Master of Arts in Culture Industry

at Goldsmiths, University of London United Kingdom

The MA Promotional Media explores the impact of digital platformisation and automation on promotional professions, skills and techniques

You will explore the convergence between public relations, advertising, and marketing roles, as well as hybridised fields such as digital marketing, social media management and UX/UI design. This MA isn’t about studying ads or press coverage, but about becoming a professional who can cross-examine and critique the power dynamics between promotional professions, their client-organisations and today’s platformised media landscape.

At its core, this masters looks at how you can better serve society by improving communications across the promotional disciplines, and how public relations (PR), advertising, and marketing professionals can best develop within a challenging digital world. You’ll learn how to reflect on contemporary intellectual theories – including digital media studies, sociology, feminist theory and algorithmic culture – and apply them to workplace realities so you plan the next decade of your career.

This Masters programme in Cultural Studies offers you the opportunity to engage with some of the key theorists and the significant debates in Cultural Studies, spanning from its inception in Britain in the mid-1970s, to the present day. Cultural Studies has developed a distinctive set of concepts and methodologies to help better understand social institutions and practices, objects, items, and their circulation in consumer culture. Cultural theory permits close analysis of topics including race, youth, music, fashion, and the creative economy, and embraces the history of sexuality, emotions and affects. This course will consider current permutations on key topics such as music, sound and technology, national identity, the rise of ‘public feelings’, the cultural dynamics of precarity and austerity, art, and cultural expression for the new feminist activism.

Why study MA Cultural Studies at Goldsmiths?

• Explore the impact and influence Cultural Studies has on a wide range of research interests, not only in the English-speaking world, but also internationally. The programme will teach you about a range of Cultural Studies methodologies that you can then apply in your own writing and research. It will also include a Critical Ethnography Afternoon where students explore the place of this kind of research in the cultural studies tradition.
• Examine the effect media technologies have on the cultural practices of production and consumption. As the course has a strong focus on new developments in sonic technology, this might include, for example, emerging local music scenes. This might also involve mean a focus on changes in fashion consumption, such as platform providers, and the role of influencers.

This MA draws on urban sociology to explore the meaning of cities, urban life and culture.

The programme covers topics including the politics of gentrification, urban community, infrastructure and the intricacies of urban culture, alongside lectures on urban policy, food politics, poverty and migration.
You will also zoom out to consider the broader meaning of urban sociology and its ongoing contribution to social science. With over two-thirds of the global population destined to live in cities by 2050, there has never been a more important time to research and understand urban life.

Why study MA Sociology (Urban Studies) at Goldsmiths?
Critically engage with urban work

• The degree brings together social analysis, activism, and inventive research methods to critically engage with various dimensions of urban work – from policy-making, research and cultural interventions, to the management of social programmes and institutions.

Take a multi-disciplinary approach

• The MA is distinguished by a focus on experimental empirical research and covers the following disciplines: sociology, geography, anthropology, architecture, cultural studies, history, fine arts, media and communications.

Experience research-led teaching

• We use research-led teaching to explore the importance of sociological knowledge in understanding cities, urban economies, culture, politics and social justice.

Analyse and explore spaces and places

• You’ll analyse the organisation of contemporary cities, including the built environment, commerce, housing, culture, political and social infrastructures. You'll also explore how distributions of wealth, power and culture in spaces and places are constituted through political, material and social processes.

Our MA Culture Industry will allow you to explore the interface between contemporary economics and culture, from the scale of a start-up or artwork, to that of governmental policy, a city, or the global marketplace. It will also provide the approaches in critical and theoretical analysis that will enable you to conduct further academic research in areas ranging from art history, to urban studies and critical theory.

In distinction from postgraduate programmes in the Cultural and Creative Industries, this Master’s programme focuses on the paradoxes and potentials of the relationship between culture and capitalism evoked by the term ‘culture industry’.

