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Master of Science in Marketing and Technology

Master of Science in Marketing and Technology

at Goldsmiths, University of London United Kingdom

Overview

The MSc Marketing & Technology aims to transform students into uniquely-trained individuals possessing the knowledge and skills required to be successful marketers in dynamic and technology-driven industries.

Companies such as Netflix, Airbnb, and Tesla have one thing in common: they break with the norms of existing markets and employ unconventional, technology-driven marketing approaches. Traditional marketing education all too often neglects the marketing abilities that these companies possess.

The MSc Marketing & Technology departs from the rather passive marketing logic that assumes markets and marketing channels are fixed features of reality. Instead, it shows how managers can proactively shape and create new markets and marketing landscapes.

The goal of this programme is to transform students into uniquely-trained individuals who understand how to leverage emerging technologies, such as 3D printing, Virtual Reality, and the Internet of Things, to design unique customer experiences, disrupt existing markets, and create entirely new ones.

The programme will direct students’ attention to significant and emerging technological trends, and show how they can address important social and environmental problems.

It seeks to enable students to discover new market opportunities that will have a positive impact on the economy, society, and the environment. Students will be equipped with the skills required to effectively navigate today’s technology-dominated marketing environments, and they will learn how to be successful marketers in the digital marketing era.

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30

Application Processing Days

Under Graduate

Program Level

Fact & Figures

Full Time On Campus

Study Mode

12

Duration

Goldsmiths, University of London

Location

Master of Science in Marketing and Technology Assistant Fee

$21160

Tuition Fee

$0

Average Cost of Living

$0

Application Fee

Master of Science in Marketing and Technology Admissions Requirements

  • Minimum Level of Education Required: To be accepted for this program, students must have a Bachelor's Degree.
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Where would you like to study*

Work Permit United Kingdom

There are various options through which a student can get a post study work visa in the UK. 
Tier 1 Graduate Entrepreneur Visa for the graduates with a genuine and credible business idea. 
Tier 2 (General) is the leading immigration visa to work in the UK.
Tier 4 Doctorate Extension Scheme is for students who have completed their Ph.D. and is valid for 12 months for them to work, look for work or set up a business. 
Tier 5 Youth Mobility is for individuals of certain countries like Australia, Canada, Japan, Monaco, Hong Kong, South Korea, Taiwan, and New Zealand aged between 18 -30 who wish to move to the UK. 
Tier 5 GAE is for individuals who want to come to the UK for work experience, training, research or a fellowship. 
UK Ancestry is for individuals who are a citizen of a commonwealth and plan to work in the UK and have a grandparent who was born in the UK.
 

Detailed Program and Facts

30

Application Processing Days

Full Time On Campus

Program Intensity

Under Graduate

Program Level

12

Duration

Study Visa

English Test Requirement

6.5

Minimum Overall Score

5.5

Minimum Listening

5.5

Minimum Reading

6.5

Minimum Writing

5.5

Minimum Speaking

92.0

Minimum Overall Score

62.0

Minimum Overall Score

Other Courses by Goldsmiths, University of London,United Kingdom

Working from a materially diverse basis, this programme engages with a range of empirical, aesthetic, conceptual and material issues that traverse and exceed both 'art' and ‘politics’ to speak with our current contemporaneity.

Why study MA Art and Politics at Goldsmiths?

  • Explore practices and issues related to our current contemporaneity in terms of public space, democracy, equality, participation, states of exception, collectivity, performance and justice.
  • Examine a range of material practices and strategies which, in the encounter between art and politics, play out in numerous forms and very different kinds of social spaces.
  • Develop frameworks and spaces that are mixed and mobile, and which can operate in trans-disciplinary settings. You'll join students from a range of backgrounds and disciplines, meaning that the political character of both theory and material practice take on renewed vigour and urgency.
  • Investigate the potential of art, material practice and trans-disciplinarity in times of political and cultural crisis. You will have the opportunity to interrogate the relationship between material practices and theoretical work, to work within constraints but also within the interstices of artistic, cultural, social and political practices.
  • Choose from a range of option modules that encourage you to work across areas of particular interest to you including practice-based Individual and Group project work, the politics of space, gender politics and human rights.

