cultural awareness and business acumen to deliver impactful marketing strategies across a range of digital platforms.

You will:

• Be an active part of Gallos, our thriving student-led agency
• Work on live briefs, building your industry network
• Collaborate with digital innovators across the region, including company founders in our award- winning Launchpad programme
• Work with industry connected and research active staff

Business & Digital Marketing BSc(Hons) is accredited by the leading professional marketing body, The Chartered Institute of Marketing (CIM). This means students who successfully complete the full undergraduate degree are part-accredited for qualifications CIM offers professional marketing practitioners.

As an independent performer, songwriter and self-producer, you’ll learn how to promote and release your own work, creating innovative portfolios based on experimentation, musicianship and a confident understanding of the industry. You'll study the audio-visual elements of pop and develop ways of critically conceiving and creating 'real' and 'virtual' presences. As someone invested in how pop makes meaning, you'll define a practice that's stylistically sophisticated and future facing.

You will:

• Develop songwriting techniques and performance and production skills.
• Establish innovative approaches to music making, the music business and technology.
• Perform and record in our high-spec AMATA studios.
• Forge industry links with studios, record labels, promotion companies and venues.
• Benefit from visiting lecturers like Bellatrix, Darcus Beese (Island Records), David Toop, Ed O'Brien (Radiohead), Mary Hampton, Jo Hamilton, Martha Tilston, Laura Snapes, Glen Roberts and Jerry Dammers (The Specials)

Through this fashion marketing degree, you'll learn to fuse skills in business, design and communication. You’ll gain an understanding of the need for a considered, conscious and sustainable approach in a fast-paced marketplace. And you’ll be part of a creative community preparing for an exciting career.

You will:

• Work on live projects with brands such as Fred Perry and John Lewis.
• Collaborate with photographers, designers and creators.
• Gain valuable experience through an optional placement year in industry (during the four-year course).
• Graduate from a course accredited by the Chartered Institute of Marketing (CIM).

• Gain skills in fashion styling and creative direction from commercial to high-end conceptual fashion applications.
• Develop a knowledge and understanding of the entire fashion styling process, including a history of fashion and exploring the way that different cultural themes and issues are materialised in clothing and trends.
• Learn how to become a confident leader – managing teams and the expectations of senior crew and talent. 
• Learn self-management skills, such as budget control, scheduling and personal financial management as a freelance practitioner.
• Have access to facilities, such as industrial sewing machines and specialist construction equipment, our dye lab and our dress and textile archive, containing costume pieces from contemporary history.  

Guided by a team of industry professionals, expert academics and technical tutors, you'll learn about music composition, performance, recording, editing, mixing and mastering. You'll also hone skills in creating sound and music for a wide range of media, including game engines and interactive installations.

You will:

• Develop as an industry-ready artist with the creative, technical, academic and professional attributes needed to succeed
• Work in high-spec studio facilities with a range of digital and analogue hardware, software instruments and plug-ins and surround sound monitoring
• Access a wide range of industry-standard equipment including microphones, portable recorders, amps, synths, drum machines and controllers
• Collaborate with musicians, filmmakers, game designers, dancers, animators and designers on other Falmouth courses
• Work in a vibrant community of research-active lecturers with industry connections. Recent visitors include Ed O'Brien (Radiohead), James Young (Darkstar) and Professor Jonty Harrison (Electroacoustic composer)
• Grow in experience and skills through optional modules, industry placements, overseas study and/or starting your own company

Falmouth is one of only a few UK universities to offer a bespoke drawing degree and is the ideal location to grow your skills and critical and contextual understanding of this exciting field of practice.

You will:

• Work in our purpose-built, dedicated suite of studios with like-minded peers where you can engage in critical discussions and student-led debates
• Engage with Cornwall's unique landscape and heritage
• Study a variety of approaches and processes to the discipline, including life drawing, printmaking, etching, digital methods and the moving image
• Have the opportunity to take part in a range of informative study visits
• Have opportunities to go on a work placement in your second year and make industry connections while exploring the practical applications of drawing in professional contexts
• Have the chance to exhibit your work throughout your degree. Previous spaces have included Trelissick House, Wheal Martyn Clay Works, Gallery Tresco, R.K. Burt Paper Gallery and ShelterBox Truro

After establishing a firm foundation in developing software and hardware, you'll apply your skills to both individual projects and major collaborations. We'll provide you with exciting opportunities to bring your ideas to life by designing engaging human-robot interactions and working prototypes.

You will:

• Apply your skills to inspiring projects spanning creative and technical domains, on briefs set by industry partners
• Build robots that interact with people and environments in novel and interesting ways
• Develop an understanding of the environmental, societal and cultural context for robotics and the implications for the design, engineering, deployment and adoption of robotic technologies
• Implement robotic systems that leverage state-of-the-art artificial intelligence
• Obtain a mastery of programming and physical fabrication by working on practical problems in a bespoke social robotics lab

This course is underpinned by intensive practical and collaborative work. You’ll explore every aspect of the creative process, from devising individual performances to directing and producing work with others. As a reflective practitioner, you’ll test the theories you learn in lectures through your own work, research and performances. 

You will:

• Benefit from AMATA’s year-round performance programme, which attracts top artists and performers.
• Build industry links through workshops, guest lectures and visits led by world-class companies such as Gecko Theatre, Kneehigh, Prodigal Theatre and The Young Vic .
• Learn to use our extensive range of technical sound, lighting and recording equipment. 
• Work with highly skilled and experienced practitioners, artists, academic staff and creative technicians. 
• Create and take part in a range of projects, including a major production at the AMATA Festival. 

After establishing a firm foundation in developing software and hardware, you'll apply your skills to both individual projects and major collaborations. We'll provide you with exciting opportunities to bring your ideas to life by designing engaging human-robot interactions and working prototypes.

You will:

• Apply your skills to inspiring projects spanning creative and technical domains, on briefs set by industry partners
• Build robots that interact with people and environments in novel and interesting ways
• Develop an understanding of the environmental, societal and cultural context for robotics and the implications for the design, engineering, deployment and adoption of robotic technologies
• Implement robotic systems that leverage state-of-the-art artificial intelligence
• Obtain a mastery of programming and physical fabrication by working on practical problems in a bespoke social robotics lab