Master of Science in International Marketing

at Heriot-Watt University - Edinburgh Campus United Kingdom

Overview

The MSc in International Marketing provides detailed knowledge of contemporary marketing concepts coupled with the scope for specialisation.

There are eight taught courses, divided equally over two semesters, followed by an international marketing dissertation in semester 3.  Part-time students register for two courses per semester and progress to the dissertation at the end of their second year. Assessment is specifically designed to develop professional career readiness and includes several collaborative projects with industry partners.

Mandatory courses deliver core international marketing concepts (International Strategic Marketing, Contemporary Consumer Behaviour, Branding and Communications, Research Philosophy and Practice) as well as specialist marketing knowledge (Marketing Metrics, Sustainable Marketing).

 Students can select two course options as business related specialisms - one for each semester.  These include digital technology (Strategic Innovation Management, Contemporary Business Technology, Social Media Marketing), business performance (Project Management, Measuring and Managing Performance) and the contextualisation of marketing (Issues and Trends in Tourism, Entrepreneurship Creativity, Legal Context of Marketing). For those who wish an more detailed introduction to marketing practice, there is also an option in Marketing.  

 In Semester 3 the International Marketing dissertation is the capstone course where students “deep-dive” into their chosen area of research.  Students will demonstrate their mastery of the subject area by developing new insight from analysis of valuable primary research.

The International Marketing MSc reflects the fact that Heriot Watt is a truly global university with campuses in Dubai and Malaysia.  Our aim is to enable you to become a highly employable citizen of the world.

Read More

30

Application Processing Days

Under Graduate

Program Level

Fact & Figures

Full Time On Campus

Study Mode

12

Duration

Heriot-Watt University - Edinburgh Campus

Location

Master of Science in International Marketing Assistant Fee

$22912

Tuition Fee

$0

Average Cost of Living

$0

Application Fee

Master of Science in International Marketing Admissions Requirements

  • Minimum Level of Education Required: To be accepted for this program, students must have a Bachelor's Degree.
plane

Get superfast admissions at top Master of Science in International Marketing institutes in 2024

Benefits of choosing

edmission

Admission’s guaranteed at Top institutes across the world.

Enjoy exclusive application fee waiver’s with Edmissions.

Unlimited FREE Counselling sessions with Edmission’s Experts

Get Tips from industry veterans to crack the IELTS exam in 1 week.

Assistance with scholarships, loans, forex, student accommodation and visa guidance.

Where would you like to study*

Work Permit United Kingdom

There are various options through which a student can get a post study work visa in the UK. 
Tier 1 Graduate Entrepreneur Visa for the graduates with a genuine and credible business idea. 
Tier 2 (General) is the leading immigration visa to work in the UK.
Tier 4 Doctorate Extension Scheme is for students who have completed their Ph.D. and is valid for 12 months for them to work, look for work or set up a business. 
Tier 5 Youth Mobility is for individuals of certain countries like Australia, Canada, Japan, Monaco, Hong Kong, South Korea, Taiwan, and New Zealand aged between 18 -30 who wish to move to the UK. 
Tier 5 GAE is for individuals who want to come to the UK for work experience, training, research or a fellowship. 
UK Ancestry is for individuals who are a citizen of a commonwealth and plan to work in the UK and have a grandparent who was born in the UK.
 

Detailed Program and Facts

30

Application Processing Days

Full Time On Campus

Program Intensity

Under Graduate

Program Level

12

Duration

Study Visa

English Test Requirement

6.5

Minimum Overall Score

90.0

Minimum Overall Score

58.0

Minimum Overall Score

Other Courses by Heriot-Watt University - Edinburgh Campus,United Kingdom

Our internationally recognised MSc Real Estate is designed to align your skills to the educational requirements of the industry’s professional bodies. Global relevance and employability are at the core of our curriculum design. The programme will enable you to understand the operation of real estate markets and develop a deep understanding of the techniques applied in them. You will gain the key skills necessary to embark on a wide range of careers in the global real estate industry.

