Bachelor of Arts (Hons) in International Relations and Chinese

at Goldsmiths, University of London United Kingdom

The MSc Marketing & Technology aims to transform students into uniquely-trained individuals possessing the knowledge and skills required to be successful marketers in dynamic and technology-driven industries.

Companies such as Netflix, Airbnb, and Tesla have one thing in common: they break with the norms of existing markets and employ unconventional, technology-driven marketing approaches. Traditional marketing education all too often neglects the marketing abilities that these companies possess.

The MSc Marketing & Technology departs from the rather passive marketing logic that assumes markets and marketing channels are fixed features of reality. Instead, it shows how managers can proactively shape and create new markets and marketing landscapes.

The goal of this programme is to transform students into uniquely-trained individuals who understand how to leverage emerging technologies, such as 3D printing, Virtual Reality, and the Internet of Things, to design unique customer experiences, disrupt existing markets, and create entirely new ones.

The programme will direct students’ attention to significant and emerging technological trends, and show how they can address important social and environmental problems.

It seeks to enable students to discover new market opportunities that will have a positive impact on the economy, society, and the environment. Students will be equipped with the skills required to effectively navigate today’s technology-dominated marketing environments, and they will learn how to be successful marketers in the digital marketing era.

The MA Research Architecture is for graduates from a range of disciplines who want to examine how architecture can engage with questions of contemporary culture, politics, media, ecology and justice and question whether spatial practice can become a form of research.

Why study MA Research Architecture at Goldsmiths?

• You’ll combine studio work with theoretical research. Lectures, seminars and workshops will equip you with a grounding in critical spatial practices and related areas of inquiry.
• The theoretical module provides thorough coverage of the historical, philosophical and technological aspects of the intersection of space, power and conflict in light of changing geopolitical conditions.
• You’ll take part in an annual field trip during the winter break to a site of special interest to Research Architecture, for example, Athens, The Hague, Berlin or Istanbul.
• You’ll join a group of students and practitioners from a wide range of backgrounds, experiences and disciplines and have the opportunity to work collaboratively and benefit from peer-to-peer learning under the guidance of a tutor.
• There are several workshops on the programme as part of the Forensic Architecture or Research Architecture Studio Module. These day-long participatory events are led by invited guest speakers with specific expertise in the field.
• Graduates of the MA will be well-suited for doctoral research or to pursue or enhance their career in the areas of architecture, design, law, journalism, filmmaking, art and curating.

The MA Promotional Media explores the impact of digital platformisation and automation on promotional professions, skills and techniques

You will explore the convergence between public relations, advertising, and marketing roles, as well as hybridised fields such as digital marketing, social media management and UX/UI design. This MA isn’t about studying ads or press coverage, but about becoming a professional who can cross-examine and critique the power dynamics between promotional professions, their client-organisations and today’s platformised media landscape.

At its core, this masters looks at how you can better serve society by improving communications across the promotional disciplines, and how public relations (PR), advertising, and marketing professionals can best develop within a challenging digital world. You’ll learn how to reflect on contemporary intellectual theories – including digital media studies, sociology, feminist theory and algorithmic culture – and apply them to workplace realities so you plan the next decade of your career.

Economists study how markets function. Marketing is about how to operate in markets. The Goldsmiths BA Economics with Marketing will help you develop crucial skills in both disciplines.

Why study BA Economics with Marketing at Goldsmiths?

• This unique course combines a rigorous training in economic theory and applications with cutting-edge insights and techniques from marketing practice.
• Our economics teaching is pluralist and interdisciplinary, so you'll be able to understand which tools are useful when tackling different problems in the real world. Our marketing teaching uses perspectives from psychology, sociology and management to keep you at the frontier of marketing practice.
• This degree will give you great flexibility in today’s competitive labour market: you can work in traditional economics jobs and in a range of management and marketing jobs that are looking for this unique set of skills. For example, you will be uniquely positioned for marketing jobs with a quantitative angle.
• To prepare for your future career, you'll have the opportunity to apply for a limited number of competitive placements. Placements take place at the end of your second year; they count as a 15-credit option towards your degree. Placements enhance your CV, bring theory and practical experience together, and help you develop industry contacts.
• Through the Erasmus programme, you can spend half of your third year at a university in Europe. You'll attend modules, experience a different culture and academic environment, and you'll have the option of learning or improving a foreign language.

This exciting, intellectually rigorous programme gives you the opportunity to develop the study of literature from a variety of perspectives through a number of flexible pathways.

The pathways you can take are:

• Pathway in American Literature & Culture
• Pathway in Comparative Literature & Criticism
• Pathway in Literature of the Caribbean & its Diasporas
• Pathway in Critical Theory
• Pathway in Modern and Contemporary Literature
• Pathway in Romantic & Victorian Literature & Culture

These enable you to combine theoretical angles with the close reading of a wide range of texts, from different media (literary, filmic, visual), periods, and cultural, geographic and linguistic backgrounds – though all texts will be studied in English, in English translation, or with English subtitles.

This programme will equip you for working life in the arts and cultural industries, with a specific focus on working in and managing the arts.

Why study BA Arts Management at Goldsmiths?

