Master of Science in Digital Marketing

at Heriot-Watt University - Edinburgh Campus United Kingdom

The programme combines core elements of Mathematics, Chemical and Mechanical Engineering, Control Engineering, Electrical Engineering and Computer Science, Safety and Management. Successful completion of this programme will allow the graduate to become a productive graduate instrumentation and control engineer in their company.

Graduates' skillset:
The Instrumentation Measurement and Control Graduate Apprenticeship Programme aims to produce BEng (Hons) graduates who:

• Meet the educational base required by the Institute of Instrumentation, Measurement and Control for registration as an Incorporated Engineer;
• Have a good technical understanding of the essential facts across the discipline, but also an awareness of specialist application of technology;
• Are equipped with a sound basis in theoretical engineering principles and methods and their application;
• Are able to operate in team and multidisciplinary contexts;
• Have an appreciation of the wider societal and commercial influences on, and impact of, the discipline;
• Have problem-solving skills and the ability to apply such skills in developing innovative solutions to society's practical needs;
• Have developed the personal qualities and professional competencies of instrumentation and control engineers;
• Have been able to pursue their personal interests in depth in the context of the sponsoring company;
• Have the practical skills required specifically by instrumentation and control engineers and more widely by any numerate professional position.

The course covers basic knowledge, combined with recent developments in research. It’s designed to help you develop your advanced mathematical and statistical skills – giving you an understanding of their application to the formulation and solution of real-world problems. In essence, this degree in mathematics combines specialist knowledge with key transferable skills.

The Bachelor of Business Administration (BBA) degree aims to develop students’ understanding of the area of Business Administration and Management and develop practical skills appropriate for careers in this area. Theory and practice are given equal emphasis to give a holistic understanding of the role of Business Administration as well as knowledge of and skills associated with business start-up, growth and innovation.

Construction Project Management at Heriot-Watt University is one of the longest-running courses of its kind in the UK, equipping graduates with the theoretical knowledge and practical and technical skills to manage people and projects within the construction industry.

To enhance your career prospects and international experience, we are now offering our established and standard one year Construction Project Management Masters over two years through offering a ‘with Industry Placement’ alternative.

This ‘with Industry Placement’ option offers a practical experiential element over the traditional one-year degree structure, allowing you to reflect on theory and practice.

This degree is delivered by the Centre of Excellence in Sustainable Building Design, a leading body recognised by the Royal Academy of Engineering. This is one of four such centres established at UK universities that jointly form a national network to demonstrate and exchange best practice in teaching and research for the sustainable built environment.

he MSc in International Marketing with Consumer Psychology provides insight into consumer behaviour against a background of international marketing concepts.

There are eight taught courses, divided equally over two semesters, followed by an international marketing with consumer psychology dissertation in semester 3.  Part-time students register for two courses per semester and progress to the dissertation at the end of their second year. Assessment is specifically designed to develop professional career readiness and includes several collaborative projects with industry partners.

There are two sets of mandatory courses.  The first set provides the foundation in international marketing concepts (International Strategic Marketing, Contemporary Consumer Behaviour, Marketing Metrics, Branding and Communications, Research Philosophy and Practice). The second set delivers insights into the application of psychology to marketing decision making (Introduction to Human Factors and Psychology for Marketing).

In Semester 3 the International Marketing with Consumer Psychology dissertation is the capstone course where students “deep-dive” into their chosen area of research.  Students will demonstrate their mastery of the subject area by developing new insight from analysis of valuable primary research.

The International Master in Industrial Management (IMIM) is a unique multi-site masters programme offered through a strategic partnership of leading universities in the area of industrial management.

This 24-month programme is studied at Heriot-Watt University (HWU) Edinburgh for Semester 1, then Universidad Politécnica de Madrid (UPM) for Semester 2, then your choice of Politecnico di Torino, Northwestern Polytechnical University of Xi’an, Tecnológico de Monterrey, or Heriot-Watt Dubai for Semester 3.

