Master of Arts (Hons) in Marketing

at Heriot-Watt University - Edinburgh Campus United Kingdom

Overview

The Chartered Institute of Marketing (CIM) accredited MA (Hons) Marketing degree at Heriot-Watt University’s Edinburgh Business School is designed to develop key knowledge and skills related to professional marketing practices.

The courses you take on this degree will provide you with the platform to thrive in both academic study and the professional practice of marketing.

Your learning will focus on three central themes that we believe will be key for future marketing professionals:

  • Global marketing
  • Digital marketing
  • Sustainable marketing

Teaching on MA (Hons) Marketing is led by our internationally respected faculty who bring marketing theory to life by drawing on their own cutting-edge research and industry experience, and by sharing best practice from business case studies. This approach ensures that everything you learn reflects the current marketing landscape in both business-to-consumer and business-to-business marketing contexts.

In Year 1 you will study the established suite of courses form Edinburgh Business School’s common first year and gain an understanding of important areas of modern business, including Management, Accounting and Finance, and Economics and Marketing.

As your studies progress through Years 2, 3 and 4, you will study an increasing number of specialist marketing courses.

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30

Application Processing Days

Under Graduate

Program Level

Fact & Figures

Full Time On Campus

Study Mode

48

Duration

Heriot-Watt University - Edinburgh Campus

Location

Master of Arts (Hons) in Marketing Assistant Fee

$16000

Tuition Fee

$0

Average Cost of Living

$0

Application Fee

Master of Arts (Hons) in Marketing Admissions Requirements

  • Minimum Level of Education Required: To be accepted for this program, students must have Standard XII Higher Secondary Certificate.
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Where would you like to study*

Work Permit United Kingdom

There are various options through which a student can get a post study work visa in the UK. 
Tier 1 Graduate Entrepreneur Visa for the graduates with a genuine and credible business idea. 
Tier 2 (General) is the leading immigration visa to work in the UK.
Tier 4 Doctorate Extension Scheme is for students who have completed their Ph.D. and is valid for 12 months for them to work, look for work or set up a business. 
Tier 5 Youth Mobility is for individuals of certain countries like Australia, Canada, Japan, Monaco, Hong Kong, South Korea, Taiwan, and New Zealand aged between 18 -30 who wish to move to the UK. 
Tier 5 GAE is for individuals who want to come to the UK for work experience, training, research or a fellowship. 
UK Ancestry is for individuals who are a citizen of a commonwealth and plan to work in the UK and have a grandparent who was born in the UK.
 

Detailed Program and Facts

30

Application Processing Days

Full Time On Campus

Program Intensity

Under Graduate

Program Level

48

Duration

Study Visa

English Test Requirement

6.0

Minimum Overall Score

78.0

Minimum Overall Score

50.0

Minimum Overall Score

Other Courses by Heriot-Watt University - Edinburgh Campus,United Kingdom

This course comprises a core of biology with an additional emphasis on the study of topics central to human health and wellbeing such as nutrition, physiology, and psychology. These themes are developed together throughout the course, with some flexibility in course structure and design, according to your interests or career aspirations.

48 month

Duration

$ 20584

Tuition

If you want to start your career with a year's work experience in hand, then you should consider this course. It combines the rigorous studies of the BSc (Hons) Actuarial Science with a year-long work placement in level 4. The work placement gives you experience of working in an organisation such as a life insurance company, a pension consultancy, an investment management firm or a bank. The Diploma in Industrial Training is gained through successful completion of this work placement. The work placement helps you to develop specific work-related skills, giving you the opportunity to apply and build upon the theory you learn in your studies. It allows you to take on real responsibilities, enhance your interpersonal skills through teamwork and communication and experience workplace culture.

The Diploma is available to all students, including those from overseas, as it does not require a work visa. If you are planning to come to the UK using a student visa you should check the Tier 4 Student Visa Policy Guidance to confirm you are permitted to undertake a work placement as part of your studies. It is your responsibility to find a suitable work placement; acceptance onto the course does not guarantee you a placement. If you are registered on the course and are unable to find a suitable work placement before the end of level 3 then you can transfer to the standard BSc (Hons) Actuarial Science degree. Organisations that recent students have secured placements with include Prudential, Aegon and Mercer.

