Master of Arts in Promotional Media - Public Relations, Advertising and Marketing

at Goldsmiths, University of London United Kingdom

The best journalism is based on a sound understanding of the history that has shaped the world we inhabit today.

There is a strong and growing tradition of deeper journalistic investigation into issues and events in the recent and more distant past (however that might be defined). This might be to unearth new knowledge, to investigate and reinterpret existing thinking, or to revise and update past ideas and understandings.

This innovative, collaborative, and interdisciplinary programme, jointly delivered by the Department of History and the Department of Media, Communications and Cultural Studies, emphasises that the causes and results of events in the past are fiercely contested by historians.

Why study BA History and Journalism at Goldsmiths?

• History - the study, analysis and understanding of the past - is as important today as it has ever been, and it continues to make vital contributions to how we comprehend and interact with the world around us. It is a relevant, dynamic, fascinating and important field of study which, at Goldsmiths, is approached in creative, innovative and exciting ways.
• Understanding past societies fosters emotional intelligence and allows us to appreciate the diversity and adaptability of human life. Understanding our pasts can help us to shape our futures and, crucially, help us shape those futures intelligently, insightfully, fairly, and with compassion.
• The essential skills of researching, interviewing, and writing in a number of different long-form and short-form styles and formats are delivered alongside tuition for a range of digital tools including video reporting, the use of social media for research and dissemination, and how to work in the world of online, multimedia journalism.
• An international body of staff research and deliver modules covering a wide geographical range including Asia, Africa, the Americas, the British Isles, Eastern and Western Europe, and the Middle East. Academic staff in both departments are nationally and internationally recognized award-winning experts in their fields who are at the forefront of research excellence and research-led teaching.

Explore the nature and social impact of crime and investigate the subject from a critical and sociological perspective. You'll graduate with the skills and experience suitable for a wide range of careers in the policy, legal, criminal justice, academic and civil sectors. You could find a job as a youth worker, counsellor, police or probation officer – or pursue a career in human rights, counter-terrorism or the intelligence services.

Why study BA Criminology at Goldsmiths?

• Issues of social inequality and justice are brought to the foreground in this degree. You’ll learn how race, gender, class and nationality connect to crime and control, taking an international perspective to explore differences across the globe.
• You'll be taught by researchers at the cutting edge of criminological and sociological research on urban crime, control and security, and globalisation and crime. And, as part of a tight-knit group of students, you'll benefit from the support and expertise of your teachers throughout your degree.
• Modules such as Criminal Justice in Context give you the opportunity to meet and learn from leaders in criminal justice, policy and campaigning sectors, offering up to date knowledge.
• You’ll have access to a range of work placements and volunteer opportunities and we’ll help you find an organisation that suits you. You might take part in training to support a victim of crime, attend court, or mentor young people.
• You'll learn how to research. Being able to gather and analyse different types of information from a wide variety of sources is a vital skill in the digital age where there is a lot of information but a shortage of truth.
• You'll be taught by experts in the social sciences, as well as those involved with and who have experience of criminal justice.

This programme is one of the few taught Masters programmes of its kind in the world. Covering historical and philosophical bases of theatre and performance practices from different parts of the world, this degree investigates indigenous and contemporary performance and theatre traditions from a variety of cultural contexts.

Why study MA World Theatres at Goldsmiths?

• This degree trains graduates for employment in a range of positions in theatre, government, the cultural sector, and higher education, that require solid intellectual preparation and knowledge of the field.
• You’ll cover the historical contexts and philosophical bases of theatre and performance practices from different parts of the world, some of which are rarely introduced in UK higher education. This will involve studying the indigenous and contemporary performance and theatre traditions from a variety of cultural, national and international contexts.
• You’ll be introduced to the whole range of drama, theatre and performance practices from many areas of the world.
• Where possible, you’ll be provided access to industry opportunities in order to extend your study, in particular with our new Associate Organisation, LIFT, and its biennial festival of international theatre, as well as its on-going programme of activities.

