Master of Arts in Promotional Media - Public Relations, Advertising and Marketing

at Goldsmiths, University of London United Kingdom

Interrogate the status quo with leading academics who don’t just talk and write about politics, but actively campaign to create change in the world

All around us governments are in crisis, protests are on the increase, dissent and mobilisation is widespread and relayed across the world instantaneously on a screen. Communication is at the very heart of the structures, institutions and actors that give meaning to politics in governments, in parties and on the street.

The programme’s core curriculum will address a range of contemporary issues, debates and theory in political communication, including work on:

• Comparative media systems
• Theories of communication and democratisation
• Global media, international governance and transnational communication
• Economic, financial and industrial policy
• Digital media and online politics
• Media sociology and news production
• Political parties, party ideologies and party-member dynamics
• Public relations, political marketing and spin
• Government communication systems and media management
• Media audiences, effects and agenda-setting
• Public opinion and public sphere debates
• Interest groups, social movements and alternative media
• Advocacy, civil society and public affairs
• New technologies and the information society
• Citizenship and public engagement
• The policy process and government decision-making
• Politics and culture
• Social theories of power, culture and communications

Theory is usually applied to a number of case study areas on, for example: conflict and war; elections; social and environmental debates; foreign affairs; the economy, finance and business; crime and disorder. Theory and discussion is always related to current events and debates.

Explore the nature and social impact of crime and investigate the subject from a critical and sociological perspective. You'll graduate with the skills and experience suitable for a wide range of careers in the policy, legal, criminal justice, academic and civil sectors. You could find a job as a youth worker, counsellor, police or probation officer – or pursue a career in human rights, counter-terrorism or the intelligence services.

Why study BA Criminology at Goldsmiths?

• Issues of social inequality and justice are brought to the foreground in this degree. You’ll learn how race, gender, class and nationality connect to crime and control, taking an international perspective to explore differences across the globe.
• You'll be taught by researchers at the cutting edge of criminological and sociological research on urban crime, control and security, and globalisation and crime. And, as part of a tight-knit group of students, you'll benefit from the support and expertise of your teachers throughout your degree.
• Modules such as Criminal Justice in Context give you the opportunity to meet and learn from leaders in criminal justice, policy and campaigning sectors, offering up to date knowledge.
• You’ll have access to a range of work placements and volunteer opportunities and we’ll help you find an organisation that suits you. You might take part in training to support a victim of crime, attend court, or mentor young people.
• You'll learn how to research. Being able to gather and analyse different types of information from a wide variety of sources is a vital skill in the digital age where there is a lot of information but a shortage of truth.
• You'll be taught by experts in the social sciences, as well as those involved with and who have experience of criminal justice.

Economists study how markets function. Marketing is about how to operate in markets. The Goldsmiths BA Economics with Marketing will help you develop crucial skills in both disciplines.

Why study BA Economics with Marketing at Goldsmiths?

• This unique course combines a rigorous training in economic theory and applications with cutting-edge insights and techniques from marketing practice.
• Our economics teaching is pluralist and interdisciplinary, so you'll be able to understand which tools are useful when tackling different problems in the real world. Our marketing teaching uses perspectives from psychology, sociology and management to keep you at the frontier of marketing practice.
• This degree will give you great flexibility in today’s competitive labour market: you can work in traditional economics jobs and in a range of management and marketing jobs that are looking for this unique set of skills. For example, you will be uniquely positioned for marketing jobs with a quantitative angle.
• To prepare for your future career, you'll have the opportunity to apply for a limited number of competitive placements. Placements take place at the end of your second year; they count as a 15-credit option towards your degree. Placements enhance your CV, bring theory and practical experience together, and help you develop industry contacts.
• Through the Erasmus programme, you can spend half of your third year at a university in Europe. You'll attend modules, experience a different culture and academic environment, and you'll have the option of learning or improving a foreign language.

This MA will enhance your narrative skills as an editor of fiction for film and television. This Masters is a pathway of MA Filmmaking, so that in addition to your specialised training you will collaborate with students across all specialisms on a variety of film projects.

Experienced tutors and guests provide expert guidance designed to enhance the flow of your individual research, experimentation and artistic achievement. You will complete your degree by working in your specialist role on a major production in the final term.

What we offer

• The programme is housed in a new purpose-built media facility equipped with state-of-the art teaching spaces including a film studio equipped with Arri lighting and Green Screen facilities. Edit suites are equipped with Avid Media Composer and tuition is offered, giving the opportunity to gain Avid Certified User accreditation (Media Composer 101 and 110). Edit suites, screening rooms and sound studios are linked via Avid’s industry standard ISIS storage area network.
• You will work to professional standards using high-end digital formats. You will also learn sophisticated postproduction workflow techniques, gaining a wealth of experience in off-line editing and an understanding of how this fits in with on-line editing, visual effects and picture grading.
• In addition to your specialist area, you can attend classes in related disciplines. This framework is designed to stimulate collaborative practice by providing you with a breadth of filmmaking knowledge combined with a high level of expertise in your chosen filmmaking discipline.

The MA Sociology provides an advanced introduction to key debates about society, culture, and the world we live in. It combines a broad base of knowledge and theory, with a sharp focus on specific areas of expertise (methodological and theoretical) within the social sciences. You will also be able to build your core knowledge and skills for sociological research alongside a uniquely creative approach that enables you to focus on specialist areas.

You’ll be able to build on your core sociological knowledge and methodological skills by selecting from a range of option modules that enable you to tailor the degree to match your individual interests. You’ll join a community of students from around the world who have a range of backgrounds and interests, and who bring these unique perspectives to the study environment. We welcome graduates from fields such as social science, humanities and philosophy, as well as more creative and artistic pursuits.