12 month

Duration

$ 20250

Tuition

Explore the creative interplay between urban theory and the visual representation of urban cultures and places.

Why study MA Photography and Urban Cultures at Goldsmiths?

  • Developed by the Centre for Urban and Community Research, the degree encourages creative interplay between practice and theory – you’ll develop your practical photography skills and examine key ideas and debates in the representation and evocation of contemporary city life.
  • You'll have the chance to consider cutting-edge debates in cultural and social theory in a research setting that actively encourages the development of photographic practice.
  • If you are already a working photographer, visual artist or media practitioner, this programme gives you space to reflect critically on your practice.
  • For those with a background in sociology, urban and cultural geography, cultural studies or anthropology, the degree provides an opportunity to combine visual forms of representation with standard forms of research techniques in investigating urban life and the physical environments of the city.
  • The programme aims to link directly to professional research outcomes, and many graduates have secured employment within urban research, ethnography, teaching, curatorial and arts practice, human rights, and architectural research.

12 month

Duration

$ 20250

Tuition

Develop your digital production skills, and combine them with key anthropological concepts. The BA Anthropology & Visual Practice programme helps develop your understanding of contemporary cultural issues, as well as your practical skills in both research methods and visual practice.

Why study BA Anthropology & Visual Practice at Goldsmiths?

  • This programme approaches anthropology from a fresh angle that differs from the 'traditional anthropology' taught at other institutions.
  • You’ll receive hands-on training in a range of digital production skills, such as editing, videography, and photography. These new skills will complement your theoretical study, and prepare you for vocational opportunities when you graduate.
  • You’ll have the opportunity to investigate anthropology in relation to politics, religion, knowledge, philosophy and psychology – and you’ll learn to apply an interdisciplinary perspective to your work.
  • Examine anthropology from a contemporary perspective – what you learn in the classroom will be relevant in a variety of public domains, in Britain, and around the world.
  • You'll explore links between theoretical issues and ethnographic studies, enabling you to think critically about your own culture and society, and to apply knowledge learned in lectures to your everyday life.
  • Our graduates have gone on to work for the UN, World Bank, NGOs, law companies, media companies and corporate social responsibility (CSR) consultancies, while others have gone on to pursue academic careers.

36 month

Duration

$ 17890

Tuition

Economists study how markets function. Marketing is about how to operate in markets. The Goldsmiths BA Economics with Marketing will help you develop crucial skills in both disciplines.

Why study BA Economics with Marketing at Goldsmiths?

  • This unique course combines a rigorous training in economic theory and applications with cutting-edge insights and techniques from marketing practice.
  • Our economics teaching is pluralist and interdisciplinary, so you'll be able to understand which tools are useful when tackling different problems in the real world. Our marketing teaching uses perspectives from psychology, sociology and management to keep you at the frontier of marketing practice.
  • This degree will give you great flexibility in today’s competitive labour market: you can work in traditional economics jobs and in a range of management and marketing jobs that are looking for this unique set of skills. For example, you will be uniquely positioned for marketing jobs with a quantitative angle.
  • To prepare for your future career, you'll have the opportunity to apply for a limited number of competitive placements. Placements take place at the end of your second year; they count as a 15-credit option towards your degree. Placements enhance your CV, bring theory and practical experience together, and help you develop industry contacts.
  • Through the Erasmus programme, you can spend half of your third year at a university in Europe. You'll attend modules, experience a different culture and academic environment, and you'll have the option of learning or improving a foreign language.

36 month

Duration

$ 17560

Tuition

The MSc Psychology of the Arts, Neuroaesthetics and Creativity is the first postgraduate programme in the world for the scientific study of aesthetics and creativity.

At the intersection of the arts and the sciences, the programme introduces you to the psychology and the cognitive neuroscience of how humans generate new ideas, how we appreciate beauty, and how we form preferences.