Taking full advantage of the UK’s leading role in the creative industries, and London’s status as a world city, this course creates opportunities for you to:

• Make projects
• Go on field trips
• Do placements
• Carry out academic learning and research
• Meet diverse creative practitioners and theorists

This will give you first-hand experience of the fast moving creative economy, as well as giving you indispensable skills in understanding that economy from a cultural, philosophical and political standpoint. By combining theoretical and practical approaches to study, the course will not only help you to prepare for a career in the cultural sector, but also to engage with it imaginatively, critically and tactically.

The MA Filmmaking (Directing Fiction) is the premier place to develop your skills as a director, working on a range of projects from personal ‘essay’ films to large-scale shoots with professional actors and feature crew.

This Masters, a pathway of the MA Filmmaking, will enable you to gain a full understanding of how to collaborate on all stages of filmmaking, from scripting and pre-production through shoot, post-production and marketing/exhibition of your work. It will build your skills and confidence in expressing your unique vision and conveying it to your team.

What we offer

• The programme is housed in a new purpose-built media facility equipped with state-of-the art teaching spaces including film and photography studios equipped with Arri lighting and Greenscreen, Avid Media Composer, Final Cut Pro and Adobe Premiere Film Editing, Animation, Digital Special Effects, Pro Tools Audio Postproduction and Foley suites.
• We have extensive production facilities and informal rehearsal and meeting spaces where you can discuss and collaborate with scriptwriters, actors, producers and your shoot team.
• We also have established relations with casting directors, agents, production designers and other professionals who will both advise you and provide their skills to enhance your productions.
• You work on at least one film per term in your specialist role, culminating in a major production towards the end of the degree. In addition to your specialist area, you attend classes in related disciplines such as Film Directing and Editing and collaborate with students across specialisations on film projects. This framework is designed to stimulate collaborative practice by providing you with a breadth of filmmaking knowledge combined with a high level of expertise in your chosen filmmaking discipline.

Why study MA Children’s Literature: Children’s Book Illustration?

• Refine your practical illustration skills and ideas by working on projects that focus on materials and their combination, colour, tone, creating atmosphere, addressing the reader, and the relation of illustration to text. At the end of the programme you'll have the opportunity to exhibit your work.
• You won't only develop your practical skills. We draw on both professional and critical perspectives from art and education, cultural studies, design, and sociology to deliver a comprehensive and interdisciplinary approach to the subject of illustration. We'll expect you to interrogate the power relations that determine what is published, distributed and selected to be read by children in schools.
• You'll study a bespoke module in children’s publishing that will help you with promoting your work and establishing dialogues with designers, editors and agents. You'll also have the chance to benefit from exposure to professional networks such as the Association of Illustrators, guest lectures from established illustrators and visits to illustration studios.
• You'll be taught by leading teaching staff, including established children’s authors and illustrators.

This programme looks at language from a sociocultural perspective. It's designed for anyone with an interest in the relationship between language, culture and society but also provides a solid understanding of English language and linguistics.

Why study MA Sociocultural Linguistics at Goldsmiths?

• This degree focuses on (socio)linguistics and discourse analysis and enhances your analytic and linguistic skills by introducing different approaches to the analysis of written and spoken language from a range of everyday and institutional contexts.
• You'll cover topics such as language and ideology, linguistic performances of identity (particularly language and gender, sexuality, ethnicity and social class), language and the media, talk at work, English in a multilingual world, intercultural communication, English as a Lingua Franca, multilingualism and code-switching, and attitudes to different varieties of English.
• You'll be encouraged to engage with these topics by drawing on your own social, cultural and occupational backgrounds in class discussions and in your written work. The opportunity to explore new interests in written work, including the dissertation (dissertation), has allowed many of our students to forge new career trajectories, e.g. in internationalisation, diversity and inclusion, marketing, advertising, journalism, work for NGOs and many different educational contexts, including language teaching.  
• You will be encouraged to engage in hands-on analysis of spoken and written language, after receiving training in how to collect, transcribe and analyse different types of language data, in interviews, natural conversational context, and a various written texts and corpora.
• You will learn how authentic spoken English is used as a resource by speakers to achieve their goals, signal intimacy or dislike, gossip or report, persuade or interview others, position themselves and their identities in different ways. You will learn how written English and other semiotic practices are used to report and to distort, create ingroups and outgroups, reflect and perpetuate ideologies in a variety of print and social media.

