Bachelor of Arts (Hons) in Digital Marketing with Placement Year

at Leeds Beckett University - City Campus United Kingdom

Develop the marketing expertise to make strategic business decisions, manage digital campaigns and understand buyer behaviour.

As part of your course you’ll:

• Gain specific knowledge of marketing ethics, corporate social responsibility and of the ethical and cultural differences between national markets, maximising your employability both in the UK and overseas
• Learn how to understand the thought processes behind every consumer purchase
• Develop the acumen for business management so you can oversee finance, economics, accounting and people 

What would you do if a rival company launched a cheaper product to compete with yours, or the demand for your product shrank in one part of the world? This course will give you the chance to gain real-life business and marketing expertise. You'll test your marketing skills against simulated challenges in our business simulation suite and attend workshops and networking events.

You’ll learn from expert teaching staff with a wealth of professional experience and close working links with the business community.

As part of this course, you’ll:

• Complete your dissertation, an in-depth project focused on enhancing corporate governance practice, supported by an expert tutor
• Define your own area of investigation, be that corporate governance, compliance or social responsibility and performance
• Aim to support your professional development and improve the corporate governance of your organisation so it becomes a beacon for good practice
• Study part-time with the support of an applied business school, so you’re able to fit your studies into your professional schedule

Develop the marketing expertise to make strategic business decisions, manage digital campaigns and understand buyer behaviour.

As part of your course you’ll:

• Gain specific knowledge of marketing ethics, corporate social responsibility and of the ethical and cultural differences between national markets, maximising your employability both in the UK and overseas
• Learn how to understand the thought processes behind every consumer purchase
• Develop the acumen for business management so you can oversee finance, economics, accounting and people 

What would you do if a rival company launched a cheaper product to compete with yours, or the demand for your product shrank in one part of the world? This course will give you the chance to gain real-life business and marketing expertise. You'll test your marketing skills against simulated challenges in our business simulation suite and attend workshops and networking events.

You’ll learn from expert teaching staff with a wealth of professional experience and close working links with the business community.

Develop a dynamic combination of practical business knowledge and legal expertise and open doors to a range of career opportunities.

As part of your course you’ll:

• Examine core business principles including finance, communications, entrepreneurship and human resource management
• Cover legal aspects such as copyright, commercial law, company law, intellectual property rights and media and entertainment law
• Learn from a teaching team made up of experienced business and legal professionals who have professional relationships with key employers in Leeds such as Eversheds, DAC Beachcroft and Wm Morrison Supermarkets PLC

Our guest lecture programme will give you the chance to enhance your knowledge and inspire your learning. High-profile speakers have included ministers, judges and the CEO of the London Stock Exchange.

You’ll be encouraged to undertake a work placement, and with our strong links to industry you'll be able to gain access to a number of major employers within Leeds, the region's centre for legal and financial services.

Leeds Law School has a dedicated building at the heart of our City Campus, with its own bespoke courtroom, giving you the opportunity to witness mock trials and mooting competitions.

Develop your abilities to become a highly skilled music and audio producer.

As part of your course you’ll:

• Hone your skills in the creative, technical and compositional aspects of music production
• Gain a solid academic and practical base from which to develop your craft further
• Apply your knowledge to a variety of creative and industry-focused briefs and scenarios
• Understand the professional environment and how it will inform your practice
• Learn through lectures, tutorials and seminars delivered by academic staff and industry professionals
• Have the opportunity to work with other students in production teams, further enhancing your team working and project management abilities and employability opportunities

You’ll have access to software such as Logic Pro, Cubase, Adobe Audition, MAX MSP and Synthmaker. Your specialist modules might require you to use Pro Tools, Ableton Live, Unreal and other industry standard software.

This course is accredited by JAMES (Joint Audio Media Education Support) which encourages the delivery of workshops and lectures from industry professionals. A placement option and your final year project will provide you with opportunities to work with industry partners.

Discover how attempts to understand who we are must consider the impact of social and psychological influences.

As part of this course you’ll:

• Explore social psychological approaches that extend Western scientific thought
• Reconsider ideas of consciousness, mind, self and social living from a range of alternative cultural frameworks including psychoanalysis, discursive psychology and non-Western belief systems such as Buddhism and Daoism
• Gain insights into how the environment, spirituality, language and relationships shape who we are and what we become
• Develop a critical philosophy of what it means to be human

You can get involved in plenty of volunteering opportunities in several areas including mental health and disability support. We also have strong ties with local charitable and community organisations, helping you to understand issues such as domestic abuse as well as child and adolescent psychotherapy.

You’ll gain unique perspectives by looking into the important works of Sigmund Freud and Karl Marx and discuss theories gleaned from film and literature works. You’ll challenge contemporary thought on psychology, spiritualism, religion and culture, bridging the gap between the self and society.

Whether you are starting your career in journalism or you are an experienced reporter looking to get to grips with a changing industry, this is your opportunity to sharpen the skills now demanded by employers.

You will develop your understanding of the very latest communication tools and technology while you engage with social media, search engine optimisation, crowd sourcing and user-generated content. You will also focus on the traditional media platforms of newspapers, television and radio.

This was the first journalism course in England to be taught from within a business school, providing students with access to our extensive contacts in industry. You will be able to take advantage of these links as you report on new developments, expanding companies and high-profile business leaders in a thriving city. You will also benefit from our contacts with an array of media organisations offering invaluable work placements and employment opportunities. Previous students have enjoyed work experience with BBC Newsnight, Reuters and The Independent.

Explore pressing issues in contemporary politics, including Brexit, climate change and the resurgence of right-wing populism. You’ll gain an in-depth historical perspective including the rise of the nation-state, European imperialism, and the ideological conflicts of the 20th Century.

As part of this course, you’ll:

• Examine how historical events and processes have shaped the modern world, its ideologies and political institutions
• Understand how circumstances, chance and human agency have affected global events and processes
• Evaluate theories, methods and approaches relevant to both history and politics and apply these to your studies with confidence and creativity
• Analyse primary sources and the writings of historians and political scientists
• Be introduced to political theory and key issues around governance and international relations

This course blends skills in critical thinking from a historical perspective, evaluation of evidence and consideration of context. You’ll also learn to analyse the ideas, ideologies, policies and institutions that form the foundations of modern politics.

Documentary filmmaking is constantly evolving, thanks to the rise of internet and social media, there are now countless places for filmmakers to screen their work.

As part of this course you’ll:

• Understand how to find an audience for the idea or subject you are passionate about
• Develop the expertise to turn your vision into a bold and innovative film
• Have the opportunity to explore and communicate a subject you’re passionate about at the Northern Film School
• Join a strong and successful group of graduates, many of whom have won Oscars and BAFTAs for their work
• Be supported by experienced staff who will give you the support you need to explore your ideas and creativity, and make your passion a visual reality
• Have access to our industry-standard facilities

We support all types of filmmaking, including campaigning and issue-led films, observational and character pieces, experimental films and wildlife documentaries.

Project management is an important facet of organisations across all sectors and industries. Accredited by the Association for Project Management (APM), this course will teach you how to work effectively with others and cultivate the range of technical skills required to be able to deliver projects effectively.

As part of your course, you’ll:

• Manage the people, time and financial resources that are required to deliver successful projects
• Enhance your knowledge of the principles, roles and techniques of project management
• Learn how to use contemporary digital technologies, including project management software
• Develop the ability to communicate with stakeholders at all levels

Feedback and progress assessment, extra-curricular seminars, field trips and the involvement of industry experts as guest speakers will enrich your learning experience and your knowledge of current issues in the project management context.