This Masters programme in Cultural Studies offers you the opportunity to engage with some of the key theorists and the significant debates in Cultural Studies, spanning from its inception in Britain in the mid-1970s, to the present day. Cultural Studies has developed a distinctive set of concepts and methodologies to help better understand social institutions and practices, objects, items, and their circulation in consumer culture. Cultural theory permits close analysis of topics including race, youth, music, fashion, and the creative economy, and embraces the history of sexuality, emotions and affects. This course will consider current permutations on key topics such as music, sound and technology, national identity, the rise of ‘public feelings’, the cultural dynamics of precarity and austerity, art, and cultural expression for the new feminist activism.

Why study MA Cultural Studies at Goldsmiths?

• Explore the impact and influence Cultural Studies has on a wide range of research interests, not only in the English-speaking world, but also internationally. The programme will teach you about a range of Cultural Studies methodologies that you can then apply in your own writing and research. It will also include a Critical Ethnography Afternoon where students explore the place of this kind of research in the cultural studies tradition.
• Examine the effect media technologies have on the cultural practices of production and consumption. As the course has a strong focus on new developments in sonic technology, this might include, for example, emerging local music scenes. This might also involve mean a focus on changes in fashion consumption, such as platform providers, and the role of influencers.

This programme introduces you to recent debates on gender in the disciplines of sociology and media, as well as to the interdisciplinary domains of feminist social and cultural theory. There are a range of topic choices available, including: embodiment, feminist methods, media and sexuality, and postcolonialism.

Why study MA Gender, Media and Culture at Goldsmiths?

• You'll be taught by experts in the Department of Sociology and Department of Media, Communications and Cultural Studies, as well as the Centre for Feminist Research (CFR).
• You’ll develop cutting-edge critical skills in relation to cultural approaches to gender formation and gender theory.
• The degree will provide you with a solid understanding of the importance of epistemology and methodology for the evaluation of empirical investigations of gender formations.
• You’ll be introduced to, and trained in, the key socio-cultural methods for the study of gender in the contemporary world, including methods for the study of visual culture, the body and affect, and memory.
• You’ll benefit from tailored supervision in the development of a research project on a specific topic.
• As an interdisciplinary degree, this programme draws from a range of areas, including sociology, media and communications, humanities, science and technology studies, and philosophy.
• You’ll become part of a lively research environment in a politically active university.

The MSc Marketing & Technology aims to transform students into uniquely-trained individuals possessing the knowledge and skills required to be successful marketers in dynamic and technology-driven industries.

Companies such as Netflix, Airbnb, and Tesla have one thing in common: they break with the norms of existing markets and employ unconventional, technology-driven marketing approaches. Traditional marketing education all too often neglects the marketing abilities that these companies possess.

The MSc Marketing & Technology departs from the rather passive marketing logic that assumes markets and marketing channels are fixed features of reality. Instead, it shows how managers can proactively shape and create new markets and marketing landscapes.

The goal of this programme is to transform students into uniquely-trained individuals who understand how to leverage emerging technologies, such as 3D printing, Virtual Reality, and the Internet of Things, to design unique customer experiences, disrupt existing markets, and create entirely new ones.

The programme will direct students’ attention to significant and emerging technological trends, and show how they can address important social and environmental problems.

It seeks to enable students to discover new market opportunities that will have a positive impact on the economy, society, and the environment. Students will be equipped with the skills required to effectively navigate today’s technology-dominated marketing environments, and they will learn how to be successful marketers in the digital marketing era.

Explore the creative interplay between urban theory and the visual representation of urban cultures and places.

Why study MA Photography and Urban Cultures at Goldsmiths?

