Master of Arts (Hons) in Marketing (Accelerated)

at Heriot-Watt University - Edinburgh Campus United Kingdom

The 2020 National Student Survey results placed chemical engineering at Heriot-Watt as 1st in Scotland and 5th in the UK, based on students’ overall satisfaction with our programmes.

The Times and Sunday Times Good University Guide 2021 ranked Heriot-Watt University as 1st in Scotland and 4th in the UK for Chemical Engineering.

Our BEng in Chemical Engineering provides students with both the theory and practical application expected by industry. We have strong links with professional communities, allowing us to enhance the career prospects of our graduates.

Programme structure:

• Our BEng programme gives you a sound understanding of both the chemical and process engineering fundamentals that you need to become a professional engineer. In addition to a grounding in science, maths and engineering, our students acquire practical abilities that are highly sought after by industry.
• The BEng in Chemical Engineering is a four-year degree which can include an additional 5th year of study, resulting in the programme becoming a more advanced MEng degree. You will choose which route to follow at the end of your 4th year, giving you the flexibility to decide which degree best suits your career ambitions.
• Final year BEng students undertake a group-based design project that consolidates the subjects taught across the programme.

Years 1 and 2 provide a foundation in modern biology, including: Ecology; Pollution Biology; and Man’s Impact on the Environment. Year 3 gives a thorough grounding in many aspects of Marine Biology and Year 4 explores the applications of Marine Biology to Marine Resource Development and Marine Environmental Protection. Fieldwork plays an important part in the course. The course aims to produce good Marine Biologists with a training in applied aspects of marine resource exploitation and protection. Breadth in the curriculum is provided by options including Molecular Biology and Microbiology.

If you are looking for a career in the world of finance and love mathematical challenges, then Financial Mathematics is the degree for you. Just as civil engineering deals with the design, construction and maintenance of buildings and roads, financial mathematics is concerned with the design, construction and maintenance of financial products. It is well known that careers in financial mathematics offer some of the best salaries of all professions and graduates working in this area thrive on being offered many interesting challenges on a day-to-day basis.

Our Financial Mathematics programme develops the skills and knowledge required by the modern investment and asset management industry, where structured finance and relative value trading strateges dominate. The emphasis is on developing a range of practical skills relevant to the increasingly mathematical and ever-changing world of contemporary finance.

Financial Mathematics isn't just for aspiring bankers. The UK Government is the single biggest user of structured finance, through the Private Finance Initiative. Graduates are also attractive to the treasury function of international corporations and to the trading arm of commodities companies.

Students on the Financial Mathematics degree follow the same programme as Actuarial Science students for the first two years. The programmes diverge in third year and in the fourth year Financial Mathematics students will be able to study courses alongside Master's students on the Quantitative Finance and Mathematics programme. The aim is for Financial Mathematics graduates to achieve a skill set comparable to those graduating with a Master's degree.

The construction industry is thriving and shows no sign of stopping. According to a Global Construction 2030 report, the volume of construction output is forecast to grow by 85% by 2030, with the UK being a stand-out growth market in Europe.

Studying construction project management at Heriot-Watt gives you the vital skills and versatility required by an increasingly dynamic industry. Our course aims to provide students with the knowledge, leadership and management skills necessary for the effective delivery of construction projects from inception to occupation. This course has a strong emphasis on construction technology with module options that give students a background in valuation and procurement.

Highlights:

• In year 1 you can participate in a walking tour of Edinburgh viewing the architecture of the Old and New Town.
• In year 2 you have the opportunity to participate in Constructionarium, which provides hands-on construction working alongside professional engineers and tradesmen to construct scaled down versions of bridges, buildings, dams and civil engineering projects from all around the world.
• In year 3, you have the opportunity to gain work experience via the Culture of External MENToring (CEMENT) scheme, which links students with professionals in practice to offer work placements, graduate employment opportunities and site visits. There are also field trip opportunities to a European city looking at the construction of some of the world’s most recognisable buildings.
• In year 4, students undertake a week long collaborative design project working with students from across the built environment disciplines.

The MSc Digital Marketing will equip you with the specialist digital marketing knowledge and skills that are sought-after by employers from all markets and sectors and is designed to position you as a marketing professional with digital expertise.

Our MSc in Digital Marketing enables you to transition to a digital marketing career by combining an accelerated introduction to marketing with a detailed consideration of digital marketing concepts and techniques.

There are eight taught courses (divided equally over two semesters) and a digital marketing dissertation in semester 3.  Part-time students register for 2 courses per semester and progress to the dissertation at the end of the second year. Assessment is specifically designed to develop professional career readiness and include collaborative projects with industry partners.

There are two sets of mandatory courses. The first set provides the foundations of digital marketing (Digital Customer Experience and Digital Marketing Analytics). The second set delivers core marketing knowledge (International Strategic Marketing, Contemporary Consumer Behaviour, Branding and Communications and Research Philosophy and Practice).

