Bachelor of Arts (Hons) in Digital Marketing

at Leeds Beckett University - City Campus United Kingdom

Develop key marketing skills and learn to generate innovative solutions to complex challenges within an international setting.

As part of this course, you’ll:

• Gain a detailed insight of marketing in an international context and understand how to use your knowledge to help steer business success in a global economy
• Explore risk, nuances and complexities of operating in a global environment
• Examine the role that culture plays in decision making across a range of international settings
• Learn how to manage international brands and how to plan and implement effective PR campaigns in a global context
• Develop the tools and knowledge to make a valuable contribution to any organisation that operates in, or plans to develop, non-domestic markets
• Choose a topic with an international or global emphasis for your Postgraduate Marketing Research Project

This course will enhance your theoretical knowledge and will provide an opportunity to put theory into practice. Your first semester critically engages with key theories and the second focuses on developing your analytical, investigative and practical skills. During the final part of your course, you will complete a major independent project.

Your modules offer perspectives on a broad range of topics in relation to the study of media and culture, such as the effect of globalisation on media consumption, the impact new media platforms have had upon fandom, and how cultural identities are marginalised through mediatized images.

Work will be evaluated via a range of innovative assessment methods, including pitching your work to industry experts. You will learn collaboratively through seminars, guest lectures and workshops, with a wealth of opportunities to give your learning real-world context.

This vocational course will enable you to develop your own creative screenwriting practice and an extensive portfolio of work in preparation for a career as a screenwriter.

You will be based in the Northern Film School and will work alongside production courses and be taught via lectures, seminars, tutorials, talks, discussions and screenings. You will be supported as you work on self-directed projects and writing exercises. You will be encouraged to explore your own creative potential and test your ideas across a range of platforms including film and television, and you will develop an understanding and appreciation of the impact of new technologies on the industry.

You will be introduced to a wide range of ideas from industry which will inform and inspire your development as a writer as you gain a thorough grounding in key concepts and concerns of screenwriting for a range of screen media. This course will emphasise the creation of new ideas through provocation, stimulation and inspiration. You will be paired with a mentor for your final project which will replicate professional practice by encouraging you to develop a script in response to a client's needs.

Add a social psychological insight to questions traditionally associated with sociology.

As part of this course you’ll:

• Discover how we develop as individuals and learn how institutions and social structures influence how we act
• Explore a wide range of sociological themes, touching on the theories of classical and contemporary sociologists
• Study psychological topics, including how different environments shape human behaviour, the inter-relationship between the individual and broader social and cultural phenomena
• Understand how psychology can be used for the benefit of society
• Shape your course to the career you want by selecting from a range of option modules in the final year

As part of your studies you’ll undertake a wide variety of assessments. In your second year you could participate in a day-long conference where you’ll have the opportunity to present your own research findings. You could also publish your essay in our university's highly regarded sociology journal.

Specialise in international finance or global marketing while you study the global business world.

As part of your course you’ll:

• Develop valuable knowledge of the regulations and processes governing international trade
• Learn to apply your knowledge in an international setting
• Collect, analyse, and evaluate information and data on international markets and firms
• Learn to understand and critically appraise contemporary issues and policy debates as they apply to international business

The globalisation of trade, transatlantic trade agreements and the UK's Brexit decision are factors which continue to reshape the economic landscape.

You’ll have access to our guest lecture programme. Past speakers include the CEO of the London Stock Exchange, Shadow Chief Secretary to the Treasury, past Chair and President of the Academy of Marketing, Chief Executive of the British Bankers Association, the Chief Economist of Yorkshire Bank and the Editor of Cosmopolitan.

As part of this course you’ll:

• Study contemporary accounting issues, techniques and practices
• Explore the theoretical principles of accounting theory
• Understand issues and challenges faced by companies when applying accountancy theory in modern day business
• Gain professional accounting exam exemptions on successful completion

Accounting examination exemptions

On completion of this course, you’ll be able to apply for the following exemptions from the Association of Chartered Certified Accountants (ACCA):

• Business and Technology
• Management Accounting
• Financial Accounting
• Corporate and Business Law

You may also be eligible for the following exemptions from ACCA:

• Performance Management
• Financial Reporting
• Financial Management

Gain an international perspective by exploring how nations interact on the global stage.

As part of your course, you’ll:

• Critically explore global issues such as security, poverty, debt and famine
• Understand how we can address the challenges faced by humanity from an international relations perspective
• Examine global inequalities, the rise of the superpower nations and what power looks like at a global level
• Understand how major developments, including the Cold War, the fall of the Berlin Wall, globalisation, changing global power relations and the emergence of new terror threats and social movements have shaped the world
• Evaluate theories of international relations and diplomacy and analyse the ideas, ideologies, policies and institutions that form the foundations of global politics
• Analyse what happens during conflict, and the challenges faced by states and world organisations trying to preserve peace and security
• Undertake a volunteering placement giving you work experience in the field
• Blend critical thinking, analytical and problem-solving skills

As part of this course you’ll:

• Learn to help people of all ages to manage pain and dysfunction
• Study the core areas of neuromusculoskeletal, cardiorespiratory and neurological physiotherapy
• Practise thinking independently and problem solving in a clinical capacity
• Gain comprehensive hands-on experience through diverse clinical practice placements

Professional regulation
This course is accredited by the Chartered Society of Physiotherapy and approved by the Health & Care Professions Council and will provide you with the necessary expertise and skills to become a qualified physiotherapist.

Immunisations
Occupational Health clearance and compliance with immunisations is mandatory and essential for placement attendance. Some placement settings will require proof of COVID vaccination. Please click “find out more” in the fees and funding section further down this page for full details of any extra costs relating to your course.

Create fashion designs and explore experimental approaches to garment making and design. We will show you how to challenge the limitations of fashion and understand its role in society.

As part of your course you’ll:

• Learn to create designs in response to different trends, market forces and technical innovations
• Work on arts and industry-informed briefs and live projects to create a portfolio of professional design and making skills
• Develop a strong understanding of the cultural, ethical and environmental concerns in the contemporary fashion industry
• Concentrate on 2D and 3D skills, and understand how to communicate ideas to manufacturers both here and abroad
• Explore 2D work using computer-aided design (CAD) for a professional finish
• Explore fabric and form to ensure applicable 3D outcomes are achieved
• Study key areas including research of ideas, design and the articulation of ideas

As part of your course you’ll:

• Study sports journalism within the wider context of journalism as a practice
• Learn how to produce real journalism content within ethical, legal and institutional constraints and influences
• Practise assessing and analysing the developing market
• Gain a historical and theoretical understanding of journalism, and sports journalism’s rich past and challenging future
• Be encouraged to create content for traditional and emerging platforms
• Develop your transferable content production skills
• Start to build your professional contacts and confidence