Bachelor of Arts (Hons) in Media and English

at Goldsmiths, University of London United Kingdom

The MSc Consumer Behaviour equips you with a comprehensive grounding in approaches to understanding consumer preferences, judgements, decision-making and behaviour.

You will learn how to use this knowledge to improve organisational strategy and success, in terms of targeting, product placement, advertising, marketing, influencing and protecting consumers.

The programme aims to enhance your employability by fostering the development of the real-life and job-relevant competencies and skills that are required to succeed in today's competitive job market. You will be provided with the strong knowledge base and hands-on research experience needed for succeeding in careers such as marketing, media, communications, advertising, consumer research, consumer insight, entrepreneurship, and public relations.

You will develop the skills necessary to conduct independent research and to understand:

• The psychological and cultural processes underlying consumer behaviour
• The psychology of consumer preferences and choices
• Psychological theories of attitude change, persuasion, and influence
• The psychology and strategy of branding
• How to create and sustain customer experience
• Behavioural economics (including the psychology of pricing)
• The psychological impact of various types of media and advertising

These practical skills will equip you to lead and deliver the twin ambitions of transformation and sustainability driving the global economy. Our programme focuses on the means of generating economic impact through gains in revenue, competitiveness, productivity, project management, and profitability alongside the means of generating social impact through inclusivity, diversity, social mobility and equality.

The management of innovation is a critical element in ensuring countries, organisations, and individuals encourage speed to impact decision-making, enhanced digital skills and strategies for future-readiness. The focus has shifted from serving and valuing shareholders to serving and valuing stakeholders – customers, workforces, investors, regulators, anyone else impacted by your product, service, or brand.

Studying with is will allow you to participate in a lively guest lecturing schedule. In past years, senior leadership from the following organisations have come to discuss innovation challenges and opportunities with students on this programme:

• Technologists like Microsoft, Tesla, and Apple
• Consultancies, and think tanks like PwC, Ogilvy, and Accenture
• Media organisations like Monocle, the Financial Times, or The Economist
• Movements like the Bitcoin and Black Lives Matter

On this International Relations degree, you will engage with a variety of approaches essential to understanding contemporary world politics. You will learn the foundations of classic International Relations, and will also be challenged with a wealth of critical and unorthodox approaches.

You will learn to move beyond the standard canon of textbook theories, and to study International Relations using an interdisciplinary approach, paying particular attention to the complex relationship between power, culture, and identity.

Instead of replicating state-centred and Eurocentric caricatures of international politics, the programme also offers a broad view of 'the international', which explores alternative ways of experiencing the world. This will help you develop your own critical analysis of crucial questions of power, conflict, and justice.

Understanding the relationship between brain, cognition and behaviour is one of the biggest challenges the scientific community is currently working on. Computational cognitive neuroscience is a young and exciting discipline that tackles these long-standing research questions by integrating computer modelling with experimental research.

This Masters programme will foster a new generation of scientists who will be trained in both neuro-computational modelling as well as cognitive neuroscience. Its core topics include:

• Creating computational/mathematical models of neurons, circuits and cognitive functions
• The fundamentals of cognitive neuroscience (brain mechanisms and structures underlying cognition and behaviour)
• Advanced data analysis and neuroimaging techniques

The programme is suitable for students from a variety of disciplines including – but not limited to – psychology, computing, neuroscience, engineering, biology, maths and physics. Students with no prior programming experience are welcome.

Graduates of this Masters will acquire a unique set of complementary skills that will make them extremely competitive in securing research or analyst positions in both academia and industry.

Why study MA Creative and Life Writing at Goldsmiths?

• You may be writing regularly; you may be returning to it after concentrating on your career. Whatever your background, if you're serious about your writing, we can help you to develop your practice.
• Our students bring with them a lively range of interests, cultures and experiences. We welcome students of any age who share the drive to take their writing seriously.
• You’ll have the chance to experiment with different forms – poetry, the novel, short story and life writing - as well as to specialise in one of those areas -  and you will receive expert guidance in each field. Read work by our students.
• Some seminars will be taken by visiting writers who will talk about their work, introduce you to different theories of creative writing and engage you in discussion about their writing. Recent visitors have included Ali Smith, Caryl Phillips, Claire Keegan and Daljit Nagra.
• We host weekly readings and discussions organised by our Writers Centre, together with occasional visits from editors, literary agents and organisers of literary projects.
• Several graduates of this programme have gone on to be award-winning influential poets, among them Emily Berry, Abigail Parry, Nick Makoha, Katrina Naomi, Richard Scott and Jack Underwood who now teaches at Goldsmiths. Our Fiction and Life Writing graduates are similarly successful, Luiza Sauma, Tom Lee, Elaine Castillo, Sarah Leipciger, Anthony Joseph amongst others.

