Master of Arts in Cultural Policy, Relations and Diplomacy

at Goldsmiths, University of London United Kingdom

The MSc Marketing & Technology aims to transform students into uniquely-trained individuals possessing the knowledge and skills required to be successful marketers in dynamic and technology-driven industries.

Companies such as Netflix, Airbnb, and Tesla have one thing in common: they break with the norms of existing markets and employ unconventional, technology-driven marketing approaches. Traditional marketing education all too often neglects the marketing abilities that these companies possess.

The MSc Marketing & Technology departs from the rather passive marketing logic that assumes markets and marketing channels are fixed features of reality. Instead, it shows how managers can proactively shape and create new markets and marketing landscapes.

The goal of this programme is to transform students into uniquely-trained individuals who understand how to leverage emerging technologies, such as 3D printing, Virtual Reality, and the Internet of Things, to design unique customer experiences, disrupt existing markets, and create entirely new ones.

The programme will direct students’ attention to significant and emerging technological trends, and show how they can address important social and environmental problems.

It seeks to enable students to discover new market opportunities that will have a positive impact on the economy, society, and the environment. Students will be equipped with the skills required to effectively navigate today’s technology-dominated marketing environments, and they will learn how to be successful marketers in the digital marketing era.

The MSc Consumer Behaviour equips you with a comprehensive grounding in approaches to understanding consumer preferences, judgements, decision-making and behaviour.

You will learn how to use this knowledge to improve organisational strategy and success, in terms of targeting, product placement, advertising, marketing, influencing and protecting consumers.

The programme aims to enhance your employability by fostering the development of the real-life and job-relevant competencies and skills that are required to succeed in today's competitive job market. You will be provided with the strong knowledge base and hands-on research experience needed for succeeding in careers such as marketing, media, communications, advertising, consumer research, consumer insight, entrepreneurship, and public relations.

You will develop the skills necessary to conduct independent research and to understand:

• The psychological and cultural processes underlying consumer behaviour
• The psychology of consumer preferences and choices
• Psychological theories of attitude change, persuasion, and influence
• The psychology and strategy of branding
• How to create and sustain customer experience
• Behavioural economics (including the psychology of pricing)
• The psychological impact of various types of media and advertising

This unique international laboratory programme brings diverse individuals into collaborative research, acknowledging the challenges of creating original, performer-driven theatre in today's complex, globalised culture.

Why study MA Performance Making at Goldsmiths?

• Studying at Goldsmiths gives you access to all the cultural stimulus that London offers, allowing you to enhance your practice and develop compositional, critical, technical and management skills and strategies for forging independent and self-motivated careers. Our graduates work as practitioners, teachers and cultural leaders worldwide.
• The Masters will help you conceive, research, construct and deliver your ideas, and articulate what motivates them. You will study with distinguished international artists and scholars. The emphasis throughout will be on encouraging collaboration across disciplines and cultures, and on contextualising practice within its social, political and architectural environment.
• You’ll undertake physical training, scenographic/environmental exploration, and hands-on introduction to technologies (lighting, video and sound), to support your composition and artistic experimentation. You will identify your own practice within the historical and contemporary field, and write critically and creatively.

Our MA Culture Industry will allow you to explore the interface between contemporary economics and culture, from the scale of a start-up or artwork, to that of governmental policy, a city, or the global marketplace. It will also provide the approaches in critical and theoretical analysis that will enable you to conduct further academic research in areas ranging from art history, to urban studies and critical theory.

In distinction from postgraduate programmes in the Cultural and Creative Industries, this Master’s programme focuses on the paradoxes and potentials of the relationship between culture and capitalism evoked by the term ‘culture industry’.

Taking full advantage of the UK’s leading role in the creative industries, and London’s status as a world city, this course creates opportunities for you to:

• Make projects
• Go on field trips
• Do placements
• Carry out academic learning and research
• Meet diverse creative practitioners and theorists

This will give you first-hand experience of the fast moving creative economy, as well as giving you indispensable skills in understanding that economy from a cultural, philosophical and political standpoint. By combining theoretical and practical approaches to study, the course will not only help you to prepare for a career in the cultural sector, but also to engage with it imaginatively, critically and tactically.

Study economics for a constantly changing world. This degree offers you formal and rigorous training in economic theory and real world application, and allows you to specialise in a key area of the modern economy.

Today economics means change. New technologies constantly reconfigure how markets work. New emerging countries from around the world reshape the world economy. At Goldsmiths we encourage you to face these new and evolving challenges by thinking outside the box and marrying innovation with tradition.

You'll cover:

• Economic analysis
• Finance and accounting
• Maths and statistics
• Microeconomics
• Macroeconomics
• Quantitative methods
• Communication and presentation skills

But your degree does not stop there. You will be given a choice of five minor specialisations. You can choose the one that best suits your interests and future plans. These minor specialisations are:

• Communication and Technology
• Markets and Organisations
• Human Behaviour and Choice
• The Creative Impulse
• Concepts, Ideas and Perspectives

Interrogate the status quo with leading academics who don’t just talk and write about politics, but actively campaign to create change in the world

All around us governments are in crisis, protests are on the increase, dissent and mobilisation is widespread and relayed across the world instantaneously on a screen. Communication is at the very heart of the structures, institutions and actors that give meaning to politics in governments, in parties and on the street.

