Master of Arts in Promotional Media - Public Relations, Advertising and Marketing

at Goldsmiths, University of London United Kingdom

Fusing Goldsmiths' academic excellence and professional training from the Horniman Museum, the MA in Anthropology & Museum Practice provides you with a uniquely comprehensive set of skills.

Why study MA Anthropology and Museum Practice at Goldsmiths?

• Whether you're a professional looking to expand your subject expertise in anthropology, or an anthropologist looking to move into the museum sector, the course will provide you with the skills and knowledge you need to make a difference in your career.
• This degree is run in partnership with The Horniman Museum and Gardens. You'll learn from professionals who work with the institution's world-renowned anthropology collection, and gain practical skills in curation and conservation, using material and digital archives, running museum education programmes and engaging diverse audiences.
• You'll analyse museums as sites of imagination and distinction and think about how they can be more inclusive places.
• If you haven’t studied anthropology previously, you’ll have the opportunity to sit in on the Masters-level Introduction to Social Anthropology module, which will give you a solid grounding in the subject - and enable you to hit the ground running.

This programme is an innovative and interdisciplinary exploration into how social, cultural, and political institutions, decisions, and events have shaped societies and nations around the world.

There is much cross-over to explore between the disciplines of History and Politics. The BA History with Politics at Goldsmiths combines and synthesises methods and concepts from both disciplines to inform and stimulate study. Many History modules, such as those dealing with revolutions, ideas, and social movements, are, of course, centrally connected to politics. Meanwhile, Politics modules on feminism and anarchism are strongly informed by the historical precedents of modern movements and ideologies.

Combine the study of History and Politics

• Rather than focusing on chronology or strict historical periods, combining History and Politics encourages and facilitates explorations and analyses of key issues, controversies, themes, and debates. The study, analysis, and understanding of the past are as important today as they have ever been. Understanding past societies fosters emotional intelligence and allows us to appreciate the diversity and adaptability of human life. Understanding our pasts can help us to shape our futures in more intelligent, insightful, and compassionate ways.
• By combining the two disciplines, you will be able to peel back the formal veneer of political parties and institutions to reveal the major ideological, economic, social, and cultural conflicts which must be investigated to understand our world. This programme crosses boundaries between the traditional and the more radical understandings of political phenomena. Politics is much more than simply what happens in parliaments, it pervades the whole of society, domestically and internationally.

This MA is designed for students interested in new ways of exploring and understanding the social world through the use of visual, sensory, and other experimental approaches. You’ll study sociological issues alongside innovative methods and gain the tools needed to examine, represent and intervene in the social world.

Why study MA Sociology (Visual Sociology) at Goldsmiths?

• You’ll join students from a wide variety of backgrounds, including art, design, anthropology, media and communications, cultural studies, geography, and sociology.
• You’ll develop the ability to carry out empirical research and present it publicly in a variety of media and materials. You’ll engage with sociology as an inventive research practice, using creative research methods to address classic and changing sociological problems.
• You’ll be introduced to the range of debates in visual research and encouraged to build on these by using visual, sensory and inventive methodological practices to carry out critical social research in your areas of interest, whether this is science and technology, contemporary capitalism, gender and sexual cultures, race, human rights, globalisation, or other aspects of social life.
• Combining lectures and seminars with practical sessions and workshop-based projects, this MA will help you develop a hands-on approach to sociological research. You’ll gain a skills base in methods which could be used in public sector contexts, art or media research, design or commercial application.
• As well as presenting your ideas through writing, you’ll have the opportunity to produce different outputs, including film/video, photography, sound and multimedia pieces. You’ll also have the opportunity to organise and curate some of this work in an exhibition.

This pioneering Masters offers interdisciplinary perspectives on international performance, and aims to understand performance in relation to the culture to which it contributes.

Why study MA Performance and Culture at Goldsmiths?

• The programme takes in diverse forms of theatre, including multicultural and street theatre, and practices such as:
  • Performance art
  • Dance
  • Ritual
  • Site-specific performance
  • A wide range of hybrid forms
• You will explore performance as a sociocultural process, using analytical principles from sociology, cultural theory, anthropology, history, philosophy, politics and theatre and performance.
• We have numerous links, locally and internationally, with a wide variety of theatres, companies and performers, all of which enhance your research possibilities.
• The programme will provide you with the appropriate categories of thought and methodological procedures for analysing, understanding and explaining performance processes as sociocultural practices: how and why they emerge from specific sociocultural and historical time place and space.

The MA Promotional Media explores the impact of digital platformisation and automation on promotional professions, skills and techniques

You will explore the convergence between public relations, advertising, and marketing roles, as well as hybridised fields such as digital marketing, social media management and UX/UI design. This MA isn’t about studying ads or press coverage, but about becoming a professional who can cross-examine and critique the power dynamics between promotional professions, their client-organisations and today’s platformised media landscape.

At its core, this masters looks at how you can better serve society by improving communications across the promotional disciplines, and how public relations (PR), advertising, and marketing professionals can best develop within a challenging digital world. You’ll learn how to reflect on contemporary intellectual theories – including digital media studies, sociology, feminist theory and algorithmic culture – and apply them to workplace realities so you plan the next decade of your career.