You can customise your degree to match your interests or career pathway by selecting two course options, one each semester.  Courses reflect digital marketing skills (social media management, database design, website development) and digital management competencies (strategy, entrepreneurship, consumer psychology, legal aspects, project management).

In Semester 3 the digital marketing dissertation is the capstone course where students 'deep-dive' into their chosen area of digital marketing.  Students will demonstrate their mastery of the subject area by developing new insight from analysis of valuable primary research.

The MSc in Digital Marketing forms part of a suite of specialist programmes at Heriot Watt University designed to meet the demands of the growing digital economy. The 'digital ready' masters programmes include MSc Digital Leadership, MSc Managing Innovation, MSc Information Technology (Business), MSc Business Information Management, and MSc Business Analytics and Consultancy.

Knowledge in operations management is an important requirement of managers across all business functions and there is an increasing demand for operations management specialists in every type of organisation.

This is a specialist MSc
MSc Operations Management is a specialist MSc programme led by academics at the Edinburgh Business School. As a specialist masters, this degree gives those who have worked in industry or studied a similar subject previously, the chance to expand, refine and enhance their knowledge.

This 1-year masters programme focuses almost entirely on the area of operations management. It blends cutting-edge academic thinking with best practice from industry to give graduates and professionals the opportunity to advance with a highly employable skillset.

We are ranked 5th in the UK for Town and Country Planning in the Complete University Guide 2021.

The Geography, Society and Environment degree is designed for students who are interested in human geography and related topics in urban design, social policy, cities and modern studies. Overall, this degree explores the ways in which people shape and are shaped by the places and environments in which they live. How do cities change and how do the people involved shape those cities and neighbourhoods? How does the built environment shape our behaviour? What makes some places healthier or happier or more resilient?

You will develop field work skills in surveying, mapping and site assessment with field work and site visits as a key strand in your learning. You will develop important research skills through core modules in statistics, data analysis and research methods which you will apply to your final year research dissertation. Cross-disciplinary and problem-based working helps students acquire the skills needed to work in multi-disciplinary teams and solve real-world problems.

Highlights:

• You can participate in residential field trips in years 1, 2 and 3, visiting locations in Scotland, the UK and beyond; plus shorter one day trips and site visits. These trips provide important opportunities to deepen practical skills in field survey, site observation, data collection and analysis.
• You can experience links to practice and industry – hearing from visiting speakers and professionals working as chartered geographers, surveyors and planners.
• In year 3, all students are given the opportunity for mentoring by a practitioner, someone working in industry who can discuss career choices, graduate job opportunities and professional membership routes.

The five year MEng Software Engineering degree is an integrated Masters course, which augments the first three years of the BSc Computer Science with the professional skills necessary for constructing robust, secure systems. Students spend the start of the fifth year on a paid industrial placement. Organisations that recent students have been placed with include Skyscanner, Leonardo, Cadence, BlackRock and Satalia. Many of our students go on to secure an offer of employment from their placement employer.

Teaching excellence and student satisfaction:
'Software Engineering' at Heriot-Watt is ranked 1st in Scotland and joint 1st in the UK for overall satisfaction in the National Student Survey 2018. 100% of students were satisfied overall with their course.

The Applied Petroleum Geoscience (APG) MSc at Heriot-Watt University is one of the top training programmes for geoscientists working in the oil and gas industry. With strong links to our Reservoir Evaluation and Management, Petroleum Engineering, Mature Field Management and Subsurface Energy Systems programmes, this programme is unique, offering a fully integrated understanding of the oil and gas industry, from exploration to production.

Programme content:
The Applied Petroleum Geoscience programme has been redesigned in 2019, with a number of exciting new courses and field trips, including an integrated exploration and development field trip to the Spanish Pyrenees. The programme is focused on geoscience (including petrophysics, geophysics and geochemistry), but we also equip students with a working knowledge of other disciplines, including reservoir engineering and petroleum economics. Students will benefit from engagement with our industry partners and access to high-performance computers, as well as extensive in-house geoscience and engineering expertise, with many of our staff having worked previously in the oil and gas industry.

The programme is deliberately intensive, typically consisting of working a full five days a week of lectures and practical work, including labs or tutorial exercises designed to teach practical skills in addition to learning theory. We have a strong emphasis on group work, whether in the field, the classroom, or in our computer labs. This culminates in an extended (seven-week) group project, where we simulate a real exploration assessment of the Wessex Basin, incorporating field observations, seismic interpretation, well integration and non-technical issues, such as land rights and stakeholder engagement.

Chemistry is a dynamic and exciting subject which makes many important contributions to the world. It is a major contributor to the Scottish and UK economies and as such is a secure career pathway. Chemistry plays a crucial role in developing new medicines, materials and energy sources using greener methods for a better future.

At Heriot-Watt University, we make sure the theory we teach is linked to these practical applications so that when our students graduate they are ready to address the biggest of global challenges.

The courses on BSc Chemistry include extensive laboratory work throughout. They provide students with hands-on experience and opportunities to link theoretical knowledge from lectures to the real world. As a result, our students develop practical lab experience as well as much needed teamwork, problem solving and communication skills.