Master of Arts in Events and Experience Management

at Goldsmiths, University of London United Kingdom

The MSc Psychology of the Arts, Neuroaesthetics and Creativity is the first postgraduate programme in the world for the scientific study of aesthetics and creativity.

At the intersection of the arts and the sciences, the programme introduces you to the psychology and the cognitive neuroscience of how humans generate new ideas, how we appreciate beauty, and how we form preferences.

Aesthetic and creative decisions are relevant in the visual and the performing arts, and in many applied and commercial contexts, ranging from clinical interventions to curating exhibitions, from dance choreography to marketing and advertising. Based in the Department of Psychology, in collaboration with Computing, Media and Communications and the Institute of Management Studies, the course builds critical knowledge, research and communication skills across the arts and the sciences, centred around two key topics: the psychological and brain mechanisms of making (Creativity) and appreciating (Neuroaesthetics) art. Conducting a research project with an interdisciplinary focus will prepare you for a research career in aesthetic or creative science, working in the creative industry, or to develop your artistic practice.

Goldsmiths is uniquely placed to offer this programme, with an internationally renowned reputation in the arts and the sciences. Existing courses combining art and psychology often have a largely therapeutic focus and rarely cover the psychology of aesthetic appreciation or creative cognition, in a broader profile. In contrast, business-oriented courses in marketing, advertising and consumer psychology often lack adequate scientific training in experimental psychology or cognitive neuroscience methods, which is required for a scientific approach to aesthetics and creativity. Optional modules based in the Departments of Media & Communications, Computing, and the Institute of Management Studies will complement and challenge the scientific perspective, acknowledging the richly diverse, unique and culturally-specific nature of human aesthetic and creative practice.

This programme is one of the few taught Masters programmes of its kind in the world. Covering historical and philosophical bases of theatre and performance practices from different parts of the world, this degree investigates indigenous and contemporary performance and theatre traditions from a variety of cultural contexts.

Why study MA World Theatres at Goldsmiths?

• This degree trains graduates for employment in a range of positions in theatre, government, the cultural sector, and higher education, that require solid intellectual preparation and knowledge of the field.
• You’ll cover the historical contexts and philosophical bases of theatre and performance practices from different parts of the world, some of which are rarely introduced in UK higher education. This will involve studying the indigenous and contemporary performance and theatre traditions from a variety of cultural, national and international contexts.
• You’ll be introduced to the whole range of drama, theatre and performance practices from many areas of the world.
• Where possible, you’ll be provided access to industry opportunities in order to extend your study, in particular with our new Associate Organisation, LIFT, and its biennial festival of international theatre, as well as its on-going programme of activities.

The MSc Marketing & Technology aims to transform students into uniquely-trained individuals possessing the knowledge and skills required to be successful marketers in dynamic and technology-driven industries.

Companies such as Netflix, Airbnb, and Tesla have one thing in common: they break with the norms of existing markets and employ unconventional, technology-driven marketing approaches. Traditional marketing education all too often neglects the marketing abilities that these companies possess.

The MSc Marketing & Technology departs from the rather passive marketing logic that assumes markets and marketing channels are fixed features of reality. Instead, it shows how managers can proactively shape and create new markets and marketing landscapes.

The goal of this programme is to transform students into uniquely-trained individuals who understand how to leverage emerging technologies, such as 3D printing, Virtual Reality, and the Internet of Things, to design unique customer experiences, disrupt existing markets, and create entirely new ones.

The programme will direct students’ attention to significant and emerging technological trends, and show how they can address important social and environmental problems.

It seeks to enable students to discover new market opportunities that will have a positive impact on the economy, society, and the environment. Students will be equipped with the skills required to effectively navigate today’s technology-dominated marketing environments, and they will learn how to be successful marketers in the digital marketing era.

Anthropology and sociology deal with human behaviours in their social context. This degree gives you a comprehensive grounding in these converging subjects, so you'll develop an understanding of their shared traditions and differences in perspective.

Why study BA Anthropology and Sociology at Goldsmiths?

• The degree is divided evenly between anthropology and sociology, so you'll get a solid grounding in both subjects.
• The dynamic nature of the degree means you’ll be able to bring an interdisciplinary angle to any problem, whether that’s arguing your perspective in an essay or coming up with novel solutions in your future career. Our graduates have gone on to work for the UN, World Bank, as well as various NGOs, law companies and Corporate Social Responsibility (CSR) consultancies.
• In your third year, you’ll be able to choose from a range of option modules, tailoring your learning in a way that suits your interests and aspirations. You might choose to explore topics like gender theory, environmental anthropology, or borders and migration.
• Our academics are responsible for actively shaping disciplines – they are pioneers in their fields, playing key roles in developing awareness of society and culture.

Conceived in the context of world-systemic transformation, this MA will give you the analytical tools to understand contemporary developments and world(s) through an encounter with post-colonial theory and international political economic issues.

We're witnessing today a tectonic shift in global geopolitics. The emergence of China, Brazil and India as global players, the development of global governance, the financial crisis, climate change – are all symptoms.

On this Masters you’ll grasp concepts like race, diaspora, hybridity, difference, grassroots development, HDI, multitude, immanence, and human rights.

These concepts are used to analyse practical, policy and activist issues arising from globalisation: global civil society, the role of international organisations (the IMF, WTO, UN and World Bank and global NGOs), intellectual property rights, social capital, financialisation, global governance and deep democracy.