This Masters programme is especially suitable if you have a non-real estate related degree and desire to develop skills and knowledge in the real estate sector. The MSc will lead to exciting employment opportunities across the industry.

Industry links:
This programme benefits from the expertise of research-active and industry-minded staff. Along with teaching staff, several honorary professors from industry guest lecture and advise on student research projects.

12 month

Duration

$ 16184

Tuition

If you want to start your career with a year's work experience in hand, then you should consider this course. It combines the rigorous studies of the BSc (Hons) Computer Science (Data Science) with a year of work placement in level 4. Good performance means 12 months experience of working in an organisation in the computing sector. The Diploma in Industrial Training is gained through successful completion of the work placement. The work placement helps you to develop specific work-related skills, giving you the opportunity to apply and build upon the theory you’ve learned. This course aims to give a well-integrated balance of theoretical underpinnings and practical experience, strongly informed by the research expertise of our academic staff.

60 month

Duration

$ 20584

Tuition

Our MSc International Business Management with HRM programme is aimed at graduates who have little or no business or management background in their first degree and who wish to gain a broad based business qualification to enhance their future career prospects, or at those looking to develop business management knowledge and skills to allow them to change or further their careers.

This is a conversion MSc

MSc International Business Management with Human Resource Management is a conversion degree programme led by academics from Edinburgh Business School. It introduces the study of business to graduates and professionals from other disciplines who wish to enhance their careers.

This degree introduces vital business and management knowledge to those with limited existing academic experience in the subject. It provides an opportunity to develop a set of versatile management skills in just one year of study. The modern management skills gained, coupled with specialist learning in the area of Human Resource Management, will complement existing knowledge and prepare graduates for a career change or a management role.

12 month

Duration

$ 18288

Tuition

This course combines the rigorous studies of the BSc (Hons) Computer Systems with a year of work placement in level 4. Good performance means 12 months experience of working in an organisation in the computing sector. The Diploma in Industrial Training is gained through successful completion of the work placement. The work placement helps you to develop specific work-related skills, giving you the opportunity to apply and build upon the theory you’ve learned. This course is well suited for students looking for a sound foundation in contemporary computing, complemented by the professional skills needed to design, deploy and manage robust systems in diverse organisations, from SMEs to large corporations as well as undertaking a year in industry.

60 month

Duration

$ 20584

Tuition

The Business and Finance course is a specialist joint degree with equal emphasis given to the subject areas of business and finance. The degree is particularly suited to students who wish to gain a firm grounding in business and management coupled with an insight into the finance and financial operations of businesses and organisations.

Students on this degree can study at our campuses in Dubai and Malysia for one semester or more through Heriot-Watt's Go Global project.

You will have the opportunity to learn hands-on financial skills in our Bloomberg Trading Lab with 16 state-of-the-art industry standard Bloomberg Trading Terminals.

48 month

Duration

$ 16000

Tuition

Our MSc Translating programme is designed for those who want to work as professional translators or in the field of translating.

This programme's main focus is on translation and translation technologies. However, you can also choose from a broad range of optional courses in professionally relevant subjects to tailor your programme to your interests and professional needs, such as Subtitling, International Politics, Business Communication, Localisation & Technical Writing, or study a new language.

12 month

Duration

$ 17304

Tuition

Engineering & Technology

Bachelor of Engineering (Hons)

In the first year of the BEng Engineering course you’ll have the chance to study a range of subjects. Beyond this, you’ll be able to focus on a particular area of expertise to work towards your Engineering degree.

From a wide choice of subjects, you’ll select eight courses to match your interests – usually choosing from two or three subject areas. On the BEng Engineering course, most students choose subjects in  Engineering.  All subjects include some form of industrial design,whether Mechanical, Electrical, Civil or Chemical Engineering.

48 month

Duration

$ 20584

Tuition

Gain specialist skills to tackle global environmental challenges in human and physical geography. We are ranked 5th in the UK for Town and Country Planning in the Complete University Guide 2021.

