Master of Science in International Management and Business Communication with Marketing

at Heriot-Watt University - Edinburgh Campus United Kingdom

This is an advanced, specialist course in the rapidly expanding area of renewable energy engineering with a clear Mechanical Engineering focus. The course is aimed at students wishing to develop critical understanding of the significant changes afoot in the energy system due to the development and integration of wind, marine, biomass and solar technologies. The course will enable graduates to develop and implement creative solutions to the problems encountered in renewable energy capture, conversion, storage and management.

Students will gain the knowledge and skills to assess renewable energy resources, design appropriate renewable energy systems, evaluate the performance of these systems and assess the wider impacts of renewable energy development. The course provides introductory courses to fundamental energy science and current energy issues, while the project-led courses focus on the design of renewable energy systems. The course concludes with a research-led dissertation in the summer.

Renewable energy research focuses on six main areas:

• Photovoltaics and Solar Energy
• Wind and Marine Energy
• Renewable Energy Systems
• Minimising CO2 Emissions
• Biofuels
• Wind and Marine Energy

The Chartered Institute of Marketing (CIM) accredited MA (Hons) Marketing degree at Heriot-Watt University’s Edinburgh Business School is designed to develop key knowledge and skills related to professional marketing practices.

The courses you take on this degree will provide you with the platform to thrive in both academic study and the professional practice of marketing.

Your learning will focus on three central themes that we believe will be key for future marketing professionals:

• Global marketing
• Digital marketing
• Sustainable marketing

Teaching on MA (Hons) Marketing is led by our internationally respected faculty who bring marketing theory to life by drawing on their own cutting-edge research and industry experience, and by sharing best practice from business case studies. This approach ensures that everything you learn reflects the current marketing landscape in both business-to-consumer and business-to-business marketing contexts.

In Year 1 you will study the established suite of courses form Edinburgh Business School’s common first year and gain an understanding of important areas of modern business, including Management, Accounting and Finance, and Economics and Marketing.

As your studies progress through Years 2, 3 and 4, you will study an increasing number of specialist marketing courses.

This course offers broad-based training in modern, pure and applied mathematics, together with a sound knowledge of key areas in contemporary statistics. It allows students to study both mathematics and statistics courses in each year of the course. A blend of compulsory and optional courses in mathematics ensures a broad knowledge base, and the statistics course offers additional expertise in data analysis, rational decision making, and the modelling of random behaviour. The course develops valuable transferable skills in numeracy, analytical and logical reasoning and problem solving which lead to a wide variety of possible careers.

Gain specialist skills to tackle global environmental challenges in human and physical geography. We are ranked 5th in the UK for Town and Country Planning in the Complete University Guide 2021.

Studying geography at Heriot-Watt covers human geography, physical geography, social policy, economics and modern studies. It combines theory and practical work drawn from these main subject areas to create an inherently interesting and broadly defined university degree.

Our Geography BSc focuses on physical geography, studying the processes that shape the natural environment including hydrology, geology and geomorphology. You will develop field work skills in surveying, mapping and site assessment with field work and site visits as a key strand in your learning.

You will develop important research skills through core modules in statistics, data analysis and research methods which you will apply to your final year research dissertation. Throughout your degree cross-disciplinary and problem-based working helps students acquire the skills needed to work in multi-disciplinary teams and solve real-world problems.

Highlights:

• You can participate in residential field trips in years 1, 2 and 3 – visiting locations in Scotland, the UK and beyond, plus shorter one-day trips and site visits. These trips provide important opportunities to deepen practical skills in field survey, site observation, data collection and analysis.
• You can experience links to practice and industry – hearing from visiting speakers and professionals working as chartered geographers, surveyors and planners.
• In year 3, all students are given the opportunity for mentoring by a practitioner, someone working in industry who can discuss career choices, graduate job opportunities and professional membership routes.

