Bachelor of Arts (Hons) in Digital Marketing with Placement Year

at Leeds Beckett University - City Campus United Kingdom

Develop your skills in product design and professional practice.

As part of your course you’ll:

• Gain insight into user requirements, economic, environmental and ethical considerations, as well as materials, manufacturing, production and industry capabilities
• Use your insights to help inform the design of your products
• Design a range of products for both commercial and domestic use, including furniture, interior products, consumer goods and sustainable products
• Work on live industry briefs, which will ensure you’ll be working in real world settings to design products that make a positive contribution to the world around us

Engage with innovative theory. This course has been designed to significantly expand both your practical expertise within the field of medical biochemistry and your transferable skills. Exposure to a range of techniques, including microscopy, spectroscopy and diagnostic assays, and their associated theories will significantly develop your understanding of medical biochemistry.

During your studies, you will prepare for, and undertake, an extensive independent project. You will discuss your project in detail with your supervisor before carrying out your research and writing up your study in a thesis. Additionally, you will study related subjects such as metabolism, physiology and the genetics of drug responses.

This course will develop your competencies in data analysis and statistics, science communication and professional development, enabling you to further your career as a confident medical biochemist or researcher.

This course has been designed in-line with the specific criteria required to go on to undertake the NHS Scientist Training Programme. As well as gaining an understanding of the practice and theory of advanced medical biochemistry, you will master other skills required to be a capable scientist. These include data analysis techniques such as using SPSS, and effective science communication, for example developing conference posters, delivering presentations, writing scientific papers and using social media to disseminate your research.

Develop the marketing expertise to make strategic business decisions, manage digital campaigns and understand buyer behaviour.

As part of your course you’ll:

• Gain specific knowledge of marketing ethics, corporate social responsibility and of the ethical and cultural differences between national markets, maximising your employability both in the UK and overseas
• Learn how to understand the thought processes behind every consumer purchase
• Develop the acumen for business management so you can oversee finance, economics, accounting and people 

What would you do if a rival company launched a cheaper product to compete with yours, or the demand for your product shrank in one part of the world? This course will give you the chance to gain real-life business and marketing expertise. You'll test your marketing skills against simulated challenges in our business simulation suite and attend workshops and networking events.

You’ll learn from expert teaching staff with a wealth of professional experience and close working links with the business community.

Discover how marketing can have a major impact on the popularity and reputation of fashion brands the world over, from high-street labels to those dominating the catwalks of London, Paris and New York.

As part of your course you’ll:

• Learn to predict and identify trends, and understand why these trends are important to the industry
• Discover the techniques behind ensuring your brand gets the attention of influential bloggers and how to get your clothing into the headlines
• Study fashion history and the effect of political changes and social movements on fashion
• Have the opportunity to impress the public and industry by exhibiting your work at the end of your final year.

Your studies will be informed and delivered by people from all areas of the fashion industry, and you’ll work on live briefs set by real clients. You could also choose a placement year and experience a range of careers first-hand. Our placements will allow you build your experience and contacts, as well as helping you decide what you want to achieve when you graduate.

Whether you want to focus on the theory of marketing, learn more about fashion writing or discover graphic design and branding, you will be able to tailor your course to suit your career ambitions.

Add a social psychological insight to questions traditionally associated with sociology.

As part of this course you’ll:

• Discover how we develop as individuals and learn how institutions and social structures influence how we act
• Explore a wide range of sociological themes, touching on the theories of classical and contemporary sociologists
• Study psychological topics, including how different environments shape human behaviour, the inter-relationship between the individual and broader social and cultural phenomena
• Understand how psychology can be used for the benefit of society
• Shape your course to the career you want by selecting from a range of option modules in the final year

As part of your studies you’ll undertake a wide variety of assessments. In your second year you could participate in a day-long conference where you’ll have the opportunity to present your own research findings. You could also publish your essay in our university's highly regarded sociology journal.

Qualify as a registered mental health nurse and develop the expertise to be able to support people with mental illnesses in their homes and specialist health services.

As part of this course, you’ll:

• Spend time at university honing your specialist knowledge
• Practise your skills in a supported healthcare environment during placements
• Learn how to aid the recovery of people with mental health problems, while working alongside those in related health and social care professions, including adult nurses, social workers and dietitians

Completion of this course provides eligibility to apply for registration with the NMC as a qualified nurse - mental health nursing. Studying nursing with Leeds Beckett gives you access to a wide variety of placement opportunities within the NHS and the voluntary sector. We can offer these in many settings, including services in drug and alcohol, mother and baby, eating disorders and forensics.

You’ll have regular opportunities to interact with mental health service users throughout your study. Your placements will involve shift work and travel within the Leeds area.

Promoting and marketing sport is a growing industry. You’ll develop as a dynamic sport marketer to prepare for an exciting career in this vibrant field.

As part of your course, you’ll:

• Gain insight into specific aspects of sport marketing in a changing global environment
• Discover how sport marketing contributes to the success of sports performers, teams, organisations, events and related industries
• Learn how to connect and interact with various audiences through broadcasting, branding, print and digital campaigns
• Analyse consumer behaviour
• Develop an understanding of media technologies and how they can be used to communicate with a target market
• Build skills in gaining sponsorship, writing press releases, event management, business planning, and setting up a small business

This professionally accredited course will develop the skills you’ll need for a rewarding career in this dynamic, growing sector.

As part of your course you’ll:

• Gain newsgathering skills and experience in modern journalism
• Understand the practice and principles of contemporary journalism including fairness and accuracy
• Create multimedia news content for print, digital and broadcast platforms
• Have access to purpose-built facilities including computer suites, TV and radio studios, and a dedicated newsroom

You'll have the opportunity to use our facilities to create multimedia news content for print, digital and broadcast platforms by combining the best of the past with an eye on the future.

Quantity surveyors are the cost managers of the construction industry. While studying for a recognised degree, you’ll learn how quantity surveyors organise, control and manage the costing of projects, including building economics, contracts and construction law, construction technology and project management.

As part of your course, you’ll:

• Undertake individual and group assessments and develop core skills
• Build analytical, arithmetic and IT abilities
• Develop as an innovative team player with the problem solving and transferable skills needed to succeed
• Gain the confidence and skills to tackle difficult contractual situations and negotiations
• Develop an industry perspective on contemporary issues in the field

Sandwich year
Our sandwich route includes a one year industry placement, enabling you to take advantage of the strong links we have with local authorities, commercial organisations and private quantity surveying practices - all of whom provide placement opportunities for our students.

Accredited by the British Psychological Society (BPS), this course focuses on the study of psychology within a range of sport and exercise settings, providing an essential stepping-stone to becoming a Chartered Sport & Exercise Psychologist.

As part of your course you’ll:

• Learn how to conduct initial assessments of clients
• Look at how to maintain professional boundaries
• Analyse data sets
• Develop a systematic, evidence-informed and ethical approach to your work

To support your career goals, you’ll have the opportunity to gain practical experience working with a range of clients, from recreational to elite performers, across a variety of sporting pursuits. This hands-on approach will aid your professional development, enhancing your understanding of ethical and evidence-informed practice.