Bachelor of Arts (Hons) in Creative Advertising

at Leeds Arts University United Kingdom

This exciting and creative course nurtures individuality through collaboration. It is designed to produce ‘Ideas That Work’ from creative professionals in advertising.

We’ve developed exceptional links with leading national and international agencies such as McCann, Ogilvy, BJL, Havas Linx, Atomic London, Intermarketing, Golley Slater, Jaywing, CreativeRace, Home, Uniform and TBWA, which will maximise your exposure to industry practice.

Creativity sits at the core of our proposition and we encourage originality and innovative thinking. Our ‘Actively Creative’ philosophy helps you to experience first hand creative challenges which are developed both in-house and through our industry contacts.

Our tutors have considerable industry experience spanning art direction, copywriting and branding. They will support you to understand and analyse advertising, so that you can use what you discover to inform and develop your own work.

You’ll have the opportunity to enter prestigious international competitions which have included D&AD New Blood Awards, YCN, The Drum Chip Shop Awards, and AdVenture in past years. Top agencies have offered coaching, mentoring, work critiques, live briefs, workshops, competition briefs and work experience possibilities. Our students regularly win work experience opportunities with agencies.

The MA Photography course promotes innovation and experimentation. Through an examination of contemporary photographic practices you will learn to contextualise cultural and ethical uses of photography within a range of different photographic genres.

The course will examine strategies to resolve projects into different outputs such as publications, exhibitions and digital platforms, as well as emphasising the need to find an audience as being integral to a sustained and successful practice. There will be opportunities for external visits and the chance to attend events such as the Unseen in Amsterdam, Photo Paris and Photo London in order to enable engagement with the wider photographic community and industry. You will be able to attend talks by visiting professionals to the University, with examples of previous speakers including: Laia Abril, Haley Morris-Cafiero, Cristina de Middel, Guy Martin, Bruno Ceschel, Anouk Kruithof, Ewen Spencer and Elaine Constantine.

This course is a creative adventure which introduces you to an exploration of communication through image making and conceptual thinking.

Central to this will be your development and understanding of skills and processes using traditional and new media, theory and production methods. It offers fantastic opportunities for you to become an innovative illustrator and creative practitioner, learning to build and manage your own professional practice.

You will have opportunities to apply your skills across a range of illustrative applications including, but not limited to, editorial, publishing, packaging, product, print, music design, advertising, character and animation.

You will use our excellent links with professional illustrators and creatives, agencies and experts across the creative industries to develop a professional focus to your personal practice through live projects, competition briefs and industrial experience. We will help you generate your own networking, collaboration and exhibition opportunities.

On graduation you will have an awareness of the professional opportunities available to you and the confidence and understanding to make informed decisions about your future.

The overall aim of the course is to help individuals to develop into independent, creative thinkers with the ability to deliver critically and visually engaged work within the professional context of contemporary illustration and the wider creative industries.

Our studios are creative spaces with an innovative and engaging atmosphere. You will benefit from exposure to the structures and disciplines of a studio environment, learning how individual and collaborative creativity combine to produce work.

This course will encourage you to develop your own voice, opinions and individual understanding of graphic design. You will build the discipline and skills you need to succeed in a professional environment, such as peer presentations, group feedback sessions and collaborative projects. You will explore how the application of type and image can solve problems and communicate ideas, which will engage and challenge your audience.

The BA (Hons) Graphic Design course offers opportunities to collaborate with creatives from other disciplines with different skills to your own. Developing your creative understanding you will be able to communicate both visually and verbally. You will gain a wider understanding of the creative, social and ethical context of contemporary visual culture. You will seek problems to solve and audiences to connect with.

Our industry links are extensive, with an array of visiting professionals delivering lectures, seminars and workshops, and setting live briefs.

This course offers opportunities to engage with diverse and innovative approaches to fashion image-making. It will develop your knowledge and understanding of the lens-based fashion industry and encourage an experimental, creative approach to produce visually striking photographs and films.

Our vibrant and collaborative learning environment will promote the exchange of ideas, and offers ‘hands on’ industry experience in the form of live briefs, publishing and exhibition opportunities, educational trips and commissions. Collaborating with students across the University and with wider creative communities locally, nationally and internationally is supported.

Your programme of study is informed by current and emerging industry contexts and practices, and you will work with highly skilled practitioners and specialist tutors, responding to exciting projects and briefs that develop your creativity, professionalism, preparation for the work place and offer real-life learning opportunities.

The course integrates creative practical projects with analysis of historical, cultural and social contexts of fashion image-making and you will be encouraged to take an experimental and questioning approach to your practice. We invite internationally renowned speakers to give an insight into current industry practices and offer opportunities to engage with external practitioners. In the past our students have been on study visits to Paris, Milan and New York, plus day-trips within the UK. Course related educational visits/trips experiences can take a variety of formats including physical and virtual.

