Master of Science in Digital Marketing

at Heriot-Watt University - Edinburgh Campus United Kingdom

This programme combines the core principles and techniques of international finance. It develops student knowledge and understanding of academic finance and of the financial sector, including theory, empirical research and practical issues. It is designed for those who wish to pursue a professional career which calls for familiarity with the financial world.

The programme is also designed to provide the knowledge base and the analytical and research skills necessary for doctoral study in finance. Many graduates pursue careers in the financial sector, some within Edinburgh, a major centre for fund management, and home to two of the world’s largest banks.

The programme enables students to understand core theories and concepts in finance; understand and use a range analytical techniques, for example the analysis of a company's financial statements or the application of models to value financial assets; evaluate methods of empirical research and empirical findings; develop practical knowledge of financial markets and institutions and financial decisions within companies; carry out original research via a dissertation; and develop transferable skills, particularly in analytical techniques, communication and teamwork, relevant to employment in the financial sector or in academic research.

This course offers broad-based training in modern, pure and applied mathematics, together with a sound knowledge of key areas in contemporary statistics. It allows students to study both mathematics and statistics courses in each year of the course. A blend of compulsory and optional courses in mathematics ensures a broad knowledge base, and the statistics course offers additional expertise in data analysis, rational decision making, and the modelling of random behaviour. The course develops valuable transferable skills in numeracy, analytical and logical reasoning and problem solving which lead to a wide variety of possible careers.

This degree offers a thorough grounding in the major branches of Civil Engineering but with a focus on aspects most relevant to Structural Engineering. The aims of the programme are similar to those for Civil Engineering but with a stronger emphasis on the analysis, skills and knowledge appropriate to Structural Engineering design. In addition, this degree aims to cultivate skills for the creative development of designs for construction projects. An unrivalled range of specialist options is available in Year 5 and students complete a professional design project.

All Structural Engineering degrees are supported by the Civil Engineering Industry Advisory Committee, which includes representatives from major multi-national employers offering advice, guidance and work placement opportunities.

Edinburgh is the UK’s second biggest financial centre outside of London, and Heriot-Watt University enjoys a well-established reputation in the world of accountancy and financial services. As a reflection of this reputation, we were ranked as the second best university in Scotland for undergraduate accounting and finance degrees in the Guardian University League Tables 2019.

MA (Hons) Accountancy and Finance at the Edinburgh Business School is designed and taught by practising professionals and respected academics. It offers you the chance to develop the skills and knowledge needed for a successful career in accountancy and financial services.

The industry focus of this degree, and its breadth of accreditations, make it possible for you to gain the maximum number of exemptions from professional accountancy exams, offering the strongest possible foundation from which to launch your career.

You can enhance your employability in the area of finance through use of our state-of-the-art Bloomberg Trading Room. This professional-standard facility provides access to live financial data from global markets and organisations. Integrating use of Bloomberg Terminals into our teaching develops professionally relevant skills in data analysis, financial reporting, financial risk management and financial modelling.

The majority of our MA (Hons) Accountancy and Finance graduates go on to become chartered accountants in either professional practice, industry, or the public sector, but many go on to successful careers in banking and finance. A survey by Unistats 2019 found that 91% of recent graduates were in work or further study six months after graduating.

The subjects available for BSc Combined Studies at the Edinburgh Campus are:

• Actuarial Science
• Biological Sciences
• Building Engineering
• Chemical Engineering
• Chemistry
• Civil Engineering
• Computer Science
• Electrical and Electronic Engineering
• Information Systems
• Mathematics
• Mechanical Engineering
• Physics
• Statistics.

You can also combine the above subjects with one of the following:

• Accountancy and Finance
• Economics
• Languages
• Management.

A Combined Studies degree allows students to design their own degree course from the subjects offered at Heriot-Watt University. Students take a range of subjects not covered by other degree courses and can pick the right set of subjects from the wide range available to meet individual learning goals. Students can adapt their study on a part-time basis or at a distance. With the help of a Director of Studies, students can devise a study course that will support their ambitions.

This is an advanced, specialist course in the rapidly expanding area of renewable energy engineering with a clear Mechanical Engineering focus. The course is aimed at students wishing to develop critical understanding of the significant changes afoot in the energy system due to the development and integration of wind, marine, biomass and solar technologies. The course will enable graduates to develop and implement creative solutions to the problems encountered in renewable energy capture, conversion, storage and management.

