Bachelor of Arts (Hons) in Marketing and Public Relations

at Leeds Beckett University - City Campus United Kingdom

Become an effective communications practitioner with the expertise and confidence to work in an international setting. You will learn how to work with clients to produce practical communications solutions in the private, public and voluntary sectors all over the world.

The course is delivered by four European universities: Leeds Beckett University, Hanze University of Applied Sciences in the Netherlands, IULM in Italy and Vilnius University in Lithuania, which all specialise in professional communications and public relations.

You will choose whether to study your first or second semester at Leeds Beckett University, where you will benefit from being taught at one of the most established centres for education and research in the field of public relations in Europe. You will spend your remaining semesters at a partner university, specialising in areas of expertise specific to that university. You could also take an optional industry placement in your final semester.

As part of your course you’ll:

• Develop concepts and narratives through drawing, sequential illustration and animation, digital practices, three-dimensional forms, performance and creative writing
• Underpin these practices with an emphasis on drawing and image-making
• Challenge the conventions of the discipline of illustration
• Define and locate your own practice within the professional context of illustration
• Investigate established unfamiliar and emerging processes, to inform your own individual methodologies

You’ll learn from experienced lecturers who practice and research in diverse industry fields with the knowledge and skills to support multidisciplinary explorations.

You’ll develop your ability to communicate and contribute to a team project by working with students studying different disciplines. This will simulate the working environment and enable you to practise collaborating on projects and briefs, a skill you’ll need in the workplace whether you choose to join an agency, studio or work as freelance. 

As part of your course you’ll:

• Study in a truly interdisciplinary way as you explore how history and media intersect
• Join the vibrant, research-led academic community in the School of Cultural Studies & Humanities
• Be taught by active researchers who can help guide your studies
• Have the opportunity to choose practical, career-focused option modules to boost your CV and improve your employability upon graduation 

Course structure
You’ll study a balance of history and media modules in your first year, helping you develop a strong skillset and knowledge of methodologies in each discipline. Things like source analysis and media interpretation.

In your second year, you’ll bring your skillset together by completing your first interdisciplinary module. You’ll also begin driving your studies in the direction you want through a wide range of module options.

Your third year culminates in the completion of your dissertation, which explores and celebrates the interconnections between history and media. Employability is embedded throughout your course.

Develop the knowledge and expertise you will need for a managerial position in business.

You will gain an in-depth perspective of all areas of business including strategic analysis, ethical decision-making, people management, financial analytics, marketing and risk management. A focus on entrepreneurial skills will be embedded throughout your course and your assessments will reflect the demands of the workplace environment, for example researching and delivering a presentation.

Your tutors will deliver theory via lectures before you explore those ideas in smaller seminars. You will learn in a collaborative environment using case studies to enhance your learning and your tutors will guide your development by providing immediate personalised feedback. You will complete either a work placement or MBA Consultancy Project; either module will enable you to apply your theoretical knowledge to a real-life business issue, before collecting data and research to identify practical solutions.

Examine our relationship with the natural environment and learn to understand and consider responses to the challenges of climate change, globalisation, urbanisation, development and regeneration.

As part of your course, you’ll:

• Explore a range of contemporary issues within geography and environmental science such as remote sensing, natural hazard management, energy and environmental governance, climate adaptation, GIS and specialist technical field work
• Develop your understanding of the relationships between human activity and environmental change and combine theories about the physical nature, characteristics and environment of the world with human interactions

We have an excellent network of employers who will be able to offer relevant experience to help you develop employability and personal skills to help prepare you for employment. We also offer a work placement module to hone your personal, professional and employability skills.

Field trips, which include visits to sites of geographical and environmental importance, will help you gain an understanding of real-world issues and develop competence in practical research skills.

As the UK's cities and towns continue to expand, there is an increased demand for experts in property and real estate management.

