Master of Science in International Marketing

at Heriot-Watt University - Edinburgh Campus United Kingdom

Challenging global market conditions continue to dominate the building and construction industry. Key to success are skilled employees, who can manage complex construction project issues, a rare resource nowadays.

This GA programme develops high-quality employees capable of playing key- and leadership roles in leading organisations across the construction industry, general contracting and consultancy.

The Construction and the Built Environment GA is aimed at employment in the areas of Architectural Technology, Building Surveying, Construction Buying and Procurement, Construction Management, Estimating and Tendering, Facilities Management, Planning and Development, Programming, Project Management, Property Surveying, Rural Surveying, Valuation and Quantity Surveying.

This GA programme is also fully accredited by the Royal Institution of Chartered Surveyors (RICS) meaning that apprentices are on a pathway to becoming Chartered construction professionals.  Depending on the individual’s career development, this is most likely to be through the Quantity Surveying and Construction pathway or the Project Management pathway.

The MSc in International Marketing provides detailed knowledge of contemporary marketing concepts coupled with the scope for specialisation.

There are eight taught courses, divided equally over two semesters, followed by an international marketing dissertation in semester 3.  Part-time students register for two courses per semester and progress to the dissertation at the end of their second year. Assessment is specifically designed to develop professional career readiness and includes several collaborative projects with industry partners.

Mandatory courses deliver core international marketing concepts (International Strategic Marketing, Contemporary Consumer Behaviour, Branding and Communications, Research Philosophy and Practice) as well as specialist marketing knowledge (Marketing Metrics, Sustainable Marketing).

 Students can select two course options as business related specialisms - one for each semester.  These include digital technology (Strategic Innovation Management, Contemporary Business Technology, Social Media Marketing), business performance (Project Management, Measuring and Managing Performance) and the contextualisation of marketing (Issues and Trends in Tourism, Entrepreneurship Creativity, Legal Context of Marketing). For those who wish an more detailed introduction to marketing practice, there is also an option in Marketing.  

 In Semester 3 the International Marketing dissertation is the capstone course where students “deep-dive” into their chosen area of research.  Students will demonstrate their mastery of the subject area by developing new insight from analysis of valuable primary research.

The International Marketing MSc reflects the fact that Heriot Watt is a truly global university with campuses in Dubai and Malaysia.  Our aim is to enable you to become a highly employable citizen of the world.

Economics at the Edinburgh Business School:

• At Heriot-Watt University, the study of Economics is conducted in the Edinburgh Business School and is underpinned by the work of globally active researchers. This accelerated 3-year degree focuses on making a difference in the real world and has the 3rd highest level of Student Satisfaction in the UK (NSS2019).

Ask the big questions:

• Economics is the study of how individuals, firms and governments make choices, and how these choices determine the way in which resources are distributed across society. It helps us understand and improve decision-making for ourselves, organisations and societies, and it throws light on issues as diverse as the environment, unemployment, inflation, poverty, globalisation and trade. This degree will give you the skills to investigate, analyse and answer such questions.

Real-world focus:

• Your learning will be underpinned by the knowledge of highly respected economists who design and teach our courses with a global outlook and real-world focus, stemming directly from their research into global economic issues. Study begins at an introductory level so you do not need to have previous knowledge of economics in order to study the programme.

Our Structural Engineering course is aimed at graduates and practising engineers. It’s designed to help improve your knowledge of structural and foundation engineering. The degree’s been developed together with a wide range of employers in the sector. So there’s a strong relationship between the course and the engineering industry. The course also builds directly on staff research activities, which include experimental, numerical and theoretical work. You’ll have access to excellent practical and advanced computer and networking facilities too.

This course provides graduates with advanced mathematical skills and fluency in their chosen language, offering a valuable combination of technical expertise and linguistic excellence. Mathematical and language skills will be enhanced by studying mathematics for a year at one of the foreign partner universities. Languages on offer are French (G1R1), German (G1R2) and Spanish (G1R4). Graduates in mathematics and languages are consistently near the top of graduate employment tables, and the coupling of disciplines in this degree course ensures a highly marketable qualification.

Our MSc Information Technology (Business) offers analytical, practical and theoretical courses that combine study of business management and software engineering. They cover the design and development of IT systems, the management of data and IT, business organisation and strategy, project leadership and e-commerce.

