Bachelor of Arts (Hons) in Marketing and Public Relations with Placement Year

at Leeds Beckett University - City Campus United Kingdom

Explore design in the intersection between art, gaming and technology.

As part of your course you’ll:

• Apply the fundamentals of design theory to game art and related visual media
• Develop practical 2D/3D visualisation and compositional skills
• Establish your practice in the form of a personal portfolio
• Understand the application of critical studies in relation to game art and what is required when working on the production of digital assets within game engine and visualisation technologies
• Undertake personal, detailed academic and practical research in relation to your specialised subject area
• Validate your creative process through your dissertation and portfolio of work

You’ll engage with a series of stimulating summer projects before your course starts, designed to prepare you for first year of study.

Informed by an intellectually stimulating and challenging academic environment and developed in consultation with industry, including game studio and Rockstar Leeds, you’ll build a strong practical skillset focused on developing your creative practice.

Your learning will be results-driven, taught by staff with a wealth of experience in the principles, theory and application of design.  Our strong links with industry will give you opportunities to start building your professional network whilst you study.

Your attendance at annual events such Games Republic, London’s Vertex 2D/3D art conference and guest lectures by leading practitioners such as Disney Animator Aaron Blaise will give access to the world's best creatives.  

Specialist facilities:-
Within specialist facilities, software such as ZBrush, 3ds Max, Maya, Substance Painter, Adobe Creative Suite and HD screen-based drawing tablets, will provide you with the opportunity to reach your creative potential.

Immerse yourself on a physically, intellectually and emotionally challenging course. This degree will prepare you for an extremely rewarding career.

As part of this course, you’ll:

• Have access to diverse placement opportunities, including Leeds Teaching Hospitals Trust and Leeds Community Healthcare Trust, within secondary and regional care units, community teams and GP practices
• Spend 50 per cent of your time on practice placements
• Develop the practical skills needed to care for adults with acute and long-term illnesses across a variety of settings
• Focus on areas of personal interest within healthcare during the volunteering strand of the course

Develop the knowledge and expertise you will need for a managerial position in business.

You will gain an in-depth perspective of all areas of business including strategic analysis, ethical decision-making, people management, financial analytics, marketing and risk management. A focus on entrepreneurial skills will be embedded throughout your course and your assessments will reflect the demands of the workplace environment, for example researching and delivering a presentation.

Your tutors will deliver theory via lectures before you explore those ideas in smaller seminars. You will learn in a collaborative environment using case studies to enhance your learning and your tutors will guide your development by providing immediate personalised feedback. You will complete either a work placement or MBA Consultancy Project; either module will enable you to apply your theoretical knowledge to a real-life business issue, before collecting data and research to identify practical solutions.

Develop key marketing skills and learn to generate innovative solutions to complex challenges.

As part of this course, you’ll:

• Gain a broad overview of marketing and understand how to use your knowledge to help steer business success in a global economy
• Study the principles of core marketing theory such as pricing, place, new product development, promotion, services marketing and competitive advantage
• Develop an understanding of the planning, implementation, and measurement of social media marketing campaigns
• Explore the psychological and sociological aspects of consumer behaviour
• Learn how to manage brands and how to plan and implement effective PR campaigns
• Specialise in a marketing area of your choice for your Postgraduate Marketing Research Project

You’ll have face-to-face meetings with a research methods tutor to help establish your chosen specialist topic for the Postgraduate Marketing Research Project.

Prepare to enter the thriving music industry, part of the growing UK creative economy that employs millions nationwide.

As part of your course you’ll:

• Explore ways of turning your passion into a rewarding career
• Develop a deep-rooted knowledge of different facets of the industry
• Learn about key areas of the music industry, including marketing, developing online content, managing live music events, copyright and HR
• Taught by academic staff with a wealth of industry experience
• Get involved in real-world projects 

You could be a musician looking to complement your creativity and boost your employment prospects, an entrepreneur with ambitions to transfer your business acumen to the worlds of music and entertainment, or you may just love music.

Open up a world of opportunities by exploring some of the most pressing challenges facing nations today. From climate change and conflict to trade negotiations and social inequality, you will gain an understanding of these challenges at a local and global level.

You will discover how the subject of international relations has evolved, considering traditional theories and how they compare with contemporary thinking and current events. By studying global institutions such as the World Bank, the United Nations and the EU and the role they play on the political stage, you will gain an insight into how they deal with the shifting political and social issues that influence decision making at a regional, national and worldwide level.

You will also explore the impact of globalisation and its consequences for international society, enhancing your expertise and giving you the confidence to tackle the ethical challenges occurring in the world around you.

Our course incorporates a focus on employability, personal effectiveness, advocacy, activism and research skills. You'll have access to both student and academic members of staff with a variety of interests and expertise related to the study of International Relations, all of whom share an interest in rigorous academic study and a desire for progressive social change locally and globally.

This course will enable you to expand your horizons across the corporate sector. You might have existing experience in law, finance or general business.

As part of this course, you’ll:

• Transform your outlook and cultivate a global perspective
• Develop the knowledge and skills you’ll need as a company secretary
• Prepare for a dynamic career potentially working across a range of different organisational structures
• Gain a strong understanding of governance and general management theory
• Be encouraged by your tutors to challenge current modes of thinking and to generate new ideas to improve your professional practice
• Work with your peers to share best practice and generate new ideas
• Gain a highly specialised set of board-level leadership skills that will enable you to recognise, analyse and influence the factors governing corporate affairs

As part of this course you’ll:

• Develop the scientific foundation required to undertake a PhD qualification in biomedical sciences and related areas
• Work solely on an extended research project from January to September
• Be supported by staff from our Centre for Biomedical Science Research as you develop your practical expertise to an advanced level
• Have a wide variety of research options to choose from within molecular biology, microbiology, pharmacology and biochemistry
• Gain transferable skills, including science communication and promoting yourself as a scientist, guided by staff who have featured in print, TV and on radio as biomedical science experts
• Learn from an innovative teaching team

Gain the expertise required for a successful career in this fast-moving field.

As part of your course you’ll:

• Learn about the wider role of communications
• Understand the impact of marketing, media relations and internal communications
• Study how to develop and implement social media campaigns
• Learn to build and manage relationships between companies and their customers
• Refine your skills so you can create effective content for a variety of audiences
• Develop your presentation skills by pitching for live consultancy projects
• Join one of the most established PR degree programmes in Europe

Engage with all forms of mass communication – the internet, social media, television, radio, popular music and cinema – on this dynamic course that critically explores cultural trends and media industries.

As part of your course you’ll:

• Get hands-on to create photographic essays, blogs and podcasts
• Design a talk programme for a radio station
• Invent and pitch a lifestyle TV concept
• Design and create an online game and form an anti-racism campaign group
• Work with professionals from social media, marketing, TV and magazine production
• Graduate with a recognised degree and employable skills across all current and potential future media platforms

The Northern heart of culture and the arts
You’ll be offered unique opportunities to gain work experience with the media, cultural and creative industries in Leeds, such as museums, art galleries, theatres, film production companies and recording studios that surround the city centre campus. You may also get involved in many regional events; for example, the Harrogate Film Festival, the Ilkley Literature Festival or the Leeds West Indian Carnival.

Industry links
Take advantage of the special relationships we’ve developed with employers and cultural industries throughout the city and across the region. Students have completed placements in the editorial team at Hallmark Studios and with Peepal Tree Press – an internationally-renowned publisher based in the city.