Master of Science in International Marketing with Consumer Psychology

at Heriot-Watt University - Edinburgh Campus United Kingdom

Our MSc Financial Mathematics covers the advanced mathematics that’s revolutionised finance since the early 1970's. If you’re passionate about mathematics and keen to build a career in finance, it could be the ideal choice. The masters in Financial Mathematics course is part of the Maxwell Institute for Mathematical Sciences. It offers an intensive training in the mathematical ideas and tools vital to the finance industry. So it’ll equip you for a range of exciting and potentially high-earning career opportunities.

The MSc Financial Mathematics is part of a joint programme between us and the University of Edinburgh. So you’ll be fully enrolled at both universities. That means access to all the services offered by each institution, plus a degree certificate with both universities named as the awarding bodies.

The MSc International Management and Business Communication programme concentrates on developing professional communication skills in business contexts, as well as an understanding of intercultural and international business issues.

While students on this programme are not required to work in any language other than English, the skills you develop can of course be applied in any professional communication context, regardless of language. There is a broad range of optional courses in professionally relevant subjects so that students can choose exactly which areas they would like to specialise in and can therefore tailor the programme to their interests and their professional needs.

If you would like to pursue study of another language in addition to English, you may prefer to take the MSc Translating for Business degree, which allows you to develop language, communication and translation skills specific to a business context in English plus your choice of one or two other languages from French, German and Spanish.

Our BSc Computer Science degree focuses on constructing robust and usable systems. As well as looking at cutting edge tools and techniques, it’s designed to help you build the next generation of software tools that other system constructors will use. The course aims to give a well integrated balance of theoretical underpinnings and practical experience, strongly informed by the research expertise of our academic staff.

All Year 3 students take part in a year-long group project, where they co-operate in tackling a large, realistic problem. Year 4 students conduct a major, year-long, individual dissertation project.

You can take advantage of our international campuses by taking part in an Inter-Campus Transfer. This gives you the opportunity to study Computer Science at our Dubai campus for a semester or a year.

Entry to the actuarial profession is by a demanding series of examinations, but the rewards after qualifying are great. The Institute and Faculty of Actuaries in the UK has four levels of examinations to qualify. The first level, the Core Principles (CS, CM and CB) subjects, are taught in our BSc or MSc in Actuarial Science and lead to exemptions from subjects CS1, CS2, CM1, CM2, CB1 and CB2.

Our MSc in Actuarial Management is an established and successful programme covering the more advanced actuarial subjects.

Students will typically study CP1, CP2, CP3 and up to three SP subjects (two SP subjects are needed to satisfy the profession's requirements).

Taking our MSc in Actuarial Management is a great way to speed your progress to this most prestigious of careers - it's designed to take you almost all of the way to qualification.

Our Masters in Actuarial Science has been accredited by the Institute and Faculty of Actuaries (IFOA).

This MSc has been designed as the perfect starting point to a career as an actuary, preparing you for a leading role managing risk in financial institutions worldwide. Many of our staff are qualified actuaries that have worked for some of the biggest names in the Acturial world; You will be able to benefit from their extensive business knowledge, many years of experience working in industry and their research expertise.

The course offers hands-on experience solving real-life financial problems through interactive lectures, tutorials and practical coursework. What’s more, our close links to industry means you’ll have the chance of a summer placement within Edinburgh's financial sector.

The Masters in Business Psychology at Heriot-Watt University is the most established MSc of its kind in Europe, enjoying a well-earned reputation for producing graduates who can improve the performance and behaviour of individuals and teams.

Business psychology is a discipline often referred to as occupational psychology and organisational psychology.

The MSc Business Psychology will give you an in-depth understanding of the psychological mechanisms that drive positive behaviours and performances in the workplace.

Whether you're coming from an industry position or directly from an undergraduate degree, this long-established programme of study will equip you with an effective blend of knowledge drawn from the specialist fields of psychology, management and leadership.

The content on this one-year masters degree programme has been tailored to meet the needs of those working towards a number of job roles, such as business psychology practitioner, human resources manager, organisational development manager, coaching consultant, management consultant or leadership consultant.

