Bachelor of Arts (Hons) in English with Creative Writing

at Goldsmiths, University of London United Kingdom

This unique programme introduces you to the variety of ways in which brands are developed and used, and helps you to understand how the growth of branding – in business, but also in politics, government, sport and culture – has changed the societies we live in.

Why study MA Brands, Communication and Culture at Goldsmiths?

• This MA is not a conventional branding or marketing degree – it offers a unique, theory-based approach to the study of brands, reflected in topics taught on our compulsory modules such as gender, colonial history and branding, social media and open source cultures, and geodemographics and new forms of social classification.
• You’ll gain a comprehensive understanding of the history and development of brands and branding, and their relationship to contemporary forms of communication and culture. You'll also ask what happens when the state uses branding techniques to communicate with its citizens.
• You’ll also gain in-depth knowledge of the social, political and economic backdrop against which branding has become so important, and an understanding of the key themes and debates surrounding its development and use, including the relationship between brands and intellectual property, and the extent to which branding promotes or inhibits openness and transparency within organisations.
• You’ll improve your ability to think critically and creatively about contemporary communications and cultural practices. When you have completed the programme you will be able to analyse contemporary communications, make judgments about their significance, and be able to thoughtfully contribute to contemporary communications.

This MA is tailored for people who want to start a career in the game industry. One of the only programmes in the UK taught by actual game developers, it will teach you game design, art & animation, and game programming, and has a strong focus on entrepreneurship and business.

As a fast-growing 150-billion-dollar business, the game industry offers countless professional opportunities. The MA Computer Games: Art & Design is right for you if you want to make game development a sustainable career and to work in this creative and rewarding industry.

This is also one of the only programmes taught by actual game developers, designers, and artists with years of experience in the game industry.

Why Study MA Computer Games: Art and Design at Goldsmiths

• Learn to design and develop games using state of the art tools and game engines from actual game developer and industry veterans
• Focus on which skills you want to learn, through a selection of option modules you can choose from
• Collaborate with colleagues from other courses, including the MSc Computer Games Programming and the MA Independent Games and Playable Experience Design
• Build your portfolio through practical coursework
• Access state of the art game labs and facilities
• Get your first internship in the game industry (or work on a research project instead)
• Take part in the many events and game jams we organise every year, and be part of the creative and diverse environment that surrounds Goldsmiths
• Access the strong UK community of publishers and creators with innovative voices creating ground-breaking titles

The MA Cultural Policy, Relations and Diplomacy is a trans-disciplinary programme that addresses the theory and practice of cultural policy, cultural relations, and cultural and public diplomacy.

This broad area of study and the terminology applied to it is fluid and expanding. Having culture as the underlying thread, the programme explores areas such as:

• Arts policy and management
• Globalisation
• Cultural relations
• Public diplomacy
• Cultural and arts diplomacy
• External communications
• Place branding

This will provide a unique perspective into this field of study, and will examine topics such as mobility of cultural practitioners, cultural identity, intercultural dialogue, mutuality, propaganda, soft power, hegemony, influence and perceptions.

Goldsmiths' location provides you with a unique experience of living in a multicultural world city, which is of great relevance to the study of cultural policy, relations and diplomacy.

Why study MA Creative and Life Writing at Goldsmiths?

• You may be writing regularly; you may be returning to it after concentrating on your career. Whatever your background, if you're serious about your writing, we can help you to develop your practice.
• Our students bring with them a lively range of interests, cultures and experiences. We welcome students of any age who share the drive to take their writing seriously.
• You’ll have the chance to experiment with different forms – poetry, the novel, short story and life writing - as well as to specialise in one of those areas -  and you will receive expert guidance in each field. Read work by our students.
• Some seminars will be taken by visiting writers who will talk about their work, introduce you to different theories of creative writing and engage you in discussion about their writing. Recent visitors have included Ali Smith, Caryl Phillips, Claire Keegan and Daljit Nagra.
• We host weekly readings and discussions organised by our Writers Centre, together with occasional visits from editors, literary agents and organisers of literary projects.
• Several graduates of this programme have gone on to be award-winning influential poets, among them Emily Berry, Abigail Parry, Nick Makoha, Katrina Naomi, Richard Scott and Jack Underwood who now teaches at Goldsmiths. Our Fiction and Life Writing graduates are similarly successful, Luiza Sauma, Tom Lee, Elaine Castillo, Sarah Leipciger, Anthony Joseph amongst others.

This is a pathway of the MA Applied Anthropology & Community and Youth Work, aimed both at international applicants who may not need a British National Youth Agency qualification and those who want to become specialists in community development.
This MA is a second pathway to the MA Applied Anthropology and Community and Youth Work. It was launched in 2012 as an option for international or home students who do not need an National Youth Agency qualification and for those who want to specialise in community development. A third pathway, the MA Applied Anthropology and Community Arts started in 2015.

The three pathways entail different placements but are taught together, providing much opportunity for exchange of ideas and collaboration amongst students.

Economists study how markets function. Marketing is about how to operate in markets. The Goldsmiths BA Economics with Marketing will help you develop crucial skills in both disciplines.

Why study BA Economics with Marketing at Goldsmiths?

