Bachelor of Science (Hons) in Business and Digital Marketing (Accelerated)

at Falmouth University - Penryn Campus United Kingdom

You'll explore the fundamentals of game development and the various roles and processes within the industry, while specialising in game animation.

Working in multi-skilled teams, you'll apply game theory to the creation of novel digital games, allowing you to develop your practice as an animator and experience the whole process of game development.

You will:

• Build your own games from day one and have the opportunity to establish your own company in your third year.
• Work in one of largest and best equipped dedicated game making spaces of any university in the UK.
• Change the games industry by making original games for new markets.
• Work in a department dedicated to gaming and be surrounded by people working in all aspects of the industry.
• Learn the fundamentals of animation and rigging in practical game-making.
• Develop a multi-disciplinary approach, using Unity and Unreal to touch upon all aspects of game creation.
• Be guided by specialists across game animation and game development, including industry veterans and internationally recognised researchers.

Falmouth is one of only a few UK universities to offer a bespoke drawing degree and is the ideal location to grow your skills and critical and contextual understanding of this exciting field of practice.

You will:

• Work in our purpose-built, dedicated suite of studios with like-minded peers where you can engage in critical discussions and student-led debates
• Engage with Cornwall's unique landscape and heritage
• Study a variety of approaches and processes to the discipline, including life drawing, printmaking, etching, digital methods and the moving image
• Have the opportunity to take part in a range of informative study visits
• Have opportunities to go on a work placement in your second year and make industry connections while exploring the practical applications of drawing in professional contexts
• Have the chance to exhibit your work throughout your degree. Previous spaces have included Trelissick House, Wheal Martyn Clay Works, Gallery Tresco, R.K. Burt Paper Gallery and ShelterBox Truro

Through this fashion marketing degree, you'll learn to fuse skills in business, design and communication. You’ll gain an understanding of the need for a considered, conscious and sustainable approach in a fast-paced marketplace. And you’ll be part of a creative community preparing for an exciting career.

You will:

• Work on live projects with brands such as Fred Perry and John Lewis.
• Collaborate with photographers, designers and creators.
• Gain valuable experience through an optional placement year in industry (during the four-year course).
• Graduate from a course accredited by the Chartered Institute of Marketing (CIM).

Gaining a solid understanding of advertising, marketing, branding, narrative and audience, you'll produce innovative photographic, video and multimedia content. You'll learn how to tell compelling, omni-channel stories and shoot real commissions with our in-house agency, building your professional network through work experience in the industry.

You will:

• Work on real industry challenges, building the skills to respond to client briefs, from concept through to pitch and delivery
• Collaborate with other Falmouth students on live campaigns and brand strategies
• Explore still life, food, product, portrait, beauty, fashion, location, lifestyle, documentary, interiors and architecture in both still and moving image
• Gain a thorough understanding of planning, project management and workflow, including pre and post-production, design, layout and retouching
• Use the latest camera technology and professional lighting systems in our state-of-the-art studios and digital post-production suites
• Evolve valuable skills in creative problem solving, critical thinking, negotiation and collaboration, alongside budget management and legal and ethical considerations

Find your passion and pursue it. Investigate, experiment and specialise in all forms and industries including poetry, literature, children's fiction, non-fiction, screenwriting and digital games. You'll gain practical experience with our partners in publishing, literary festivals and professional writing, learning valued critical and technical skills.

You will:

• Design and run a student-led collaborative project as part of your third year. Previous projects have included producing illustrated anthologies, sitcoms and podcasts while working in collaboration with schools, charities and businesses
• Attend our guest lecture series, where you'll build relationships and contacts within all facets of the literary world.
• Participate in literary events, such as The London Book Fair and the North Cornwall Book Festival.
• Take inspiration from The Lighthouse (pictured above) – the glorious workspace at the heart of our community – which hosts everything from skills and craft workshops to board game sessions, literary quizzes and poetry readings
• Contribute your own work to Falwriting: our student-led online magazine
• Use our state-of-the-art Soundhouse and edit suites to record audience-ready productions.

Studying in Cornwall, home to several of the UK’s most exciting festivals, you’ll get hands-on industry experience, both here and further afield. Alongside tuition from experienced professionals, you’ll benefit from the expertise within our School of Entrepreneurship – including finance, marketing and project management. 

You will:

• Develop a sustainable approach to management in the globally expanding festival industry. 
• Study on one of the first courses in the world accredited by A Greener Festival.
• Organise live events and engage with industry experts. 
• Be industry-ready with a full degree in just two years. 
• Benefit from the expertise and knowledge of specialist staff with music, events, hospitality, technical and entrepreneurial backgrounds. 
• Undertake multiple micro-placements, at the Eden Sessions and other locations.
• Be part of a course in the hospitality, event management and tourism sector where
  Falmouth holds a top ten ranking in the Guardian University Guide 2021.

Taught by a dedicated team of artists, you’ll expand your understanding of contemporary art and explore the full spectrum of practice, from painting, drawing, sculpture, textiles, casting and printmaking, right though to new media, performance and 3D printing.

You will:

• Work in a Fine Art studio space from day one
• Collaborate with industry partners like Newlyn Art Gallery and the Tate St Ives
• Evolve your practice through opportunities such as field recordings, voice laboratories, self-publishing projects, specialist workshops, guest lectures and performances
• Access excellent studios, as well as 3D printmaking and time-based media workshops
• Have the opportunity to study abroad and to exhibit your work in major cities around the world 

• Gain skills in fashion styling and creative direction from commercial to high-end conceptual fashion applications.
• Develop a knowledge and understanding of the entire fashion styling process, including a history of fashion and exploring the way that different cultural themes and issues are materialised in clothing and trends.
• Learn how to become a confident leader – managing teams and the expectations of senior crew and talent. 
• Learn self-management skills, such as budget control, scheduling and personal financial management as a freelance practitioner.
• Have access to facilities, such as industrial sewing machines and specialist construction equipment, our dye lab and our dress and textile archive, containing costume pieces from contemporary history.  

You can choose a pathway in 2D, 3D or stop-motion and develop your own specialism, be that as a director, producer, animator, rigger, texture, concept or background artist. The course has a strong focus on teamwork, the perfect platform for a successful career in animation for film, TV and games.

You will:

• Study as part of a CILECT (The International Association of Film and Television Schools) film school
• Learn from staff with industry backgrounds and experience in film, children's TV, advertising and post-production
• Work in multi-skilled teams, reflecting industry practice
• Identify your strengths and develop your technical and creative knowledge through character animation, storytelling, concept
  art and software
• Hone your skills in stop motion and Computer Generated (CG) animation, working in professional-standard facilities
• Underpin your creative work with theoretical and historical understanding
• Gain a working knowledge of industry practice
• Graduate with a varied and professional portfolio