Bachelor of Arts (Hons) in Creative Advertising

at Leeds Arts University United Kingdom

This course provides the framework and critical discourse for the candidate to develop, create, and publish a graphic novel over the course of study.

You will research and develop sequential narrative methods, world-building techniques, and graphic novel publishing and immersive technologies. Engaging with the breadth and depth of what a sequential narrative could be, you will critically examine and contextualise your work in relation to emerging social, political, cultural, and ethical issues. You will work individually and collaboratively to produce a graphic novel that questions the role of the comic artist, audience, distribution and immersive media.

You will be supported by a team with diverse research and practical interests within sequential narrative, comic art and graphic novel culture, working closely with visiting industry professionals. You will challenge what a graphic novel can be, working collaboratively with writers, artists, publishers and readers – the aim is to create externally-engaged, progressive, inclusive, and immersive graphic novels for a diverse and growing readership.

Our MA Worldbuilding brings together practitioners who want to create immersive worlds for entertainment design, production, and research.

You will design a well-researched and richly detailed world in a collaborative and interdisciplinary environment that integrates imagination and emergent technologies. You will have opportunities to explore designing cultural, historical and futuristic worlds through drawing, iterative design, and 3D prototyping.

Candidates are encouraged to position their work within a professional context to help inform the visual output and production method. The function and output of the worldbuilding will be examined through a self-determined approach, whether that’s drawing on concept art, VFX, game art and design, or analogue game design.

Embracing emerging technologies, such as VR and 3D printing, candidates will be able to explore wider contexts of worldbuilding, creating negotiated projects ranging from environment concept art, matte painting, theme park design, VR experiences or table-top game prototypes. The course provides the critical and progressive space to explore the processes and contexts to visualise and build immersive, believable and sustainable storyworlds.

This exciting and creative course nurtures individuality through collaboration. It is designed to produce ‘Ideas That Work’ from creative professionals in advertising.

We’ve developed exceptional links with leading national and international agencies such as McCann, Ogilvy, BJL, Havas Linx, Atomic London, Intermarketing, Golley Slater, Jaywing, CreativeRace, Home, Uniform and TBWA, which will maximise your exposure to industry practice.

Creativity sits at the core of our proposition and we encourage originality and innovative thinking. Our ‘Actively Creative’ philosophy helps you to experience first hand creative challenges which are developed both in-house and through our industry contacts.

Our tutors have considerable industry experience spanning art direction, copywriting and branding. They will support you to understand and analyse advertising, so that you can use what you discover to inform and develop your own work.

You’ll have the opportunity to enter prestigious international competitions which have included D&AD New Blood Awards, YCN, The Drum Chip Shop Awards, and AdVenture in past years. Top agencies have offered coaching, mentoring, work critiques, live briefs, workshops, competition briefs and work experience possibilities. Our students regularly win work experience opportunities with agencies.

This dynamic course will encourage you to take a creative approach to fashion branding with communication, and develop an individual practice that is underpinned by a social, cultural, political and ethical awareness of this global industry.

You will explore a diverse range of evolving theories and practices that underpin fashion branding, and have opportunities to develop skills in: creative direction and styling, image making, editorial copy, advertising, exhibition design and styling, fashion films, visual merchandising and experiential campaigns.

With new technologies increasingly influencing the industry, you’ll study futurology and investigate theories to apply to augmented and virtual reality, mobile technology user interface design, and digital and social media platform communications that will turn such future-facing ideas into reality.

There will be opportunities to work collaboratively with students on other courses. You will have contact with industry through opportunities such as visiting speakers, live projects, industry briefs and competitions to ensure that you develop professional skills.

Our BA (Hons) Animation is a focussed course aimed at students interested in becoming a professional animator who can work across animated film, TV and related industries. You will work alongside other students who are collectively interested in animation production.

On this course students will learn practical and technical skills across a range of traditional and digital animation practice. A grounding in animation and related concepts and theories will help you make an informed choice when you begin to specialise on a specific area of animation practice. This is developed through practical investigation of the animation production cycle including narrative development, worldbuilding, character design, storyboarding, background/layout and animating using a variety of media and techniques.

We encourage collaboration both at course level and across the University, including live briefs and international competitions, helping you to focus on developing your specialist practice within animation.

Work experience and studio visits are supported as part of the professional practice elements of the course. Visiting professionals will give an insight into career development and industry practices.

Previous visiting professionals have included animators, modelmakers, sound designers, scriptwriters, producers and directors from companies such as CBBC, Aardman Animation, Mackinnon and Saunders, Cartoon Network and Golden Wolf. The course encourages students to attend festivals and conferences as opportunities arise. Through these you’ll learn to generate your own networking, collaboration and career opportunities, and how to find work and clients when you graduate.

