at Heriot-Watt University - Edinburgh Campus United Kingdom
Overview
The MSc Digital Marketing will equip you with the specialist digital marketing knowledge and skills that are sought-after by employers from all markets and sectors and is designed to position you as a marketing professional with digital expertise.
Our MSc in Digital Marketing enables you to transition to a digital marketing career by combining an accelerated introduction to marketing with a detailed consideration of digital marketing concepts and techniques.
There are eight taught courses (divided equally over two semesters) and a digital marketing dissertation in semester 3. Part-time students register for 2 courses per semester and progress to the dissertation at the end of the second year. Assessment is specifically designed to develop professional career readiness and include collaborative projects with industry partners.
There are two sets of mandatory courses. The first set provides the foundations of digital marketing (Digital Customer Experience and Digital Marketing Analytics). The second set delivers core marketing knowledge (International Strategic Marketing, Contemporary Consumer Behaviour, Branding and Communications and Research Philosophy and Practice).
You can customise your degree to match your interests or career pathway by selecting two course options, one each semester. Courses reflect digital marketing skills (social media management, database design, website development) and digital management competencies (strategy, entrepreneurship, consumer psychology, legal aspects, project management).
In Semester 3 the digital marketing dissertation is the capstone course where students 'deep-dive' into their chosen area of digital marketing. Students will demonstrate their mastery of the subject area by developing new insight from analysis of valuable primary research.
The MSc in Digital Marketing forms part of a suite of specialist programmes at Heriot Watt University designed to meet the demands of the growing digital economy. The 'digital ready' masters programmes include MSc Digital Leadership, MSc Managing Innovation, MSc Information Technology (Business), MSc Business Information Management, and MSc Business Analytics and Consultancy.
30
Application Processing Days
Under Graduate
Program Level
Full Time On Campus
Study Mode
12
Duration
Heriot-Watt University - Edinburgh Campus
Location
$19752
Tuition Fee
$0
Average Cost of Living
$0
Application Fee
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There are various options through which a student can get a post study work visa in the UK.
Tier 1 Graduate Entrepreneur Visa for the graduates with a genuine and credible business idea.
Tier 2 (General) is the leading immigration visa to work in the UK.
Tier 4 Doctorate Extension Scheme is for students who have completed their Ph.D. and is valid for 12 months for them to work, look for work or set up a business.
Tier 5 Youth Mobility is for individuals of certain countries like Australia, Canada, Japan, Monaco, Hong Kong, South Korea, Taiwan, and New Zealand aged between 18 -30 who wish to move to the UK.
Tier 5 GAE is for individuals who want to come to the UK for work experience, training, research or a fellowship.
UK Ancestry is for individuals who are a citizen of a commonwealth and plan to work in the UK and have a grandparent who was born in the UK.
30
Application Processing Days
Full Time On Campus
Program Intensity
Under Graduate
Program Level
12
Duration
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The MSc Financial Mathematics is part of a joint programme between us and the University of Edinburgh. So you’ll be fully enrolled at both universities. That means access to all the services offered by each institution, plus a degree certificate with both universities named as the awarding bodies.
12 month
Duration
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Business practices and demands in brewing and distilling are changing rapidly. Graduates of this programme will possess the skills to assess and address both technical and entrepreneurial challenges as they arise in the industry.
Our series of ‘Fit for work’ events held on campus include seminars, talks, networking and recruitment exercises and involve a range of industry professionals from graduates with their own companies, to representatives from the major breweries and distilling companies.
12 month
Duration
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Tuition
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Renewable energy research focuses on six main areas:
12 month
Duration
$ 20808
Tuition
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Graduates' skillset:
The Instrumentation Measurement and Control Graduate Apprenticeship Programme aims to produce BEng (Hons) graduates who:
48 month
Duration
$ 20584
Tuition
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Bachelor of Science (Hons) in Chemistry
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At Heriot-Watt University, we make sure the theory we teach is linked to these practical applications so that when our students graduate they are ready to address the biggest of global challenges.
The courses on BSc Chemistry include extensive laboratory work throughout. They provide students with hands-on experience and opportunities to link theoretical knowledge from lectures to the real world. As a result, our students develop practical lab experience as well as much needed teamwork, problem solving and communication skills.
48 month
Duration
$ 20584
Tuition
Engineering & Technology
Bachelor of Engineering (Hons) in Civil Engineering
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Our Civil and Structural Engineering degrees are supported by an industry advisory committee involving representatives from major multi-national employers. The panel supports our degrees ensuring our curriculum delivers exactly what the industry needs and that our graduates are work ready.
48 month
Duration
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Key areas of the programme:
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Graduates’ skillset:
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48 month
Duration
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48 month
Duration
$ 16000
Tuition
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48 month
Duration
$ 20584
Tuition
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