This unique Masters will enhance your critical understanding of musical theatre as a popular entertainment genre. It will help you to sharpen your practical skills as a creative artist. On a practical level, it will assist you in working as a freelance writer, composer or producer of musical theatre.

The MA focuses on the dramaturgy of the musical as a key factor in the future development of the genre. Expert professionals are regularly employed as visiting tutors, to maintain direct links with the industry.

You follow one of the two pathways as either:

• Producer
• Writer or composer

A unique programme for dramaturges and playwrights, this programme concentrates on the process of writing for live performance, together with an ongoing evaluation of the work in process.

Why study MA Dramaturgy and Writing for Performance at Goldsmiths?

• This Masters will help you establish a distinctive, individual approach as a writer and dramaturge. You will work on projects including site-specific work, writing for a specific audience, verbatim theatre and interdisciplinary collaboration.
• You will develop texts for performance, and refine your intellectual understanding of the diverse forms and contexts in which live performance can be made.
• You will be taught by experienced permanent staff, as well as visiting tutors, including Goldsmiths alumnus Ian Rickson (former Artistic Director of the Royal Court), April De Angelis, Duncan Macmillan, Penny Black, and Hanna Slattne.
• You will have the opportunity to work on an interdisciplinary project with MA Performance Makers and composers from the Department of Music. Your final project texts, performed and directed by industry professionals at the Soho Theatre in London, and attended by key industry representatives.

Design isn’t just a way of making and doing; it’s a way of understanding and engaging with the world.

Why study BA Design at Goldsmiths?

• The BA Design degree enables you to think imaginatively about the possibilities of design. Not just what design is; but what it might be. You’ll discover how design affects the environment as a whole, as you investigate its role within society and culture. You’ll learn to see design as a complex combination of systems and actions, and not just as a set of distinct practical skills.
• We give you access to studio space and industry-standard workshops, with the latest in laser cutting and 3D modelling technology.
• You’ll work on live briefs set by real life companies. These projects allow you to develop your ideas and present to design professionals, gaining valuable experience and insight.
• In your second year, you’ll have the chance to do a placement. Past placement hosts have included Selfridges and Alexander McQueen.
• Our graduates have gone on to work for top London design consultancies and major international brands including Dyson, LEGO, Google and Burberry. Many have also gone on to set up their own design studios.
• Students and graduates have also been successful in national and international competitions, winning awards including the New Designer of the Year Award, RSA Design Directions Award, the Design Museum’s ‘Design Mart’ and NESTA’s Creative Pioneer Programme.

The programme will introduce you to a range of psychological theories, methods and processes within the context of the legal, criminal and civil justice systems.

Based at a research-led London university with strong links to forensic services, you’ll be taught by world-class researchers, and experienced practitioners from the NHS, and the prison and probation service.

Led by chartered forensic clinical psychologist Dr Caoimhe McAnena, the MSc also includes contributions from world-class researchers and practitioners who will teach on the programme and supervise research projects.

We have been awarded full British Psychological Society (BPS) accreditation, which will give you the opportunity to gain Graduate and/or Chartered Membership of the Society.

This challenging and ground-breaking degree introduces you to core ideas and issues in politics, philosophy and economics (PPE). It will help you understand how the economy is governed, how public policy gets made, and the ideas which shape our world.

Why study BA Politics, Philosophy and Economics at Goldsmiths?

• We offer a distinctive, fresh and critical take on the well-established combination of Politics, Philosophy and Economics (PPE), drawing on our strengths in social science and theory. You'll gain an introduction in the ideas and concepts that have shaped the world you live in, and learn to challenge established political and economic policies, institutions and methods.
• As one of the top political universities in the UK as voted by students (Which? University 2019), Goldsmiths offers a dynamic undergraduate culture, with active student media and politics groups. By the time you graduate, you will have gained a wealth of practical experience, and discovered what excites you for your career ahead.
• You’ll be taught by highly engaged lecturers working across politics, philosophy and economics, all of whom are active researchers and accomplished writers in their fields.
• The programme includes a basic introduction to economics, so you don’t need any prior experience of economics or an A-level in Mathematics before you start.
• Over the three years, you’ll be introduced to alternative approaches to the economy, drawn from anthropology and sociology. You will be encouraged to think more broadly and imaginatively about the way in which markets, states and public policies operate in the 21st century.
• You’ll focus on contemporary, real-world problems, such as financial and environmental regulation, which will prepare you for a career in public policy, NGOs, media, consulting or social innovation.
• In addition to the taught curriculum, you will have the opportunity to hear from experts and policy-makers at special guest lectures.