Master of Science in Consumer Behaviour

at Goldsmiths, University of London United Kingdom

The MSc Consumer Behaviour equips you with a comprehensive grounding in approaches to understanding consumer preferences, judgements, decision-making and behaviour.

You will learn how to use this knowledge to improve organisational strategy and success, in terms of targeting, product placement, advertising, marketing, influencing and protecting consumers.

The programme aims to enhance your employability by fostering the development of the real-life and job-relevant competencies and skills that are required to succeed in today's competitive job market. You will be provided with the strong knowledge base and hands-on research experience needed for succeeding in careers such as marketing, media, communications, advertising, consumer research, consumer insight, entrepreneurship, and public relations.

You will develop the skills necessary to conduct independent research and to understand:

• The psychological and cultural processes underlying consumer behaviour
• The psychology of consumer preferences and choices
• Psychological theories of attitude change, persuasion, and influence
• The psychology and strategy of branding
• How to create and sustain customer experience
• Behavioural economics (including the psychology of pricing)
• The psychological impact of various types of media and advertising

The MA Filmmaking (Producing) will provide you with a thorough training in all aspects of producing – from the conception of an initial idea through to development, financing, production and release.

This Masters, a pathway of the MA Filmmaking, provides excellent training for a successful career as a producer. As part of the programme you'll have the opportunity to specialise in either development, where you will work with writers and directors to develop new ideas, or line producing, where you will focus more on how to run a production and a crew, and how to also take a production manager or assistant director role.

What we offer

• The programme is housed in a new purpose-built media facility equipped with state-of-the art teaching spaces including film and photography studios equipped with Arri lighting and Greenscreen, Avid Media Composer, Final Cut Pro and Adobe Premiere Film Editing, Animation, Digital Special Effects, Pro Tools Audio Postproduction and Foley suites.
• Our studio spaces, and extensive production facilities and informal rehearsal and meeting spaces create an environment where you can discuss and collaborate with scriptwriters, actors, directors, other producers and your shoot team. We also have established relations with casting directors, agents, production designers and other professionals who will both advise you and provide their skills to enhance your productions.
• You work on at least one film per term in your specialist role, culminating in a major production towards the end of the degree. In addition to your specialist area, you attend classes in related disciplines such as Film Directing and Editing and collaborate with students across specialisations on film projects. This framework is designed to stimulate collaborative practice by providing you with a breadth of filmmaking knowledge combined with a high level of expertise in your chosen filmmaking discipline.

Do you want to advance your knowledge of contemporary art and pursue a professional career in the field of curatorial practice?

Curating refers to a wide range of activities including the care of collections and the development of exhibitions, festivals, screenings, digital platforms and more. Curators engage with historical knowledge and respond to urgent social issues, staging culture as a way of bringing together multiple publics.
Visual Cultures at Goldsmiths has been at the forefront of curatorial research for well over a decade, helping to redefine the profession. Drawing from this research, taught by leading curators and researchers, BA Curating combines a strong grounding in art history and contemporary cultural theory with the development of practical know-how and industry experience.

Why study BA Curating at Goldsmiths?

• Visual Cultures at Goldsmiths is internationally renowned for its research on Curatorial Practice and you will be learning from leading theorists and practitioners.
• You will study compulsory modules on curatorial history, theory and practice alongside option modules in art history and visual culture that allow you to focus on your particular interests.
• You will be mentored to develop the know-how and practical skills necessary to practice as a contemporary art curator through a number of practical assignments as well as an industry placement in your second year.
• You will develop your ability to work collaboratively and will work with your peers in your third year towards your degree show.
• You will be supported to develop student-led projects and will have access to our dedicated Curating Room to host your events.
• You will benefit from the rich programme of events at Goldsmiths as well from world-class exhibitions at the newly opened Goldsmiths Centre for Contemporary Art.
• Our London location means you’ll never run out of galleries, events, museums and visual culture to explore in the capital.

Why study MA Race, Media and Social Justice at Goldsmiths?

• Goldsmiths is a centre of pioneering critical race scholarship and you will be taught by leading figures in the field.
• You’ll examine a range of different theoretical and philosophical approaches to race and ethnicity, including postcolonial and critical race theories, poststructuralist approaches, and theories of intersectionality.
• The degree is underpinned by a focus on the cultural industries and you’ll learn to apply these theories to understand why representations of race and ethnicity take the shape that they do in news, film and social media.
• You’ll expand your practical and academic knowledge of diversity in the media and other sectors through a series of industry talks from Black, Asian and minority ethnic (BAME) practitioners working in the industry.
• This MA is taught across two departments – Media, Communications and Cultural Studies and Sociology – that are recognised as world-leading in their respective disciplines.
• As a postgraduate student you will join a thriving intellectual community at Goldsmiths, while learning the skills that you will be able to apply to a range of careers, from media, to policy, to charity/NGOs and other forms of social enterprise.

Our MA Culture Industry will allow you to explore the interface between contemporary economics and culture, from the scale of a start-up or artwork, to that of governmental policy, a city, or the global marketplace. It will also provide the approaches in critical and theoretical analysis that will enable you to conduct further academic research in areas ranging from art history, to urban studies and critical theory.

In distinction from postgraduate programmes in the Cultural and Creative Industries, this Master’s programme focuses on the paradoxes and potentials of the relationship between culture and capitalism evoked by the term ‘culture industry’.