Studying geography at Heriot-Watt covers human geography, physical geography, social policy, economics and modern studies. It combines theory and practical work drawn from these main subject areas to create an inherently interesting and broadly defined university degree.

Our Geography BSc focuses on physical geography, studying the processes that shape the natural environment including hydrology, geology and geomorphology. You will develop field work skills in surveying, mapping and site assessment with field work and site visits as a key strand in your learning.

You will develop important research skills through core modules in statistics, data analysis and research methods which you will apply to your final year research dissertation. Throughout your degree cross-disciplinary and problem-based working helps students acquire the skills needed to work in multi-disciplinary teams and solve real-world problems.

Highlights:

  • You can participate in residential field trips in years 1, 2 and 3 – visiting locations in Scotland, the UK and beyond, plus shorter one-day trips and site visits. These trips provide important opportunities to deepen practical skills in field survey, site observation, data collection and analysis.
  • You can experience links to practice and industry – hearing from visiting speakers and professionals working as chartered geographers, surveyors and planners.
  • In year 3, all students are given the opportunity for mentoring by a practitioner, someone working in industry who can discuss career choices, graduate job opportunities and professional membership routes.

48 month

Duration

$ 16000

Tuition

Data Science, as a discipline, sits at the intersection between Computer Science (including Artificial Intelligence and Machine Learning), Mathematics (including Advanced Statistical methods) and selected areas of Engineering. The proposed programme aims to combine core elements of all these areas. Successful completion of this programme will allow the graduate to become a graduate data science engineer, enabling their company or employer to benefit from up to date knowledge in this area.

Key areas of the programme:

  • The primary focus of the Data Science Graduate Apprenticeship programme is on developing the knowledge, understanding and skills outcomes sought by employers.

48 month

Duration

$ 16184

Tuition

Edinburgh Business School at Heriot-Watt University's MA (Hons) in Economics and Finance  will give you the skills to investigate, analyse and answer global economic questions as well as specialist understanding in financial theories and practice.

This degree does not require prior knowledge of the core disciplines of economics and finance. Study begins at an introductory level and the degree has a flexible structure to enable students to tailor their studies so that they can pursue their own interests.

As a result, graduates are able to embark upon successful careers, especially in market analyst, stockbroker, portfolio manager, performance analyst, and civil service, as well as a wide range of management roles. Graduates also pursue further study in economics and related disciplines at Masters and PhD level.

Your learning will be underpinned by the knowledge of highly respected economists who design and teach our courses with a real-world focus that stems directly from their global research into economic issues.

Finance courses are taught by academics and experienced practitioners and you will have the opportunity to make use of the university’s state-of-the-art Bloomberg Finance Lab to gain employable, practical finance skills.

48 month

Duration

$ 17080

Tuition

View All Courses by Heriot-Watt University - Edinburgh Campus, United Kingdom

Top Study Abroad Exams

GRE Exam

The Graduate Record Exam (GRE) is a necessary and popular enteryway exam that learners must pass in order to be acc.. Red More

GMAT Exam

The Graduate Management Admission Test (GMAT) is a well-know evaluation for being accepted into MBA programs. Per... Read More

SAT Exam

The SAT is a Standardized evaluation that is necessary for enrolling in underaduate cur... Read More

Popular Universities to Study Abroad

Study in Canada
Study in USA
Study in UK
Study in NZ
Study in India
Study in UAE

Explore Colleges and Courses in United Kingdom

Popular States
Popular Cities
Popular Streams

Latest Blog Posts

blogcardImg

UK

2024-02-05 08:53:40

1839 Views

What is the CAS Letter UK?

Trending Blog Posts

edmission

Search, Shortlist, Apply and get accepted! It’s that Simple to pursue your dream to Study abroad with Edmissions. Our team of experts provide you the right guidance that helps you to take admission in your dream college in countries like Canada, the USA, the UK

© 2021-2024 Edmissions - All rights reserved.

TALK TO OUR EXPERTS

whatsapp