Bachelor of Science (Hons) in Business and Digital Marketing

at Falmouth University - Penryn Campus United Kingdom

Gaining a solid understanding of advertising, marketing, branding, narrative and audience, you'll produce innovative photographic, video and multimedia content. You'll learn how to tell compelling, omni-channel stories and shoot real commissions with our in-house agency, building your professional network through work experience in the industry.

You will:

• Work on real industry challenges, building the skills to respond to client briefs, from concept through to pitch and delivery
• Collaborate with other Falmouth students on live campaigns and brand strategies
• Explore still life, food, product, portrait, beauty, fashion, location, lifestyle, documentary, interiors and architecture in both still and moving image
• Gain a thorough understanding of planning, project management and workflow, including pre and post-production, design, layout and retouching
• Use the latest camera technology and professional lighting systems in our state-of-the-art studios and digital post-production suites
• Evolve valuable skills in creative problem solving, critical thinking, negotiation and collaboration, alongside budget management and legal and ethical considerations

Working at an industry level, you’ll research, experiment and innovate to build a unique creative portfolio in a collaborative environment. Underpinning your practice will be a grounding in the history, theory, professional contexts and working practices of photography.  

 You will:

• Learn actively through workshop-based teaching, with sessions in our open-plan Learning Hub, around the campus and beyond. 
• Access state-of-the-art facilities, including studios and dark rooms, with a range of digital and analogue cameras. 
• Exhibit your work and enter competitions with support from our staff. 
• Have the chance to undertake at least two weeks of work experience in your second year, with options for local, national and international placements. 
• Benefit from a range of opportunities for professional development, including publishing magazines, curating events and organising exhibitions. 

You will:

• Get networked, learning from our award-winning staff, together with visiting professionals taking part in masterclasses. In the last year, this has included Carol Morley, Jonathan Glazer, Rubi Shah, Dan Perri, Emily Morgan, Joel Collins and Kim Longinotto.
• Develop gradually by learning through doing, engaging in reflective and imaginative thinking and using professional filmmaking production workflows on a course that's endorsed by ScreenSkills, the industry-led skills body for the creative industries.
• Get the chance to work on our in-house micro-budget short and feature films through the Sound/ Image Cinema Lab – including Bait (Mark Jenkin, 2019), Make Up (Claire Oakley, 2020), Long Way Back (Brett Harvey, 2020), The Tape (Martha Tilston, 2020), and the forthcoming FilmFour production Enys Men (Mark Jenkin, 2021).

You'll learn how different specialisms work together, how to work effectively in a team and to develop the role you play in it. These courses simulate how industry operates, in a studio environment that's built to mirror a real games development studio.

You will:

• Build your own games from day one and have the opportunity to establish your own company in your third year
• Work in one of the largest and best equipped dedicated game-making spaces of any university in the UK
• Work in a department dedicated to gaming and be surrounded by people working in all aspects of
  the industry
• Develop a multi-disciplinary approach, using Unity and Unreal to touch upon all aspects of game creation
• Have the flexibility to change your area of specialism based on your skills and interests

From understanding global economies, big data and business strategy to learning to navigate uncertainty and developing responsive and ethical leadership skills, this course will give you the knowledge and confidence to lead the future of business.

You will:

• Practice your business and collaborative skills in a development consultancy team
• Develop a business plan based on an original idea
• Work on real-life challenges and take part in a range of work placements
• Learn key skills in identifying business opportunities, sales, networking and negotiation
• Be based on our Penryn Campus surrounded by students from a range of creative disciplines

After establishing a firm foundation in developing software and hardware, you'll apply your skills to both individual projects and major collaborations. We'll provide you with exciting opportunities to bring your ideas to life by designing engaging human-robot interactions and working prototypes.

You will:

• Apply your skills to inspiring projects spanning creative and technical domains, on briefs set by industry partners
• Build robots that interact with people and environments in novel and interesting ways
• Develop an understanding of the environmental, societal and cultural context for robotics and the implications for the design, engineering, deployment and adoption of robotic technologies
• Implement robotic systems that leverage state-of-the-art artificial intelligence
• Obtain a mastery of programming and physical fabrication by working on practical problems in a bespoke social robotics lab

From understanding global economies, big data and business strategy to learning to navigate uncertainty and developing responsive and ethical leadership skills, this course will give you the knowledge and confidence to lead the future of business.

You will:

• Practice your business and collaborative skills in a development consultancy team
• Develop a business plan based on an original idea
• Work on real-life challenges and take part in a range of work placements
• Learn key skills in identifying business opportunities, sales, networking and negotiation
• Be based on our Penryn Campus surrounded by students from a range of creative disciplines

You'll collaborate with other students in the Games Academy – from animators through to sound designers – to develop a multi-disciplinary approach with creativity at its heart. By the time you graduate, you'll be confident in pursuing a career in software development, in the games industry and beyond.

You will:

• Get under the hood of video game engines like Unity and Unreal while learning a range of programming languages like C#, Python, and C++
• Engage with the latest technologies, including procedural content generation, cloud systems and mixed reality to develop broadly transferable skills
• Blend art and science while developing teamwork and communication skills that are highly desired in the industry
• Develop an 'optimisation mindset' by learning to work within platform constraints
• Make games collaboratively with artists, animators, composers, designers, writers and other programmers

Studying in Cornwall, home to several of the UK’s most exciting festivals, you’ll get hands-on industry experience, both here and further afield. Alongside tuition from experienced professionals, you’ll benefit from the expertise within our School of Entrepreneurship – including finance, marketing and project management. 

You will:

• Develop a sustainable approach to management in the globally expanding festival industry. 
• Study on one of the first courses in the world accredited by A Greener Festival.
• Organise live events and engage with industry experts. 
• Be industry-ready with a full degree in just two years. 
• Benefit from the expertise and knowledge of specialist staff with music, events, hospitality, technical and entrepreneurial backgrounds. 
• Undertake multiple micro-placements, at the Eden Sessions and other locations.
• Be part of a course in the hospitality, event management and tourism sector where
  Falmouth holds a top ten ranking in the Guardian University Guide 2021.

Our course has an uncompromising emphasis on learning by doing. And it works. Our alumni network is one of the most successful in the world. You'll find Falmouth folk working in renowned ad agencies including Ogilvy, Wieden+Kennedy, Iris Worldwide, DDB, McCann, Havas and many more.

You will: