Master of Science in Marketing and Technology

at Goldsmiths, University of London United Kingdom

These practical skills will equip you to lead and deliver the twin ambitions of transformation and sustainability driving the global economy. Our programme focuses on the means of generating economic impact through gains in revenue, competitiveness, productivity, project management, and profitability alongside the means of generating social impact through inclusivity, diversity, social mobility and equality.

The management of innovation is a critical element in ensuring countries, organisations, and individuals encourage speed to impact decision-making, enhanced digital skills and strategies for future-readiness. The focus has shifted from serving and valuing shareholders to serving and valuing stakeholders – customers, workforces, investors, regulators, anyone else impacted by your product, service, or brand.

Studying with is will allow you to participate in a lively guest lecturing schedule. In past years, senior leadership from the following organisations have come to discuss innovation challenges and opportunities with students on this programme:

• Technologists like Microsoft, Tesla, and Apple
• Consultancies, and think tanks like PwC, Ogilvy, and Accenture
• Media organisations like Monocle, the Financial Times, or The Economist
• Movements like the Bitcoin and Black Lives Matter

This unique international laboratory programme brings diverse individuals into collaborative research, acknowledging the challenges of creating original, performer-driven theatre in today's complex, globalised culture.

Why study MA Performance Making at Goldsmiths?

• Studying at Goldsmiths gives you access to all the cultural stimulus that London offers, allowing you to enhance your practice and develop compositional, critical, technical and management skills and strategies for forging independent and self-motivated careers. Our graduates work as practitioners, teachers and cultural leaders worldwide.
• The Masters will help you conceive, research, construct and deliver your ideas, and articulate what motivates them. You will study with distinguished international artists and scholars. The emphasis throughout will be on encouraging collaboration across disciplines and cultures, and on contextualising practice within its social, political and architectural environment.
• You’ll undertake physical training, scenographic/environmental exploration, and hands-on introduction to technologies (lighting, video and sound), to support your composition and artistic experimentation. You will identify your own practice within the historical and contemporary field, and write critically and creatively.

The programme offers the possibility of engagement with the study of the cultural sector in developing and managing tourism and hospitality.

Cultural policies designed to support the arts sectors to enhance high value added tourism and to increase lengths of stay and repeat visits are increasingly being adopted by governments worldwide with the support of the tourism and hospitality sector.

This degree applies to those wishing to work in the arts and tourism sectors or perhaps in galleries and theatres associated with the hospitality sector. It is also for art practitioners and cultural professionals who wish to develop careers involving cultural tourism, cultural policy, culture-led regeneration and destination, city and country branding. It is also relevant to work in NGOs or the cultural policy arms of government and intra-governmental organisations and consultancies.

This programme engages with the newest military history research, addressing conflict, communities and identities to take military history beyond ’great men, great horses, great battles’.

The BA History with Military History will, of course, allow you to study aspects of national armies, world wars, and major battles. But our cutting-edge approach to the discipline also means expanding the way you think about militaries and learning to make links between military history and politics, society, gender, race, and culture.

Study military history from many different angles
Our military history places armed forces in broad contexts, examining how they are influenced by the societies from which they are drawn, and how they have influenced those societies. Central to this is an understanding of the politics of the military, analysing the causes for which people fight and the interplay between national identities and the military. Gender, (homo)sexuality, race, non-combatants, and ‘home fronts’ all figure here. National armies are still part of our approach to military history, as are those labelled ‘freedom fighters’ by some and ‘terrorists’ by others. Consequently, this programme analyses militaries in a broad sense, including those who took part in revolutions through arms, and those who resisted occupations and conquest by military means.

Photography is a key medium of the 21st century. We record every aspect of our lives with smartphone cameras, consume knowledge through image flows, are exposed to constant surveillance via security cameras while feeding computer databases with our social media images.

Photography itself is undergoing a radical transformation in its encounter with CGI (computer generated images) and AI (artificial intelligence). This MA programme gives practitioners and theorists the opportunity to research and develop the new boundaries of image-making made possible by technological change within the context of post-industrial culture.

The programme joins theory and practice, equipping you to develop and achieve highly in the new image media culture. The practice uses both digital and analogue technology, still and durational photography, as well as the study and production of interactivity.

It also allows for specialisation in photography and/or electronic arts – which, in addition to still photography, can include interactive, durational, and internet work – but encompasses a broader interpretation of practice.

You'll look at the meaning, production, and distribution of images in their present and historical contexts, and at the relationship between theory and practice in image production and management.

The MA Multilingualism, Linguistics and Education is an applied linguistics programme with an emphasis on both linguistic and cultural diversity, which provides a solid understanding of key theoretical and practical issues in multilingual and intercultural educational settings.

Why study MA Multilingualism, Linguistics and Education at Goldsmiths?

• You learn how the English language and other languages are structured and used in a range of cultural settings, and how to support the literacy and learning development of students from multilingual backgrounds. The course offers critical engagement with theory, policy and practice, and students benefit from intellectual debates in the disciplines of both education and linguistics.
• Whether you’re a manager, teacher, researcher, or in another profession related to language and education, this degree will help you develop and add value to your professional life.
• You'll gain experience in language teaching, either as an additional or second foreign language, and achieve a wider theoretical knowledge base by exploring topics such as intercultural communication, English language teaching, teaching languages from a multilingual perspective, and race, ethnicity and cultural diversity in education.
• You'll be eligible to apply for one of three international exchange places at our partner institution, the Federal University of Bahia (Salvador, Brazil). This will not require paying additional tuition fees, and – if successful – you will receive a grant for living expenses while in Salvador, provided by Erasmus+ and the UK National Agency.

Our MA Culture Industry will allow you to explore the interface between contemporary economics and culture, from the scale of a start-up or artwork, to that of governmental policy, a city, or the global marketplace. It will also provide the approaches in critical and theoretical analysis that will enable you to conduct further academic research in areas ranging from art history, to urban studies and critical theory.

In distinction from postgraduate programmes in the Cultural and Creative Industries, this Master’s programme focuses on the paradoxes and potentials of the relationship between culture and capitalism evoked by the term ‘culture industry’.

Taking full advantage of the UK’s leading role in the creative industries, and London’s status as a world city, this course creates opportunities for you to:

• Make projects
• Go on field trips
• Do placements
• Carry out academic learning and research
• Meet diverse creative practitioners and theorists

This will give you first-hand experience of the fast moving creative economy, as well as giving you indispensable skills in understanding that economy from a cultural, philosophical and political standpoint. By combining theoretical and practical approaches to study, the course will not only help you to prepare for a career in the cultural sector, but also to engage with it imaginatively, critically and tactically.

Do you want to advance your knowledge of contemporary art and pursue a professional career in the field of curatorial practice?

Curating refers to a wide range of activities including the care of collections and the development of exhibitions, festivals, screenings, digital platforms and more. Curators engage with historical knowledge and respond to urgent social issues, staging culture as a way of bringing together multiple publics.
Visual Cultures at Goldsmiths has been at the forefront of curatorial research for well over a decade, helping to redefine the profession. Drawing from this research, taught by leading curators and researchers, BA Curating combines a strong grounding in art history and contemporary cultural theory with the development of practical know-how and industry experience.

Why study BA Curating at Goldsmiths?

• Visual Cultures at Goldsmiths is internationally renowned for its research on Curatorial Practice and you will be learning from leading theorists and practitioners.
• You will study compulsory modules on curatorial history, theory and practice alongside option modules in art history and visual culture that allow you to focus on your particular interests.
• You will be mentored to develop the know-how and practical skills necessary to practice as a contemporary art curator through a number of practical assignments as well as an industry placement in your second year.
• You will develop your ability to work collaboratively and will work with your peers in your third year towards your degree show.
• You will be supported to develop student-led projects and will have access to our dedicated Curating Room to host your events.
• You will benefit from the rich programme of events at Goldsmiths as well from world-class exhibitions at the newly opened Goldsmiths Centre for Contemporary Art.
• Our London location means you’ll never run out of galleries, events, museums and visual culture to explore in the capital.

This degree brings together the rich work within critical and cultural theory, continental philosophy, cultural studies, and contemporary feminist and postcolonial scholarship.

The MA Sociology (Cultural Analysis) enables you to develop critical and analytical interdisciplinary perspectives on contemporary socio-cultural processes. It offers a sense of the breadth of possible approaches while developing the skills necessary to produce original analyses in a scholarly and inventive manner. You will explore topics like the nature and historical conditions of critique itself, the relations between power and subjectivity, the concept of performativity, cosmopolitics, novel forms of protest, and radical empiricism, among others. These questions cross and connect human and non-human worlds, and involve both aesthetic and historical aspects.

It’s really important for us that you graduate with a set of core digital journalism skills so half of the degree focuses on the computing side of the discipline and half on media and communications. This means you get a holistic MA, where you study the foundations of digital journalism and practise it in its most current forms.

You’ll have the chance to study multimedia and interactive journalism, look at interactive documentaries, digital reporting, and video journalism. You’ll also learn coding, so you can get to grips with using algorithms and data sets, and do social network analysis to monitor what’s going on behind the screens.

Through our partnerships with BBC news labs and The Times’ development team, we make sure we’re keeping up with industry but also working with it.

We want you to reimagine the medium while you’re here, so you get the chance to specialise in your own area of interest for your final project. This could be anything from an interactive website to a video production using interactive story telling and text.  We offer a lot of support when it comes to the coding side of the course. A boot camp before the start of the programme gives you an introduction to some of the techniques and languages.

What you go away with are the core skills for news writing, video, and computational techniques and some amazing industry contacts.