Bachelor of Art (Hons) in Theatre and Performance

at Falmouth University - Penryn Campus United Kingdom

Throughout your studies we'll help you understand key business and marketing theories. From developing complex problem-solving skills to navigating consumer psychology, digging deep into big data to understand the ethics of your practice, you'll learn to harness creativity, cultural awareness and business acumen to deliver impactful marketing strategies across a range of digital platforms.

You will:

• Be an active part of Gallos, our thriving student-led agency
• Work on live briefs, building your industry network
• Collaborate with digital innovators across the region, including company founders in our award- winning Launchpad programme
• Work with industry connected and research active staff

Business & Digital Marketing BSc(Hons) is accredited by the leading professional marketing body, The Chartered Institute of Marketing (CIM). This means students who successfully complete the full undergraduate degree are part-accredited for qualifications CIM offers professional marketing practitioners.

On this course you'll explore non-fiction, poetry, fiction, children's literature and writing for digital games – learning to draft, edit and pitch your creations. By working on literary, community and industry-engaged projects, a final portfolio and an online profile, you'll also develop industry-level confidence and outstanding creative work.

You will:

• Produce illustrated anthologies, organise mini-festivals, or work with a business as part of your third-year collaborative project
• Attend our exciting guest lecture series, where you'll build relationships and contacts within all facets of the literary world
• Have the opportunity to attend and participate in literary events such as The London Book Fair and the North Cornwall Book Festival
• Take inspiration from The Lighthouse – the glorious workspace at the heart of our community – which hosts everything from skills and craft workshops to board game sessions, literary quizzes and poetry readings
• Use the stunning natural surroundings as inspiration for the writing process
• Contribute to a vibrant, thriving, writing community
• Write for FalWriting, our student-led online magazine, or read your work at our literary evenings and feel the warmth of the applause

You will:

• Raise your awareness through learning that’s driven by the environmental, ethical and moral challenges of our time.
• Take your place at the forefront of the industry, with access to resources from industrial, specialist sewing and knit machines, screen printing and a natural dye garden, to ultrasonic welding machines.
• Learn to use the latest digital design technologies, including CLO 3D.
• Thrive by working together on collaborative, challenge-based projects.
• Work on live briefs with leading brands like Fred Perry, Lou Dalton, O'Neill and New York-based Ryan Roche.

Guided by a team of industry professionals, expert academics and technical tutors, you'll learn about music composition, performance, recording, editing, mixing and mastering. You'll also hone skills in creating sound and music for a wide range of media, including game engines and interactive installations.

You will:

• Develop as an industry-ready artist with the creative, technical, academic and professional attributes needed to succeed
• Work in high-spec studio facilities with a range of digital and analogue hardware, software instruments and plug-ins and surround sound monitoring
• Access a wide range of industry-standard equipment including microphones, portable recorders, amps, synths, drum machines and controllers
• Collaborate with musicians, filmmakers, game designers, dancers, animators and designers on other Falmouth courses
• Work in a vibrant community of research-active lecturers with industry connections. Recent visitors include Ed O'Brien (Radiohead), James Young (Darkstar) and Professor Jonty Harrison (Electroacoustic composer)
• Grow in experience and skills through optional modules, industry placements, overseas study and/or starting your own company

Working with academics from the Academy of Music & Theatre Arts and the School of Entrepreneurship, you’ll explore new music business models and future-facing practice.

Based in our purpose-built facilities – which include space for gigs, recording, rehearsals and business – you’ll be immersed in a hub of creativity and collaboration. You’ll have the opportunity to develop projects with video makers, photographers, fashion designers, graphic designs, dancers and choreographers from across the University. 

