Bachelor of Arts (Hons) in Digital Marketing

at Leeds Beckett University - City Campus United Kingdom

There is an increasing demand for qualified project professionals to implement change across a diverse array of sectors including:

• Manufacturing
• The public sector
• Charities
• Asset management
• Utilities companies
• Finance
• Health management

As part of your course, you’ll:

• Develop the necessary skills, insight and practice to develop as a professional project manager
• Study the challenges that face project managers today and discover better ways to manage projects
• Enhance the critical management skills required for negotiation, innovation, decision-making, motivation, team management, contracts and procurement

Explore criminal behaviour, policing and criminal justice, and cultivate a deeper understanding of our current responses to crime on this qualifying law degree.

The course is recognised by the Solicitors Regulation Authority and the Bar Standards Board as meeting the academic requirements of your legal training, and completion will enable you to undertake further study in order to become a solicitor or barrister.

As part of your course, you’ll:

• Develop your understanding of case law and legislation
• Engage with key criminological theories and concepts relating to crime, victimisation, responses to crime and deviance
• Develop legal analysis skills
• Have access to a wide range of law textbooks online for free through Law Trove, a subscription-only service offered by Oxford University Press
• Have the opportunity to be mentored by an industry expert

Develop the entrepreneurial flair to kick-start, manage and grow your own business or help an existing enterprise to expand.

As part of your course you’ll:

• Gain a broad understanding of how businesses operate
• Learn the behaviours, techniques and principles to succeed in today's economic climate
• Develop your individual promise by studying modules that will help shape you into a budding and innovative entrepreneur

If you take a paid work placement in your third year, you’ll develop and enhance your employability skills.

As well as having the option to gain experience on a placement, you’ll take part in workshops and work on a consultancy project within a start-up business.

Our guest lecture series will help give you access to the enterprise expertise present in Leeds, the northern powerhouse of the region's businesses and economy. Past speakers include the CEO of the London Stock Exchange, the Chief Executive of the British Bankers Association and the Chief Economist of Yorkshire Bank.

Designed to give you an in-depth understanding of the rapidly evolving field of digital marketing, this course will also give you the skills to research and devise effective strategies to ensure organisations stay competitive and reach new audiences in today's challenging economic climate.

You will develop a detailed understanding of consumer motivations and habits, and you will explore ways to increase brand loyalty and market share through the use of the latest digital technologies and platforms across all marketing channels. This extensive theoretical and practical knowledge will provide you with a valuable skill set and will ensure you can make a significant and measurable contribution to your employer's profitability.

In preparation for a successful career as a strategically minded digital marketer, you will either research and write your dissertation to gain an in-depth knowledge of your area of interest or you will manage a live commercial project.

Immerse yourself on a physically, intellectually and emotionally challenging course. This degree will prepare you for an extremely rewarding career.

As part of this course, you’ll:

• Have access to diverse placement opportunities, including Leeds Teaching Hospitals Trust and Leeds Community Healthcare Trust, within secondary and regional care units, community teams and GP practices
• Spend 50 per cent of your time on practice placements
• Develop the practical skills needed to care for adults with acute and long-term illnesses across a variety of settings
• Focus on areas of personal interest within healthcare during the volunteering strand of the course

This course will enhance your theoretical knowledge and will provide an opportunity to put theory into practice. Your first semester critically engages with key theories and the second focuses on developing your analytical, investigative and practical skills. During the final part of your course, you will complete a major independent project.

Your modules offer perspectives on a broad range of topics in relation to the study of media and culture, such as the effect of globalisation on media consumption, the impact new media platforms have had upon fandom, and how cultural identities are marginalised through mediatized images.

Work will be evaluated via a range of innovative assessment methods, including pitching your work to industry experts. You will learn collaboratively through seminars, guest lectures and workshops, with a wealth of opportunities to give your learning real-world context.

As part of this course, you’ll:

• Complete your dissertation, an in-depth project focused on enhancing corporate governance practice, supported by an expert tutor
• Define your own area of investigation, be that corporate governance, compliance or social responsibility and performance
• Aim to support your professional development and improve the corporate governance of your organisation so it becomes a beacon for good practice
• Study part-time with the support of an applied business school, so you’re able to fit your studies into your professional schedule

Develop your abilities to become a highly skilled music and audio producer.

As part of your course you’ll:

• Hone your skills in the creative, technical and compositional aspects of music production
• Gain a solid academic and practical base from which to develop your craft further
• Apply your knowledge to a variety of creative and industry-focused briefs and scenarios
• Understand the professional environment and how it will inform your practice
• Learn through lectures, tutorials and seminars delivered by academic staff and industry professionals
• Have the opportunity to work with other students in production teams, further enhancing your team working and project management abilities and employability opportunities

You’ll have access to software such as Logic Pro, Cubase, Adobe Audition, MAX MSP and Synthmaker. Your specialist modules might require you to use Pro Tools, Ableton Live, Unreal and other industry standard software.

This course is accredited by JAMES (Joint Audio Media Education Support) which encourages the delivery of workshops and lectures from industry professionals. A placement option and your final year project will provide you with opportunities to work with industry partners.

This course will equip you with a deep understanding of accounting and finance and their importance for organisations and businesses.

As part of your course you’ll:

• Tailor your studies by choosing your modules to suit your interests or future career direction
• Specialise in accountancy or gain a wider perspective on business
• Have access to industry links and guest lectures

If you take a paid work placement in your third year, you’ll develop and enhance your employability skills. Our students have enjoyed placements with Disney, Morrisons and the NHS.

Our guest lecture series will help support your development. Past speakers include the CEO of the London Stock Exchange, the Chief Executive of the British Bankers Association and the Chief Economist of Yorkshire Bank.

Take control of your future and enjoy the greater freedom and flexibility that developing your own business can bring. We will feed your entrepreneurial spirit and develop your management skills so you can create, establish and lead your own venture. We will also give you the knowledge and confidence to implement new strategies within an established company to drive change, encourage innovation and help the business flourish.

As well as gaining a broad overview of business, you will also explore your individual management style and develop critical-thinking patterns and problem solving and decision-making techniques to share and reflect upon with your peers. Working closely with industry professionals, you will be encouraged to experiment with new ideas and you will learn to identify opportunities and risks in order to develop a viable business venture or project.

Studying professional interactions, you will learn that strong communication and relationship development skills coupled with a solid emotional intelligence base are key to managing and sustaining complex business partnerships.

You will learn from a highly skilled and research-active teaching team who are experts in enterprise, innovation, entrepreneurship, marketing and management. You will also work with a professional mentor - a business practitioner who can provide practical support and advice during your period of study.

With guidance from your mentor, you will have the opportunity to work on a real-life enterprise or start-up project and implement solutions, make decisions and manage the process from start to finish.