Master of Science in International Marketing with Consumer Psychology

at Heriot-Watt University - Edinburgh Campus United Kingdom

This is an advanced, specialist course in the rapidly expanding area of renewable energy engineering with a clear Mechanical Engineering focus. The course is aimed at students wishing to develop critical understanding of the significant changes afoot in the energy system due to the development and integration of wind, marine, biomass and solar technologies. The course will enable graduates to develop and implement creative solutions to the problems encountered in renewable energy capture, conversion, storage and management.

Students will gain the knowledge and skills to assess renewable energy resources, design appropriate renewable energy systems, evaluate the performance of these systems and assess the wider impacts of renewable energy development. The course provides introductory courses to fundamental energy science and current energy issues, while the project-led courses focus on the design of renewable energy systems. The course concludes with a research-led dissertation in the summer.

Renewable energy research focuses on six main areas:

• Photovoltaics and Solar Energy
• Wind and Marine Energy
• Renewable Energy Systems
• Minimising CO2 Emissions
• Biofuels
• Wind and Marine Energy

Energy – based on fossil fuels and, increasingly, renewables – is an essential component of our existence. The cost, availability and efficient utilisation of energy are increasingly strong focal points in the strategies of governments world-wide, as they realise that the 'raw material' for most of the energy used today has a finite life.

Large industries and small households alike depend on a reliable provision of energy. Energy includes not only electricity, but also heat and transportation. The course will make you aware of the relationship between demand and supply of energy, a relationship that consists of much more than its technical component. It includes political, economic and social issues and has to be viewed on a global as well as a local scale with respect to energy provision, consumption and the costs it might incur – both in the monetary as well as environmental terms.

We have seen countries go to war over energy supplies and we can see the effect of our energy consumption on the global climate. The concept of sustainable energy moves into focus as the finite nature of our main element in our current energy chain of supply – fossil fuel – becomes more obvious. The Paris Treaty is just one example of international and national policy actions which have subsequent implications for legislation affecting industries and communities.

We try to reflect the broad range of disciplines covering energy in this multi-disciplinary degree, which offers courses relevant to energy resources, power generation, process engineering, environmental legislation and environmental impact assessment, energy in buildings, as well as business courses in collaboration with the Edinburgh Business School.

It is the aim of the Energy MSc/Diploma to provide a balanced, integrated course which will equip the participant with the tools needed to positively influence his/her organisation in to developing new business strategies relevant to 'energy', or in reacting to the growing portfolio of environmental legislation. The course is also supported by industrial suppliers and users of energy, who are committed to an ethical environmental policy.

An optional project and dissertation in an engineering subject, which might be a company-specified topic or one selected by the participant, is also available.

Our BSc Computer Science degree focuses on constructing robust and usable systems. As well as looking at cutting edge tools and techniques, it’s designed to help you build the next generation of software tools that other system constructors will use. The course aims to give a well integrated balance of theoretical underpinnings and practical experience, strongly informed by the research expertise of our academic staff.

All Year 3 students take part in a year-long group project, where they co-operate in tackling a large, realistic problem. Year 4 students conduct a major, year-long, individual dissertation project.

You can take advantage of our international campuses by taking part in an Inter-Campus Transfer. This gives you the opportunity to study Computer Science at our Dubai campus for a semester or a year.

This masters in Quantitative Finance and Mathematics course introduces innovative modern mathematical techniques and financial modelling. It focuses on probability and stochastics, which are often not included in standard mathematics degrees. It’s been designed to include the practical and pragmatic aspects of mathematical finance – offering you relevant and modern skills relating to structured finance in demand in the UK and internationally. The aim is to understand, both quantitatively and qualitatively, the risks and uncertainty involved. And, the wide range of optional courses offers you the chance to tailor your learning experience to suit your interests.

Robotic and autonomous systems are now used in areas such as autonomous vehicle guidance, healthcare, remote surgery, industrial manufacturing and domestic assistance. This multi-disciplined robotics degree brings together electronics, computer software, and mechanics. In the first three years, you’ll be given a background in all three disciplines, along with the opportunity to build integrated systems. In the final two years, you can either continue with a broad-based curriculum, or specialise in particular aspects of contemporary robotics.

The MEng Robotics degree shares a common first three years with the BEng and includes a six-month industry placement, during years 4 and 5. Advanced courses can also be chosen from the three departments: Electronic Engineering, Computer Science, and Mechanical Engineering.

Our teaching philosophy:
The philosophy behind all of our programmes is 'learning by doing'. Our programmes are designed to be practical and allow students to develop skills beyond traditional academic content.

Students work on both individual and group projects from the third year onwards, providing them with valuable hands-on experience. The projects challenge you to solve a 'real life' problem – such as the project in which our students helped design an electronic egg to monitor penguin incubation.