This RICS accredited course reflects the real-world workings of the property and construction industries, preparing you for a career in property investment and development, property management or real estate management.

As part of your course, you’ll:

• Develop a combination of technical knowledge and professional skills
• Study the planning, building, maintenance and day-to-day management of properties from domestic dwellings to full-scale industrial and commercial units
• Cover key topics including estate and property management; portfolio management; valuation for mortgages; negotiation for sale, purchase, leasing or auction; and the financial aspects of real estate, including the financing of real estate projects
• Explore the impact of urban and regional planning policies on property management
• Gain the skills to work with planners to enhance commercial development proposals within a given timescale and budget

Working closely with other built environment students, you’ll take part in projects that mirror the professional relationships you’ll experience in industry. This will develop your sense of identity as a property manager and provide you with an understanding of the role played by bankers, accountants, developers, surveyors and investors in the real estate industry.

Develop a dynamic combination of practical business knowledge and legal expertise and open doors to a range of career opportunities.

As part of your course you’ll:

• Examine core business principles including finance, communications, entrepreneurship and human resource management
• Cover legal aspects such as copyright, commercial law, company law, intellectual property rights and media and entertainment law
• Learn from a teaching team made up of experienced business and legal professionals who have professional relationships with key employers in Leeds such as Eversheds, DAC Beachcroft and Wm Morrison Supermarkets PLC

Our guest lecture programme will give you the chance to enhance your knowledge and inspire your learning. High-profile speakers have included ministers, judges and the CEO of the London Stock Exchange.

You’ll be encouraged to undertake a work placement, and with our strong links to industry you'll be able to gain access to a number of major employers within Leeds, the region's centre for legal and financial services.

Leeds Law School has a dedicated building at the heart of our City Campus, with its own bespoke courtroom, giving you the opportunity to witness mock trials and mooting competitions.

Explore pressing issues in contemporary politics, including Brexit, climate change and the resurgence of right-wing populism. You’ll gain an in-depth historical perspective including the rise of the nation-state, European imperialism, and the ideological conflicts of the 20th Century.

As part of this course, you’ll:

• Examine how historical events and processes have shaped the modern world, its ideologies and political institutions
• Understand how circumstances, chance and human agency have affected global events and processes
• Evaluate theories, methods and approaches relevant to both history and politics and apply these to your studies with confidence and creativity
• Analyse primary sources and the writings of historians and political scientists
• Be introduced to political theory and key issues around governance and international relations

This course blends skills in critical thinking from a historical perspective, evaluation of evidence and consideration of context. You’ll also learn to analyse the ideas, ideologies, policies and institutions that form the foundations of modern politics.

Interest in sport and exercise in the UK has increased significantly, and those working in the industry require a diverse set of skills. This course will enable you to apply science and medicine to help athletes recover from injury and reach their physical peak and also aid the general population in maintaining healthy lifestyles.

You will gain practical expertise that will allow you to assess, treat and support individuals from a variety of sporting disciplines. By understanding the process of an injury audit to identify risk factors, you will learn how to implement an evidence-based treatment plan that minimises the chance of reinjury.

You will develop a comprehensive knowledge of pathophysiology, biomechanics and sports-specific clinical reasoning, allowing you to accurately evaluate and treat injuries. You will study rehabilitation strategies and return-to-play assessments, and you will explore the emergent field of prehabilitation, which aims to prevent injuries before they occur.

If you have little or no experience of psychology, this course will give you the essential knowledge, skills and experience needed for a first step towards a career in this exciting field.

You will gain a comprehensive and critical understanding of cognitive, social, developmental and biological psychology, individual differences and conceptual and historical issues in psychology. In preparation for completing your dissertation, you will also develop the research skills necessary for designing and conducting quality research beyond that expected of graduates.

This course is relevant to graduates who have not studied psychology before, who have completed an undergraduate degree with a psychology component or who have undertaken an undergraduate psychology course not accredited by the BPS.