Master of Arts (Hons) in Marketing (Accelerated)

at Heriot-Watt University - Edinburgh Campus United Kingdom

Our BSc Computer Systems course is designed to give you a solid foundation in computing, together with the necessary applied skills. What’s more, it’ll give you a range of professional skills to help you communicate clearly, work independently and co-operate effectively. In the later years of our BSc Computer Systems course, you’ll also have the option to specialise and graduate with a named degree in Games Programming (5Y6J).

The MSc Digital Marketing will equip you with the specialist digital marketing knowledge and skills that are sought-after by employers from all markets and sectors and is designed to position you as a marketing professional with digital expertise.

Our MSc in Digital Marketing enables you to transition to a digital marketing career by combining an accelerated introduction to marketing with a detailed consideration of digital marketing concepts and techniques.

There are eight taught courses (divided equally over two semesters) and a digital marketing dissertation in semester 3.  Part-time students register for 2 courses per semester and progress to the dissertation at the end of the second year. Assessment is specifically designed to develop professional career readiness and include collaborative projects with industry partners.

There are two sets of mandatory courses. The first set provides the foundations of digital marketing (Digital Customer Experience and Digital Marketing Analytics). The second set delivers core marketing knowledge (International Strategic Marketing, Contemporary Consumer Behaviour, Branding and Communications and Research Philosophy and Practice).

You can customise your degree to match your interests or career pathway by selecting two course options, one each semester.  Courses reflect digital marketing skills (social media management, database design, website development) and digital management competencies (strategy, entrepreneurship, consumer psychology, legal aspects, project management).

In Semester 3 the digital marketing dissertation is the capstone course where students 'deep-dive' into their chosen area of digital marketing.  Students will demonstrate their mastery of the subject area by developing new insight from analysis of valuable primary research.

The MSc in Digital Marketing forms part of a suite of specialist programmes at Heriot Watt University designed to meet the demands of the growing digital economy. The 'digital ready' masters programmes include MSc Digital Leadership, MSc Managing Innovation, MSc Information Technology (Business), MSc Business Information Management, and MSc Business Analytics and Consultancy.

Accredited by the Chartered Management Institute, this unique Masters degree blends the expertise of leading professors and industry leaders in the areas of Business Strategy, Leadership and Change Management.

MSc Business Strategy, Leadership and Change has been developed by leading academics within the Edinburgh Business School to provide a forward-thinking, cutting-edge programme of study that focuses on key challenges that leaders and managers face in the modern business environment.

This is a Conversion MSc
MSc Business Strategy, Leadership and Change is a conversion degree programme led by academics from Edinburgh Business School. It introduces the study of business and management to graduates and professionals from non-management backgrounds who wish to enhance their careers.

This degree introduces vital business knowledge to those with limited academic experience in the subject and provides an opportunity to develop versatile strategic management skills in just one year of study. Coupled with specialist learning in change management and leadership, this programme aims to complement existing knowledge and prepare graduates for a career shift or management role.

Data Scientist has been dubbed the 'sexiest job title' (Harvard Business Review, 2012) with IBM predicting a 28% growth of jobs by 2020. The UK government has set out their strategy for the UK to be a world leader in data science to enable the growth of the UK economy. Data Scientists require a combination of statistical analytical skills, the ability to process large volumes of data efficiently, c.f. Big Data, and then to generate visualisations to explain the results.

This two year programme offers an opportunity for graduates looking to transition to a new career path in Data Science, yet coming from a background outside Computing. Whether your experience lies in Science, Technology, Mathematics or the Arts, this pathway programme is a rare opportunity to become well-versed in the advanced, challenging field of Data Science.

Our MSc International Business Management with Project Management programme is aimed graduates who have little or no business or management background in their first degree and who wish to gain a broad based business qualification to enhance their future career prospects, or at those looking to develop business management knowledge and skills to allow them to change or further their careers.

This is a Conversion MSc
MSc International Business Management with Project Management is a conversion degree programme led by academics from Edinburgh Business School. It introduces the study of business and management to graduates and professionals from non-management backgrounds who wish to enhance their careers.

This degree introduces vital business knowledge to those with limited academic experience in the subject and provides an opportunity to develop versatile management skills in just one year of study. Coupled with specialist learning in the area of project management, it develops modern management skills to complement existing knowledge and prepare graduates for a career shift or management role.

If you want to start your career with a year's work experience in hand, then you should consider this course. It combines the rigorous studies of the BSc (Hons) in Mathematical, Statistical and Actuarial Sciences with a year-long work placement in level 4. The work placement gives you experience of working in an organisation in the financial sector. The Diploma in Industrial Training is gained through successful completion of this work placement. The work placement helps you to develop specific work-related skills, giving you the opportunity to apply and build upon the theory you learn in your studies. It allows you to take on real responsibilities, enhance your interpersonal skills through teamwork and communication and experience workplace culture.

The Diploma is available to all students, including those from overseas, as it does not require a work visa. If you are planning to come to the UK using a student visa you should check the Tier 4 Student Visa Policy Guidance to confirm you are permitted to undertake a work placement as part of your studies. It is your responsibility to find a suitable work placement; acceptance onto the course does not guarantee you a placement. If you are registered on the course and are unable to find a suitable work placement before the end of level 3 then you can transfer to the standard BSc (Hons) in Mathematical, Statistical and Actuarial Sciences degree.

Our MSc Translating programme is designed for those who want to work as professional translators or in the field of translating.

This programme's main focus is on translation and translation technologies. However, you can also choose from a broad range of optional courses in professionally relevant subjects to tailor your programme to your interests and professional needs, such as Subtitling, International Politics, Business Communication, Localisation & Technical Writing, or study a new language.

This course comprises a core of biology with an additional emphasis on the study of topics central to human health and wellbeing such as nutrition, physiology, and psychology. These themes are developed together throughout the course, with some flexibility in course structure and design, according to your interests or career aspirations.

The subjects available for BSc Combined Studies at the Edinburgh Campus are:

• Actuarial Science
• Biological Sciences
• Building Engineering
• Chemical Engineering
• Chemistry
• Civil Engineering
• Computer Science
• Electrical and Electronic Engineering
• Information Systems
• Mathematics
• Mechanical Engineering
• Physics
• Statistics.

You can also combine the above subjects with one of the following:

• Accountancy and Finance
• Economics
• Languages
• Management.

A Combined Studies degree allows students to design their own degree course from the subjects offered at Heriot-Watt University. Students take a range of subjects not covered by other degree courses and can pick the right set of subjects from the wide range available to meet individual learning goals. Students can adapt their study on a part-time basis or at a distance. With the help of a Director of Studies, students can devise a study course that will support their ambitions.

Large global changes, and climate change in particular, are having significant impacts on the environment. The study of impacts and mitigation/adaptation measures in the marine environment requires a truly interdisciplinary approach. It is essential that scientists, engineers and environmental decision-makers understand the fundamentals of the causes, impacts and management measures involved in dealing with such important issues. The programme specialises in the challenges facing the marine environment and is part of the University's programme of teaching and research in climate change related issues. There are a variety of optional courses available but the core courses are listed below.