Master of Arts in Applied Anthropology and Community Development

at Goldsmiths, University of London United Kingdom

The MSc Consumer Behaviour equips you with a comprehensive grounding in approaches to understanding consumer preferences, judgements, decision-making and behaviour.

You will learn how to use this knowledge to improve organisational strategy and success, in terms of targeting, product placement, advertising, marketing, influencing and protecting consumers.

The programme aims to enhance your employability by fostering the development of the real-life and job-relevant competencies and skills that are required to succeed in today's competitive job market. You will be provided with the strong knowledge base and hands-on research experience needed for succeeding in careers such as marketing, media, communications, advertising, consumer research, consumer insight, entrepreneurship, and public relations.

You will develop the skills necessary to conduct independent research and to understand:

• The psychological and cultural processes underlying consumer behaviour
• The psychology of consumer preferences and choices
• Psychological theories of attitude change, persuasion, and influence
• The psychology and strategy of branding
• How to create and sustain customer experience
• Behavioural economics (including the psychology of pricing)
• The psychological impact of various types of media and advertising

These practical skills will equip you to lead and deliver the twin ambitions of transformation and sustainability driving the global economy. Our programme focuses on the means of generating economic impact through gains in revenue, competitiveness, productivity, project management, and profitability alongside the means of generating social impact through inclusivity, diversity, social mobility and equality.

The management of innovation is a critical element in ensuring countries, organisations, and individuals encourage speed to impact decision-making, enhanced digital skills and strategies for future-readiness. The focus has shifted from serving and valuing shareholders to serving and valuing stakeholders – customers, workforces, investors, regulators, anyone else impacted by your product, service, or brand.

Studying with is will allow you to participate in a lively guest lecturing schedule. In past years, senior leadership from the following organisations have come to discuss innovation challenges and opportunities with students on this programme:

• Technologists like Microsoft, Tesla, and Apple
• Consultancies, and think tanks like PwC, Ogilvy, and Accenture
• Media organisations like Monocle, the Financial Times, or The Economist
• Movements like the Bitcoin and Black Lives Matter

This programme is the first of its kind at the University of London. It offers a scientific approach to the study of human behaviour, giving a broad understanding of psychological theory and research, and will help develop your understanding of the processes influencing how people think, feel, behave, and interact.

The programme is particularly well suited to those interested in a career change into the field of Psychology, or who have previously studied some psychology (but not sufficient to meet the BPS criteria for GBC) and would like the accreditation to work in the field professionally. It is also suited to applicants from outside the UK who would like to obtain a BPS accredited University of London qualification which will allow them to follow professional training programmes.

This programme introduces you to recent debates on gender in the disciplines of sociology and media, as well as to the interdisciplinary domains of feminist social and cultural theory. There are a range of topic choices available, including: embodiment, feminist methods, media and sexuality, and postcolonialism.

Why study MA Gender, Media and Culture at Goldsmiths?

• You'll be taught by experts in the Department of Sociology and Department of Media, Communications and Cultural Studies, as well as the Centre for Feminist Research (CFR).
• You’ll develop cutting-edge critical skills in relation to cultural approaches to gender formation and gender theory.
• The degree will provide you with a solid understanding of the importance of epistemology and methodology for the evaluation of empirical investigations of gender formations.
• You’ll be introduced to, and trained in, the key socio-cultural methods for the study of gender in the contemporary world, including methods for the study of visual culture, the body and affect, and memory.
• You’ll benefit from tailored supervision in the development of a research project on a specific topic.
• As an interdisciplinary degree, this programme draws from a range of areas, including sociology, media and communications, humanities, science and technology studies, and philosophy.
• You’ll become part of a lively research environment in a politically active university.

You'll learn that we cannot make sense of the ways in which politics affects every aspect of our lives without first addressing the ways in which the concept of ‘politics’ is constructed in the first place.

We will develop your critical and analytical skills, providing you with a thorough grounding in the major aspects of modern political studies, including political theory, international relations, political economy, British and European comparative politics and the politics of non-Western countries.

Through a study of diverse topics, such as feminism, foreign policy, and human rights, you'll sharpen your ability to evaluate complex, challenging claims. You’ll see that politics encompasses the most difficult challenges humanity faces, and you’ll learn how to engage with these challenges in a sophisticated, persuasive way.

A degree in politics is one of the most rewarding and enjoyable subjects you can study at university. And the skills you’ll gain will stay with you forever.

Why study BA Politics at Goldsmiths?

• This programme extends beyond the conventional - we'll look at how and why politics is practised in such different ways around the planet
• Our research interests are as diverse as the discipline of politics; you’ll have the option of studying from the full range of subjects that we offer (subject to prerequisites)
• You’ll learn about the politics of the Houses of Parliament and the United States Senate, but you’ll also learn about the political decisions which take place in the classroom, the company directors’ meeting, the art gallery and the internet forum. Through these (and more) diverse studies, we’ll help you to question your own assumptions and beliefs in order to give you the ability to question the assumptions and beliefs of others
• In your third year you’ll be able to put these skills into practice in our Work Placement programme. We have links with the Home Office, Department for Transport, local government and the European Commission
• We have a lively events programme that attracts renowned speakers, so you'll have the opportunity to hear (and challenge) the latest political arguments, theories and ideas

Journalism is about the world outside. It’s about the story and the people who make it. It’s about being on top of the zeitgeist. And being on top of the deadlines.