Our Commercial Management and Quantity Surveying course is designed to meet the needs of the financial management and quantity surveying sectors. The degree offers a solid theoretical base, combined with a strong focus on industrial relevance. This means that you’ll quickly be able to make a positive contribution to the success of your working environment, and the development of your own professional careers. Our students are often recruited by international construction and quantity surveying practices. Graduates also develop careers across different sectors of industry and commerce.

This course is delivered by the Centre of Excellence in Sustainable Building Design, a leading body recognised by the Royal Academy of Engineering. This is one of four such centres established at UK universities that jointly form a national network to demonstrate and exchange best practice in teaching and research for the sustainable built environment.

Edinburgh Business School’s MA (Hons) Accountancy and Finance degree is accredited by all major professional bodies in the UK.

This 3-year accelerated degree is suited to those who have completed A-Levels. It prepares students to enter accounting or finance professions and features the use of professional-standard Bloomberg Trading Terminals throughout. As your studies progress through Years 1, 2 and 3 of this accelerated MA (Hons) programme you will study an increasing number of specialist accountancy and finance courses.

An industry-focused degree:
MA (Hons) Accountancy and Finance is an industry-focused degree with extensive professional accreditations that offers the strongest possible foundation from which to launch your career. By studying accredited courses on this degree, students can gain the maximum number of exemptions from professional accountancy exams upon graduation. The course content is designed and delivered by professionals with industry experience and respected academics with expert knowledge across the full range of disciplines related to accounting and finance. Students at the Edinburgh Business School can enhance employability in the area of finance through use of our state-of-the-art Bloomberg Trading Room - a professional-standard facility that provides access to live financial data from global markets and organisations. Use of Bloomberg Terminals is integrated into our courses to develop professionally relevant skills in data analysis, financial reporting, financial risk management and financial modelling.

Gain specialist skills to tackle global environmental challenges in human and physical geography. We are ranked 5th in the UK for Town and Country Planning in the Complete University Guide 2021.

Studying geography at Heriot-Watt covers human geography, physical geography, social policy, economics and modern studies. It combines theory and practical work drawn from these main subject areas to create an inherently interesting and broadly defined university degree.

Our Geography BSc focuses on physical geography, studying the processes that shape the natural environment including hydrology, geology and geomorphology. You will develop field work skills in surveying, mapping and site assessment with field work and site visits as a key strand in your learning.

You will develop important research skills through core modules in statistics, data analysis and research methods which you will apply to your final year research dissertation. Throughout your degree cross-disciplinary and problem-based working helps students acquire the skills needed to work in multi-disciplinary teams and solve real-world problems.

Highlights:

• You can participate in residential field trips in years 1, 2 and 3 – visiting locations in Scotland, the UK and beyond, plus shorter one-day trips and site visits. These trips provide important opportunities to deepen practical skills in field survey, site observation, data collection and analysis.
• You can experience links to practice and industry – hearing from visiting speakers and professionals working as chartered geographers, surveyors and planners.
• In year 3, all students are given the opportunity for mentoring by a practitioner, someone working in industry who can discuss career choices, graduate job opportunities and professional membership routes.

This degree covers the main disciplines of structures, geotechnics, plus both water and transportation engineering. The degree is designed to give you the knowledge and skills you need to become a Chartered Civil Engineer. The core curriculum concentrates on analysis and materials behaviour, covering the main disciplines. The later years specialise more on design and management. Throughout, there’s an emphasis on your personal development within a professional environment.

Our Civil and Structural Engineering degrees are supported by an industry advisory committee involving representatives from major multi-national employers. The panel supports our degrees ensuring our curriculum delivers exactly what the industry needs and that our graduates are work ready.

Heriot-Watt University's Masters degree in Business Psychology is the most established of its kind in Europe. In this programme, the MSc's core modules are blended with the expertise of our respected academics from the field of Human Resource Management.

This specialist MSc blends Human Resource Management with Business Psychology, a discipline also known as Occupational Psychology and Organisational Psychology, which equips you with a depth of understanding around the psychological mechanisms that drive positive behaviours and performances in the workplace.

By viewing the workplace through a psychological perspective, and by developing analytical, critical thinking, and reflection skills, you will learn to recognize and improve seemingly intangible aspects of the workplace which, when appropriately managed, can directly improve performance, in areas such as:

• Job satisfaction
• Well-being
• Leadership
• Organisational commitment
• Organisational culture
• Performance and productivity

Business Psychology graduates often build extremely rewarding careers in Human Resource Management within a range of industries. This is why Heriot-Watt has created this specialist programme which blends our world-class teaching in Business Psychology with our expertise in Human Resource Management to create a specialist programme that develops a range of skills which are highly-desirable to employers.