Master of Arts in Brands, Communication and Culture

at Goldsmiths, University of London United Kingdom

Economists study how markets function. Marketing is about how to operate in markets. The Goldsmiths BA Economics with Marketing will help you develop crucial skills in both disciplines.

Why study BA Economics with Marketing at Goldsmiths?

• This unique course combines a rigorous training in economic theory and applications with cutting-edge insights and techniques from marketing practice.
• Our economics teaching is pluralist and interdisciplinary, so you'll be able to understand which tools are useful when tackling different problems in the real world. Our marketing teaching uses perspectives from psychology, sociology and management to keep you at the frontier of marketing practice.
• This degree will give you great flexibility in today’s competitive labour market: you can work in traditional economics jobs and in a range of management and marketing jobs that are looking for this unique set of skills. For example, you will be uniquely positioned for marketing jobs with a quantitative angle.
• To prepare for your future career, you'll have the opportunity to apply for a limited number of competitive placements. Placements take place at the end of your second year; they count as a 15-credit option towards your degree. Placements enhance your CV, bring theory and practical experience together, and help you develop industry contacts.
• Through the Erasmus programme, you can spend half of your third year at a university in Europe. You'll attend modules, experience a different culture and academic environment, and you'll have the option of learning or improving a foreign language.

The world of news and journalism is changing at an unprecedented rate. This programme offers an individual and innovative blend of contemporary multimedia journalism that ensures you will be prepared for the future of a rapidly developing news industry.

You’ll learn a range of cutting-edge digital skills to help you investigate news stories. You’ll also learn how and why good journalism matters by putting it in its wider cultural context.

Why study BA Journalism at Goldsmiths?

• Learn from media professionals with extensive industry experience and leading academics involved in ground-breaking research.
• Work on a real-world news website (EastLondonLines), covering breaking news stories that really matter to the local community.
• Develop an arsenal of digital skills, and learn to integrate them with a core of essential reporting and news-writing skills. Digital skills taught on this programme include:
  • Video journalism
  • Data Journalism
  • Mobile Journalism
  • Web programming
• Get training with a range of digital video equipment to support your practice, including DSLRs, and ENG (electronic news gathering) cameras.
• Produce a long-form news feature on a subject of your choice, which will allow you to bring together all the digital and news-writing skills learned over the course of this degree. Examples of previous projects can be found below.
• Build up a portfolio of work, get advice on careers and work experience, and benefit from our close links with London’s thriving world-class media industry.

Why study MA Creative and Life Writing at Goldsmiths?

• You may be writing regularly; you may be returning to it after concentrating on your career. Whatever your background, if you're serious about your writing, we can help you to develop your practice.
• Our students bring with them a lively range of interests, cultures and experiences. We welcome students of any age who share the drive to take their writing seriously.
• You’ll have the chance to experiment with different forms – poetry, the novel, short story and life writing - as well as to specialise in one of those areas -  and you will receive expert guidance in each field. Read work by our students.
• Some seminars will be taken by visiting writers who will talk about their work, introduce you to different theories of creative writing and engage you in discussion about their writing. Recent visitors have included Ali Smith, Caryl Phillips, Claire Keegan and Daljit Nagra.
• We host weekly readings and discussions organised by our Writers Centre, together with occasional visits from editors, literary agents and organisers of literary projects.
• Several graduates of this programme have gone on to be award-winning influential poets, among them Emily Berry, Abigail Parry, Nick Makoha, Katrina Naomi, Richard Scott and Jack Underwood who now teaches at Goldsmiths. Our Fiction and Life Writing graduates are similarly successful, Luiza Sauma, Tom Lee, Elaine Castillo, Sarah Leipciger, Anthony Joseph amongst others.

Do you want to advance your knowledge of contemporary art and pursue a professional career in the field of curatorial practice?

Curating refers to a wide range of activities including the care of collections and the development of exhibitions, festivals, screenings, digital platforms and more. Curators engage with historical knowledge and respond to urgent social issues, staging culture as a way of bringing together multiple publics.
Visual Cultures at Goldsmiths has been at the forefront of curatorial research for well over a decade, helping to redefine the profession. Drawing from this research, taught by leading curators and researchers, BA Curating combines a strong grounding in art history and contemporary cultural theory with the development of practical know-how and industry experience.

Why study BA Curating at Goldsmiths?

• Visual Cultures at Goldsmiths is internationally renowned for its research on Curatorial Practice and you will be learning from leading theorists and practitioners.
• You will study compulsory modules on curatorial history, theory and practice alongside option modules in art history and visual culture that allow you to focus on your particular interests.
• You will be mentored to develop the know-how and practical skills necessary to practice as a contemporary art curator through a number of practical assignments as well as an industry placement in your second year.
• You will develop your ability to work collaboratively and will work with your peers in your third year towards your degree show.
• You will be supported to develop student-led projects and will have access to our dedicated Curating Room to host your events.
• You will benefit from the rich programme of events at Goldsmiths as well from world-class exhibitions at the newly opened Goldsmiths Centre for Contemporary Art.
• Our London location means you’ll never run out of galleries, events, museums and visual culture to explore in the capital.

China has been at the forefront of a global economic power shift in the aftermath of the global economic crisis in 2008. This undergraduate degree gives you the chance to study international relations with a year abroad in China at Capital Normal University in Beijing.

Why study BA International Relations and Chinese at Goldsmiths?