What you will learn

• This MA gives you the practical skills to work as a journalist at the highest level in print and online. We will learn what news means, and where it comes from. We will give you the ability to write compelling features and interviews. We’ll also be focusing on the kinds of questions you need to ask – of the individual, the state or the organs of power. And we address how the new digital world has transformed the way we go about journalism, adding new platforms and new technical skills.

If you want to understand the impact of the Arab Spring or the ideology of ISIS, how US foreign policy is shaped by domestic politics, how international trade affects various parts of the world, how different cultures shape political decision making, or how international NGOs operate, this is the degree for you.

Why study BA International Relations at Goldsmiths?

• Our International Relations degree allows you to investigate the dynamics of a constantly changing world and develop the knowledge and skills to address the global challenges of the 21st century.
• You'll study the theory of international relations, global governance, international political economy, foreign policy and diplomacy, complemented by specialist area-focused modules on the Middle East, Africa, China and East Asia.
• You can also enhance your knowledge in your personal areas of interest, with option modules as diverse as security, development and human rights, foreign policy, conflict, and genocide.
• We’ll encourage you to put your knowledge into practice with our work placement module. Work with organisations in the international relations sector, such as policy think-tanks, development agencies and NGOs and get real experience before you graduate.
• Take your international knowledge further and spend part of your degree studying abroad with Erasmus+. You’ll immerse yourself in another culture, learn to see things from a new perspective and increase your employability.
• Studying an international relations degree in London means that Westminster, global business and diverse diasporas are all in easy reach.
• When you join Goldsmiths you’ll become part of a global academic family, with students from 140 countries and alumni around the globe.

Occupational Psychology, both as a professional and academic field, seeks to address questions of critical importance in business and enterprise.

• How can we select the best employees?
• How can we enhance health and performance?
• What does effective leadership look like?
• What impact does coaching really have?

The MSc Occupational Psychology, run by the Institute of Management Studies, will equip you with the knowledge and skills to begin considering these questions. The programme has been designed in line with British Psychological Society (BPS) and Division of Occupational Psychology (DOP) requirements and has been accredited since 1995. We recently updated our programme content in line with the 2014 changes to the DOP Occupational Psychology curriculum and, as of September 2014, we are teaching in line with the new curriculum.

The MSc Occupational Psychology aims to equip you with a thorough grounding in the application of psychological theory to work settings, to provide you with the skills necessary to conduct cutting-edge research in applied research projects to a high level of competence, and to impart core practitioner techniques and awareness.

The MA Digital Media is unique in its combination of practical and theoretical approaches to contemporary media and technology.

This established and exciting degree is designed to help you understand digital transformations in media, culture, and society and apply this understanding in practice, in the media and creative industries and in further research. The programme will equip you with skills that can be applied to current and future developments in digital media, social media, computing, and other aspects of technology.

The MA Digital Media educates aspiring media practitioners and academics as well as early and mid-career professionals who seek to reflect on their roles in a structured and stimulating learning environment designed to give all students up-to-the-minute knowledge of digital media and the skills to apply that knowledge to future developments.

This programme offers three pathways:

• Pathway 1 is a Theory programme where you learn about developments in digital media and technology.  This pathway draws on media theory, critical theory, continental philosophy, science and technology studies, gender studies, critical race studies, the posthumanities, software studies and cultural studies to diagnose our present digital condition.
• Pathway 2 (Image Making) is a theory and practice programme.  Alongside engaging with digital media theory you will work with one or more of the following – animation, photography, video and other forms of moving image – to create installations, apps and single/multi-screen work that is responsive to a continually changing, and conceptually understood, digital landscape.
• Pathway 3 (Critical Computing) is a theory and practice programme where you will interrogate technical objects through critically learning a technical subject and by collectively criticising the results and processes involved – for example, by studying the racialisation of algorithms or exploring non-proprietary databases, operating systems, software licensing, programming, networking and open hardware in the shape of physical computing.

If this degree were a film we’d be watching the beginning and the end. We think, like Walter Benjamin, that it’s in these moments – in their inception and their obsolescence  – that you see the utopian possibilities of a form or social movement.

Are we in the midst of a beginning? What can we learn now from visual culture’s past? What’s happening to our bodies when we play a video game? What are the gestures involved in everyday life? How do our bodies relate to technology?

These are the kinds of topics we analyse on this MA. We want to go beyond the borders of a traditional film studies degree so we go back to the beginning of film history to explore what it meant to fashion yourself in an image, or for a society to see itself in an image. Then we explore how images gain meaning now, and where they’re going next.