Students will gain the knowledge and skills to assess renewable energy resources, design appropriate renewable energy systems, evaluate the performance of these systems and assess the wider impacts of renewable energy development. The course provides introductory courses to fundamental energy science and current energy issues, while the project-led courses focus on the design of renewable energy systems. The course concludes with a research-led dissertation in the summer.

Renewable energy research focuses on six main areas:

• Photovoltaics and Solar Energy
• Wind and Marine Energy
• Renewable Energy Systems
• Minimising CO2 Emissions
• Biofuels
• Wind and Marine Energy

Years 1 and 2 provide a foundation in modern biology, including: Ecology; Pollution Biology; and Man’s Impact on the Environment. Year 3 gives a thorough grounding in many aspects of Marine Biology and Year 4 explores the applications of Marine Biology to Marine Resource Development and Marine Environmental Protection. Fieldwork plays an important part in the course. The course aims to produce good Marine Biologists with a training in applied aspects of marine resource exploitation and protection. Breadth in the curriculum is provided by options including Molecular Biology and Microbiology.

Our BEng (Hons) provides a broad-based education in electrical and electronic engineering. During the first three years students study topics from low current electronics to high power systems. In Year 4 you can choose from a set of specialist courses to complement your thesis topic selection.

Our teaching philosophy:
The philosophy behind all of our programmes is 'learning by doing'. Our programmes are designed to be practical and allow students to develop skills beyond traditional academic content.

Students work on both individual and group projects from the third year onwards, providing them with valuable hands-on experience. The projects challenge you to solve a real-life problem – such as the project in which our students helped design an electronic egg to monitor penguin incubation.

The MSc International Management and Business Communication with Human Resource Management programme concentrates on developing professional communication skills in business and HRM contexts, as well as an understanding of intercultural and international business and HRM issues.

The structure of the programme is designed to provide graduates with access to a range of professions and managerial careers within businesses engaged internationally, but in particular in the area of HRM.

Alongside the practical skills and knowledge acquired, students will also engage in independent research, providing a potential route to research training in cognate disciplines at a higher level.

The Masters in Business Psychology at Heriot-Watt University is the most established MSc of its kind in Europe, enjoying a well-earned reputation for producing graduates who can improve the performance and behaviour of individuals and teams.

Business psychology is a discipline often referred to as occupational psychology and organisational psychology.

The MSc Business Psychology will give you an in-depth understanding of the psychological mechanisms that drive positive behaviours and performances in the workplace.

Whether you're coming from an industry position or directly from an undergraduate degree, this long-established programme of study will equip you with an effective blend of knowledge drawn from the specialist fields of psychology, management and leadership.

The content on this one-year masters degree programme has been tailored to meet the needs of those working towards a number of job roles, such as business psychology practitioner, human resources manager, organisational development manager, coaching consultant, management consultant or leadership consultant.

You will develop commercial awareness and an understanding of global organisations which will allow you to recognise the impact of the economy, politics, globalisation and the changing labour market on the psychology of a workplace and performance of individuals and teams.

Key skills for improving performance:

• During the MSc Business Psychology you will explore different aspects of the psychological mechanisms behind workplace behaviour and gain the managerial skills that will allow you to enhance and improve performance of teams and individuals. You will build expertise in:
• Coaching
• Leadership
• Diversity
• Employment legislation
• Organisational change
• Organisational culture
• Marketing and consumer behaviour.

You will study the areas of psychology that directly apply to business settings, and explore some of the key psychological research methods that can be practised in the workplace.

By viewing the workplace through a psychological perspective, and by developing your analytical, critical thinking, and reflection skills, you will learn to recognise and improve seemingly intangible aspects of the workplace which, when appropriately managed, can directly improve business performance in terms of:

• Job satisfaction
• Wellbeing
• Leadership
• Organisational commitment
• Organisational culture
• Performance and productivity.

Specifically-designed group tasks and presentations will allow you to develop your interpersonal and communication skills, giving you the platform to implement your expertise and directly improve the performance of diverse groups of individuals and teams at any level within an organisation. 

Throughout this programme you will learn from a unique blend of research-led academic teaching and industry-focused practical exercises. For example, on the Psychology of Coaching course you will develop knowledge in the theoretical frameworks of this area of psychology whilst gaining practical insights into the tools and techniques of lecturers who are experienced coaching practitioners and consultants.