Our BA (Hons) Animation is a focussed course aimed at students interested in becoming a professional animator who can work across animated film, TV and related industries. You will work alongside other students who are collectively interested in animation production.

On this course students will learn practical and technical skills across a range of traditional and digital animation practice. A grounding in animation and related concepts and theories will help you make an informed choice when you begin to specialise on a specific area of animation practice. This is developed through practical investigation of the animation production cycle including narrative development, worldbuilding, character design, storyboarding, background/layout and animating using a variety of media and techniques.

We encourage collaboration both at course level and across the University, including live briefs and international competitions, helping you to focus on developing your specialist practice within animation.

Work experience and studio visits are supported as part of the professional practice elements of the course. Visiting professionals will give an insight into career development and industry practices.

Previous visiting professionals have included animators, modelmakers, sound designers, scriptwriters, producers and directors from companies such as CBBC, Aardman Animation, Mackinnon and Saunders, Cartoon Network and Golden Wolf. The course encourages students to attend festivals and conferences as opportunities arise. Through these you’ll learn to generate your own networking, collaboration and career opportunities, and how to find work and clients when you graduate.

Our MA Graphic Design explores the fascinating relationship between design-led practice, industry engagement and critical analysis.

You will build a body of self directed work informed by contemporary graphic design practice and emerging debates within the field of design. Driven by problem analysis, critical debate and design innovation you will develop briefs, engage with an audience and work collaboratively. Your investigation will explore the relationship between visual and contextual research, investigating the social, political and ethical contexts of your work.

You will be supported by a team with diverse research and practical interests within graphic design and visual culture, working closely with visiting industry professionals. You will source briefs, work with clients and apply your contextual and industry informed knowledge and understanding to question why graphic design needs to exist and who is the audience - the focus is on becoming a problem seeker not just a problem solver.

Our MA in Digital Fashion offers a unique route for creatives interested in the digital future of fashion. It will enable through practice-led research and new sustainable methods of design and fabrication to reach a new frontier of fashion design.

Fashion is a dynamic field with trends currently pointing to significant innovations in digital design and production to facilitate the creation of multiple digital and physical products from both fashionable and functional briefs. The emergence of additive manufacturing as a new method for manufacturing, along with the increasing acceptance of smart and wearable tech, will allow students with technical abilities and/or understanding of traditional fashion design and pattern cutting skills to push their ideas into new terrain.

Students will use 3D programs, such as CLO 3D, which allows an intuitive method of design, as well as scanners and laser cutters in innovative ways throughout the modules. Graduates enjoy a wide range of employment prospects due to their transferable skills and most relevant digital skills for today’s modern fashion industry. The course supports individuals’ career aspirations and students can tailor their work towards their aim.

Our BA (Hons) Fine Art course immerses you in a diverse, creative community where you are encouraged to learn the business of becoming an artist in the contemporary world.

This engaging course is housed within specialist studio communities, each led by experienced teams of artists. You will engage with a range of strategies to support the development of your studio practice with an emphasis on craft, skill and critical thought.

You will be supported to produce work that spans a diverse range of media. You will embrace appropriate forms of resolution such as painting, sculpture, drawing, photography, installation, performance, screenings, text or sound works.

On joining the course you will embark on an initial period of orientation, induction and familiarisation which draws from our long history of traditional art education. You will then work in one of the specialist communities where there will be regular critiques, seminars and material workshops involving students from different levels of the course.

We engage with cultural visits to galleries and exhibitions, and you can take inspiration from nearby Leeds Art Gallery, the Henry Moore Institute as well as the award-winning Yorkshire Sculpture Park and The Hepworth Wakefield. Course related educational visits/trips experiences can take a variety of formats including physical and virtual.

You will be encouraged to seek opportunities to exhibit your work, gaining valuable experience and practical skills that will help to prepare you for a range of rewarding careers in this exciting discipline.

This course will advance, widen and deepen your existing fine art practice through a series of modules designed to enable your progress through practice-led research. Dialogic exchange is at the heart of this course of study, staging, at its core, teaching and learning approaches in the form of regular dynamic group work, supported by individual tuition.

This course cradles all specialisms within contemporary practice such as painting, drawing, sculpture, text, performance, media and sound. The core seminars will use group work to explore the wider field of practice within which such disciplines are situated, and deepen individually nuanced discourses through an individual tutorial programme.

Working with subject specialists you will be introduced to practice-led research approaches to advance your knowledge acquisition of advanced critical and analytical methods and approaches in your own practice. The programme of study will explore your creative ambitions in the context of both knowledge and market-led fields.

The course begins with a sharing of personal intentions through exhibiting your own work to peers, and progresses to a conclusive moment of public sharing, where you will materialise theories, concepts, techniques, processes and crafts as artwork. You will be supported to articulate your ideas in visual, oral, written and material forms.