Bachelor of Arts (Hons) in Marketing and Public Relations

at Leeds Beckett University - City Campus United Kingdom

Develop key marketing skills and learn to generate innovative solutions to complex challenges.

As part of this course, you’ll:

• Gain a broad overview of marketing and understand how to use your knowledge to help steer business success in a global economy
• Study the principles of core marketing theory such as pricing, place, new product development, promotion, services marketing and competitive advantage
• Develop an understanding of the planning, implementation, and measurement of social media marketing campaigns
• Explore the psychological and sociological aspects of consumer behaviour
• Learn how to manage brands and how to plan and implement effective PR campaigns
• Specialise in a marketing area of your choice for your Postgraduate Marketing Research Project

You’ll have face-to-face meetings with a research methods tutor to help establish your chosen specialist topic for the Postgraduate Marketing Research Project.

Develop a dynamic combination of practical business knowledge and legal expertise and open doors to a range of career opportunities.

As part of your course you’ll:

• Examine core business principles including finance, communications, entrepreneurship and human resource management
• Cover legal aspects such as copyright, commercial law, company law, intellectual property rights and media and entertainment law
• Learn from a teaching team made up of experienced business and legal professionals who have professional relationships with key employers in Leeds such as Eversheds, DAC Beachcroft and Wm Morrison Supermarkets PLC

Our guest lecture programme will give you the chance to enhance your knowledge and inspire your learning. High-profile speakers have included ministers, judges and the CEO of the London Stock Exchange.

You’ll be encouraged to undertake a work placement, and with our strong links to industry you'll be able to gain access to a number of major employers within Leeds, the region's centre for legal and financial services.

Leeds Law School has a dedicated building at the heart of our City Campus, with its own bespoke courtroom, giving you the opportunity to witness mock trials and mooting competitions.

Develop your critical, analytical and interpretive skills and forge a deeper understanding of the world around you.

As part of this course you’ll:

• Examine social theory, class, gender, culture, the media, globalisation, and urban sociology
• Learn about changes and tensions in society and come to recognise how and why they develop
• Complete a range of innovative and creative assessments and research-based assignments
• Pick from a variety of modules to shape your course to your career interests

Our careers advisors will be on hand to offer guidance on your future career and to help you recognise and sharpen your employability skills. This course will develop your transferable skills in team working, time management, and written and oral communications.

Our graduates have established rewarding careers in a variety of fields, including marketing, advertising, social work, teaching and with charity, voluntary and community groups.

Quantity surveyors are the cost managers of the construction industry. While studying for a recognised degree, you’ll learn how quantity surveyors organise, control and manage the costing of projects, including building economics, contracts and construction law, construction technology and project management.

As part of your course, you’ll:

• Undertake individual and group assessments and develop core skills
• Build analytical, arithmetic and IT abilities
• Develop as an innovative team player with the problem solving and transferable skills needed to succeed
• Gain the confidence and skills to tackle difficult contractual situations and negotiations
• Develop an industry perspective on contemporary issues in the field

Sandwich year
Our sandwich route includes a one year industry placement, enabling you to take advantage of the strong links we have with local authorities, commercial organisations and private quantity surveying practices - all of whom provide placement opportunities for our students.

Study an accredited and comprehensive business degree with the added advantage of gaining specialist knowledge of human resource management (HRM).

As part of your course you’ll:

• Build a skillset that will stand out from the crowd through practising an innovative, academically rigorous and vocationally relevant approach to business
• Benefit from our links with employers which will enrich your experience through guest lectures and placement opportunities
• Gain valuable industry experience and demonstrate to employers that you are a work-ready graduate through networking and extracurricular opportunities

If you take a paid work placement in your third year, you’ll develop and enhance your employability skills. Previous students have completed placements with companies including BP, Panasonic, GE Capital and Bentley Motors.

Informed by research and led by practice, this course will see you explore contemporary three-dimensional design practice and gain a human insight into diverse design issues.

As part of your course, you'll:

• Engage in a reflective and iterative process of design development and learning through doing
• Communicate design ideas through compelling outcomes
• Develop transferable skills to work effectively as a designer in real-world settings

Innovative research methods will allow you to gain insights into user needs, economic, environmental and ethical considerations, and industry capabilities to inform your design outcomes. The importance of iterative modelling processes (making, testing and improving) will enable you to question, challenge, refine and propose appropriate design solutions that will make a positive contribution to the world around us.

This course recognises the breadth of professional and research-led opportunities within the subject area of 3D Design and supports a culture of discursive enquiry and debate. It aims to foster and nurture independent creative thinkers and will equip you with the necessary attributes to respond to the contemporary challenges undertaken by designers and researchers in the field.

From global events such as credit crunches to the closure of our favourite high street stores, explore the impact finance and the economy have on the world around you.

As part of your course you’ll:

• Develop valuable analytical skills in finance and economics that will prepare you for the workplace
• Discover how financial decisions made by individuals and businesses affect consumers, workers, industry, commerce and government
• Gain a thorough understanding of financial markets and the structure of business organisations

If you currently work or volunteer in health and social care, this top-up degree will extend your knowledge of the sector and refine your clinical expertise.

As part of your course, you’ll:

• Explore the context of your practice against a backdrop of changing local, national and political drivers
• Analyse your decision making and reflect on your own practice
• Generate new ideas in your current job role and for the benefit of patients and service users
• Respond to changing local, regional and political drivers across a range of settings such as mental health, social care and adult health

As the UK's cities and towns continue to expand, there is an increased demand for experts in property and real estate management.

This RICS accredited course reflects the real-world workings of the property and construction industries, preparing you for a career in property investment and development, property management or real estate management.

As part of your course, you’ll:

• Develop a combination of technical knowledge and professional skills
• Study the planning, building, maintenance and day-to-day management of properties from domestic dwellings to full-scale industrial and commercial units
• Cover key topics including estate and property management; portfolio management; valuation for mortgages; negotiation for sale, purchase, leasing or auction; and the financial aspects of real estate, including the financing of real estate projects
• Explore the impact of urban and regional planning policies on property management
• Gain the skills to work with planners to enhance commercial development proposals within a given timescale and budget

Working closely with other built environment students, you’ll take part in projects that mirror the professional relationships you’ll experience in industry. This will develop your sense of identity as a property manager and provide you with an understanding of the role played by bankers, accountants, developers, surveyors and investors in the real estate industry.

Take a 'whole child' approach to the study of children and the issues that affect them and their families.

As part of this course, you’ll:

• Specialise your study through one of two distinct routes - Early Years and Children & Young People
• Choose the Early Years route if you want to focus on applying a critical lens to young children's education and care within a variety of settings
• Choose the Children & Young People route if you’re interested in focusing on critically examining concepts, contexts and practice related to childhood
• Recognise and champion every child. Using the latest research you’ll explore the theoretical and conceptual terrain of childhood to inform and develop your own practice
• Study modules designed to highlight the importance of the child's voice and children's participation