60 month

Duration

$ 18072

Tuition

Natural Sciences & Mathematics

Master of Science in Actuarial Management

Entry to the actuarial profession is by a demanding series of examinations, but the rewards after qualifying are great. The Institute and Faculty of Actuaries in the UK has four levels of examinations to qualify. The first level, the Core Principles (CS, CM and CB) subjects, are taught in our BSc or MSc in Actuarial Science and lead to exemptions from subjects CS1, CS2, CM1, CM2, CB1 and CB2.

Our MSc in Actuarial Management is an established and successful programme covering the more advanced actuarial subjects.

Students will typically study CP1, CP2, CP3 and up to three SP subjects (two SP subjects are needed to satisfy the profession's requirements).

Taking our MSc in Actuarial Management is a great way to speed your progress to this most prestigious of careers - it's designed to take you almost all of the way to qualification.

12 month

Duration

$ 23112

Tuition

This programme of study responds to the global demand for graduates with science or engineering backgrounds who can provide technical consultation and deliver specialist solutions to improve sustainability. 

Graduates from MSc Global Sustainability Engineering will work at the forefront of sustainable development. They will be able to call on engineering knowledge to identify existing unsustainable processes and practices and implement strategies for improvement. 

Programme aims

In developing this degree, Heriot-Watt University has built on over 30 years of experience in researching and teaching sustainable engineering. We have taken inspiration from the United Nations Sustainable Development Goals and want our graduates to be advocates of change; to understand how both incremental and disruptive approaches can be harnessed for effective sustainable development.

Courses will break down the barriers between disciplines and promote synergy between different branches of learning so that a holistic view of problems and solutions can be developed.

12 month

Duration

$ 17304

Tuition

Years 1 and 2 provide a foundation in modern biology, including: Ecology; Pollution Biology; and Man’s Impact on the Environment. Year 3 gives a thorough grounding in many aspects of Marine Biology and Year 4 explores the applications of Marine Biology to Marine Resource Development and Marine Environmental Protection. Fieldwork plays an important part in the course. The course aims to produce good Marine Biologists with a training in applied aspects of marine resource exploitation and protection. Breadth in the curriculum is provided by options including Molecular Biology and Microbiology.

48 month

Duration

$ 20584

Tuition

The five year MEng Software Engineering degree is an integrated Masters course, which augments the first three years of the BSc Computer Science with the professional skills necessary for constructing robust, secure systems. Students spend the start of the fifth year on a paid industrial placement. Organisations that recent students have been placed with include Skyscanner, Leonardo, Cadence, BlackRock and Satalia. Many of our students go on to secure an offer of employment from their placement employer.

Teaching excellence and student satisfaction:
'Software Engineering' at Heriot-Watt is ranked 1st in Scotland and joint 1st in the UK for overall satisfaction in the National Student Survey 2018. 100% of students were satisfied overall with their course.

60 month

Duration

$ 20584

Tuition

Our Structural Engineering course is aimed at graduates and practising engineers. It’s designed to help improve your knowledge of structural and foundation engineering. The degree’s been developed together with a wide range of employers in the sector. So there’s a strong relationship between the course and the engineering industry. The course also builds directly on staff research activities, which include experimental, numerical and theoretical work. You’ll have access to excellent practical and advanced computer and networking facilities too.

12 month

Duration

$ 20808

Tuition

The Applied Petroleum Geoscience (APG) MSc at Heriot-Watt University is one of the top training programmes for geoscientists working in the oil and gas industry. With strong links to our Reservoir Evaluation and Management, Petroleum Engineering, Mature Field Management and Subsurface Energy Systems programmes, this programme is unique, offering a fully integrated understanding of the oil and gas industry, from exploration to production.