Taking full advantage of the UK’s leading role in the creative industries, and London’s status as a world city, this course creates opportunities for you to:

• Make projects
• Go on field trips
• Do placements
• Carry out academic learning and research
• Meet diverse creative practitioners and theorists

This will give you first-hand experience of the fast moving creative economy, as well as giving you indispensable skills in understanding that economy from a cultural, philosophical and political standpoint. By combining theoretical and practical approaches to study, the course will not only help you to prepare for a career in the cultural sector, but also to engage with it imaginatively, critically and tactically.

The MA Promotional Media explores the impact of digital platformisation and automation on promotional professions, skills and techniques

You will explore the convergence between public relations, advertising, and marketing roles, as well as hybridised fields such as digital marketing, social media management and UX/UI design. This MA isn’t about studying ads or press coverage, but about becoming a professional who can cross-examine and critique the power dynamics between promotional professions, their client-organisations and today’s platformised media landscape.

At its core, this masters looks at how you can better serve society by improving communications across the promotional disciplines, and how public relations (PR), advertising, and marketing professionals can best develop within a challenging digital world. You’ll learn how to reflect on contemporary intellectual theories – including digital media studies, sociology, feminist theory and algorithmic culture – and apply them to workplace realities so you plan the next decade of your career.

Design isn’t just a way of making and doing; it’s a way of understanding and engaging with the world.

Why study BA Design at Goldsmiths?

• The BA Design degree enables you to think imaginatively about the possibilities of design. Not just what design is; but what it might be. You’ll discover how design affects the environment as a whole, as you investigate its role within society and culture. You’ll learn to see design as a complex combination of systems and actions, and not just as a set of distinct practical skills.
• We give you access to studio space and industry-standard workshops, with the latest in laser cutting and 3D modelling technology.
• You’ll work on live briefs set by real life companies. These projects allow you to develop your ideas and present to design professionals, gaining valuable experience and insight.
• In your second year, you’ll have the chance to do a placement. Past placement hosts have included Selfridges and Alexander McQueen.
• Our graduates have gone on to work for top London design consultancies and major international brands including Dyson, LEGO, Google and Burberry. Many have also gone on to set up their own design studios.
• Students and graduates have also been successful in national and international competitions, winning awards including the New Designer of the Year Award, RSA Design Directions Award, the Design Museum’s ‘Design Mart’ and NESTA’s Creative Pioneer Programme.

This degree aims to equip you with creative, interpretive, critical and analytical skills, so that you can participate in and contribute to the expanding field of contemporary art.

Why study BA Fine Art at Goldsmiths?

• You'll make and study contemporary art in a dynamic, critical and interdisciplinary environment
• We'll equip you with the skills that will help you develop independent thought and confidence in your practice, as well as transferable skills suitable for employment in the creative industries
• You'll have your own studio space from day one, and will have access to excellent facilities including specialist art practice areas
• All staff on the programme are practising artists, curators and writers, here to respond to the work that you make and to help you understand how it contributes to, and challenges, the critical debates that exist in the study area and beyond
• Since 1990, former Goldsmiths students have been nominated for the Turner Prize more than 30 times, and have won the prize on 8 occasions.

This MA draws on urban sociology to explore the meaning of cities, urban life and culture.

The programme covers topics including the politics of gentrification, urban community, infrastructure and the intricacies of urban culture, alongside lectures on urban policy, food politics, poverty and migration.
You will also zoom out to consider the broader meaning of urban sociology and its ongoing contribution to social science. With over two-thirds of the global population destined to live in cities by 2050, there has never been a more important time to research and understand urban life.

Why study MA Sociology (Urban Studies) at Goldsmiths?
Critically engage with urban work

• The degree brings together social analysis, activism, and inventive research methods to critically engage with various dimensions of urban work – from policy-making, research and cultural interventions, to the management of social programmes and institutions.

Take a multi-disciplinary approach

• The MA is distinguished by a focus on experimental empirical research and covers the following disciplines: sociology, geography, anthropology, architecture, cultural studies, history, fine arts, media and communications.

Experience research-led teaching

• We use research-led teaching to explore the importance of sociological knowledge in understanding cities, urban economies, culture, politics and social justice.

Analyse and explore spaces and places

• You’ll analyse the organisation of contemporary cities, including the built environment, commerce, housing, culture, political and social infrastructures. You'll also explore how distributions of wealth, power and culture in spaces and places are constituted through political, material and social processes.

The MA Research Architecture is for graduates from a range of disciplines who want to examine how architecture can engage with questions of contemporary culture, politics, media, ecology and justice and question whether spatial practice can become a form of research.

Why study MA Research Architecture at Goldsmiths?

• You’ll combine studio work with theoretical research. Lectures, seminars and workshops will equip you with a grounding in critical spatial practices and related areas of inquiry.
• The theoretical module provides thorough coverage of the historical, philosophical and technological aspects of the intersection of space, power and conflict in light of changing geopolitical conditions.
• You’ll take part in an annual field trip during the winter break to a site of special interest to Research Architecture, for example, Athens, The Hague, Berlin or Istanbul.
• You’ll join a group of students and practitioners from a wide range of backgrounds, experiences and disciplines and have the opportunity to work collaboratively and benefit from peer-to-peer learning under the guidance of a tutor.
• There are several workshops on the programme as part of the Forensic Architecture or Research Architecture Studio Module. These day-long participatory events are led by invited guest speakers with specific expertise in the field.
• Graduates of the MA will be well-suited for doctoral research or to pursue or enhance their career in the areas of architecture, design, law, journalism, filmmaking, art and curating.