Master of Science in Digital Marketing

at Heriot-Watt University - Edinburgh Campus United Kingdom

Construction Project Management at Heriot-Watt University is one of the longest-running courses of its kind in the UK, equipping graduates with the theoretical knowledge and practical and technical skills to manage people and projects within the construction industry.

To enhance your career prospects and international experience, we are now offering our established and standard one year Construction Project Management Masters over two years through offering a ‘with Industry Placement’ alternative.

This ‘with Industry Placement’ option offers a practical experiential element over the traditional one-year degree structure, allowing you to reflect on theory and practice.

This degree is delivered by the Centre of Excellence in Sustainable Building Design, a leading body recognised by the Royal Academy of Engineering. This is one of four such centres established at UK universities that jointly form a national network to demonstrate and exchange best practice in teaching and research for the sustainable built environment.

Our MSc Information Technology (Business) offers analytical, practical and theoretical courses that combine study of business management and software engineering. They cover the design and development of IT systems, the management of data and IT, business organisation and strategy, project leadership and e-commerce.

The programme does not emphasise computer programming but instead seeks to develop graduates with well developed analytical and project management skills that help them become effective communicators / managers working between software developers and business strategists.

In some cases, the MSc project can be carried out in collaboration with an outside industrial or academic organisation.

Graduates from the programme would be suitable for employment with IT companies, company R&D divisions, financial services organisations, defence contractors or government IT agencies or could register for a PhD.

Heriot-Watt University's Masters degree in Business Psychology is the most established of its kind in Europe. In this programme, the MSc's core modules are blended with the expertise of our respected academics from the field of Human Resource Management.

This specialist MSc blends Human Resource Management with Business Psychology, a discipline also known as Occupational Psychology and Organisational Psychology, which equips you with a depth of understanding around the psychological mechanisms that drive positive behaviours and performances in the workplace.

By viewing the workplace through a psychological perspective, and by developing analytical, critical thinking, and reflection skills, you will learn to recognize and improve seemingly intangible aspects of the workplace which, when appropriately managed, can directly improve performance, in areas such as:

• Job satisfaction
• Well-being
• Leadership
• Organisational commitment
• Organisational culture
• Performance and productivity

Business Psychology graduates often build extremely rewarding careers in Human Resource Management within a range of industries. This is why Heriot-Watt has created this specialist programme which blends our world-class teaching in Business Psychology with our expertise in Human Resource Management to create a specialist programme that develops a range of skills which are highly-desirable to employers.

The MSc International Management and Business Communication with Marketing programme concentrates on developing professional communication skills in business and marketing contexts, as well as an understanding of intercultural and international business and marketing issues.

The structure of the programme is designed to provide graduates with access to a range of professions and managerial careers within businesses engaged internationally, but in particular in the area of marketing.

Alongside the practical skills and knowledge acquired, students will also engage in independent research, providing a potential route to research training in cognate disciplines at a higher level.

Our internationally recognised MSc Real Estate is designed to align your skills to the educational requirements of the industry’s professional bodies. Global relevance and employability are at the core of our curriculum design. The programme will enable you to understand the operation of real estate markets and develop a deep understanding of the techniques applied in them. You will gain the key skills necessary to embark on a wide range of careers in the global real estate industry.

This Masters programme is especially suitable if you have a non-real estate related degree and desire to develop skills and knowledge in the real estate sector. The MSc will lead to exciting employment opportunities across the industry.

Industry links:
This programme benefits from the expertise of research-active and industry-minded staff. Along with teaching staff, several honorary professors from industry guest lecture and advise on student research projects.

The psychology component of the course (75% of the curriculum) covers the discipline’s main areas, namely social psychology, developmental psychology, cognitive psychology, biological psychology, individual differences, and research methods, and emphasises their application to various employment-related contexts. The management component (25%) of the course introduces (and allows specialism within) marketing, human resource management, finance, and management.

Teaching is mainly via lectures, but large numbers of tutorials mean that staff and students know one another well. Assessment features a mixture of coursework and examination.

Robotic and autonomous systems are now used in areas such as autonomous vehicle guidance, healthcare, remote surgery, industrial manufacturing and domestic assistance. This multi-disciplined robotics degree brings together electronics, computer software, and mechanics. In the first three years, you’ll be given a background in all three disciplines, along with the opportunity to build integrated systems. In the final two years, you can either continue with a broad-based curriculum, or specialise in particular aspects of contemporary robotics.

The MEng Robotics degree shares a common first three years with the BEng and includes a six-month industry placement, during years 4 and 5. Advanced courses can also be chosen from the three departments: Electronic Engineering, Computer Science, and Mechanical Engineering.

Our teaching philosophy:
The philosophy behind all of our programmes is 'learning by doing'. Our programmes are designed to be practical and allow students to develop skills beyond traditional academic content.

Students work on both individual and group projects from the third year onwards, providing them with valuable hands-on experience. The projects challenge you to solve a 'real life' problem – such as the project in which our students helped design an electronic egg to monitor penguin incubation.

Specific roles will depend on the nature of the organisation, including, but not limited to:

• Team Leader
• Team Manager
• Operations Manager
• Investment Operations Analyst

Key areas of the programme:

• The primary focus of the Business Management: Financial Services Graduate Apprenticeship programme is on developing the knowledge, understanding and skills outcomes sought by employers.

Edinburgh is a major centre for investment management with a long and proud history. The MSc in Investment Management provides key investment knowledge with a specific industry focus. A unique feature of the programme is the Current Topics in Investment Management course, where senior investment practitioners give weekly guest lectures, providing insight into the investment industry and allowing students to gain a real-life perspective on the knowledge and theories they are studying.

Discussion of academic theories and their limitations is combined with an emphasis on practical application. Staff teaching on the programme are at the forefront of research and practice in finance and investment management and most are also members of the Centre for Finance & Investment (CFI) which brings Heriot-Watt academics with an interest in finance and investment together with senior practitioners from the local financial community.

Bloomberg Trading Room:

• Heriot-Watt University opened its very own Bloomberg Trading Room in September 2018. Equipped with 12 state-of-the-art Bloomberg Terminals, this world-class facility provides opportunity to learn real-world financial skills. You will be able to gain a Bloomberg Certificate to show that you can use the industry-standard software which provides live financial data and trading tools to the world's leading banks and organisations.

Accreditation:

• We have links with several professional bodies, in particular the Chartered Financial Analyst Society of the UK, the Actuarial Profession and the Chartered Institute for Securities and Investment.

The IT Management for Business Graduate Apprenticeship degree develops specific skills and knowledge of information technology, to enable the participants to play a key role in the management of ICT infrastructure, strategy, operations and projects of their organisation.

Key areas of the programme:
The primary focus of the IT Management for Business Graduate Apprenticeship Programme is on developing the knowledge, understanding and skills outcomes sought by employers.

• Business
• Technology
• Personal and interpersonal
• Software project and delivery management

Each of the four key content areas is combined to deliver a holistic learning experience.

Graduates’ skillset:
The IT Management for Business Graduate Apprenticeship programme aims to produce MA (Hons) graduates equipped with knowledge, understanding and skills in the following areas:

• A broad background of business operations, procedures and culture applicable to a career in IT in a business environment
• Sufficient technical knowledge to play a key role in an IT related environment
• Personal and interpersonal skills enabling them to work closely and communicate with employees in non-IT related areas of an organisation
• A set of problem-solving and modelling skills appropriate to IT related business operations
• Sufficient management and business knowledge to play a management role in an IT project
• Project delivery experience in a business oriented environment