Master of Science in Business Psychology

at Heriot-Watt University - Edinburgh Campus United Kingdom

MSc Artificial Intelligence (2 years) is a newly designed two-year conversion programme. It has been created to provide the perfect stepping stone for students aiming for a career in artificial intelligence, who may not be coming directly from a computing background.

This two year programme offers an opportunity for students looking to transition to a new career path in artificial intelligence (AI), who may be coming from a background outside computing. Whether your experience lies in psychology, linguistics, science, technology or the arts, this pathway programme is a rare opportunity to become well-versed in the advanced, challenging field of AI.

The programme aims to provide intensive and high-quality preparatory graduate and postgraduate education in artificial intelligence, all within just two years. The collective programme will be taught by a variety of traditional and innovative means, making use of applied topical material relevant to research and industry. This will create a supply of robustly prepared postgraduates with skills relevant to research and industrial applications of AI, in the UK and internationally.

Since the 1990s Heriot-Watt University has had an internationally renowned research group in Mathematical Biology, Ecology and Medicine. This group includes Jonathan Sherratt, Andy White and Kevin Painter; all of whom are leading researchers in mathematical biology with strong international reputations.

Building on the strength of this research group we are excited to be launching a brand new MSc Programme in Mathematical Biology Ecology and Medicine. The programme includes high level and high quality courses that will provide a comprehensive training in mathematical modelling of problems in the life sciences, in mathematical techniques to study these models, and in the use of data to both inform and test the models.

During the summer you will do an extended project on a cutting-edge research topic that is aligned with our research interests. These include work on wound healing, pattern formation in developmental biology, epidemics, cancer, semi-arid ecosystems, and evolution. The programme will open up for you a wide range of career paths and possibilities for future study.

Heriot-Watt Mechanical Engineering degrees are ranked 1st in Scotland and top 10 in the UK by the Guardian University Guide 2020. An industrial panel are involved to ensure the course content reflects the changing needs of industry and that our graduates have the knowledge and practical skills required to successfully gain employment.

Student teaching benefits from our strong industrial links, in particular the involvement of the industrial panel in the assessment of 4th year design projects, providing a realistic client scenario.

he MSc in International Marketing with Consumer Psychology provides insight into consumer behaviour against a background of international marketing concepts.

There are eight taught courses, divided equally over two semesters, followed by an international marketing with consumer psychology dissertation in semester 3.  Part-time students register for two courses per semester and progress to the dissertation at the end of their second year. Assessment is specifically designed to develop professional career readiness and includes several collaborative projects with industry partners.

There are two sets of mandatory courses.  The first set provides the foundation in international marketing concepts (International Strategic Marketing, Contemporary Consumer Behaviour, Marketing Metrics, Branding and Communications, Research Philosophy and Practice). The second set delivers insights into the application of psychology to marketing decision making (Introduction to Human Factors and Psychology for Marketing).

In Semester 3 the International Marketing with Consumer Psychology dissertation is the capstone course where students “deep-dive” into their chosen area of research.  Students will demonstrate their mastery of the subject area by developing new insight from analysis of valuable primary research.

Heriot-Watt Mechanical Engineering degrees are ranked 1st in Scotland and top 10 in the UK by the Guardian University Guide 2020. An industrial panel are involved to ensure the course content reflects the changing needs of industry and that our graduates have the knowledge and practical skills required to successfully gain employment.

Student teaching benefits from our strong industrial links, in particular the involvement of the industrial panel in the assessment of 4th year design projects, providing a realistic client scenario.

Programme Structure:
The first two years of the degree provide a grounding in the core disciplines of mechanical engineering, which allows students to make an informed choice of the options in the following years. An individual project forms part of Year 4. Students can graduate at the end of year 4 with a BEng Mechanical Engineering, or progress to the MEng programme, if academic grades are suitable. The 5-year MEng degree is the standard route towards Chartered Engineering professional qualification.

Edinburgh Business School ranked 1st in Scotland and 4th in UK for marketing in the National Student Survey 2020. Our degree is characterised by three themes which will prepare you for a marketing career of the future - global, digital and sustainable.

This 3-year accelerated degree is suited to those who have completed A-Levels. The MA (hons) Marketing degree at Heriot-Watt University’s Edinburgh Business School is designed to develop key knowledge and skills related to professional marketing practices.

The courses you take on this degree will provide you with the platform to thrive in both academic study and the professional practice of marketing. Your learning will focus on three central themes that we believe will be key for future marketing professionals:

• Global marketing
• Digital marketing
• Sustainable marketing

Teaching on MA (Hons) Marketing is led by our internationally respected faculty who bring marketing theory to life by drawing on their own cutting-edge research and industry experience, and by sharing best practice from business case studies. This approach ensures that everything you learn reflects the current marketing landscape in both business-to-consumer and business-to-business marketing contexts.

As your studies progress through Years 1, 2 and 3 of this accelerated MA (Hons) programme you will study an increasing number of specialist marketing courses.

Our MSc International Business Management with Marketing programme is aimed at graduates who have little or no business or management background in their first degree and who wish to gain a broad based business qualification to enhance their future career prospects, or at those looking to develop business management knowledge and skills to allow them to change or further their careers.

This is a conversion MSc
MSc International Business Management with Marketing is a conversion degree programme led by academics from Edinburgh Business School. It introduces the study of business and management to graduates and professionals from non-management backgrounds who wish to enhance their careers.

This degree introduces vital business knowledge to those with limited academic experience in the subject and provides an opportunity to develop versatile management skills in just one year of study. Coupled with specialist learning in the area of marketing, it develops modern management skills to complement existing knowledge and prepare graduates for a career shift or management role.

Data Science, as a discipline, sits at the intersection between Computer Science (including Artificial Intelligence and Machine Learning), Mathematics (including Advanced Statistical methods) and selected areas of Engineering. The proposed programme aims to combine core elements of all these areas. Successful completion of this programme will allow the graduate to become a graduate data science engineer, enabling their company or employer to benefit from up to date knowledge in this area.

Key areas of the programme:

• The primary focus of the Data Science Graduate Apprenticeship programme is on developing the knowledge, understanding and skills outcomes sought by employers.

This Physics degree covers subjects including dynamics, electromagnetic fields and optics. These areas lead onto the quantum world of subatomic particles, the unique nature of laser light, and the philosophically challenging ideas of quantum physics and astrophysics. Mathematics also plays an important part in understand physical concepts in more depth. In later years, the course will offer you various topics, including Laser Physics, Photonics, Semiconductor Physics, Instrumentation, Nuclear Physics and Elementary Particles.

Through research projects, you’ll be able to develop skills in experimental design or computational modelling. The course will also help with your practical abilities, initiative and teamwork. The Physics degree is mathematically rigorous and suitable if you’re interested in a career in research.

Our internationally recognised MSc Real Estate is designed to align your skills to the educational requirements of the industry’s professional bodies. Global relevance and employability are at the core of our curriculum design. The programme will enable you to understand the operation of real estate markets and develop a deep understanding of the techniques applied in them. You will gain the key skills necessary to embark on a wide range of careers in the global real estate industry.

This Masters programme is especially suitable if you have a non-real estate related degree and desire to develop skills and knowledge in the real estate sector. The MSc will lead to exciting employment opportunities across the industry.

Industry links:
This programme benefits from the expertise of research-active and industry-minded staff. Along with teaching staff, several honorary professors from industry guest lecture and advise on student research projects.