Master of Science in International Business Management with Marketing

at Heriot-Watt University - Edinburgh Campus United Kingdom

This course offers broad-based training in modern, pure and applied mathematics, together with a sound knowledge of key areas in contemporary statistics. It allows students to study both mathematics and statistics courses in each year of the course. A blend of compulsory and optional courses in mathematics ensures a broad knowledge base, and the statistics course offers additional expertise in data analysis, rational decision making, and the modelling of random behaviour. The course develops valuable transferable skills in numeracy, analytical and logical reasoning and problem solving which lead to a wide variety of possible careers.

Data Scientist has been dubbed the 'sexiest job title' (Harvard Business Review, 2012) with IBM predicting a 28% growth of jobs by 2020. The UK government has set out their strategy for the UK to be a world leader in data science to enable the growth of the UK economy. Data Scientists require a combination of statistical analytical skills, the ability to process large volumes of data efficiently, c.f. Big Data, and then to generate visualisations to explain the results.

This two year programme offers an opportunity for graduates looking to transition to a new career path in Data Science, yet coming from a background outside Computing. Whether your experience lies in Science, Technology, Mathematics or the Arts, this pathway programme is a rare opportunity to become well-versed in the advanced, challenging field of Data Science.

Heriot-Watt University's Masters degree in Business Psychology is the most established of its kind in Europe. In this programme, the MSc's core modules are blended with the expertise of our respected academics from the field of Human Resource Management.

This specialist MSc blends Human Resource Management with Business Psychology, a discipline also known as Occupational Psychology and Organisational Psychology, which equips you with a depth of understanding around the psychological mechanisms that drive positive behaviours and performances in the workplace.

By viewing the workplace through a psychological perspective, and by developing analytical, critical thinking, and reflection skills, you will learn to recognize and improve seemingly intangible aspects of the workplace which, when appropriately managed, can directly improve performance, in areas such as:

• Job satisfaction
• Well-being
• Leadership
• Organisational commitment
• Organisational culture
• Performance and productivity

Business Psychology graduates often build extremely rewarding careers in Human Resource Management within a range of industries. This is why Heriot-Watt has created this specialist programme which blends our world-class teaching in Business Psychology with our expertise in Human Resource Management to create a specialist programme that develops a range of skills which are highly-desirable to employers.

Edinburgh Business School ranked 1st in Scotland and 4th in UK for marketing in the National Student Survey 2020. Our degree is characterised by three themes which will prepare you for a marketing career of the future - global, digital and sustainable.

This 3-year accelerated degree is suited to those who have completed A-Levels. The MA (hons) Marketing degree at Heriot-Watt University’s Edinburgh Business School is designed to develop key knowledge and skills related to professional marketing practices.

The courses you take on this degree will provide you with the platform to thrive in both academic study and the professional practice of marketing. Your learning will focus on three central themes that we believe will be key for future marketing professionals:

• Global marketing
• Digital marketing
• Sustainable marketing

Teaching on MA (Hons) Marketing is led by our internationally respected faculty who bring marketing theory to life by drawing on their own cutting-edge research and industry experience, and by sharing best practice from business case studies. This approach ensures that everything you learn reflects the current marketing landscape in both business-to-consumer and business-to-business marketing contexts.

As your studies progress through Years 1, 2 and 3 of this accelerated MA (Hons) programme you will study an increasing number of specialist marketing courses.

The MSc in Reservoir Evaluation and Management (REM) teaches students how to be successful subsurface geoscientists and engineers, able to build models that can provide good predictions of hydrocarbon reservoir behaviour. The success of these models requires a good understanding of both the geology and engineering of the reservoir. The REM programme, with its combination of geoscience and engineering, provides students with the ability to identify those aspects of the reservoir which have the greatest impact on hydrocarbon recovery. Our graduates typically go on to careers in petroleum geology, geomodelling or reservoir engineering.

Most development decisions in oil companies are based on the predictions of computer models of the subsurface. We teach our students the most effective ways to combine the geology, geophysics and reservoir engineering disciplines in order to develop and run computer models which provide the most robust predictions. The programme has been designed so that graduates are technically well prepared for, and have a sound knowledge of, the reservoir geoscience and engineering aspects of the upstream petroleum industry. The unique combination of geoscience and engineering in the REM programme means that our team projects contain the complete workflow of a field development, from geology to engineering and economics.

Graduates of the REM MSc will be in a unique position of having a thorough understanding of the both the geosciences and engineering issues relevant to hydrocarbon reservoir behaviour. The programme is deliberately intensive, typically consisting of working a full 5 days per week of lectures and practical work, including labs or tutorial exercises designed to teach practical skills in addition to learning theory. The programme includes two field trips to observe geology in the field, both for those with and without prior geological experience.