• You’ll explore the key concepts, policies, practices and institutions of international relations while developing your Chinese language skills.
• Your time studying in China will give you the chance to gain first-hand experience of the culture, to consolidate your knowledge and language skills, and offer you the chance to discover your own area of interest in China within the larger global context.
• The study of international systems and relations is complemented by studies centred on regions of crucial geopolitical and economic significance today: you’ll focus on China, but will also look at the Middle East, Africa and Latin America.
• You can enhance your knowledge in your personal areas of interest, with option modules in security, development and human rights, foreign policy, and conflict and genocide.
• You’ll have the opportunity to apply your academic knowledge to an optional work placement in the international relations sector. This valuable experience will set you apart as you pursue a career in areas such as government, international institutions, policy thinktanks, development agencies and NGOs.
• After graduating you’ll be given the option to study for another year at Beijing Capital Normal University and gain a BA in Chinese Studies. This option to gain an additional BA degree is a unique opportunity and the only programme of its type to be approved by the Ministry of Education in China, which will help to open doors for further employment opportunities.

This degree aims to equip you with creative, interpretive, critical and analytical skills, so that you can participate in and contribute to the expanding field of contemporary art.

Why study BA Fine Art at Goldsmiths?

• You'll make and study contemporary art in a dynamic, critical and interdisciplinary environment
• We'll equip you with the skills that will help you develop independent thought and confidence in your practice, as well as transferable skills suitable for employment in the creative industries
• You'll have your own studio space from day one, and will have access to excellent facilities including specialist art practice areas
• All staff on the programme are practising artists, curators and writers, here to respond to the work that you make and to help you understand how it contributes to, and challenges, the critical debates that exist in the study area and beyond
• Since 1990, former Goldsmiths students have been nominated for the Turner Prize more than 30 times, and have won the prize on 8 occasions.

Photography is a key medium of the 21st century. We record every aspect of our lives with smartphone cameras, consume knowledge through image flows, are exposed to constant surveillance via security cameras while feeding computer databases with our social media images.

Photography itself is undergoing a radical transformation in its encounter with CGI (computer generated images) and AI (artificial intelligence). This MA programme gives practitioners and theorists the opportunity to research and develop the new boundaries of image-making made possible by technological change within the context of post-industrial culture.

The programme joins theory and practice, equipping you to develop and achieve highly in the new image media culture. The practice uses both digital and analogue technology, still and durational photography, as well as the study and production of interactivity.

It also allows for specialisation in photography and/or electronic arts – which, in addition to still photography, can include interactive, durational, and internet work – but encompasses a broader interpretation of practice.

You'll look at the meaning, production, and distribution of images in their present and historical contexts, and at the relationship between theory and practice in image production and management.

This degree will help you become a resourceful and well-informed performer, theatre-maker, administrator or teacher in the musical theatre industry.

• You won't just learn about how to be a performer. Instead, you'll have the chance to pick up a whole range of skills including devising and writing plays, directing, and creating your own musical revues or cabarets.
• Our position in London means access to the enormous range of musicals produced at venues from the English National Opera to the tiny King’s Head Theatre.
• You'll be regularly taught by both visiting theatre professionals and core teaching staff, who are either artists or scholars of distinction in the field.

The MA Queer History is a pioneering programme in one of the most exciting areas of historical enquiry, giving a voice to those who throughout much of history have been denied one.

Why study MA Queer History at Goldsmiths?

• This is the world’s first MA in Queer History and it provides a comprehensive introduction to the themes and methods of Queer History as well as laying a solid foundation in general historical study.
• Our emphasis is in the Early Modern and Modern periods: both the Western invention of ‘homosexuality’ in the 1860s and the emancipatory movements, especially of the post-1969, post-Stonewall period, figure prominently.
• You’ll gain a first-rate overview of important thought and methods from the fields of queer theory as well as the histories of gender and the body and sexuality.
• We aim to historicise often binary categories, such as male/female, heterosexuality/homosexuality, active/passive, and uncover the processes through which these categories came to be seen as ‘natural’.
• You’ll also pay close attention to questions of power, including how sexual orientation and race throughout history have often become interlinked in asymmetrical, oppressive ways.
• You’ll be able to choose from a range of option modules so you can tailor your learning to your own interests and get the most out of your year at Goldsmiths.

Events managers of the future need to be versatile and confident, managing a wide array of events in innovative ways. This degree equips you to take your place in the events industry, leading the way in events and experience management for the fast-paced creative and cultural industries.

From immersive theatre performances to pop-up gigs, there is an increasing demand for events management skills and knowledge to bring these projects to life. The MA Events and Experience Management at Goldsmiths is a truly unique course that will focus on creative and cultural industry events experiences. Combining theoretical knowledge and practical experience this degree is specifically aimed at enabling you to run creative events in this constantly changing environment.

The MA Events and Experience Management at Goldsmiths is rare in its close linkage with the creative and cultural industries, and offering modules across three departments. This approach will allow anyone wishing to pursue a career in the cultural and creative industries to gain valuable and cutting edge experience and knowledge.

You’ll benefit from close connections to the events industry throughout your time at Goldsmiths, from opportunities for practical work experience to learning from the experiences and insight of our guest speakers. Practical experience is built into the content of the course which allows you to apply your theoretical and strategic knowledge to real events, honing your planning, organisation and marketing skills. You’ll work with an arts organisation or events manager to put on an event that meets their needs and there will also be opportunities to support the running of festivals like Wilderness.