Master of Arts (Hons) in Marketing (Accelerated)

at Heriot-Watt University - Edinburgh Campus United Kingdom

Software Development for Business GA programme is designed to provide a solid foundation in computing and the necessary applied skills. It includes the necessary applied skills, object-oriented web programming, writing algorithms and understanding fundamental database programming and management, as well as network security.

This programme helps you develop highly skilled employees in the following areas:

• Software Development and Testing;
• Web Development;
• Database Architecture and Development.

Our MEng (Hons) Architectural Engineering covers a broad range of engineering-related disciplines including: mechanics, construction, energy, thermal performance, water and wastewater, acoustics, and human behaviour. The degree is designed to give you the knowledge and skills needed by industry to design buildings of the future that not only provide sustainable and low-energy built environments that have a positive influence on the health and wellbeing of the people who use them, but buildings that are also resilient and adaptable to future climate change. The later years of the degree focus on practical inter-disciplinary design and management skills, with an emphasis on your personal development as an Architectural Engineer within the professional environment.

The MEng (Hons) degree provides the opportunity for greater specialism in your preferred subject areas, plus enhanced practical experience of design management and problem solving with a 12-week industrial placement.

Our architectural engineering degrees are supported by the Architectural Engineering Industrial Advisory Board, which includes representatives from major multi-national employers, ensuring our degrees are exactly what industry needs.

Fundamental ideas in pure and applied mathematics are developed together with key concepts in computer science. In addition to expertise in both subjects, the course fosters the intellectual skills of analytical reasoning, systematic problem solving and the development and clear communication of ideas. Students studying Mathematics with Computer Science study roughly 75% mathematics and 25% computer science.Those interested in a course with a larger computer science component can follow Mathematics and Computer Science (UCAS GG14). The split in this case is 50/50.

Data Science, as a discipline, sits at the intersection between Computer Science (including Artificial Intelligence and Machine Learning), Mathematics (including Advanced Statistical methods) and selected areas of Engineering. The proposed programme aims to combine core elements of all these areas. Successful completion of this programme will allow the graduate to become a graduate data science engineer, enabling their company or employer to benefit from up to date knowledge in this area.

Key areas of the programme:

• The primary focus of the Data Science Graduate Apprenticeship programme is on developing the knowledge, understanding and skills outcomes sought by employers.

The Chartered Institute of Marketing (CIM) accredited MA (Hons) Marketing degree at Heriot-Watt University’s Edinburgh Business School is designed to develop key knowledge and skills related to professional marketing practices.

The courses you take on this degree will provide you with the platform to thrive in both academic study and the professional practice of marketing.

Your learning will focus on three central themes that we believe will be key for future marketing professionals:

• Global marketing
• Digital marketing
• Sustainable marketing

Teaching on MA (Hons) Marketing is led by our internationally respected faculty who bring marketing theory to life by drawing on their own cutting-edge research and industry experience, and by sharing best practice from business case studies. This approach ensures that everything you learn reflects the current marketing landscape in both business-to-consumer and business-to-business marketing contexts.

In Year 1 you will study the established suite of courses form Edinburgh Business School’s common first year and gain an understanding of important areas of modern business, including Management, Accounting and Finance, and Economics and Marketing.

As your studies progress through Years 2, 3 and 4, you will study an increasing number of specialist marketing courses.

The psychology component of the course (75% of the curriculum) covers the discipline’s main areas, namely social psychology, developmental psychology, cognitive psychology, biological psychology, individual differences, and research methods, and emphasises their application to various employment-related contexts. The management component (25%) of the course introduces (and allows specialism within) marketing, human resource management, finance, and management.

Teaching is mainly via lectures, but large numbers of tutorials mean that staff and students know one another well. Assessment features a mixture of coursework and examination.

In the first year of the BEng Engineering course you’ll have the chance to study a range of subjects. Beyond this, you’ll be able to focus on a particular area of expertise to work towards your Engineering degree.

From a wide choice of subjects, you’ll select eight courses to match your interests – usually choosing from two or three subject areas. On the BEng Engineering course, most students choose subjects in  Engineering.  All subjects include some form of industrial design,whether Mechanical, Electrical, Civil or Chemical Engineering.

This degree covers the main Civil Engineering disciplines of structures, geotechnics, water engineering and transportation engineering, and provides students with the key skills and knowledge required to become chartered civil engineers. The core curriculum includes instruction in all main subject areas, concentrating on analysis and materials behaviour, with a focus on design and management in the specialisation years. Throughout, there is an emphasis on the personal development of students within a professional environment.

Our degrees are supported by the Civil Engineering Industry Advisory Committee, which includes representatives from major multi-national employers offering advice, guidance and work placement opportunities.

The masters degree in Logistics and Supply Chain Management from Heriot-Watt University's Edinburgh Business School calls upon established industry links and sector-leading research to equip students with cutting-edge expertise.

This MSc is accredited by the Chartered Institute of Logistics and Transport and has built a reputation for producing graduates of the highest calibre over the past 25 years. It will give you access to the knowledge of world-leading researchers and practitioners, and allow you to gain professional insights direct from industry.

This is a Specialist MSc
MSc Logistics and Supply Chain Management is a Specialist MSc programme led by academics at the Edinburgh Business School. As a Specialist MSc, this degree gives those who have worked in the field or studied a similar subject previously, the chance to expand, refine and enhance their knowledge.

This 1-year Masters programme focuses almost entirely on the area of Logistics and Supply Chain Management. It blends cutting-edge academic thinking with best practice from industry to give graduates and professionals the opportunity to advance with a highly employable skillset.

Heriot-Watt University's Masters degree in Business Psychology is the most established of its kind in Europe. In this programme, the MSc's core modules are blended with the expertise of our respected academics from the field of Human Resource Management.

This specialist MSc blends Human Resource Management with Business Psychology, a discipline also known as Occupational Psychology and Organisational Psychology, which equips you with a depth of understanding around the psychological mechanisms that drive positive behaviours and performances in the workplace.

By viewing the workplace through a psychological perspective, and by developing analytical, critical thinking, and reflection skills, you will learn to recognize and improve seemingly intangible aspects of the workplace which, when appropriately managed, can directly improve performance, in areas such as:

• Job satisfaction
• Well-being
• Leadership
• Organisational commitment
• Organisational culture
• Performance and productivity

Business Psychology graduates often build extremely rewarding careers in Human Resource Management within a range of industries. This is why Heriot-Watt has created this specialist programme which blends our world-class teaching in Business Psychology with our expertise in Human Resource Management to create a specialist programme that develops a range of skills which are highly-desirable to employers.