If this degree were a film we’d be watching the beginning and the end. We think, like Walter Benjamin, that it’s in these moments – in their inception and their obsolescence  – that you see the utopian possibilities of a form or social movement.

Are we in the midst of a beginning? What can we learn now from visual culture’s past? What’s happening to our bodies when we play a video game? What are the gestures involved in everyday life? How do our bodies relate to technology?

These are the kinds of topics we analyse on this MA. We want to go beyond the borders of a traditional film studies degree so we go back to the beginning of film history to explore what it meant to fashion yourself in an image, or for a society to see itself in an image. Then we explore how images gain meaning now, and where they’re going next.

The MSc Marketing & Technology aims to transform students into uniquely-trained individuals possessing the knowledge and skills required to be successful marketers in dynamic and technology-driven industries.

Companies such as Netflix, Airbnb, and Tesla have one thing in common: they break with the norms of existing markets and employ unconventional, technology-driven marketing approaches. Traditional marketing education all too often neglects the marketing abilities that these companies possess.

The MSc Marketing & Technology departs from the rather passive marketing logic that assumes markets and marketing channels are fixed features of reality. Instead, it shows how managers can proactively shape and create new markets and marketing landscapes.

The goal of this programme is to transform students into uniquely-trained individuals who understand how to leverage emerging technologies, such as 3D printing, Virtual Reality, and the Internet of Things, to design unique customer experiences, disrupt existing markets, and create entirely new ones.

The programme will direct students’ attention to significant and emerging technological trends, and show how they can address important social and environmental problems.

It seeks to enable students to discover new market opportunities that will have a positive impact on the economy, society, and the environment. Students will be equipped with the skills required to effectively navigate today’s technology-dominated marketing environments, and they will learn how to be successful marketers in the digital marketing era.

Events managers of the future need to be versatile and confident, managing a wide array of events in innovative ways. This degree equips you to take your place in the events industry, leading the way in events and experience management for the fast-paced creative and cultural industries.

From immersive theatre performances to pop-up gigs, there is an increasing demand for events management skills and knowledge to bring these projects to life. The MA Events and Experience Management at Goldsmiths is a truly unique course that will focus on creative and cultural industry events experiences. Combining theoretical knowledge and practical experience this degree is specifically aimed at enabling you to run creative events in this constantly changing environment.

The MA Events and Experience Management at Goldsmiths is rare in its close linkage with the creative and cultural industries, and offering modules across three departments. This approach will allow anyone wishing to pursue a career in the cultural and creative industries to gain valuable and cutting edge experience and knowledge.

You’ll benefit from close connections to the events industry throughout your time at Goldsmiths, from opportunities for practical work experience to learning from the experiences and insight of our guest speakers. Practical experience is built into the content of the course which allows you to apply your theoretical and strategic knowledge to real events, honing your planning, organisation and marketing skills. You’ll work with an arts organisation or events manager to put on an event that meets their needs and there will also be opportunities to support the running of festivals like Wilderness.

This MSc is tailored for people who want to work in the game industry. You will learn multi-platform game development and gain a solid foundation in programming to help you develop your own skills. The MSc has a strong focus on business and entrepreneurship, including the possibility to work with industry partners as part of your internship.

As a fast-growing 150 billion dollar business, the game industry offers countless professional opportunities. The MSc Computer Games Programming is right for you if you want to make game development a sustainable career and to work in this creative and rewarding industry.

This is also one of the only programmes taught by actual game developers, designers, and artists with years of experience in the game industry.

Why Study MSc Computer Games Programming at Goldsmiths

• Learn how to design and develop games, using state of the art tools and game engines from actual game developer and industry veterans
• Focus on which skills you want to learn through a selection of option modules
• Collaborate with colleagues from other courses, including the MA Computer Games Art & Design and the MA Independent Games and Playable Experience Design
• Build your portfolio through practical coursework
• Access state of the art game labs and facilities
• Get your first internship in the game industry (or work on a research project instead)
• Take part in annual events and game jams organised by the department, and be part of the creative and diverse environment that surrounds Goldsmiths
• Access a strong UK community of publishers and creators with innovative voices creating groundbreaking titles

Occupational Psychology, both as a professional and academic field, seeks to address questions of critical importance in business and enterprise.

• How can we select the best employees?
• How can we enhance health and performance?
• What does effective leadership look like?
• What impact does coaching really have?

The MSc Occupational Psychology, run by the Institute of Management Studies, will equip you with the knowledge and skills to begin considering these questions. The programme has been designed in line with British Psychological Society (BPS) and Division of Occupational Psychology (DOP) requirements and has been accredited since 1995. We recently updated our programme content in line with the 2014 changes to the DOP Occupational Psychology curriculum and, as of September 2014, we are teaching in line with the new curriculum.

The MSc Occupational Psychology aims to equip you with a thorough grounding in the application of psychological theory to work settings, to provide you with the skills necessary to conduct cutting-edge research in applied research projects to a high level of competence, and to impart core practitioner techniques and awareness.