Master of Arts in Brands, Communication and Culture

at Goldsmiths, University of London United Kingdom

The MSc Psychology of the Arts, Neuroaesthetics and Creativity is the first postgraduate programme in the world for the scientific study of aesthetics and creativity.

At the intersection of the arts and the sciences, the programme introduces you to the psychology and the cognitive neuroscience of how humans generate new ideas, how we appreciate beauty, and how we form preferences.

Aesthetic and creative decisions are relevant in the visual and the performing arts, and in many applied and commercial contexts, ranging from clinical interventions to curating exhibitions, from dance choreography to marketing and advertising. Based in the Department of Psychology, in collaboration with Computing, Media and Communications and the Institute of Management Studies, the course builds critical knowledge, research and communication skills across the arts and the sciences, centred around two key topics: the psychological and brain mechanisms of making (Creativity) and appreciating (Neuroaesthetics) art. Conducting a research project with an interdisciplinary focus will prepare you for a research career in aesthetic or creative science, working in the creative industry, or to develop your artistic practice.

Goldsmiths is uniquely placed to offer this programme, with an internationally renowned reputation in the arts and the sciences. Existing courses combining art and psychology often have a largely therapeutic focus and rarely cover the psychology of aesthetic appreciation or creative cognition, in a broader profile. In contrast, business-oriented courses in marketing, advertising and consumer psychology often lack adequate scientific training in experimental psychology or cognitive neuroscience methods, which is required for a scientific approach to aesthetics and creativity. Optional modules based in the Departments of Media & Communications, Computing, and the Institute of Management Studies will complement and challenge the scientific perspective, acknowledging the richly diverse, unique and culturally-specific nature of human aesthetic and creative practice.

This degree is ideal if you have a passion for using performance for social change. You will learn performance and facilitation skills, while exploring the ideas that underpin them. The degree equips you in a wide range of careers in the arts, charities, education, and beyond.

The BA Drama: Performance, Politics, and Society has been running since 2017 and is highly valued by its students, alumni, staff, theatre professionals, and external examiners. Our students come from diverse backgrounds and enthusiastically embrace our blend of practice and theory, producing their own innovative and original work. Students on the programme contribute substantially to the vibrance of the Theatre & Performance Department, as well as College life more widely.

Why study the BA Drama - Performance, Politics and Society at Goldsmiths

• Work alongside students from all backgrounds, and learn from each other’s different perspectives.
• Join a community – our alumni are involved as mentors and allies, our staff are friendly and accessible, and we promote a supportive and generous working culture.
• Be an independent learner and create your own learning pathways supported by tutors.
• Study in a democratic environment, and have a say in decision-making about course content and ways of learning.
• Build links and partnerships with our local community in South-East London, arts organisations, and increasingly through international networks.

This exciting MSc reflects the broad-ranging and strong neuroscience research profile of our Department, equipping you with a rigorous grounding in the theory and applications of cognitive, clinical, and developmental neuroscience.

The programme provides a thorough coverage of the historical, philosophical and scientific bases of modern neuroscience. The emphasis is on scientific knowledge relating to the specialisms of clinical and cognitive neuropsychology with theoretical and some practical coverage.

During the course of the MSc, students interested in gaining clinical experience will be encouraged to consider possible placements that may be available with one of the several clinical sites we collaborate with. In some cases, there may also be the possibility of carrying out research for their dissertation in these clinical settings.

The MA Luxury Brand Management equips you with the management, entrepreneurial, marketing and professional skills to work in the luxury goods and experiential luxury industry.

The luxury brands sector encompasses the fashion and retail industry, as well as sectors such as tourism, hospitality, food and beverage, film, digital media, dance, music and theatre. This MA debates the concept of luxury in a historical and cross-cultural context, and offers a strong academic underpinning on theories of luxury and consumption.

You will explore the role of luxury in conserving traditional arts, especially with regard to Europe, Asia, Africa and the Americas.

The programme combines formal teaching with dissertation research, underpinned with visits to key luxury brand enterprises in London and elsewhere, and draws on Goldsmiths’ alumni for inspirational talks. This programme offers practice-based assignments and voluntary intern opportunities in various cultural organisations and luxury corporations that have established links with Goldsmiths.

The MA Filmmaking (Directing Fiction) is the premier place to develop your skills as a director, working on a range of projects from personal ‘essay’ films to large-scale shoots with professional actors and feature crew.

This Masters, a pathway of the MA Filmmaking, will enable you to gain a full understanding of how to collaborate on all stages of filmmaking, from scripting and pre-production through shoot, post-production and marketing/exhibition of your work. It will build your skills and confidence in expressing your unique vision and conveying it to your team.

What we offer

• The programme is housed in a new purpose-built media facility equipped with state-of-the art teaching spaces including film and photography studios equipped with Arri lighting and Greenscreen, Avid Media Composer, Final Cut Pro and Adobe Premiere Film Editing, Animation, Digital Special Effects, Pro Tools Audio Postproduction and Foley suites.
• We have extensive production facilities and informal rehearsal and meeting spaces where you can discuss and collaborate with scriptwriters, actors, producers and your shoot team.
• We also have established relations with casting directors, agents, production designers and other professionals who will both advise you and provide their skills to enhance your productions.
• You work on at least one film per term in your specialist role, culminating in a major production towards the end of the degree. In addition to your specialist area, you attend classes in related disciplines such as Film Directing and Editing and collaborate with students across specialisations on film projects. This framework is designed to stimulate collaborative practice by providing you with a breadth of filmmaking knowledge combined with a high level of expertise in your chosen filmmaking discipline.

