Master of Arts (Hons) in Marketing

at Heriot-Watt University - Edinburgh Campus United Kingdom

Modern civil engineering professionals often require an extensive understanding of construction management due to the strategic benefits it can bring to both individuals and project teams.

As the industry becomes more competitive, organisations and their clients are increasingly demanding the combined time, cost and quality assurances that good project management practice provides. Furthermore, the industry now recognises that there is a need for engineers to gain specialist technical knowledge which compliments their academic and professional background.

To enhance your career prospects and international experience, we are now offering our standard one year Civil Engineering and Construction Management Masters over two years through offering a ‘with Industry Placement’ alternative.

This ‘with Industry Placement’ option offers a practical experiential element over the traditional one-year degree structure, allowing you to reflect on theory and practice.

Challenging global market conditions continue to dominate the building and construction industry. Key to success are skilled employees, who can manage complex construction project issues, a rare resource nowadays.

This GA programme develops high-quality employees capable of playing key- and leadership roles in leading organisations across the construction industry, general contracting and consultancy.

The Construction and the Built Environment GA is aimed at employment in the areas of Architectural Technology, Building Surveying, Construction Buying and Procurement, Construction Management, Estimating and Tendering, Facilities Management, Planning and Development, Programming, Project Management, Property Surveying, Rural Surveying, Valuation and Quantity Surveying.

This GA programme is also fully accredited by the Royal Institution of Chartered Surveyors (RICS) meaning that apprentices are on a pathway to becoming Chartered construction professionals.  Depending on the individual’s career development, this is most likely to be through the Quantity Surveying and Construction pathway or the Project Management pathway.

The construction industry is thriving and shows no sign of stopping. According to a Global Construction 2030 report, the volume of construction output is forecast to grow by 85% by 2030, with the UK being a stand-out growth market in Europe.

Studying construction project management at Heriot-Watt gives you the vital skills and versatility required by an increasingly dynamic industry. Our course aims to provide students with the knowledge, leadership and management skills necessary for the effective delivery of construction projects from inception to occupation. This course has a strong emphasis on construction technology with module options that give students a background in valuation and procurement.

Highlights:

• In year 1 you can participate in a walking tour of Edinburgh viewing the architecture of the Old and New Town.
• In year 2 you have the opportunity to participate in Constructionarium, which provides hands-on construction working alongside professional engineers and tradesmen to construct scaled down versions of bridges, buildings, dams and civil engineering projects from all around the world.
• In year 3, you have the opportunity to gain work experience via the Culture of External MENToring (CEMENT) scheme, which links students with professionals in practice to offer work placements, graduate employment opportunities and site visits. There are also field trip opportunities to a European city looking at the construction of some of the world’s most recognisable buildings.
• In year 4, students undertake a week long collaborative design project working with students from across the built environment disciplines.

We are ranked 5th in the UK for Town and Country Planning in the Complete University Guide 2021.

Studying urban planning and property development at Heriot-Watt prepares you for a professional career in real estate investment, development, or urban planning and design. It brings together theoretical, practical and policy content from both town planning and real estate.

Our Urban Planning and Property Development course combines real estate management with urban and regional planning and design to provide a broad knowledge of the sector. You will learn key field work skills in surveying, mapping and key research skills whilst learning core modules in statistics and data analysis. Cross disciplinary working helps students acquire a mutual understanding between professions.

Sandwich year:

• A sandwich year option is available, giving students the opportunity to spend one year in a paid placement before completing the final year of study.

Our BSc Computer Systems course is designed to give you a solid foundation in computing, together with the necessary applied skills. What’s more, it’ll give you a range of professional skills to help you communicate clearly, work independently and co-operate effectively. In the later years of our BSc Computer Systems course, you’ll also have the option to specialise and graduate with a named degree in Games Programming (5Y6J).

The masters degree in Logistics and Supply Chain Management from Heriot-Watt University's Edinburgh Business School calls upon established industry links and sector-leading research to equip students with cutting-edge expertise.

This MSc is accredited by the Chartered Institute of Logistics and Transport and has built a reputation for producing graduates of the highest calibre over the past 25 years. It will give you access to the knowledge of world-leading researchers and practitioners, and allow you to gain professional insights direct from industry.

This is a Specialist MSc
MSc Logistics and Supply Chain Management is a Specialist MSc programme led by academics at the Edinburgh Business School. As a Specialist MSc, this degree gives those who have worked in the field or studied a similar subject previously, the chance to expand, refine and enhance their knowledge.

This 1-year Masters programme focuses almost entirely on the area of Logistics and Supply Chain Management. It blends cutting-edge academic thinking with best practice from industry to give graduates and professionals the opportunity to advance with a highly employable skillset.

Our MSc in Mathematics is designed to provide students with an in-depth understanding of a range of topics in mathematics. In addition, students who meet the appropriate criteria and proceed to the project will gain experience in presenting results in mathematics in a clear and concise manner. The MSc has at its core fundamental courses in pure mathematics and students will be able to take options from both pure and applied mathematics. Projects will concentrate on core mathematics.

Core courses include functional analysis and partial differential equations, while the various optional courses we offer include optimisation, solitons and differential geometry. The range of options for summer projects is broader and includes topics in spectral theory, applied analysis, integrable systems and mathematical physics.

Learn more about the MSc Mathematics directly from the Head of the Mathematics Department, Professor Bernd Schroers in this video.

Edinburgh Business School at Heriot-Watt University's MA (Hons) in Economics and Finance  will give you the skills to investigate, analyse and answer global economic questions as well as specialist understanding in financial theories and practice.

This degree does not require prior knowledge of the core disciplines of economics and finance. Study begins at an introductory level and the degree has a flexible structure to enable students to tailor their studies so that they can pursue their own interests.

As a result, graduates are able to embark upon successful careers, especially in market analyst, stockbroker, portfolio manager, performance analyst, and civil service, as well as a wide range of management roles. Graduates also pursue further study in economics and related disciplines at Masters and PhD level.

Your learning will be underpinned by the knowledge of highly respected economists who design and teach our courses with a real-world focus that stems directly from their global research into economic issues.

Finance courses are taught by academics and experienced practitioners and you will have the opportunity to make use of the university’s state-of-the-art Bloomberg Finance Lab to gain employable, practical finance skills.

he MSc in International Marketing with Consumer Psychology provides insight into consumer behaviour against a background of international marketing concepts.

There are eight taught courses, divided equally over two semesters, followed by an international marketing with consumer psychology dissertation in semester 3.  Part-time students register for two courses per semester and progress to the dissertation at the end of their second year. Assessment is specifically designed to develop professional career readiness and includes several collaborative projects with industry partners.

There are two sets of mandatory courses.  The first set provides the foundation in international marketing concepts (International Strategic Marketing, Contemporary Consumer Behaviour, Marketing Metrics, Branding and Communications, Research Philosophy and Practice). The second set delivers insights into the application of psychology to marketing decision making (Introduction to Human Factors and Psychology for Marketing).

In Semester 3 the International Marketing with Consumer Psychology dissertation is the capstone course where students “deep-dive” into their chosen area of research.  Students will demonstrate their mastery of the subject area by developing new insight from analysis of valuable primary research.

Statistical data science is at the core of modern data analytics that turn data into intelligence to inform decision-making and solve challenging problems. Applications range from economics and medicine, to social and environmental sciences. This degree covers theoretical and applied elements of modern statistics, and provides training and practical experience in modelling, analysing and interpreting real data required in the economy, industry and research. The early years of the degree cover basic mathematics, probability and statistics. The final years focus on advanced specialist topics in statistical modelling, data science, machine learning, probability and stochastic processes.