Aesthetic and creative decisions are relevant in the visual and the performing arts, and in many applied and commercial contexts, ranging from clinical interventions to curating exhibitions, from dance choreography to marketing and advertising. Based in the Department of Psychology, in collaboration with Computing, Media and Communications and the Institute of Management Studies, the course builds critical knowledge, research and communication skills across the arts and the sciences, centred around two key topics: the psychological and brain mechanisms of making (Creativity) and appreciating (Neuroaesthetics) art. Conducting a research project with an interdisciplinary focus will prepare you for a research career in aesthetic or creative science, working in the creative industry, or to develop your artistic practice.

Goldsmiths is uniquely placed to offer this programme, with an internationally renowned reputation in the arts and the sciences. Existing courses combining art and psychology often have a largely therapeutic focus and rarely cover the psychology of aesthetic appreciation or creative cognition, in a broader profile. In contrast, business-oriented courses in marketing, advertising and consumer psychology often lack adequate scientific training in experimental psychology or cognitive neuroscience methods, which is required for a scientific approach to aesthetics and creativity. Optional modules based in the Departments of Media & Communications, Computing, and the Institute of Management Studies will complement and challenge the scientific perspective, acknowledging the richly diverse, unique and culturally-specific nature of human aesthetic and creative practice.

12 month

Duration

$ 16600

Tuition

The BA in Drama and Theatre Arts is designed to foster creative, radical theatre-makers and thinkers. It is adventurous in form, international in scope and hands-on in practice.

The Complete Theatre Maker

  • This degree supports you to become the complete theatre maker. At the heart of the programme is a balanced integration of theory and practice. Knowledge gained through making and doing adds to your conceptual understanding, while the insights gained in writing about theatre and society inform the choices you make in your practice-based work.
  • Tutored by our diverse and talented team, you will develop technical skills in acting, directing, writing, sound, lighting, scenography, and costume. Bringing these skills together, you will learn how to collaborate and operate in companies, ready to take your own show on the road.
  • You will be introduced to a wide range of theatre thinkers, and explore the history and cultural diversity of performance. You will develop a complex understanding of what it means to make theatre in an increasingly global 21st-century society. And with London’s rich theatre culture on your doorstep, you can draw on an exciting range of contemporary practice to inform your thinking and making.

The BA Drama and Theatre Arts is a radical and innovative degree. The curriculum is responsive to the global reach of our teaching staff, including expertise in African, American, Francophone, Japanese, and South Asian performance, as well as British, European, and Russian theatre traditions. We prepare theatre-makers who are socially, culturally, and politically engaged.

The degree explores what it means to perform in contemporary culture, mobilising a range of theatre and performance practices from the interpretation of play texts to devised ensemble work and the possibilities opened up by political protest, live art, and the avant-garde.

36 month

Duration

$ 17890

Tuition

This programme offers an exciting and complementary combination of two humanities disciplines which promote the understanding of human life, culture, and society in the past and present.

The BA History with Anthropology at Goldsmiths will enable you to explore and analyse contemporary social, cultural, and anthropological issues in their historical contexts. You will learn the importance of historical understanding for exploring and analysing the complex present-day world that surrounds us.

This programme will give you a grounding in both History and Anthropology, teaching you to think about History like an anthropologist, or Anthropology like a historian. Through History, you will learn to study, analyse, and understand the past and how it continues to make vital contributions to how we comprehend and interact with the world around us. Through Anthropology, you will learn to contextualise contemporary societal and cultural issues, and explore the complex and global world we live in. You will have the opportunity to develop knowledge of many key anthropological concepts, such as kinship, ritual, world systems, and development, as well as investigating anthropology in relation to history, politics, religion, philosophy, and psychology.

From day one, you will be introduced to complementary aspects of the two disciplines, developing Historical skills in modules addressing how History is written and how it should be read while focusing on a range of specific historical controversies. You will also be introduced to key concepts in social anthropology and field research methods. Your first year will also give you the choice of studying a range of subjects in History, many of which can be analysed using anthropological approaches.