• Culture and the arts are vital to the global economy. You'll develop a powerful combination of theoretical insights and professional practice skills to help you navigate these important and expanding sectors.
• You’ll learn how to understand arts and creative organisations, from small community endeavours through to world renowned flagship organisations. This will prepare you for a career in this fascinating subject, in settings such as museums, galleries, theatres, dance and live music venues, festivals, and cultural centres.
• The programme includes talks from experts and visits to cultural organisations, so you’ll gain direct experience of professional practice. You may also benefit from a work placement as part of your studies in, for example, an audience development, fundraising or event management context.
• We're based in London - a global leader in the arts and one of the most important cultural centres in the world. London is the perfect place to study this subject, giving you unrivalled access to a diverse range of arts organisations. The city will become your classroom.
• You can tailor the degree to your unique interests, through independent work in your final year.

This MA is tailored for people who want to start a career in the game industry. One of the only programmes in the UK taught by actual game developers, it will teach you game design, art & animation, and game programming, and has a strong focus on entrepreneurship and business.

As a fast-growing 150-billion-dollar business, the game industry offers countless professional opportunities. The MA Computer Games: Art & Design is right for you if you want to make game development a sustainable career and to work in this creative and rewarding industry.

This is also one of the only programmes taught by actual game developers, designers, and artists with years of experience in the game industry.

Why Study MA Computer Games: Art and Design at Goldsmiths

• Learn to design and develop games using state of the art tools and game engines from actual game developer and industry veterans
• Focus on which skills you want to learn, through a selection of option modules you can choose from
• Collaborate with colleagues from other courses, including the MSc Computer Games Programming and the MA Independent Games and Playable Experience Design
• Build your portfolio through practical coursework
• Access state of the art game labs and facilities
• Get your first internship in the game industry (or work on a research project instead)
• Take part in the many events and game jams we organise every year, and be part of the creative and diverse environment that surrounds Goldsmiths
• Access the strong UK community of publishers and creators with innovative voices creating ground-breaking titles

These practical skills will equip you to lead and deliver the twin ambitions of transformation and sustainability driving the global economy. Our programme focuses on the means of generating economic impact through gains in revenue, competitiveness, productivity, project management, and profitability alongside the means of generating social impact through inclusivity, diversity, social mobility and equality.

The management of innovation is a critical element in ensuring countries, organisations, and individuals encourage speed to impact decision-making, enhanced digital skills and strategies for future-readiness. The focus has shifted from serving and valuing shareholders to serving and valuing stakeholders – customers, workforces, investors, regulators, anyone else impacted by your product, service, or brand.

Studying with is will allow you to participate in a lively guest lecturing schedule. In past years, senior leadership from the following organisations have come to discuss innovation challenges and opportunities with students on this programme:

• Technologists like Microsoft, Tesla, and Apple
• Consultancies, and think tanks like PwC, Ogilvy, and Accenture
• Media organisations like Monocle, the Financial Times, or The Economist
• Movements like the Bitcoin and Black Lives Matter

Computation consists of all the changes brought about by digital technology. Art is an open set of ways of acting inventively in culture. Mixing the two together in a systematic way gives us computational art. This is a very open field, and one that is set to expand enormously in the coming years. It is where the most exciting developments in technology and in culture can already be found. This degree will place you in the middle of this fast-evolving context.

This degree develops your arts practice through the expressive world of creative computation. Over a two years (full-time) or four years (part-time) you will develop your artistic work and thinking through the challenge of developing a series of projects for public exhibition which will explore the technological and cultural ramifications of computation.

You will learn the fundamentals of programming and how to apply this knowledge expressively. You will work with popular open source programming environments such as Processing, OpenFrameworks, P5.js and Arduino, and will learn how to program in languages such as Java, Javascript and C++.

Since computational artworks don’t necessarily involve computers and screens, we also encourage students to produce works across a diverse range of media. Supported by studio technicians in state-of-the-art facilities, our students are producing works using tools such as 3D printers, laser cutters, robotics, wearable technologies, paint, sculpture and textiles.

You will also study contextual modules on computational art and the socio-political effects of technology. Modules provide students with the historical foundations, frameworks, critical skills and confidence to express their ideas effectively. You will have the opportunity to learn the cultural histories of technology, to reflect on computation in terms of its wider cultural effects, and to understand the way in which art provides rigorous ways of thinking.

This MA examines contemporary issues concerning justice. You will learn how to conceptualise and study the possibilities of human rights, going beyond legal formulations to look at the conditions in which human rights claims are made.

Human rights mobilise millions of supporters across borders, inspiring passion and hope. And they operate at and between all the scales involved in globalisation: local, national, international, transnational. They are moral claims to justice. Although often associated with law, human rights are not the same as legal rights – human rights can be claimed where no legal rights are codified, even if changes in the law are invariably called for as part of attempts to realise human rights in practice.

Human rights are carried by different actors:

• Grassroots social movements, small Non-Governmental Organisations (NGOs) and huge International Non-Governmental Organisations (INGOs)
• Lawyers and judges
• Bureaucrats and experts in Inter-Governmental Organisations (IGOs) even, sometimes, national politicians
• Journalists, novelists, translators, artists, filmmakers

These different actors are often at odds with each other in defining and defending particular justifications of what human rights are and should be.

In this Masters you will learn about how human rights are constructed, exploring framings of human rights through case studies; and you will begin to practice some of the methodologies and methods that are currently used in NGOs and grassroots activist networks trying to remedy global injustices.