You will:

• Gain skills in marketing, publishing, contracts and project management 
• Be able to undertake industry-accredited short courses 
• Learn from lecturers with a wealth of industry experience covering everything from merchandising, music video production and managing micro-labels to international touring and major festivals 
• Develop critical thinking and creative problem-solving skills and apply this to live music business projects  
• Have the opportunity to interact with relevant music businesses, festivals, distributors and labels 
• Have access to the University’s wide range of professional facilities, equipment and creative spaces 

Gaining a solid understanding of advertising, marketing, branding, narrative and audience, you'll produce innovative photographic, video and multimedia content. You'll learn how to tell compelling, omni-channel stories and shoot real commissions with our in-house agency, building your professional network through work experience in the industry.

You will:

• Work on real industry challenges, building the skills to respond to client briefs, from concept through to pitch and delivery
• Collaborate with other Falmouth students on live campaigns and brand strategies
• Explore still life, food, product, portrait, beauty, fashion, location, lifestyle, documentary, interiors and architecture in both still and moving image
• Gain a thorough understanding of planning, project management and workflow, including pre and post-production, design, layout and retouching
• Use the latest camera technology and professional lighting systems in our state-of-the-art studios and digital post-production suites
• Evolve valuable skills in creative problem solving, critical thinking, negotiation and collaboration, alongside budget management and legal and ethical considerations

Our academic team members are experienced practitioners, with broad industry backgrounds, who will teach you how to work collaboratively and take a creative approach to organising events, from cutting-edge fashion experiences and music festivals, to weddings, business events and product launches.

You will:

Organise at least four live events over the three-year course

• Study on one of the first courses in the world accredited by A Greener Festival
• Be involved in industry events and take part in workshops with organisations such as Attitude is Everything
• Take micro-placements throughout the course, with previous destinations ranging from Cornwall to California
• Explore the future of sustainable and digital event management
• Be supported to develop creative approaches and specialise in an area you’re passionate about
• Be part of a course in the hospitality, event management and tourism sector where Falmouth holds a top ten ranking in the Guardian University Guide 2021

During this unique business degree you'll get the chance to collaborate with creatives from across the University, including students from our Launchpad business incubation programme, to proactively build your network.

You'll be able to immerse yourself in new ideas while learning theory and applying it to your own practice. You'll explore the social and environmental contexts of business, learn the art and science of building brands and collaborate with peers and professionals. You will be supported to take micro placements, engage with student-run businesses and potentially start your own enterprise.

You will:

• Be encouraged to hone your entrepreneurial skills in a live project environment
• Respond to business challenges informed by the 4th industrial revolution
• Build your business network through collaborative work with other students and external organisations

After establishing a firm foundation in developing software and hardware, you'll apply your skills to both individual projects and major collaborations. We'll provide you with exciting opportunities to bring your ideas to life by designing engaging human-robot interactions and working prototypes.

You will:

• Apply your skills to inspiring projects spanning creative and technical domains, on briefs set by industry partners
• Build robots that interact with people and environments in novel and interesting ways
• Develop an understanding of the environmental, societal and cultural context for robotics and the implications for the design, engineering, deployment and adoption of robotic technologies
• Implement robotic systems that leverage state-of-the-art artificial intelligence
• Obtain a mastery of programming and physical fabrication by working on practical problems in a bespoke social robotics lab

Find your passion and pursue it. Investigate, experiment and specialise in all forms and industries including poetry, literature, children's fiction, non-fiction, screenwriting and digital games. You'll gain practical experience with our partners in publishing, literary festivals and professional writing, learning valued critical and technical skills.

You will:

• Design and run a student-led collaborative project as part of your third year. Previous projects have included producing illustrated anthologies, sitcoms and podcasts while working in collaboration with schools, charities and businesses
• Attend our guest lecture series, where you'll build relationships and contacts within all facets of the literary world.
• Participate in literary events, such as The London Book Fair and the North Cornwall Book Festival.
• Take inspiration from The Lighthouse (pictured above) – the glorious workspace at the heart of our community – which hosts everything from skills and craft workshops to board game sessions, literary quizzes and poetry readings
• Contribute your own work to Falwriting: our student-led online magazine
• Use our state-of-the-art Soundhouse and edit suites to record audience-ready productions.