36 month

Duration

$ 17560

Tuition

This challenging and ground-breaking degree introduces you to core ideas and issues in politics, philosophy and economics (PPE). It will help you understand how the economy is governed, how public policy gets made, and the ideas which shape our world.

Why study BA Politics, Philosophy and Economics at Goldsmiths?

  • We offer a distinctive, fresh and critical take on the well-established combination of Politics, Philosophy and Economics (PPE), drawing on our strengths in social science and theory. You'll gain an introduction in the ideas and concepts that have shaped the world you live in, and learn to challenge established political and economic policies, institutions and methods.
  • As one of the top political universities in the UK as voted by students (Which? University 2019), Goldsmiths offers a dynamic undergraduate culture, with active student media and politics groups. By the time you graduate, you will have gained a wealth of practical experience, and discovered what excites you for your career ahead.
  • You’ll be taught by highly engaged lecturers working across politics, philosophy and economics, all of whom are active researchers and accomplished writers in their fields.
  • The programme includes a basic introduction to economics, so you don’t need any prior experience of economics or an A-level in Mathematics before you start.
  • Over the three years, you’ll be introduced to alternative approaches to the economy, drawn from anthropology and sociology. You will be encouraged to think more broadly and imaginatively about the way in which markets, states and public policies operate in the 21st century.
  • You’ll focus on contemporary, real-world problems, such as financial and environmental regulation, which will prepare you for a career in public policy, NGOs, media, consulting or social innovation.
  • In addition to the taught curriculum, you will have the opportunity to hear from experts and policy-makers at special guest lectures.

36 month

Duration

$ 17560

Tuition

This MA draws on urban sociology to explore the meaning of cities, urban life and culture.

The programme covers topics including the politics of gentrification, urban community, infrastructure and the intricacies of urban culture, alongside lectures on urban policy, food politics, poverty and migration.
You will also zoom out to consider the broader meaning of urban sociology and its ongoing contribution to social science. With over two-thirds of the global population destined to live in cities by 2050, there has never been a more important time to research and understand urban life.

Why study MA Sociology (Urban Studies) at Goldsmiths?
Critically engage with urban work

  • The degree brings together social analysis, activism, and inventive research methods to critically engage with various dimensions of urban work – from policy-making, research and cultural interventions, to the management of social programmes and institutions.

Take a multi-disciplinary approach

  • The MA is distinguished by a focus on experimental empirical research and covers the following disciplines: sociology, geography, anthropology, architecture, cultural studies, history, fine arts, media and communications.

Experience research-led teaching

  • We use research-led teaching to explore the importance of sociological knowledge in understanding cities, urban economies, culture, politics and social justice.

Analyse and explore spaces and places

  • You’ll analyse the organisation of contemporary cities, including the built environment, commerce, housing, culture, political and social infrastructures. You'll also explore how distributions of wealth, power and culture in spaces and places are constituted through political, material and social processes.

12 month

Duration

$ 18290

Tuition

This programme engages with the newest military history research, addressing conflict, communities and identities to take military history beyond ’great men, great horses, great battles’.

The BA History with Military History will, of course, allow you to study aspects of national armies, world wars, and major battles. But our cutting-edge approach to the discipline also means expanding the way you think about militaries and learning to make links between military history and politics, society, gender, race, and culture.

Study military history from many different angles
Our military history places armed forces in broad contexts, examining how they are influenced by the societies from which they are drawn, and how they have influenced those societies. Central to this is an understanding of the politics of the military, analysing the causes for which people fight and the interplay between national identities and the military. Gender, (homo)sexuality, race, non-combatants, and ‘home fronts’ all figure here. National armies are still part of our approach to military history, as are those labelled ‘freedom fighters’ by some and ‘terrorists’ by others. Consequently, this programme analyses militaries in a broad sense, including those who took part in revolutions through arms, and those who resisted occupations and conquest by military means.

36 month

Duration

$ 17560

Tuition

View All Courses by Goldsmiths, University of London, United Kingdom

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