Master of Arts (Hons) in Marketing

at Heriot-Watt University - Edinburgh Campus United Kingdom

The Edinburgh Business School's MSc International Business Management takes business theory and applies it to defined, practical settings. It builds vital understanding of the modern business world and allows you to shape your learning to your ambitions.

The Edinburgh Business School creates tomorrow’s leaders for tomorrow’s markets. We provide forward-thinking, practical Masters degrees that are outward looking and focused on the global business world.

This one-year postgraduate programme, MSc International Business Management, allows you to study specialist subjects from across the business sphere, including:

• International Business Context
• Competitive Strategy
• Research Philosophy and Practice
• Business Economics.

These four courses provide insight into relevant social, political, legal, and macroeconomic conditions affecting international business and develop skills in decision-making, people management, leadership and team working.

In addition, you will select two optional courses in Semester 1 and two optional courses in Semester 2. Shaping your MSc study in this way allows you to develop knowledge and skills that reflect your unique career aspirations.

Ultimately, you will learn how to critically evaluate and implement theories, concepts and techniques of business and apply this knowledge to practical contexts through industry-focused, case-study-led projects.

This is a conversion MSc
MSc International Business Management is a conversion degree programme led by academics from Edinburgh Business School. It introduces the study of business and management to graduates and professionals from non-management backgrounds who wish to enhance their careers.

This degree introduces vital business knowledge to those with limited academic experience in the subject and provides an opportunity to develop versatile management skills in just one year of study. Coupled with specialist learning in the area of tourism, it develops modern management skills to complement existing knowledge and prepare graduates for a career shift or management role.

If you want to start your career with a year's work experience in hand, then you should consider this course. It combines the rigorous studies of the BSc (Hons) in Mathematical, Statistical and Actuarial Sciences with a year-long work placement in level 4. The work placement gives you experience of working in an organisation in the financial sector. The Diploma in Industrial Training is gained through successful completion of this work placement. The work placement helps you to develop specific work-related skills, giving you the opportunity to apply and build upon the theory you learn in your studies. It allows you to take on real responsibilities, enhance your interpersonal skills through teamwork and communication and experience workplace culture.

The Diploma is available to all students, including those from overseas, as it does not require a work visa. If you are planning to come to the UK using a student visa you should check the Tier 4 Student Visa Policy Guidance to confirm you are permitted to undertake a work placement as part of your studies. It is your responsibility to find a suitable work placement; acceptance onto the course does not guarantee you a placement. If you are registered on the course and are unable to find a suitable work placement before the end of level 3 then you can transfer to the standard BSc (Hons) in Mathematical, Statistical and Actuarial Sciences degree.

We are ranked 5th in the UK for Town and Country Planning in the Complete University Guide 2021.

Studying urban planning and property development at Heriot-Watt prepares you for a professional career in real estate investment, development, or urban planning and design. It brings together theoretical, practical and policy content from both town planning and real estate.

Our Urban Planning and Property Development course combines real estate management with urban and regional planning and design to provide a broad knowledge of the sector. You will learn key field work skills in surveying, mapping and key research skills whilst learning core modules in statistics and data analysis. Cross disciplinary working helps students acquire a mutual understanding between professions.

Sandwich year:

• A sandwich year option is available, giving students the opportunity to spend one year in a paid placement before completing the final year of study.

This course comprises a core of biology with an additional emphasis on the study of topics central to human health and wellbeing such as nutrition, physiology, and psychology. These themes are developed together throughout the course, with some flexibility in course structure and design, according to your interests or career aspirations.

Fundamental ideas in pure and applied mathematics are developed together with key concepts in computer science. In addition to expertise in both subjects, the course fosters the intellectual skills of analytical reasoning, systematic problem solving and the development and clear communication of ideas. Students studying Mathematics with Computer Science study roughly 75% mathematics and 25% computer science.Those interested in a course with a larger computer science component can follow Mathematics and Computer Science (UCAS GG14). The split in this case is 50/50.

This exciting 2-year MSc programme is designed to kick-start your career as an actuary, preparing you to take a leading role in managing risk in financial institutions worldwide.

Entry to the actuarial profession is by a demanding series of examinations, but the rewards after qualifying are great. Students that enrol onto this programme will follow the syllabus of MSc Actuarial Science in their first year and the MSc Actuarial Management programme in their second.

Taking our MSc in Actuarial Science and Management is a great way to speed your progress to this most prestigious of careers - it's designed to take you almost all of the way to qualification.

Economics at the Edinburgh Business School:

• At Heriot-Watt University, the study of Economics is conducted in the Edinburgh Business School and is underpinned by the work of globally active researchers. This accelerated 3-year degree focuses on making a difference in the real world and has the 3rd highest level of Student Satisfaction in the UK (NSS2019).

Ask the big questions:

• Economics is the study of how individuals, firms and governments make choices, and how these choices determine the way in which resources are distributed across society. It helps us understand and improve decision-making for ourselves, organisations and societies, and it throws light on issues as diverse as the environment, unemployment, inflation, poverty, globalisation and trade. This degree will give you the skills to investigate, analyse and answer such questions.

Real-world focus:

• Your learning will be underpinned by the knowledge of highly respected economists who design and teach our courses with a global outlook and real-world focus, stemming directly from their research into global economic issues. Study begins at an introductory level so you do not need to have previous knowledge of economics in order to study the programme.

Our MSc Information Technology (Business) offers analytical, practical and theoretical courses that combine study of business management and software engineering. They cover the design and development of IT systems, the management of data and IT, business organisation and strategy, project leadership and e-commerce.

The programme does not emphasise computer programming but instead seeks to develop graduates with well developed analytical and project management skills that help them become effective communicators / managers working between software developers and business strategists.

In some cases, the MSc project can be carried out in collaboration with an outside industrial or academic organisation.

Graduates from the programme would be suitable for employment with IT companies, company R&D divisions, financial services organisations, defence contractors or government IT agencies or could register for a PhD.

Our MSc International Business Management with Project Management programme is aimed graduates who have little or no business or management background in their first degree and who wish to gain a broad based business qualification to enhance their future career prospects, or at those looking to develop business management knowledge and skills to allow them to change or further their careers.

This is a Conversion MSc
MSc International Business Management with Project Management is a conversion degree programme led by academics from Edinburgh Business School. It introduces the study of business and management to graduates and professionals from non-management backgrounds who wish to enhance their careers.

This degree introduces vital business knowledge to those with limited academic experience in the subject and provides an opportunity to develop versatile management skills in just one year of study. Coupled with specialist learning in the area of project management, it develops modern management skills to complement existing knowledge and prepare graduates for a career shift or management role.

Data Scientist has been dubbed the 'sexiest job title' (Harvard Business Review, 2012) with IBM predicting a 28% growth of jobs by 2020. The UK government has set out their strategy for the UK to be a world leader in data science to enable the growth of the UK economy. Data Scientists require a combination of statistical analytical skills, the ability to process large volumes of data efficiently, c.f. Big Data, and then to generate visualisations to explain the results.

This two year programme offers an opportunity for graduates looking to transition to a new career path in Data Science, yet coming from a background outside Computing. Whether your experience lies in Science, Technology, Mathematics or the Arts, this pathway programme is a rare opportunity to become well-versed in the advanced, challenging field of Data Science.