Master of Arts in Promotional Media - Public Relations, Advertising and Marketing

at Goldsmiths, University of London United Kingdom

This MA is tailored for people who want to start a career in the game industry. One of the only programmes in the UK taught by actual game developers, it will teach you game design, art & animation, and game programming, and has a strong focus on entrepreneurship and business.

As a fast-growing 150-billion-dollar business, the game industry offers countless professional opportunities. The MA Computer Games: Art & Design is right for you if you want to make game development a sustainable career and to work in this creative and rewarding industry.

This is also one of the only programmes taught by actual game developers, designers, and artists with years of experience in the game industry.

Why Study MA Computer Games: Art and Design at Goldsmiths

• Learn to design and develop games using state of the art tools and game engines from actual game developer and industry veterans
• Focus on which skills you want to learn, through a selection of option modules you can choose from
• Collaborate with colleagues from other courses, including the MSc Computer Games Programming and the MA Independent Games and Playable Experience Design
• Build your portfolio through practical coursework
• Access state of the art game labs and facilities
• Get your first internship in the game industry (or work on a research project instead)
• Take part in the many events and game jams we organise every year, and be part of the creative and diverse environment that surrounds Goldsmiths
• Access the strong UK community of publishers and creators with innovative voices creating ground-breaking titles

This exciting MSc reflects the broad-ranging and strong neuroscience research profile of our Department, equipping you with a rigorous grounding in the theory and applications of cognitive, clinical, and developmental neuroscience.

The programme provides a thorough coverage of the historical, philosophical and scientific bases of modern neuroscience. The emphasis is on scientific knowledge relating to the specialisms of clinical and cognitive neuropsychology with theoretical and some practical coverage.

During the course of the MSc, students interested in gaining clinical experience will be encouraged to consider possible placements that may be available with one of the several clinical sites we collaborate with. In some cases, there may also be the possibility of carrying out research for their dissertation in these clinical settings.

This unique programme introduces you to the variety of ways in which brands are developed and used, and helps you to understand how the growth of branding – in business, but also in politics, government, sport and culture – has changed the societies we live in.

Why study MA Brands, Communication and Culture at Goldsmiths?

• This MA is not a conventional branding or marketing degree – it offers a unique, theory-based approach to the study of brands, reflected in topics taught on our compulsory modules such as gender, colonial history and branding, social media and open source cultures, and geodemographics and new forms of social classification.
• You’ll gain a comprehensive understanding of the history and development of brands and branding, and their relationship to contemporary forms of communication and culture. You'll also ask what happens when the state uses branding techniques to communicate with its citizens.
• You’ll also gain in-depth knowledge of the social, political and economic backdrop against which branding has become so important, and an understanding of the key themes and debates surrounding its development and use, including the relationship between brands and intellectual property, and the extent to which branding promotes or inhibits openness and transparency within organisations.
• You’ll improve your ability to think critically and creatively about contemporary communications and cultural practices. When you have completed the programme you will be able to analyse contemporary communications, make judgments about their significance, and be able to thoughtfully contribute to contemporary communications.

This programme is the first of its kind at the University of London. It offers a scientific approach to the study of human behaviour, giving a broad understanding of psychological theory and research, and will help develop your understanding of the processes influencing how people think, feel, behave, and interact.

The programme is particularly well suited to those interested in a career change into the field of Psychology, or who have previously studied some psychology (but not sufficient to meet the BPS criteria for GBC) and would like the accreditation to work in the field professionally. It is also suited to applicants from outside the UK who would like to obtain a BPS accredited University of London qualification which will allow them to follow professional training programmes.

Combine the study of literature with the practice of creative writing. You’ll graduate with the ability to be informed and curious about literature, and with the imagination to turn that curiosity into creativity.

This flexible programme allows you to choose topics related to American literature and culture, comparisons of literature across different cultures and art forms (also known as Comparative Literature), and study diverse aspects of language use in linguistics modules. Your literary and creative studies will be supported by lectures and seminars which will give you practical advice to help you improve your essay writing and refine your research strategies.

Why study BA English with Creative Writing at Goldsmiths?

• You’ll read key literary texts, and experiment with writing prose and poetry. By the end of the creative writing degree you’ll have uncovered your written style and developed an extensive portfolio of creative work.
• We’re based in London, a city that’s full of literary inspiration. Take a look at English student Samantha’s favourite places to write.
• Our alumni have gone on to win prestigious awards including the Rooney Prize for Irish Literature, the Sunday Times Young Writer of the Year, the European Union Prize for Literature, and the Dylan Thomas Prize. One of our alumni, Sophie Collins, was awarded a Fellowship by the Royal Society of Literature as part of its inaugural 40 Under 40 scheme in 2018.
• We’re regularly visited by literary guest speakers. Recent visitors have included Ali Smith, Nikesh Shukla, Michael Rosen, Eimear McBride and Howard Jacobson.
• We host an annual literary award – the Goldsmiths Prize – that celebrates work that pushes the boundaries of the novel.

This course will teach you how to use game design to develop aesthetic awareness, and create meaningful experiences. Students learn how to build compelling mechanics, craft innovative narratives, and develop immersive playable environments. Together, we will push games into new territories and intellectual domains.