The most challenging and fulfilling aspect of our programme is the project work, particularly the team project, where students are tasked to propose a development plan for real field. The project integrates all the learning in reservoir geosciences and engineering disciplines and reinforces learning through team work.

The programme shares 6 taught courses with MSc Petroleum Engineering and MSc Applied Petroleum Geoscience as illustrated in this diagram.

This degree offers a thorough grounding in the major branches of Civil Engineering but with a focus on aspects most relevant to Structural Engineering. The aims of the programme are similar to those for Civil Engineering but with a stronger emphasis on the analysis, skills and knowledge appropriate to Structural Engineering design. In addition, this degree aims to cultivate skills for the creative development of designs for construction projects. An unrivalled range of specialist options is available in Year 5 and students complete a professional design project.

All Structural Engineering degrees are supported by the Civil Engineering Industry Advisory Committee, which includes representatives from major multi-national employers offering advice, guidance and work placement opportunities.

Gain specialist skills to tackle global environmental challenges in human and physical geography. We are ranked 5th in the UK for Town and Country Planning in the Complete University Guide 2021.

Studying geography at Heriot-Watt covers human geography, physical geography, social policy, economics and modern studies. It combines theory and practical work drawn from these main subject areas to create an inherently interesting and broadly defined university degree.

Our Geography BSc focuses on physical geography, studying the processes that shape the natural environment including hydrology, geology and geomorphology. You will develop field work skills in surveying, mapping and site assessment with field work and site visits as a key strand in your learning.

You will develop important research skills through core modules in statistics, data analysis and research methods which you will apply to your final year research dissertation. Throughout your degree cross-disciplinary and problem-based working helps students acquire the skills needed to work in multi-disciplinary teams and solve real-world problems.

Highlights:

• You can participate in residential field trips in years 1, 2 and 3 – visiting locations in Scotland, the UK and beyond, plus shorter one-day trips and site visits. These trips provide important opportunities to deepen practical skills in field survey, site observation, data collection and analysis.
• You can experience links to practice and industry – hearing from visiting speakers and professionals working as chartered geographers, surveyors and planners.
• In year 3, all students are given the opportunity for mentoring by a practitioner, someone working in industry who can discuss career choices, graduate job opportunities and professional membership routes.

The IT Management for Business Graduate Apprenticeship degree develops specific skills and knowledge of information technology, to enable the participants to play a key role in the management of ICT infrastructure, strategy, operations and projects of their organisation.

Key areas of the programme:
The primary focus of the IT Management for Business Graduate Apprenticeship Programme is on developing the knowledge, understanding and skills outcomes sought by employers.

• Business
• Technology
• Personal and interpersonal
• Software project and delivery management

Each of the four key content areas is combined to deliver a holistic learning experience.

Graduates’ skillset:
The IT Management for Business Graduate Apprenticeship programme aims to produce MA (Hons) graduates equipped with knowledge, understanding and skills in the following areas:

• A broad background of business operations, procedures and culture applicable to a career in IT in a business environment
• Sufficient technical knowledge to play a key role in an IT related environment
• Personal and interpersonal skills enabling them to work closely and communicate with employees in non-IT related areas of an organisation
• A set of problem-solving and modelling skills appropriate to IT related business operations
• Sufficient management and business knowledge to play a management role in an IT project
• Project delivery experience in a business oriented environment

Our BSc Biological Sciences degree is a broad-based course with a diverse range of topics. In Levels three and four you’ll be able to select from courses ranging from molecular biology and genomics, to marine and environmental topics. Which means you can choose your courses based on your particular interests. Overall, this biology degree aims to provide a flexible package of knowledge and practical skills in the biological sciences. Giving you the chance to maximise your potential and enjoy a successful career – whether it’s in academia, industry or commerce.

The Chartered Institute of Marketing (CIM) accredited MA (Hons) Marketing degree at Heriot-Watt University’s Edinburgh Business School is designed to develop key knowledge and skills related to professional marketing practices.

The courses you take on this degree will provide you with the platform to thrive in both academic study and the professional practice of marketing.

Your learning will focus on three central themes that we believe will be key for future marketing professionals:

• Global marketing
• Digital marketing
• Sustainable marketing

Teaching on MA (Hons) Marketing is led by our internationally respected faculty who bring marketing theory to life by drawing on their own cutting-edge research and industry experience, and by sharing best practice from business case studies. This approach ensures that everything you learn reflects the current marketing landscape in both business-to-consumer and business-to-business marketing contexts.

In Year 1 you will study the established suite of courses form Edinburgh Business School’s common first year and gain an understanding of important areas of modern business, including Management, Accounting and Finance, and Economics and Marketing.

As your studies progress through Years 2, 3 and 4, you will study an increasing number of specialist marketing courses.