Master of Art in Game Art

at Falmouth University - Penryn Campus United Kingdom

Through this fashion marketing degree, you'll learn to fuse skills in business, design and communication. You’ll gain an understanding of the need for a considered, conscious and sustainable approach in a fast-paced marketplace. And you’ll be part of a creative community preparing for an exciting career.

You will:

• Work on live projects with brands such as Fred Perry and John Lewis.
• Collaborate with photographers, designers and creators.
• Gain valuable experience through an optional placement year in industry (during the four-year course).
• Graduate from a course accredited by the Chartered Institute of Marketing (CIM).

After establishing a firm foundation in developing software and hardware, you'll apply your skills to both individual projects and major collaborations. We'll provide you with exciting opportunities to bring your ideas to life by designing engaging human-robot interactions and working prototypes.

You will:

• Apply your skills to inspiring projects spanning creative and technical domains, on briefs set by industry partners
• Build robots that interact with people and environments in novel and interesting ways
• Develop an understanding of the environmental, societal and cultural context for robotics and the implications for the design, engineering, deployment and adoption of robotic technologies
• Implement robotic systems that leverage state-of-the-art artificial intelligence
• Obtain a mastery of programming and physical fabrication by working on practical problems in a bespoke social robotics lab

You'll learn how to create dynamic photography and moving image using alternative new media digital processes. You'll also have access to some of the most innovative equipment, including eight industry-sized studios, dark rooms, post- production suites and an incredibly well- equipped photography resource centre.

You will:

• Showcase your work to industry-leading clients.
• Attend guest lectures and have access to world-leading practitioners such as Shonagh Marshall, Matthew Holroyd, Joseph Delaney, Ewen Spencer and Derek Ridgers.
• Have the opportunity to work with leading names in fashion like Baron, Element, Nowness, River Island and SHOWstudio.
• Pitch your projects to industry experts and work on live briefs set by international partners.
• Have access to some of the UK's leading photographic facilities, studios and workspaces.
• Learn from a renowned course team, who are internationally published with publications that include; The Face, iD, Arena, Beauty Papers, Re-Edition and Vogue Homme.

Gaining a solid understanding of advertising, marketing, branding, narrative and audience, you'll produce innovative photographic, video and multimedia content. You'll learn how to tell compelling, omni-channel stories and shoot real commissions with our in-house agency, building your professional network through work experience in the industry.

You will:

• Work on real industry challenges, building the skills to respond to client briefs, from concept through to pitch and delivery
• Collaborate with other Falmouth students on live campaigns and brand strategies
• Explore still life, food, product, portrait, beauty, fashion, location, lifestyle, documentary, interiors and architecture in both still and moving image
• Gain a thorough understanding of planning, project management and workflow, including pre and post-production, design, layout and retouching
• Use the latest camera technology and professional lighting systems in our state-of-the-art studios and digital post-production suites
• Evolve valuable skills in creative problem solving, critical thinking, negotiation and collaboration, alongside budget management and legal and ethical considerations

On this course you'll explore non-fiction, poetry, fiction, children's literature and writing for digital games – learning to draft, edit and pitch your creations. By working on literary, community and industry-engaged projects, a final portfolio and an online profile, you'll also develop industry-level confidence and outstanding creative work.

You will:

• Produce illustrated anthologies, organise mini-festivals, or work with a business as part of your third-year collaborative project
• Attend our exciting guest lecture series, where you'll build relationships and contacts within all facets of the literary world
• Have the opportunity to attend and participate in literary events such as The London Book Fair and the North Cornwall Book Festival
• Take inspiration from The Lighthouse – the glorious workspace at the heart of our community – which hosts everything from skills and craft workshops to board game sessions, literary quizzes and poetry readings
• Use the stunning natural surroundings as inspiration for the writing process
• Contribute to a vibrant, thriving, writing community
• Write for FalWriting, our student-led online magazine, or read your work at our literary evenings and feel the warmth of the applause

Throughout your studies we'll help you understand key business and marketing theories. From developing complex problem-solving skills to navigating consumer psychology, digging deep into big data to understand the ethics of your practice, you'll learn to harness creativity, cultural awareness and business acumen to deliver impactful marketing strategies across a range of digital platforms.

You will:

• Be an active part of Gallos, our thriving student-led agency
• Work on live briefs, building your industry network
• Collaborate with digital innovators across the region, including company founders in our award- winning Launchpad programme
• Work with industry connected and research active staff

Business & Digital Marketing BSc(Hons) is accredited by the leading professional marketing body, The Chartered Institute of Marketing (CIM). This means students who successfully complete the full undergraduate degree are part-accredited for qualifications CIM offers professional marketing practitioners.

Working at an industry level, you’ll research, experiment and innovate to build a unique creative portfolio in a collaborative environment. Underpinning your practice will be a grounding in the history, theory, professional contexts and working practices of photography.  

 You will:

• Learn actively through workshop-based teaching, with sessions in our open-plan Learning Hub, around the campus and beyond. 
• Access state-of-the-art facilities, including studios and dark rooms, with a range of digital and analogue cameras. 
• Exhibit your work and enter competitions with support from our staff. 
• Have the chance to undertake at least two weeks of work experience in your second year, with options for local, national and international placements. 
• Benefit from a range of opportunities for professional development, including publishing magazines, curating events and organising exhibitions. 

You'll learn how different specialisms work together, how to work effectively in a team and to develop the role you play in it. These courses simulate how industry operates, in a studio environment that's built to mirror a real games development studio.

You will:

• Build your own games from day one and have the opportunity to establish your own company in your third year
• Work in one of the largest and best equipped dedicated game-making spaces of any university in the UK
• Work in a department dedicated to gaming and be surrounded by people working in all aspects of
  the industry
• Develop a multi-disciplinary approach, using Unity and Unreal to touch upon all aspects of game creation
• Have the flexibility to change your area of specialism based on your skills and interests

Studying in Cornwall, home to several of the UK’s most exciting festivals, you’ll get hands-on industry experience, both here and further afield. Alongside tuition from experienced professionals, you’ll benefit from the expertise within our School of Entrepreneurship – including finance, marketing and project management. 

You will:

• Develop a sustainable approach to management in the globally expanding festival industry. 
• Study on one of the first courses in the world accredited by A Greener Festival.
• Organise live events and engage with industry experts. 
• Be industry-ready with a full degree in just two years. 
• Benefit from the expertise and knowledge of specialist staff with music, events, hospitality, technical and entrepreneurial backgrounds. 
• Undertake multiple micro-placements, at the Eden Sessions and other locations.
• Be part of a course in the hospitality, event management and tourism sector where
  Falmouth holds a top ten ranking in the Guardian University Guide 2021.