• This unique course combines a rigorous training in economic theory and applications with cutting-edge insights and techniques from marketing practice.
• Our economics teaching is pluralist and interdisciplinary, so you'll be able to understand which tools are useful when tackling different problems in the real world. Our marketing teaching uses perspectives from psychology, sociology and management to keep you at the frontier of marketing practice.
• This degree will give you great flexibility in today’s competitive labour market: you can work in traditional economics jobs and in a range of management and marketing jobs that are looking for this unique set of skills. For example, you will be uniquely positioned for marketing jobs with a quantitative angle.
• To prepare for your future career, you'll have the opportunity to apply for a limited number of competitive placements. Placements take place at the end of your second year; they count as a 15-credit option towards your degree. Placements enhance your CV, bring theory and practical experience together, and help you develop industry contacts.
• Through the Erasmus programme, you can spend half of your third year at a university in Europe. You'll attend modules, experience a different culture and academic environment, and you'll have the option of learning or improving a foreign language.

The MSc Psychology of the Arts, Neuroaesthetics and Creativity is the first postgraduate programme in the world for the scientific study of aesthetics and creativity.

At the intersection of the arts and the sciences, the programme introduces you to the psychology and the cognitive neuroscience of how humans generate new ideas, how we appreciate beauty, and how we form preferences.

Aesthetic and creative decisions are relevant in the visual and the performing arts, and in many applied and commercial contexts, ranging from clinical interventions to curating exhibitions, from dance choreography to marketing and advertising. Based in the Department of Psychology, in collaboration with Computing, Media and Communications and the Institute of Management Studies, the course builds critical knowledge, research and communication skills across the arts and the sciences, centred around two key topics: the psychological and brain mechanisms of making (Creativity) and appreciating (Neuroaesthetics) art. Conducting a research project with an interdisciplinary focus will prepare you for a research career in aesthetic or creative science, working in the creative industry, or to develop your artistic practice.

Goldsmiths is uniquely placed to offer this programme, with an internationally renowned reputation in the arts and the sciences. Existing courses combining art and psychology often have a largely therapeutic focus and rarely cover the psychology of aesthetic appreciation or creative cognition, in a broader profile. In contrast, business-oriented courses in marketing, advertising and consumer psychology often lack adequate scientific training in experimental psychology or cognitive neuroscience methods, which is required for a scientific approach to aesthetics and creativity. Optional modules based in the Departments of Media & Communications, Computing, and the Institute of Management Studies will complement and challenge the scientific perspective, acknowledging the richly diverse, unique and culturally-specific nature of human aesthetic and creative practice.

The MSc Consumer Behaviour equips you with a comprehensive grounding in approaches to understanding consumer preferences, judgements, decision-making and behaviour.

You will learn how to use this knowledge to improve organisational strategy and success, in terms of targeting, product placement, advertising, marketing, influencing and protecting consumers.

The programme aims to enhance your employability by fostering the development of the real-life and job-relevant competencies and skills that are required to succeed in today's competitive job market. You will be provided with the strong knowledge base and hands-on research experience needed for succeeding in careers such as marketing, media, communications, advertising, consumer research, consumer insight, entrepreneurship, and public relations.

You will develop the skills necessary to conduct independent research and to understand:

• The psychological and cultural processes underlying consumer behaviour
• The psychology of consumer preferences and choices
• Psychological theories of attitude change, persuasion, and influence
• The psychology and strategy of branding
• How to create and sustain customer experience
• Behavioural economics (including the psychology of pricing)
• The psychological impact of various types of media and advertising

The programme is situated within the Department of Art, and draws it understanding of contemporary art as a practice from this setting. As a curating student, you will thus be working alongside the postgraduate fine art students and MA artist film students, allowing for a unique dialogue among emerging practitioners about contemporary and future practice, and the most pressing concerns of our day. We are currently based in same building in Deptford, an area fast becoming an important hub for emerging artists and galleries.

MFA Curating at Goldsmiths focuses in-depth on aesthetic, social, political and philosophical questions that are brought to bear in any place or at any event in which contemporary art takes place.

The programme is designed to provide a practice-led research context for students at any stage of their professional practice and is aimed at curators, artists and those with relevant academic and practical experience.

As a two-part programme, MFA Curating enables you to experiment and innovate in the expanded field of curatorial practice, to collaborate on an interdisciplinary basis and extend your and other students' knowledge through this process, through an ongoing conversation in the forms of seminars, workshops, tutorials, reading groups and writing classes. Our teaching is based on an art school model of individual trajectories, and we will help you develop the style and area of practice you want to pursue and refine; but just in terms of exhibition-making, but also public programming, screening series, social projects and various forms of curatorial writing.

Do you want to advance your knowledge of contemporary art and pursue a professional career in the field of curatorial practice?

Curating refers to a wide range of activities including the care of collections and the development of exhibitions, festivals, screenings, digital platforms and more. Curators engage with historical knowledge and respond to urgent social issues, staging culture as a way of bringing together multiple publics.
Visual Cultures at Goldsmiths has been at the forefront of curatorial research for well over a decade, helping to redefine the profession. Drawing from this research, taught by leading curators and researchers, BA Curating combines a strong grounding in art history and contemporary cultural theory with the development of practical know-how and industry experience.

Why study BA Curating at Goldsmiths?

• Visual Cultures at Goldsmiths is internationally renowned for its research on Curatorial Practice and you will be learning from leading theorists and practitioners.
• You will study compulsory modules on curatorial history, theory and practice alongside option modules in art history and visual culture that allow you to focus on your particular interests.
• You will be mentored to develop the know-how and practical skills necessary to practice as a contemporary art curator through a number of practical assignments as well as an industry placement in your second year.
• You will develop your ability to work collaboratively and will work with your peers in your third year towards your degree show.
• You will be supported to develop student-led projects and will have access to our dedicated Curating Room to host your events.
• You will benefit from the rich programme of events at Goldsmiths as well from world-class exhibitions at the newly opened Goldsmiths Centre for Contemporary Art.
• Our London location means you’ll never run out of galleries, events, museums and visual culture to explore in the capital.