You'll deal with issues like terrorism, microfinance, indigenous people, gender and sexuality, multiculturalism and environmental justice.

The MA Queer History is a pioneering programme in one of the most exciting areas of historical enquiry, giving a voice to those who throughout much of history have been denied one.

Why study MA Queer History at Goldsmiths?

• This is the world’s first MA in Queer History and it provides a comprehensive introduction to the themes and methods of Queer History as well as laying a solid foundation in general historical study.
• Our emphasis is in the Early Modern and Modern periods: both the Western invention of ‘homosexuality’ in the 1860s and the emancipatory movements, especially of the post-1969, post-Stonewall period, figure prominently.
• You’ll gain a first-rate overview of important thought and methods from the fields of queer theory as well as the histories of gender and the body and sexuality.
• We aim to historicise often binary categories, such as male/female, heterosexuality/homosexuality, active/passive, and uncover the processes through which these categories came to be seen as ‘natural’.
• You’ll also pay close attention to questions of power, including how sexual orientation and race throughout history have often become interlinked in asymmetrical, oppressive ways.
• You’ll be able to choose from a range of option modules so you can tailor your learning to your own interests and get the most out of your year at Goldsmiths.

Why study MA Race, Media and Social Justice at Goldsmiths?

• Goldsmiths is a centre of pioneering critical race scholarship and you will be taught by leading figures in the field.
• You’ll examine a range of different theoretical and philosophical approaches to race and ethnicity, including postcolonial and critical race theories, poststructuralist approaches, and theories of intersectionality.
• The degree is underpinned by a focus on the cultural industries and you’ll learn to apply these theories to understand why representations of race and ethnicity take the shape that they do in news, film and social media.
• You’ll expand your practical and academic knowledge of diversity in the media and other sectors through a series of industry talks from Black, Asian and minority ethnic (BAME) practitioners working in the industry.
• This MA is taught across two departments – Media, Communications and Cultural Studies and Sociology – that are recognised as world-leading in their respective disciplines.
• As a postgraduate student you will join a thriving intellectual community at Goldsmiths, while learning the skills that you will be able to apply to a range of careers, from media, to policy, to charity/NGOs and other forms of social enterprise.

This unique international laboratory programme brings diverse individuals into collaborative research, acknowledging the challenges of creating original, performer-driven theatre in today's complex, globalised culture.

Why study MA Performance Making at Goldsmiths?

• Studying at Goldsmiths gives you access to all the cultural stimulus that London offers, allowing you to enhance your practice and develop compositional, critical, technical and management skills and strategies for forging independent and self-motivated careers. Our graduates work as practitioners, teachers and cultural leaders worldwide.
• The Masters will help you conceive, research, construct and deliver your ideas, and articulate what motivates them. You will study with distinguished international artists and scholars. The emphasis throughout will be on encouraging collaboration across disciplines and cultures, and on contextualising practice within its social, political and architectural environment.
• You’ll undertake physical training, scenographic/environmental exploration, and hands-on introduction to technologies (lighting, video and sound), to support your composition and artistic experimentation. You will identify your own practice within the historical and contemporary field, and write critically and creatively.

The MSc Data Science will provide you with the technical and practical skills to analyse the big data that is the key to success in future business, digital media and science.

The rate at which we are able to create data is rapidly accelerating. According to IBM, globally, we currently produce over 2.5 quintillion bytes of data a day. This ranges from biomedical data to social media activity and climate monitoring to retail transactions. These enormous quantities of data hold the keys to success across many domains from business and marketing to treating cancer or mitigating climate change.

The pace at which we produce data is rapidly outstripping our ability to analyse and use it. Science and industry are crying out for a new generation of data scientists who combine the statistical skills of data analysis and the computational skills needed to carry out this analysis on a vast scale.

Studying this Masters, you will learn the mathematical foundations of statistics, data mining and machine learning, and apply these to practical, real-world data.

As well as these statistical skills, you will learn the computational techniques needed to efficiently analyse very large data sets. You will apply these skills to a range of real-world data, under the guidance of experts in that domain. You will analyse trends in social media, make financial predictions and extract musical information from audio files.

The programme includes:

• A firm grounding in the theory of data mining, statistics and machine learning
• Hands-on practical real-world applications such as social media, biomedical data and financial data with Hadoop (used by Yahoo!, Facebook, Google, Twitter, LinkedIn, IBM, Amazon, and many others), R and other specialised software
• The opportunity to work with real-world software such as Apache

It’s really important for us that you graduate with a set of core digital journalism skills so half of the degree focuses on the computing side of the discipline and half on media and communications. This means you get a holistic MA, where you study the foundations of digital journalism and practise it in its most current forms.

You’ll have the chance to study multimedia and interactive journalism, look at interactive documentaries, digital reporting, and video journalism. You’ll also learn coding, so you can get to grips with using algorithms and data sets, and do social network analysis to monitor what’s going on behind the screens.

Through our partnerships with BBC news labs and The Times’ development team, we make sure we’re keeping up with industry but also working with it.

We want you to reimagine the medium while you’re here, so you get the chance to specialise in your own area of interest for your final project. This could be anything from an interactive website to a video production using interactive story telling and text.  We offer a lot of support when it comes to the coding side of the course. A boot camp before the start of the programme gives you an introduction to some of the techniques and languages.

What you go away with are the core skills for news writing, video, and computational techniques and some amazing industry contacts.