This programme is an exciting opportunity to focus on global issues within the framework of a History degree, crossing continents and chronologies.

History at Goldsmiths is global. It explores the multidirectional travel of people, practices, resources and ideas across boundaries (local, regional, national, continental, oceanic) and the changes occurring along the way. It explores questions of power, domination, and asymmetry, as well as responses to global processes from the people worst affected by them.

This programme will allow you to explore the following themes:

• World history
• Migration
• Empire, decolonisation and race
• Subaltern history
• The global south
• Postcolonialism
• History in transnational perspective

Studying Global History at Goldsmiths involves applying knowledge and understanding of these themes to contemporary issues such as the UK’s changing place in the world, colonial/postcolonial relationships, and complex histories of race and racism around the world. You will develop your skills in multidisciplinary approaches and engage with a range of historical methods/ideas.

You will learn about histories of culture, ideas, politics, and power – beyond boundaries and borders. You will be taught by a multi-national community of scholars whose expertise means that history can be understood globally, and you will develop your understanding of how countries operate within global frameworks, both in the past and today, and how empires of the past continue to affect present-day societies and politics.

Whether your sights are set on being behind the camera as a producer, appearing on screen as a foreign correspondent, or heading off to far-flung parts of the world to make investigative documentaries - it’s vital you get a solid understanding of the basics, from the ground up.

That’s exactly what this programme will teach you: newsgathering, production, reporting skills, writing for broadcast, filming and self-shooting, video editing, presenting, online longer-form current affairs, using social media, mobile journalism, researching stories and verification. We provide a broad curriculum to the highest professional standards, so you’re prepared to work in today’s ultra-competitive, ever-changing media environment.

The programme is accredited by the Broadcast Journalism Training Council (BJTC), which represents broadcasters such as the BBC, ITV News, Sky, Reuters, Channel 4, and AP. The BJTC also provides valuable input from key figures within television to make sure we teach the skills the industry demands and supports the provision of work placements.

What will you learn as an MA Television Journalism student?

• Employers tell us that when they’re recruiting the journalists of tomorrow, they’re looking for all-round skills, innovative ideas and a can-do attitude. You’ll also get a thorough grounding in media law and ethics, media theory and journalistic research skills and tools.
• You’ll learn your craft from dedicated, hugely experienced media practitioners with careers in broadcasting and extensive teaching experience. Our teaching staff get to know all of our students personally, helping them to achieve their full potential by providing continual feedback and support.

The programme is situated within the Department of Art, and draws it understanding of contemporary art as a practice from this setting. As a curating student, you will thus be working alongside the postgraduate fine art students and MA artist film students, allowing for a unique dialogue among emerging practitioners about contemporary and future practice, and the most pressing concerns of our day. We are currently based in same building in Deptford, an area fast becoming an important hub for emerging artists and galleries.

MFA Curating at Goldsmiths focuses in-depth on aesthetic, social, political and philosophical questions that are brought to bear in any place or at any event in which contemporary art takes place.

The programme is designed to provide a practice-led research context for students at any stage of their professional practice and is aimed at curators, artists and those with relevant academic and practical experience.

As a two-part programme, MFA Curating enables you to experiment and innovate in the expanded field of curatorial practice, to collaborate on an interdisciplinary basis and extend your and other students' knowledge through this process, through an ongoing conversation in the forms of seminars, workshops, tutorials, reading groups and writing classes. Our teaching is based on an art school model of individual trajectories, and we will help you develop the style and area of practice you want to pursue and refine; but just in terms of exhibition-making, but also public programming, screening series, social projects and various forms of curatorial writing.