Master of Science in Consumer Behaviour

at Goldsmiths, University of London United Kingdom

Overview

The MSc Consumer Behaviour equips you with a comprehensive grounding in approaches to understanding consumer preferences, judgements, decision-making and behaviour.

You will learn how to use this knowledge to improve organisational strategy and success, in terms of targeting, product placement, advertising, marketing, influencing and protecting consumers.

The programme aims to enhance your employability by fostering the development of the real-life and job-relevant competencies and skills that are required to succeed in today's competitive job market. You will be provided with the strong knowledge base and hands-on research experience needed for succeeding in careers such as marketing, media, communications, advertising, consumer research, consumer insight, entrepreneurship, and public relations.

You will develop the skills necessary to conduct independent research and to understand:

  • The psychological and cultural processes underlying consumer behaviour
  • The psychology of consumer preferences and choices
  • Psychological theories of attitude change, persuasion, and influence
  • The psychology and strategy of branding
  • How to create and sustain customer experience
  • Behavioural economics (including the psychology of pricing)
  • The psychological impact of various types of media and advertising
Read More

30

Application Processing Days

Under Graduate

Program Level

Fact & Figures

Full Time On Campus

Study Mode

12

Duration

Goldsmiths, University of London

Location

Master of Science in Consumer Behaviour Assistant Fee

$20250

Tuition Fee

$0

Average Cost of Living

$0

Application Fee

Master of Science in Consumer Behaviour Admissions Requirements

  • Minimum Level of Education Required: To be accepted for this program, students must have a Bachelor's Degree.
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Work Permit United Kingdom

There are various options through which a student can get a post study work visa in the UK. 
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Tier 2 (General) is the leading immigration visa to work in the UK.
Tier 4 Doctorate Extension Scheme is for students who have completed their Ph.D. and is valid for 12 months for them to work, look for work or set up a business. 
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Tier 5 GAE is for individuals who want to come to the UK for work experience, training, research or a fellowship. 
UK Ancestry is for individuals who are a citizen of a commonwealth and plan to work in the UK and have a grandparent who was born in the UK.
 

Detailed Program and Facts

30

Application Processing Days

Full Time On Campus

Program Intensity

Under Graduate

Program Level

12

Duration

Study Visa

English Test Requirement

6.5

Minimum Overall Score

6.0

Minimum Listening

6.0

Minimum Reading

6.5

Minimum Writing

6.0

Minimum Speaking

92.0

Minimum Overall Score

62.0

Minimum Overall Score

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