This MA is tailored for people who want to start a career in the game industry. One of the only programmes in the UK taught by actual game developers, it will teach you game design, art & animation, and game programming, and has a strong focus on entrepreneurship and business.

As a fast-growing 150-billion-dollar business, the game industry offers countless professional opportunities. The MA Computer Games: Art & Design is right for you if you want to make game development a sustainable career and to work in this creative and rewarding industry.

This is also one of the only programmes taught by actual game developers, designers, and artists with years of experience in the game industry.

Why Study MA Computer Games: Art and Design at Goldsmiths

• Learn to design and develop games using state of the art tools and game engines from actual game developer and industry veterans
• Focus on which skills you want to learn, through a selection of option modules you can choose from
• Collaborate with colleagues from other courses, including the MSc Computer Games Programming and the MA Independent Games and Playable Experience Design
• Build your portfolio through practical coursework
• Access state of the art game labs and facilities
• Get your first internship in the game industry (or work on a research project instead)
• Take part in the many events and game jams we organise every year, and be part of the creative and diverse environment that surrounds Goldsmiths
• Access the strong UK community of publishers and creators with innovative voices creating ground-breaking titles

The BA in Drama and Theatre Arts is designed to foster creative, radical theatre-makers and thinkers. It is adventurous in form, international in scope and hands-on in practice.

The Complete Theatre Maker

• This degree supports you to become the complete theatre maker. At the heart of the programme is a balanced integration of theory and practice. Knowledge gained through making and doing adds to your conceptual understanding, while the insights gained in writing about theatre and society inform the choices you make in your practice-based work.
• Tutored by our diverse and talented team, you will develop technical skills in acting, directing, writing, sound, lighting, scenography, and costume. Bringing these skills together, you will learn how to collaborate and operate in companies, ready to take your own show on the road.
• You will be introduced to a wide range of theatre thinkers, and explore the history and cultural diversity of performance. You will develop a complex understanding of what it means to make theatre in an increasingly global 21st-century society. And with London’s rich theatre culture on your doorstep, you can draw on an exciting range of contemporary practice to inform your thinking and making.

The BA Drama and Theatre Arts is a radical and innovative degree. The curriculum is responsive to the global reach of our teaching staff, including expertise in African, American, Francophone, Japanese, and South Asian performance, as well as British, European, and Russian theatre traditions. We prepare theatre-makers who are socially, culturally, and politically engaged.

The degree explores what it means to perform in contemporary culture, mobilising a range of theatre and performance practices from the interpretation of play texts to devised ensemble work and the possibilities opened up by political protest, live art, and the avant-garde.

This degree encourages you to develop an independent critical involvement with works of art and visual culture, to examine changing historical conceptions of art and the artist, and to explore the visual arts in their wider cultural and political contexts.

Why study BA History of Art at Goldsmiths?

• You'll investigate modern and contemporary art, art theory and visual culture from around the world, approaching the subject from a fresh perspective which puts an emphasis on key areas of debate rather than chronology.
• We'll explore visual culture in all forms to broaden your outlook. You’ll not only examine the kinds of artefacts you might see in museums and art galleries, but also those that make up our everyday environment: like architecture, city and landscapes, adverts, TV and film, websites, the body, and street style.
• You’ll study at one of the top creative universities in the UK (Which? University 2018) based in vibrant South-East London, where you’ll discover everything from art spaces and studios to foodie pop-ups and markets.
• Our London location means you can take advantage of the many galleries, art spaces, museums, cultural facilities and specialist libraries the city has to offer.

Computation consists of all the changes brought about by digital technology. Art is an open set of ways of acting inventively in culture. Mixing the two together in a systematic way gives us computational art. This is a very open field, and one that is set to expand enormously in the coming years. It is where the most exciting developments in technology and in culture can already be found. This degree will place you in the middle of this fast-evolving context.

This degree develops your arts practice through the expressive world of creative computation. Over a two years (full-time) or four years (part-time) you will develop your artistic work and thinking through the challenge of developing a series of projects for public exhibition which will explore the technological and cultural ramifications of computation.

You will learn the fundamentals of programming and how to apply this knowledge expressively. You will work with popular open source programming environments such as Processing, OpenFrameworks, P5.js and Arduino, and will learn how to program in languages such as Java, Javascript and C++.

Since computational artworks don’t necessarily involve computers and screens, we also encourage students to produce works across a diverse range of media. Supported by studio technicians in state-of-the-art facilities, our students are producing works using tools such as 3D printers, laser cutters, robotics, wearable technologies, paint, sculpture and textiles.

You will also study contextual modules on computational art and the socio-political effects of technology. Modules provide students with the historical foundations, frameworks, critical skills and confidence to express their ideas effectively. You will have the opportunity to learn the cultural histories of technology, to reflect on computation in terms of its wider cultural effects, and to understand the way in which art provides rigorous ways of thinking.

This is a pathway of the MA Applied Anthropology & Community and Youth Work, aimed both at international applicants who may not need a British National Youth Agency qualification and those who want to become specialists in community development.
This MA is a second pathway to the MA Applied Anthropology and Community and Youth Work. It was launched in 2012 as an option for international or home students who do not need an National Youth Agency qualification and for those who want to specialise in community development. A third pathway, the MA Applied Anthropology and Community Arts started in 2015.

The three pathways entail different placements but are taught together, providing much opportunity for exchange of ideas and collaboration amongst students.