The programme’s core curriculum will address a range of contemporary issues, debates and theory in political communication, including work on:

• Comparative media systems
• Theories of communication and democratisation
• Global media, international governance and transnational communication
• Economic, financial and industrial policy
• Digital media and online politics
• Media sociology and news production
• Political parties, party ideologies and party-member dynamics
• Public relations, political marketing and spin
• Government communication systems and media management
• Media audiences, effects and agenda-setting
• Public opinion and public sphere debates
• Interest groups, social movements and alternative media
• Advocacy, civil society and public affairs
• New technologies and the information society
• Citizenship and public engagement
• The policy process and government decision-making
• Politics and culture
• Social theories of power, culture and communications

Theory is usually applied to a number of case study areas on, for example: conflict and war; elections; social and environmental debates; foreign affairs; the economy, finance and business; crime and disorder. Theory and discussion is always related to current events and debates.

The MA Art & Ecology is a fifteen-month studio-based post-graduate programme for emerging artists who want to engage in meaningful and transformative ways with the most pressing ecological questions of our time.

This is a unique programme located in the urban environment of South East London that seeks to develop new ways in which contemporary art practice can make interventions in a wide range of ecological contexts and extend the ways in which ecology is understood. During this MA we support artists to develop art practices in diverse sites and scales dedicated to imagining and shaping liveable futures.

The MA invites artists to develop innovative art projects grounded in rigorous artistic research and a profound understanding of how ecological challenges such as climate breakdown, pollution, and biodiversity loss are inseparable from questions of social justice. Alongside media including painting, sculpture, printmaking, installation, performance, art writing, textiles, digital media and video, this course supports artists who engage with forms of practice such as food production, sustainable data, citizen and expert science, re-wilding, inter-species care and co-dependence, somatic work, and ritual.

You will also have access to workshops on how to develop your artistic practice after graduation, including on topics such as the ethical and legal dimensions of working in particular situations and environments, which will give you real-world insights into the kinds of negotiations and realisations that are part of having an expanded practice.

The MA will take a distinctively interdisciplinary and critical perspective. It will highlight the concept of “ecology” in an expanded sense and encompass the complex web of interconnections that bind people, animals, bodies, soils, ideas, technologies, practices, institutions, cultures, and histories with their changing environments. Drawing on perspectives from the humanities and the social sciences, this programme explores the many shifting relationships between natures and cultures around the world. It introduces critical new approaches to the connections between humans and animals in more-than-human worlds, and it will enable you to develop a critical understanding of the ways in which ecological issues are intertwined with the question of social justice, cultural difference, and decolonisation.

You will be encouraged to explore the philosophical, cultural, political, and social dimensions that shape our understanding of contemporary socio-ecological issues and to explore imaginative responses to them. You will also learn to develop and apply ecological perspectives on various forms of social, political, and cultural analysis.

This programme will give you a critical understanding of our times and will help you develop key interdisciplinary skills for critical socio-ecological scholarship, creativity, communication, and activism. It will equip you with the insights, concepts, and skills needed to understand and engage with the tangled relationships between nature and culture, and the ethics and politics of our relationships with animals. You will also acquire knowledge and understanding of key concepts such as Anthropocene, anthropocentrism, value, difference, domestication, human exceptionalism, extractivism, decolonisation, radical pluralism, and the arts of living.

There has never been a more exciting time to study media and communications. The digital age has transformed our experiences from shopping, to chatting to friends, to searching out information, to political activism. Our mediated worlds impact upon the rhythms and rituals of our daily lives changing the way we think about things, the way we create things, even the way we conceive of ourselves.

We encourage you to look at issues holistically. Alongside lectures and seminars we run workshops, screenings and cultural trips to encourage you to explore the role of the media in our lives as widely as possible – from the individual and organisational level to corporations, the state, and the market across both the public and private sectors.

This is a theory-driven MA, but you also have the opportunity to do a practice option in a range of areas including Journalism, Campaigns and Design, and the Screen School. Plus you get the chance to apply your knowledge to a subject that ignites your interest and do your own independent research as part of your dissertation. From how people mediate the self through body piercing to how we form intimate relationships through social media, your dissertation topic is entirely up to you.

Why study MA Race, Media and Social Justice at Goldsmiths?

• Goldsmiths is a centre of pioneering critical race scholarship and you will be taught by leading figures in the field.
• You’ll examine a range of different theoretical and philosophical approaches to race and ethnicity, including postcolonial and critical race theories, poststructuralist approaches, and theories of intersectionality.
• The degree is underpinned by a focus on the cultural industries and you’ll learn to apply these theories to understand why representations of race and ethnicity take the shape that they do in news, film and social media.
• You’ll expand your practical and academic knowledge of diversity in the media and other sectors through a series of industry talks from Black, Asian and minority ethnic (BAME) practitioners working in the industry.
• This MA is taught across two departments – Media, Communications and Cultural Studies and Sociology – that are recognised as world-leading in their respective disciplines.
• As a postgraduate student you will join a thriving intellectual community at Goldsmiths, while learning the skills that you will be able to apply to a range of careers, from media, to policy, to charity/NGOs and other forms of social enterprise.