You will develop commercial awareness and an understanding of global organisations which will allow you to recognise the impact of the economy, politics, globalisation and the changing labour market on the psychology of a workplace and performance of individuals and teams.

Key skills for improving performance:

• During the MSc Business Psychology you will explore different aspects of the psychological mechanisms behind workplace behaviour and gain the managerial skills that will allow you to enhance and improve performance of teams and individuals. You will build expertise in:
• Coaching
• Leadership
• Diversity
• Employment legislation
• Organisational change
• Organisational culture
• Marketing and consumer behaviour.

You will study the areas of psychology that directly apply to business settings, and explore some of the key psychological research methods that can be practised in the workplace.

By viewing the workplace through a psychological perspective, and by developing your analytical, critical thinking, and reflection skills, you will learn to recognise and improve seemingly intangible aspects of the workplace which, when appropriately managed, can directly improve business performance in terms of:

• Job satisfaction
• Wellbeing
• Leadership
• Organisational commitment
• Organisational culture
• Performance and productivity.

Specifically-designed group tasks and presentations will allow you to develop your interpersonal and communication skills, giving you the platform to implement your expertise and directly improve the performance of diverse groups of individuals and teams at any level within an organisation. 

Throughout this programme you will learn from a unique blend of research-led academic teaching and industry-focused practical exercises. For example, on the Psychology of Coaching course you will develop knowledge in the theoretical frameworks of this area of psychology whilst gaining practical insights into the tools and techniques of lecturers who are experienced coaching practitioners and consultants.

Our MEng (Hons) Architectural Engineering covers a broad range of engineering-related disciplines including: mechanics, construction, energy, thermal performance, water and wastewater, acoustics, and human behaviour. The degree is designed to give you the knowledge and skills needed by industry to design buildings of the future that not only provide sustainable and low-energy built environments that have a positive influence on the health and wellbeing of the people who use them, but buildings that are also resilient and adaptable to future climate change. The later years of the degree focus on practical inter-disciplinary design and management skills, with an emphasis on your personal development as an Architectural Engineer within the professional environment.

The MEng (Hons) degree provides the opportunity for greater specialism in your preferred subject areas, plus enhanced practical experience of design management and problem solving with a 12-week industrial placement.

Our architectural engineering degrees are supported by the Architectural Engineering Industrial Advisory Board, which includes representatives from major multi-national employers, ensuring our degrees are exactly what industry needs.

Statistical data science is at the core of modern data analytics that turn data into intelligence to inform decision-making and solve challenging problems. Applications range from economics and medicine, to social and environmental sciences. This degree covers theoretical and applied elements of modern statistics, and provides training and practical experience in modelling, analysing and interpreting real data required in the economy, industry and research. The early years of the degree cover basic mathematics, probability and statistics. The final years focus on advanced specialist topics in statistical modelling, data science, machine learning, probability and stochastic processes.

If you too are interested in a career in games design, our brand new Master of Design (MDes) programme in Games Design and Development allows you to explore your own creativity, develop game ideas, and launch your own games

Design your own games
The School of Mathematical and Computer Sciences is delighted to introduce a new Master of Design (MDes) programme in Games Design and Development, available for 2019 entry. This innovative programme provides students with a unique opportunity to design and develop their own computer game to the highest industry standards while gaining hands-on experience with the product lifecycle, gathering technical and professional skills, and further practical entrepreneurship knowledge. It is the perfect stepping stone to enable students to smoothly transition to design and programming roles in the games industry.

Our new Games Studio
The introduction of this Masters degree coincides with the launch of the new purpose-built Games Studio inside our new £19m innovation and entrepreneurship GRID building.  As there are only a handful of universities worldwide capable of offering such design-led programmes, this studio will provide students with a unique mixture of practical supervised studio learning experience, technical know-how, and an interdisciplinary entrepreneurship approach to Games production.

Specific roles will depend on the nature of the organisation, including, but not limited to:

• Team Leader
• Team Manager
• Operations Manager
• Investment Operations Analyst

Key areas of the programme:

• The primary focus of the Business Management: Financial Services Graduate Apprenticeship programme is on developing the knowledge, understanding and skills outcomes sought by employers.