Software engineers create and maintain software applications using best practice from computer science, project management, engineering, application domains and other fields. This programme is designed to teach students how to apply state-of-the-art techniques and methodologies to develop high quality software to professional standards at an advanced level.

Students will be able to specialise in particular areas, such as the development of dependable systems, parallel or big data applications, advanced interactive systems like games, or novel applications using biologically inspired models of computing.

In some cases the project can be carried out in collaboration with an outside industrial or academic organisation.

Graduates from the programme can expect to find employment with software houses, IT companies, R+D divisions of companies, financial services organisations, defence contractors or government IT agencies and as researchers or research students within universities.

Data Scientists are one of the highest sought after roles within all industries. A brand new undergraduate programme for 2021/22.

From Finance to Social Media, the world revolves around Data! In order to remain relevant and competitive in all industries, businesses today must rely on data scientists to analyse their large sets of data and draw out performance boosting insights. In fact, data scientists are so highly sought after that In 2020 alone, there is expected to be nearly 3 million new job postings for professionals with data science and analytic skills.

This BSc (Hons) Data Sciences programme, will help you to get a head start in this innovative career. You will learn the technical and analytical skills to navigate through this data field and how to extract valuable insight from the vast amounts of data available to you.

The MSc International Management and Business Communication with Marketing programme concentrates on developing professional communication skills in business and marketing contexts, as well as an understanding of intercultural and international business and marketing issues.

The structure of the programme is designed to provide graduates with access to a range of professions and managerial careers within businesses engaged internationally, but in particular in the area of marketing.

Alongside the practical skills and knowledge acquired, students will also engage in independent research, providing a potential route to research training in cognate disciplines at a higher level.

The MSc in Business Analytics and Consultancy is designed to equip you with the decision skills you need to develop and excel as an effective leader and manager of transformational change in an era of Big Data and rapid innovation.

The MSc Business Analytics and Consultancy program created by Heriot-Watt University will give you the skills most highly valued by today’s employers who increasingly seek graduates with the decision skills to inform and manage transformational change, including the use of data-driven, evidence-based approaches to management decision-making in complex business environments.

There are several core elements of this MSc program that will set you apart in the corporate world, these include the core skills you will gain on our Business Analytics course followed by our research-led Big Data Analytics course, the Network Analysis course and a new course in Management Consultancy.

Heriot-Watt University's Masters degree in Business Psychology is the most established of its kind in Europe. In this MSc, core modules from Business Psychology are blended with expertise from the field of Intercultural Communication.

Business Psychology with Intercultural Communication is a specialist Masters degree which offers professionals and graduates with backgrounds in Arts and Humanities, Business Management and Psychology the opportunity to gain a particularly employable skillset suited to working with multinational organisations.

This programme combines Business Psychology's specialist focus on leadership, diversity, change, and organisational culture, with Intercultural Communication’s focus on written and verbal communication in cross-cultural professional contexts. The development of these specialist skills will put graduates in the perfect position to make a positive impact on the performance, communication and culture of global organisations.

If you too are interested in a career in games design, our brand new Master of Design (MDes) programme in Games Design and Development allows you to explore your own creativity, develop game ideas, and launch your own games

Design your own games
The School of Mathematical and Computer Sciences is delighted to introduce a new Master of Design (MDes) programme in Games Design and Development, available for 2019 entry. This innovative programme provides students with a unique opportunity to design and develop their own computer game to the highest industry standards while gaining hands-on experience with the product lifecycle, gathering technical and professional skills, and further practical entrepreneurship knowledge. It is the perfect stepping stone to enable students to smoothly transition to design and programming roles in the games industry.

Our new Games Studio
The introduction of this Masters degree coincides with the launch of the new purpose-built Games Studio inside our new £19m innovation and entrepreneurship GRID building.  As there are only a handful of universities worldwide capable of offering such design-led programmes, this studio will provide students with a unique mixture of practical supervised studio learning experience, technical know-how, and an interdisciplinary entrepreneurship approach to Games production.