Occupational Psychology, both as a professional and academic field, seeks to address questions of critical importance in business and enterprise.

• How can we select the best employees?
• How can we enhance health and performance?
• What does effective leadership look like?
• What impact does coaching really have?

The MSc Occupational Psychology, run by the Institute of Management Studies, will equip you with the knowledge and skills to begin considering these questions. The programme has been designed in line with British Psychological Society (BPS) and Division of Occupational Psychology (DOP) requirements and has been accredited since 1995. We recently updated our programme content in line with the 2014 changes to the DOP Occupational Psychology curriculum and, as of September 2014, we are teaching in line with the new curriculum.

The MSc Occupational Psychology aims to equip you with a thorough grounding in the application of psychological theory to work settings, to provide you with the skills necessary to conduct cutting-edge research in applied research projects to a high level of competence, and to impart core practitioner techniques and awareness.

The MSc Data Science will provide you with the technical and practical skills to analyse the big data that is the key to success in future business, digital media and science.

The rate at which we are able to create data is rapidly accelerating. According to IBM, globally, we currently produce over 2.5 quintillion bytes of data a day. This ranges from biomedical data to social media activity and climate monitoring to retail transactions. These enormous quantities of data hold the keys to success across many domains from business and marketing to treating cancer or mitigating climate change.

The pace at which we produce data is rapidly outstripping our ability to analyse and use it. Science and industry are crying out for a new generation of data scientists who combine the statistical skills of data analysis and the computational skills needed to carry out this analysis on a vast scale.

Studying this Masters, you will learn the mathematical foundations of statistics, data mining and machine learning, and apply these to practical, real-world data.

As well as these statistical skills, you will learn the computational techniques needed to efficiently analyse very large data sets. You will apply these skills to a range of real-world data, under the guidance of experts in that domain. You will analyse trends in social media, make financial predictions and extract musical information from audio files.

The programme includes:

• A firm grounding in the theory of data mining, statistics and machine learning
• Hands-on practical real-world applications such as social media, biomedical data and financial data with Hadoop (used by Yahoo!, Facebook, Google, Twitter, LinkedIn, IBM, Amazon, and many others), R and other specialised software
• The opportunity to work with real-world software such as Apache

This Masters programme in Cultural Studies offers you the opportunity to engage with some of the key theorists and the significant debates in Cultural Studies, spanning from its inception in Britain in the mid-1970s, to the present day. Cultural Studies has developed a distinctive set of concepts and methodologies to help better understand social institutions and practices, objects, items, and their circulation in consumer culture. Cultural theory permits close analysis of topics including race, youth, music, fashion, and the creative economy, and embraces the history of sexuality, emotions and affects. This course will consider current permutations on key topics such as music, sound and technology, national identity, the rise of ‘public feelings’, the cultural dynamics of precarity and austerity, art, and cultural expression for the new feminist activism.

Why study MA Cultural Studies at Goldsmiths?

• Explore the impact and influence Cultural Studies has on a wide range of research interests, not only in the English-speaking world, but also internationally. The programme will teach you about a range of Cultural Studies methodologies that you can then apply in your own writing and research. It will also include a Critical Ethnography Afternoon where students explore the place of this kind of research in the cultural studies tradition.
• Examine the effect media technologies have on the cultural practices of production and consumption. As the course has a strong focus on new developments in sonic technology, this might include, for example, emerging local music scenes. This might also involve mean a focus on changes in fashion consumption, such as platform providers, and the role of influencers.

This unique Masters will enhance your critical understanding of musical theatre as a popular entertainment genre. It will help you to sharpen your practical skills as a creative artist. On a practical level, it will assist you in working as a freelance writer, composer or producer of musical theatre.

The MA focuses on the dramaturgy of the musical as a key factor in the future development of the genre. Expert professionals are regularly employed as visiting tutors, to maintain direct links with the industry.

You follow one of the two pathways as either:

• Producer
• Writer or composer

The MMus Popular Music builds upon our international reputation in the popular music field established by our ground-breaking undergraduate degree.

The Popular Music pathway is designed for music artists who are seeking to deepen their creative practice. We are songwriters and composers, producers and performers, engaged in making work that has relevance to real music scenes.

The programme centres the creative artist in a stimulating and supportive environment where critical enquiry, testing of songs/compositions/performance and experimentation in practice lead to a portfolio of new work.

The development of industry-relevant skills and key cultural-theoretical understandings is led by the needs of our own projects and foundational knowledge. Typically, students make records, explore performance and production methodologies, present shows, write and release new sets of songs/works. The programme offers the opportunity to extend the boundaries of artistry and critically reflect upon our own creativity in music.

You’ll also be able to extend your own practice through options in sonic and studio art, advanced music technology, exploration in audiovisual media, and ethnomusicology.

You’ll acquire graduate-level training in creative practice and subject-specific skills that could set you up for a career as a composer-performer or studio practitioner/producer, as well as other jobs in the popular music sector.