Programme content:
The Applied Petroleum Geoscience programme has been redesigned in 2019, with a number of exciting new courses and field trips, including an integrated exploration and development field trip to the Spanish Pyrenees. The programme is focused on geoscience (including petrophysics, geophysics and geochemistry), but we also equip students with a working knowledge of other disciplines, including reservoir engineering and petroleum economics. Students will benefit from engagement with our industry partners and access to high-performance computers, as well as extensive in-house geoscience and engineering expertise, with many of our staff having worked previously in the oil and gas industry.

The programme is deliberately intensive, typically consisting of working a full five days a week of lectures and practical work, including labs or tutorial exercises designed to teach practical skills in addition to learning theory. We have a strong emphasis on group work, whether in the field, the classroom, or in our computer labs. This culminates in an extended (seven-week) group project, where we simulate a real exploration assessment of the Wessex Basin, incorporating field observations, seismic interpretation, well integration and non-technical issues, such as land rights and stakeholder engagement.

12 month

Duration

$ 29960

Tuition

Data science today is becoming increasingly important within the actuarial field, and Heriot-Watt has developed this unique new programme to meet this growing actuarial demand.

Taking our MSc in Actuarial Management with Data Science is a great way to speed your progress to this most prestigious of careers - it's designed to take you almost all of the way to qualification. Our MSc in Actuarial Management is an established and successful programme covering the more advanced actuarial subjects.The MSc in Actuarial Management with Data Science introduces exciting new opportunities for actuaries of the future.

Entry to the actuarial profession is by a demanding series of examinations, but the rewards after qualifying are great. The Institute and Faculty of Actuaries in the UK has four levels of examinations to qualify. The first level, the Core Principles (CS, CM and CB) subjects, are taught in our BSc or MSc in Actuarial Science and lead to exemptions from subjects CS1, CS2, CM1, CM2, CB1 and CB2. Students will typically study CP1, CP2, CP3, two SP subjects (two SP subjects are needed to satisfy the profession's requirements) and two courses on data science applied to insurance.

Actuarial data science combines advanced statistical modelling and analysis with modern computational techniques in order to analyse potentially large datasets arising in insurance and finance. These analyses have the ability to improve forecasts and enhance decision making in an uncertain environment where rapid advancements in technology and data availability are transforming fields of actuarial work. Additionally, they are building synergies with new sectors such as medical and healthcare. This is an area of science and technology that is attracting significant interest and that will continue to grow for the foreseeable future, as more and more industries adopt data-driven and data-centric approaches.

Students graduating from the MSc will have excellent employment prospects that are not restricted to any one narrow sector of financial services. By their choice of IFoA subjects, they may target the life, pensions, asset management, investment and risk management sectors. They will be in demand in quantitative risk management roles in both banks and insurance companies, as well as fund management companies, hedge funds, consultancies, software vendors and regulatory authorities. The market for graduates with actuarial qualifications complemented with data science skills is growing fast and we expect that it will continue to grow for the foreseeable future.

12 month

Duration

$ 23112

Tuition

The construction industry is thriving and shows no sign of stopping. According to a Global Construction 2030 report, the volume of construction output is forecast to grow by 85% by 2030, with the UK being a stand-out growth market in Europe.

Studying construction project management at Heriot-Watt gives you the vital skills and versatility required by an increasingly dynamic industry. Our course aims to provide students with the knowledge, leadership and management skills necessary for the effective delivery of construction projects from inception to occupation. This course has a strong emphasis on construction technology with module options that give students a background in valuation and procurement.

Highlights:

  • In year 1 you can participate in a walking tour of Edinburgh viewing the architecture of the Old and New Town.
  • In year 2 you have the opportunity to participate in Constructionarium, which provides hands-on construction working alongside professional engineers and tradesmen to construct scaled down versions of bridges, buildings, dams and civil engineering projects from all around the world.
  • In year 3, you have the opportunity to gain work experience via the Culture of External MENToring (CEMENT) scheme, which links students with professionals in practice to offer work placements, graduate employment opportunities and site visits. There are also field trip opportunities to a European city looking at the construction of some of the world’s most recognisable buildings.
  • In year 4, students undertake a week long collaborative design project working with students from across the built environment disciplines.

48 month

Duration

$ 16000

Tuition

View All Courses by Heriot-Watt University - Edinburgh Campus, United Kingdom

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