The programme does not emphasise computer programming but instead seeks to develop graduates with well developed analytical and project management skills that help them become effective communicators / managers working between software developers and business strategists.

In some cases, the MSc project can be carried out in collaboration with an outside industrial or academic organisation.

Graduates from the programme would be suitable for employment with IT companies, company R&D divisions, financial services organisations, defence contractors or government IT agencies or could register for a PhD.

This is a 2-year MSc progamme, offering practical application as well as advanced teaching, design and research in mechanical engineering. It is specifically for graduates with an engineering degree looking to enhance their career opportunities. Students will gain the technical, scientific and managerial abilities essential for a career as a professional mechanical engineer. The programme enables students to obtain an MSc as well as gaining practial experience in an industrial setting.

The programmes delivered by Mechanical Engineering are accredited by the Institution of Mechanical Engineers.

Our BSc Computer Science (Data Science) degree focuses on constructing robust and useable systems. As well as looking at cutting edge tools and techniques, it’s designed to help you build the next generation of software tools that other system constructors will use. The course aims to give a well integrated balance of theoretical underpinnings and practical experience, strongly informed by the research expertise of our academic staff.

In the later years of the course, you’ll have the option to specialise and develop the skills needed to be a data scientist. Specifically, you will have the ability to develop and perform large-scale, repeatable data analyses grounded in statistical modelling. The term data science is often used interchangeably with big data or data analytics. It is becoming increasingly important as huge amounts of complex academic, business and government data are being generated from many largely online sources. This swelling lake of data needs increasing numbers of skilled personnel with the capacity to analyse and make sense of it all. That in turn requires that such personnel be trained in the latest skills and techniques in data science.

This degree offers a thorough grounding in the major branches of Civil Engineering but with a focus on aspects most relevant to Structural Engineering. The aims of the programme are similar to those for Civil Engineering but with a stronger emphasis on the analysis, skills and knowledge appropriate to Structural Engineering design. In addition, this degree aims to cultivate skills for the creative development of designs for construction projects. An unrivalled range of specialist options is available in Year 5 and students complete a professional design project.

All Structural Engineering degrees are supported by the Civil Engineering Industry Advisory Committee, which includes representatives from major multi-national employers offering advice, guidance and work placement opportunities.

Data science today is becoming increasingly important within the actuarial field, and Heriot-Watt has developed this unique new programme to meet this growing actuarial demand.

Taking our MSc in Actuarial Management with Data Science is a great way to speed your progress to this most prestigious of careers - it's designed to take you almost all of the way to qualification. Our MSc in Actuarial Management is an established and successful programme covering the more advanced actuarial subjects.The MSc in Actuarial Management with Data Science introduces exciting new opportunities for actuaries of the future.

Entry to the actuarial profession is by a demanding series of examinations, but the rewards after qualifying are great. The Institute and Faculty of Actuaries in the UK has four levels of examinations to qualify. The first level, the Core Principles (CS, CM and CB) subjects, are taught in our BSc or MSc in Actuarial Science and lead to exemptions from subjects CS1, CS2, CM1, CM2, CB1 and CB2. Students will typically study CP1, CP2, CP3, two SP subjects (two SP subjects are needed to satisfy the profession's requirements) and two courses on data science applied to insurance.

Actuarial data science combines advanced statistical modelling and analysis with modern computational techniques in order to analyse potentially large datasets arising in insurance and finance. These analyses have the ability to improve forecasts and enhance decision making in an uncertain environment where rapid advancements in technology and data availability are transforming fields of actuarial work. Additionally, they are building synergies with new sectors such as medical and healthcare. This is an area of science and technology that is attracting significant interest and that will continue to grow for the foreseeable future, as more and more industries adopt data-driven and data-centric approaches.

Students graduating from the MSc will have excellent employment prospects that are not restricted to any one narrow sector of financial services. By their choice of IFoA subjects, they may target the life, pensions, asset management, investment and risk management sectors. They will be in demand in quantitative risk management roles in both banks and insurance companies, as well as fund management companies, hedge funds, consultancies, software vendors and regulatory authorities. The market for graduates with actuarial qualifications complemented with data science skills is growing fast and we expect that it will continue to grow for the foreseeable future.