• Developed by the Centre for Urban and Community Research, the degree encourages creative interplay between practice and theory – you’ll develop your practical photography skills and examine key ideas and debates in the representation and evocation of contemporary city life.
• You'll have the chance to consider cutting-edge debates in cultural and social theory in a research setting that actively encourages the development of photographic practice.
• If you are already a working photographer, visual artist or media practitioner, this programme gives you space to reflect critically on your practice.
• For those with a background in sociology, urban and cultural geography, cultural studies or anthropology, the degree provides an opportunity to combine visual forms of representation with standard forms of research techniques in investigating urban life and the physical environments of the city.
• The programme aims to link directly to professional research outcomes, and many graduates have secured employment within urban research, ethnography, teaching, curatorial and arts practice, human rights, and architectural research.

Our English degree gives you the opportunity to develop the critical and verbal skills needed for confident, effective reading of literary texts and criticism.

It develops your core skills in analytical and imaginative reading and writing and places a strong emphasis on social and cultural diversity. The flexible programme allows you to choose topics related to American literature and culture, comparisons of literature across different cultures and art forms (also known as Comparative Literature), and study all aspects of language use in linguistics modules. Throughout, your literary studies will be complemented by a series of lectures and activity-based seminars which will help you develop and consolidate your practical academic skills and research techniques.  

Why study BA English at Goldsmiths?

• We’re not just focused on the classics. You’ll leave us with a solid understanding of key literary texts, but you’ll also have the chance to look at less traditional subjects including surrealism, Hollywood cinema, fairy tales, and writing by migrants and refugees.
• We’re inclusive. We embrace literature from a variety of cultures, giving you the chance to study writing from America, Europe and the Caribbean.
• We also offer modules on the study of authentic language use in a range of everyday, professional and media communication, exploring topics such as language and gender, raciolinguistics, digital media discourse, language learning and teaching, attitudes to (non)standard language use, political correctness and the linguistic construction of identities. Watch a short discussion between our linguists.
• Our option modules offer a historical view of writing and also let you specialise in areas of interest, including thematic and genre-based approaches to literature, comparative analysis, and literary theory.

With its open language pair system, this linguistically and culturally diverse MA programme attracts applicants from around the world. Our trainee translators are supported to pursue a range of language combinations, and we welcome applications from students working with English and any other language. Language combinations pursued by our past students have included:

• English to Arabic
• English to Chinese
• Chinese to English
• English to Dutch
• English to French
• French to English
• English to German
• English to Italian
• Italian to English
• English to Polish
• English to Spanish
• Spanish to English
• English to Swedish
• English to Ukrainian

If you wish to work with a language that is not listed above, please note that applicants may indicate their preference for any language, translating either into or out of English.

The MA in Translation at Goldsmiths is one of the only programmes to assign students a professional translation mentor who will read your work and give dedicated feedback for you to implement as you progress throughout the programme.

Developed in line with professional translation industry standard, the translation mentoring scheme creates a unique opportunity to put your translation studies into practice, with the support of a translation expert who can act as an adviser for all aspects of life as a professional translator, such as time management, managing your finances, and understanding contracts, as well as support your practical translation skills.

Why study for an MA in Creative Writing and Education at Goldsmiths?

• This is an MA in Creative Writing like no other. If you want to thrive as a creative writer and are passionate about learning, then this unique programme is for you. You will not only progress exponentially as a writer, but also learn how to research and teach writing in a wide range of contexts. You will study how writing can be used in dynamic, real-world settings such as charities, prisons, schools, creative and mental health organisations, and the cultural/corporate sector.
• The programme will provide you with an invaluable toolbox of writing, teaching, and research strategies that will help you personally and professionally. You will grow as a writer, and gain skills and experience which could open doors to creative professions such as publishing and arts management, as well as roles in educational institutions. Alumni include some of the most significant writers to emerge in recent years such as Raymond Antrobus, Dean Atta, S.K. Perry and Sara Hirsch – read what our students and graduates had to say below.
• You will be taught by some of the best known prize-winning authors and innovative teachers in the country, including Ros Barber, Maura Dooley, Blake Morrison, Francis Spufford, Ardu Vakil, and Erica Wagner. The Head of Programme, Francis Gilbert, has taught creative writing to all ages, and is the author of best-selling memoirs, novels, and educational guides.