Bachelor of Science (Hons) in Business and Digital Marketing (Accelerated)

at Falmouth University - Penryn Campus United Kingdom

As an independent performer, songwriter and self-producer, you’ll learn how to promote and release your own work, creating innovative portfolios based on experimentation, musicianship and a confident understanding of the industry. You'll study the audio-visual elements of pop and develop ways of critically conceiving and creating 'real' and 'virtual' presences. As someone invested in how pop makes meaning, you'll define a practice that's stylistically sophisticated and future facing.

You will:

• Develop songwriting techniques and performance and production skills.
• Establish innovative approaches to music making, the music business and technology.
• Perform and record in our high-spec AMATA studios.
• Forge industry links with studios, record labels, promotion companies and venues.
• Benefit from visiting lecturers like Bellatrix, Darcus Beese (Island Records), David Toop, Ed O'Brien (Radiohead), Mary Hampton, Jo Hamilton, Martha Tilston, Laura Snapes, Glen Roberts and Jerry Dammers (The Specials)

You'll benefit from the collaborative environment at AMATA, where you'll have the opportunity to work with students from multiple disciplines and gain access to world-class dance studios, as well as practice and performance spaces.

You will:

• Develop your physical and technical skills, as well as performance and choreographic capabilities, while engaging with dance histories, theories and contexts
• Build industry links through workshops, guest lectures and visits from celebrated international practitioners such as Company Chameleon, Ballet Lorent and Siobhan Davies
• Benefit from AMATA's year-round performance programme, which attracts top artists and performers from all over the world
• Learn to utilise our extensive range of technical sound, lighting and recording equipment, to enable and realise your production ideas and visions

After establishing a firm foundation in developing software and hardware, you'll apply your skills to both individual projects and major collaborations. We'll provide you with exciting opportunities to bring your ideas to life by designing engaging human-robot interactions and working prototypes.

You will:

• Apply your skills to inspiring projects spanning creative and technical domains, on briefs set by industry partners
• Build robots that interact with people and environments in novel and interesting ways
• Develop an understanding of the environmental, societal and cultural context for robotics and the implications for the design, engineering, deployment and adoption of robotic technologies
• Implement robotic systems that leverage state-of-the-art artificial intelligence
• Obtain a mastery of programming and physical fabrication by working on practical problems in a bespoke social robotics lab

During this unique business degree you'll get the chance to collaborate with creatives from across the University, including students from our Launchpad business incubation programme, to proactively build your network.

You'll be able to immerse yourself in new ideas while learning theory and applying it to your own practice. You'll explore the social and environmental contexts of business, learn the art and science of building brands and collaborate with peers and professionals. You will be supported to take micro placements, engage with student-run businesses and potentially start your own enterprise.

You will:

• Be encouraged to hone your entrepreneurial skills in a live project environment
• Respond to business challenges informed by the 4th industrial revolution
• Build your business network through collaborative work with other students and external organisations

You can choose a pathway in 2D, 3D or stop-motion and develop your own specialism, be that as a director, producer, animator, rigger, texture, concept or background artist. The course has a strong focus on teamwork, the perfect platform for a successful career in animation for film, TV and games.

You will:

• Study as part of a CILECT (The International Association of Film and Television Schools) film school
• Learn from staff with industry backgrounds and experience in film, children's TV, advertising and post-production
• Work in multi-skilled teams, reflecting industry practice
• Identify your strengths and develop your technical and creative knowledge through character animation, storytelling, concept
  art and software
• Hone your skills in stop motion and Computer Generated (CG) animation, working in professional-standard facilities
• Underpin your creative work with theoretical and historical understanding
• Gain a working knowledge of industry practice
• Graduate with a varied and professional portfolio

Studying in Cornwall, home to several of the UK’s most exciting festivals, you’ll get hands-on industry experience, both here and further afield. Alongside tuition from experienced professionals, you’ll benefit from the expertise within our School of Entrepreneurship – including finance, marketing and project management. 

You will:

• Develop a sustainable approach to management in the globally expanding festival industry. 
• Study on one of the first courses in the world accredited by A Greener Festival.
• Organise live events and engage with industry experts. 
• Be industry-ready with a full degree in just two years. 
• Benefit from the expertise and knowledge of specialist staff with music, events, hospitality, technical and entrepreneurial backgrounds. 
• Undertake multiple micro-placements, at the Eden Sessions and other locations.
• Be part of a course in the hospitality, event management and tourism sector where
  Falmouth holds a top ten ranking in the Guardian University Guide 2021.

Supported by our internationally renowned academic team and industry partners, you’ll learn to shoot with a clear sense of purpose. Working in long-form documentary photography, breaking news, sport and fashion, as well as immersive multimedia narrative, you’ll acquire the skills you need to tell stories in fresh and engaging ways.  

You will:

• Work as a professional photographer from the start, while gaining valuable industry insight and technical know-how. 
• Have full access to our state-of-the-art educational photographic facility. 
• Benefit from a programme of visiting lecturers and industry mentors. 
• Enjoy opportunities for local, national and international work placements.  
• Exhibit your photography in London during the course’s annual Professional Week.

Gaining a solid understanding of advertising, marketing, branding, narrative and audience, you'll produce innovative photographic, video and multimedia content. You'll learn how to tell compelling, omni-channel stories and shoot real commissions with our in-house agency, building your professional network through work experience in the industry.

You will:

• Work on real industry challenges, building the skills to respond to client briefs, from concept through to pitch and delivery
• Collaborate with other Falmouth students on live campaigns and brand strategies
• Explore still life, food, product, portrait, beauty, fashion, location, lifestyle, documentary, interiors and architecture in both still and moving image
• Gain a thorough understanding of planning, project management and workflow, including pre and post-production, design, layout and retouching
• Use the latest camera technology and professional lighting systems in our state-of-the-art studios and digital post-production suites
• Evolve valuable skills in creative problem solving, critical thinking, negotiation and collaboration, alongside budget management and legal and ethical considerations

If you're stylistically eclectic and keen to experiment, this is the course for you. Whether you aspire to be a performer, composer, session musician, music educator, sound artist or to work in a mixture of these disciplines, we'll offer an insight into the modern music industries.

You will:

• Learn to play in a range of musical styles and genres, in a variety of professional contexts.
• Play regularly in ensembles, including session bands, vocal groups, contemporary music groups and laptop orchestras
• Benefit from guest speaker artists and ensembles. Recent visitors include Adrian Utley (Portishead), Graham Fitkin (composer), Kenny Werner (pianist), Ed O'Brien (Radiohead) and Kevos (ensemble).
• Have the chance to gain industry experience through a three-month placement or internship, from shadowing a professional composer or interning with a record label, to working with a professional orchestra.
•     Have the opportunity to take advantage of our prestigious international exchange partners, including CalArts (USA), Griffith University (Australia), LASALLE (Singapore) and Nagoya University (Japan).