Our MA Creative Practice has been devised for creative practitioners, recent graduates and professionals who wish to examine, strengthen and deepen their practice within their own context.

This course offers a bespoke learning experience that is tailored to each student’s practice: a wide range of creative practitioners have all studied on this course.

The course encourages you to pursue an individual research interest for the duration of study which will allow you to examine and strengthen your own practice and place it at the centre of your studies. It addresses the needs of graduates who want to continue to develop their practice and identities in the context of the creative and cultural industries.

Students will maintain contact with other creative practitioners and develop freelance or other career paths in the context of a portfolio career. This course will also prepare those who wish to develop ideas for application to a practice-based PhD.

Our Textile Design* course has an outstanding reputation for producing innovative, professional designers. We look for students who will develop their own ‘handwriting’, both anticipating and setting future trends within this field. We value the importance of personal engagement and celebrate diversity that informs creativity.

You will work alongside your peers where we foster a culture of creativity. The course offers you the opportunity to develop your creative practice through experimental engagement with materials and processes. The course actively engages with contemporary and global issues, and ethical concerns relevant to the practice of printed textile and surface design, such as: sustainability, collaborative practices and innovation in surface and textiles. Tutors are experienced educators, researchers and practitioners in the field of textile and surface design. Through their diverse links you will engage with a breadth of contemporary approaches.

The course is committed to external and professional practices with relevant currency, so that our graduates are fully prepared for direct employment by high street and designer brands, further study, self-employment or business start-ups. You will be given opportunities to  participate in a number of prestigious live briefs, competitions and employment related activities to ensure that you are as best prepared for employment in the creative industries as possible.

Our MA Animation course gives practitioners a year to create an animated film from start to finish. You will engage in a critical dialogue with practice, theory and the professional aspects of animation.

The course provides space for the animators to make work of cultural value, but understand commercial practices. The curriculum is designed to allow both individual and collaborative practice to take place. However, we positively encourage collaboration as it is a key part of the animation production process, enabling you to undertake ambitious projects.

The course will provide you with the space to develop animation, think and question what animation has the potential to be and how it communicates to an audience. You also will have the opportunity to explore emerging technologies and new approaches to storytelling such as the use of VR and game technologies.

You will be supported by a team with diverse research and practical interests within animation including 2D and 3D animators, modelmakers, scriptwriters and you will also engage with visiting industry professionals. The course will present you with the opportunities to work with other creatives on the course and across other MA courses within the institution. The objective is to enable students to produce engaging work across all forms of animation from animated shorts, documentary and experimental practices.

Our BA (Hons) Fashion Design is a three year, full time, practice-based course that embraces the diversity of fashion in the 21st century.

In close alignment with the fashion industry we offer inspirational visiting speakers, live projects and competitions, industry visits, and invitations to fashion events, all of which authenticate the currency of our course and its ability to produce ‘industry-ready’ graduates. Our dedicated teaching team support the development of practice-based skills, professional attitudes and intellectual abilities which are necessary to succeed as a professional fashion practitioner.

During your studies, gallery and residential visits where possible will offer a cultural insight into the fashion ecology and inspire your work. Course related educational visits/trips experiences can take a variety of formats including physical and virtual. You will also explore the context of historical and contemporary fashion and the wider factors that influence fashion design thinking including gender, sustainable practice and ethics, enabling you to become an informed fashion design thinker whilst recognising your identity as a creative fashion design practitioner.

Our established relationships with the fashion industry offer you the opportunity to enhance your portfolio and increase your awareness of the professional expectations of potential employers. Working with partners, that have included the British Fashion Council’s ‘Colleges Council’ and Graduate Fashion Week, we offer opportunities to enter high profile competitions, attend seminars/presentations and showcase your work on a variety of platforms.

This course explores creature design through animal anatomy, worldbuilding, and believability across a range of professional contexts, production methods, and industries. 

You will investigate approaches to developing creature designs inspired by existing animals. There is a focus on experimentation to create imaginative creature designs as well as ensuring believability through considering skeletal, muscular and surface anatomies. You will develop creatures and their life cycles, behaviours, relationships with other characters/creatures and interaction with the environment. There may be opportunities for cross-disciplinary influences from science to help inform creature design. Candidates are encouraged to position their work within a professional context to help inform the visual output and production method. There are opportunities for creature designers within entertainment design and beyond, such as paleo reconstruction (visualising prehistoric life) or speculative biology (visualising possible future evolution or life on other planets).

Developing a body of self-negotiated work, you will be supported by a team with diverse research and practical interests within creature design and work closely with visiting industry professionals. You will source briefs, work with clients and apply your contextual and industry informed knowledge and understanding to question what makes a creature design believable. The aim is to create believable creatures that engage with their environment and have a past, present and future.