Semester 4, the Master Thesis, can be studied 'anywhere in the world' at a university with links to the IMIM Consortium or other industrial or public organisations - it is organised for you as part of the programme and gives you the opportunity to put your learning into practice.

The overall aim of the program is to provide students from a scientific or engineering-based background with business skills relevant for pursuing managerial careers in internationally orientated manufacturing and service industries.

Following completion of this degree, you will be able to design and manage complex organisations and industrial endeavours, in particular those where technology plays a key role. You will be able to diagnose problematic situations in those organisations and then conceive, and put into practice, alternative solutions and processes of continuous improvement.

We have designed this degree to address the challenges of globalisation in an increasingly digital world. We've created a program structure that offers a coherent but also diverse set of pathways beginning with the principles of management in today’s world through to the value chain and the operations within it. In addition, you are able to specialise in one of three key fields of management – innovation in industry and services; technology and entrepreneurship; or the challenge of execution.

Another key feature of the program is its integrative teaching approach aimed at developing the ability of students to tackle managerial issues in an interdisciplinary manner. The fourth semester is entirely devoted to industry-related project work in close collaboration with companies, forming the basis for a master thesis to be submitted towards the end of the semester.

The international education of IMIM students is a valuable asset to be spent in global companies and makes it easier for our graduates to find a job in one of the 27 EU Member Countries, or outside Europe in companies linked with Europe. IMIM alumni are developing their careers in different functional roles, different industries and different geographical locations.

Successful candidates will achieve both an MSc in Industrial Management (International) from Heriot Watt University and an International Master in Industrial Management from Universidad Politécnica de Madrid.

This Physics degree covers subjects including dynamics, electromagnetic fields and optics. These areas lead onto the quantum world of subatomic particles, the unique nature of laser light, and the philosophically challenging ideas of quantum physics and astrophysics. Mathematics also plays an important part in understand physical concepts in more depth. In later years, the course will offer you various topics, including Laser Physics, Photonics, Semiconductor Physics, Instrumentation, Nuclear Physics and Elementary Particles.

Through research projects, you’ll be able to develop skills in experimental design or computational modelling. The course will also help with your practical abilities, initiative and teamwork. The Physics degree is mathematically rigorous and suitable if you’re interested in a career in research.

The masters degree in Logistics and Supply Chain Management from Heriot-Watt University's Edinburgh Business School calls upon established industry links and sector-leading research to equip students with cutting-edge expertise.

This MSc is accredited by the Chartered Institute of Logistics and Transport and has built a reputation for producing graduates of the highest calibre over the past 25 years. It will give you access to the knowledge of world-leading researchers and practitioners, and allow you to gain professional insights direct from industry.

This is a Specialist MSc
MSc Logistics and Supply Chain Management is a Specialist MSc programme led by academics at the Edinburgh Business School. As a Specialist MSc, this degree gives those who have worked in the field or studied a similar subject previously, the chance to expand, refine and enhance their knowledge.

This 1-year Masters programme focuses almost entirely on the area of Logistics and Supply Chain Management. It blends cutting-edge academic thinking with best practice from industry to give graduates and professionals the opportunity to advance with a highly employable skillset.

The MSc in Business Analytics and Consultancy is designed to equip you with the decision skills you need to develop and excel as an effective leader and manager of transformational change in an era of Big Data and rapid innovation.

The MSc Business Analytics and Consultancy program created by Heriot-Watt University will give you the skills most highly valued by today’s employers who increasingly seek graduates with the decision skills to inform and manage transformational change, including the use of data-driven, evidence-based approaches to management decision-making in complex business environments.

There are several core elements of this MSc program that will set you apart in the corporate world, these include the core skills you will gain on our Business Analytics course followed by our research-led Big Data Analytics course, the Network Analysis course and a new course in Management Consultancy.

Specific roles will depend on the nature of the organisation, including, but not limited to:

• Team Leader
• Team Manager
• Operations Manager
• Investment Operations Analyst

Key areas of the programme:

• The primary focus of the Business Management: Financial Services Graduate Apprenticeship programme is on developing the knowledge, understanding and skills outcomes sought by employers.