Master of Science in International Marketing with Consumer Psychology

at Heriot-Watt University - Edinburgh Campus United Kingdom

Heriot-Watt University's Masters degree in Business Psychology is the most established of its kind in Europe. In this MSc, core modules from Business Psychology are blended with expertise from the field of Intercultural Communication.

Business Psychology with Intercultural Communication is a specialist Masters degree which offers professionals and graduates with backgrounds in Arts and Humanities, Business Management and Psychology the opportunity to gain a particularly employable skillset suited to working with multinational organisations.

This programme combines Business Psychology's specialist focus on leadership, diversity, change, and organisational culture, with Intercultural Communication’s focus on written and verbal communication in cross-cultural professional contexts. The development of these specialist skills will put graduates in the perfect position to make a positive impact on the performance, communication and culture of global organisations.

This masters degree is designed to enhance your employment potential across international banking, accounting and finance functions of multinational organisations.

With a focus on the ever-changing global financial markets, this MSc in Accounting and Finance aims to equip graduates with highly employable expertise and a thorough understanding of current issues in global financial markets – both academically and professionally.

On this MSc you will take six main courses on the subject of international accounting and be offered a choice of one specialist per semester. These courses will give you an international perspective on accounting and help you understand things like national differences, harmonisation and the challenges and problems facing multinational companies.

You will have the opportunity to apply your newly acquired knowledge and expertise gained from courses in international banking, financial markets and accountancy to a subject of interest to you in your dissertation research project which is undertaken during the summer months.

Specific roles will depend on the nature of the organisation, including, but not limited to:

• Team Leader
• Team Manager
• Operations Manager
• Investment Operations Analyst

Key areas of the programme:

• The primary focus of the Business Management: Financial Services Graduate Apprenticeship programme is on developing the knowledge, understanding and skills outcomes sought by employers.

Our MSc Financial Mathematics covers the advanced mathematics that’s revolutionised finance since the early 1970's. If you’re passionate about mathematics and keen to build a career in finance, it could be the ideal choice. The masters in Financial Mathematics course is part of the Maxwell Institute for Mathematical Sciences. It offers an intensive training in the mathematical ideas and tools vital to the finance industry. So it’ll equip you for a range of exciting and potentially high-earning career opportunities.

The MSc Financial Mathematics is part of a joint programme between us and the University of Edinburgh. So you’ll be fully enrolled at both universities. That means access to all the services offered by each institution, plus a degree certificate with both universities named as the awarding bodies.

The world relies on digital technology more than ever before. As a result, today the prevention of cyberattacks, data breaches and identity theft are a priority for individuals, businesses and governments alike.

In order to target this growing requirement within industry and society, Heriot-Watt has designed a brand new programme for 2020: BSc Computer Science (Cyber Security). This undergraduate programme will provide students with a sound foundation and applied skills in computer science with focus on cyber security, in addition to other professional skills, enabling them to succeed in meeting the cyber security challenges facing modern organisations today.

In this programme you will learn about the foundations of networks and computer systems, thereby allowing you to understand how communications can be probed and altered, and systems can be forensically analysed. You’ll also learn about techniques for secure programming and how real-world networks and systems are protected with fundamental techniques such as access control, encryption and intrusion detection.

In each of the first three years of the programme, students take eight mandatory courses, and in Year 4 they take five mandatory courses and three optional ones.

Climate change is recognised as having potentially huge impacts on the environment and on human society. This programme is designed to give students an understanding of climate change causes, impacts, mitigation and adaptation measures from a life science perspective. Students will also develop a wide variety of mathematical modelling skills that can be used to investigate the impacts of climate change.

The programme closely follows the structure of our Applied Mathematical Sciences MSc. Two of the mandatory courses will specifically focus on the issues related to climate change and are taught by expert staff from the University's School of Life Sciences.

Our MSc Translating programme is designed for those who want to work as professional translators or in the field of translating.

This programme's main focus is on translation and translation technologies. However, you can also choose from a broad range of optional courses in professionally relevant subjects to tailor your programme to your interests and professional needs, such as Subtitling, International Politics, Business Communication, Localisation & Technical Writing, or study a new language.

The MSc in International Marketing provides detailed knowledge of contemporary marketing concepts coupled with the scope for specialisation.

There are eight taught courses, divided equally over two semesters, followed by an international marketing dissertation in semester 3.  Part-time students register for two courses per semester and progress to the dissertation at the end of their second year. Assessment is specifically designed to develop professional career readiness and includes several collaborative projects with industry partners.

Mandatory courses deliver core international marketing concepts (International Strategic Marketing, Contemporary Consumer Behaviour, Branding and Communications, Research Philosophy and Practice) as well as specialist marketing knowledge (Marketing Metrics, Sustainable Marketing).

 Students can select two course options as business related specialisms - one for each semester.  These include digital technology (Strategic Innovation Management, Contemporary Business Technology, Social Media Marketing), business performance (Project Management, Measuring and Managing Performance) and the contextualisation of marketing (Issues and Trends in Tourism, Entrepreneurship Creativity, Legal Context of Marketing). For those who wish an more detailed introduction to marketing practice, there is also an option in Marketing.  

 In Semester 3 the International Marketing dissertation is the capstone course where students “deep-dive” into their chosen area of research.  Students will demonstrate their mastery of the subject area by developing new insight from analysis of valuable primary research.

The International Marketing MSc reflects the fact that Heriot Watt is a truly global university with campuses in Dubai and Malaysia.  Our aim is to enable you to become a highly employable citizen of the world.

The Edinburgh Business School aims to provide forward-thinking, practical, focused MSc degrees that are outward looking and focused on the global business world. As part of our programme, you will study specialist subjects from across the business sphere including; international business context, competitive strategy, research philosophy and practice, and business economics.

Our courses provide insight into relevant social, political, legal, and macroeconomic conditions affecting international business and will develop your skills in decision-making, people management, leadership and team working.

You will learn how to critically evaluate and implement theories, concepts and techniques of business and apply this knowledge to practical contexts through industry-focused, case-study led projects and ultimately your Industry Placement.

This degree combines material from the Mathematics and Actuarial Science courses, together with specialist actuarial and statistical skills. It also takes a wide-ranging approach to other areas of advanced mathematics. Year one focuses on core topics in algebra, calculus and statistics, along with an introduction to finance and economics. Year two builds upon this by introducing topics in actuarial science. The third and final years offer a range of options – allowing you to choose a combination which best suits your interests.