As technologies have integrated into our everyday lives, elements from games have been woven into everything, from the way museums educate the public, to how scientists do cancer research. With the rise of mobile games, console creators no longer hold a monopoly on gaming platforms. This new-found freedom has resulted in an explosion of independent games – from putting players in immersive augmented worlds, to telling transformational personal narratives, these new experiences are redefining the rules of play.

Games are now part of everyday life. As a result, markets previously dominated by traditional media have begun to leverage the ability of games to tell stories, generate knowledge, and educate the public. An explosion of games and apps has created a new breed of entrepreneur, who uses small teams to create projects accessible to millions.

Why Study MA Independent Games Design at Goldsmiths?

• This MA has several informal focus areas students can choose from:
  • Independent games design and development
  • Mixed reality (XR), playful experiences, and installation design
  • Games for change
  • Machine learning and game user experiences
  • Using Creative Coding and Physical Computing
• You can build skills to start your own game design studio.
• You will be mentored on how to grow in your creative career.
• When you graduate, you can use game design in a wide range of fields both inside and outside the game industry, including independent games, XR studios, interactive film, advertising and media outlets, journalism, non-profits, education, design, and fine arts.
• You will be part of a supportive community of games creators who actively release titles, and have access to a large library of video games and board games.

The MSc Marketing & Technology aims to transform students into uniquely-trained individuals possessing the knowledge and skills required to be successful marketers in dynamic and technology-driven industries.

Companies such as Netflix, Airbnb, and Tesla have one thing in common: they break with the norms of existing markets and employ unconventional, technology-driven marketing approaches. Traditional marketing education all too often neglects the marketing abilities that these companies possess.

The MSc Marketing & Technology departs from the rather passive marketing logic that assumes markets and marketing channels are fixed features of reality. Instead, it shows how managers can proactively shape and create new markets and marketing landscapes.

The goal of this programme is to transform students into uniquely-trained individuals who understand how to leverage emerging technologies, such as 3D printing, Virtual Reality, and the Internet of Things, to design unique customer experiences, disrupt existing markets, and create entirely new ones.

The programme will direct students’ attention to significant and emerging technological trends, and show how they can address important social and environmental problems.

It seeks to enable students to discover new market opportunities that will have a positive impact on the economy, society, and the environment. Students will be equipped with the skills required to effectively navigate today’s technology-dominated marketing environments, and they will learn how to be successful marketers in the digital marketing era.

This programme will equip you for working life in the arts and cultural industries, with a specific focus on working in and managing the arts.

Why study BA Arts Management at Goldsmiths?

• Culture and the arts are vital to the global economy. You'll develop a powerful combination of theoretical insights and professional practice skills to help you navigate these important and expanding sectors.
• You’ll learn how to understand arts and creative organisations, from small community endeavours through to world renowned flagship organisations. This will prepare you for a career in this fascinating subject, in settings such as museums, galleries, theatres, dance and live music venues, festivals, and cultural centres.
• The programme includes talks from experts and visits to cultural organisations, so you’ll gain direct experience of professional practice. You may also benefit from a work placement as part of your studies in, for example, an audience development, fundraising or event management context.
• We're based in London - a global leader in the arts and one of the most important cultural centres in the world. London is the perfect place to study this subject, giving you unrivalled access to a diverse range of arts organisations. The city will become your classroom.
• You can tailor the degree to your unique interests, through independent work in your final year.

China has been at the forefront of a global economic power shift in the aftermath of the global economic crisis in 2008. This undergraduate degree gives you the chance to study international relations with a year abroad in China at Capital Normal University in Beijing.

Why study BA International Relations and Chinese at Goldsmiths?

• You’ll explore the key concepts, policies, practices and institutions of international relations while developing your Chinese language skills.
• Your time studying in China will give you the chance to gain first-hand experience of the culture, to consolidate your knowledge and language skills, and offer you the chance to discover your own area of interest in China within the larger global context.
• The study of international systems and relations is complemented by studies centred on regions of crucial geopolitical and economic significance today: you’ll focus on China, but will also look at the Middle East, Africa and Latin America.
• You can enhance your knowledge in your personal areas of interest, with option modules in security, development and human rights, foreign policy, and conflict and genocide.
• You’ll have the opportunity to apply your academic knowledge to an optional work placement in the international relations sector. This valuable experience will set you apart as you pursue a career in areas such as government, international institutions, policy thinktanks, development agencies and NGOs.
• After graduating you’ll be given the option to study for another year at Beijing Capital Normal University and gain a BA in Chinese Studies. This option to gain an additional BA degree is a unique opportunity and the only programme of its type to be approved by the Ministry of Education in China, which will help to open doors for further employment opportunities.

The MA Social Work is an academic and professional qualification which also provides a gateway to more specialist therapeutic qualifications and research degree programmes. Social work education at Goldsmiths has a long and distinguished record – we have one of the most respected social work units in the UK, and you'll be taught by established social work academics and associate lecturers who have considerable research and/or practice experience in their fields.

You will learn the values, skills, and knowledge needed to practise as a reflective and ethical social worker, and be well equipped for the challenges of contemporary social work practice. You also will be encouraged to make links between anti-oppressive practice, the social work values, the legal framework, theories, methods and skills of intervention, and social work practice throughout the programme. You will cover some of the following areas:

• Human growth and development
• Community needs and services
• Social work methods and skills
• Assessment in social work
• Law and organisational contexts of social work
• Research methods
• Children and families pathway
• Adults pathway
• Mental health and disability